Response articles from October 2008

Response archives from October 2008

Election 2008: the ultimate multi-media direct response campaign.(Editor's Note)
October 1, 2008... As we close in on Election Day--Nov. 4--media focus on the presidential race between Democrat Barack Obama and Republican John McCain continues to edge closer to its peak. At the same time, the marketing of each candidate is also reaching a...

Miller/Abruzzese luncheon and party circuit highlight ERA's annual Las Vegas event.(Field Reports)
October 1, 2008... The annual Electronic Retailing Association (ERA) convention returned to the Paris Las Vegas resort Sept. 21-23. The event was highlighted by a series of networking events held by some of the biggest companies in the traditional direct response...

Ad spending declines in first half of 2008.(Field Reports)
October 1, 2008... NEW YORK -- Total measured advertising for the first half of 2008 declined by 1.6 percent, compared to the first half of 2007, according to a report by TNS Media Intelligence. More specifically, in the second quarter, ad spending was down...

Haire to interview Tree.com's Lebda as keynote of N.Y. Financial Marketing event.(Field Reports)
October 1, 2008... NEW YORK -- Tree.com Chairman and CEO Doug Lebda will be interviewed live on stage by Response Editor-in-Chief Thomas Haire as the keynote of iMedia Connection's Financial Marketing Summit on Tuesday, Oct. 21, at New York's Metropolitan Club....

Dodge debuts first infomercial for Ram trucks.(Field Reports)
October 1, 2008... SANTA ANA, Calif. -- Global Media Marketing, a supplier of infomercials and other media products, launched a long-form advertising program for the Dodge Ram line of trucks. This is the first info-mercial for the Dodge Ram, Chrysler's...

Study finds DTC ads not effective.(Field Reports)
October 1, 2008... NEW YORK -- According to a recently released U.S. and Canadian study, the billions spent by pharmaceutical companies annually on advertising to consumers may have less of an impact than originally believed, reports AdAge.com. The...

Response launches new career center.(Field Reports)
October 1, 2008... SANTA ANA, Calif. -- Response Magazine announces the launch of its Web-based career center that connects job seekers with prospective employers in the direct response marketing industry. "Our publication, Web site, E-newsletter, marketing...

Film and HD company ShadowBox Pictures forms ShadowBox Direct.(News Corner)
October 1, 2008... Film and HD company ShadowBox Pictures forms ShadowBox Direct, a division established to further accommodate the continued growth and increasing needs of clients looking to excel in direct response and home shopping industries. The leaders of...

Ignite Media Solutions LLC.(News Corner)
October 1, 2008... Ignite Media Solutions LLC, formerly known as Advanced Interactive Sciences LLC (AIS), unveils its new name and extends its product offerings to make direct response marketing and per-inquiry media buying more efficient for high volume clients...

Joanne Bradford joins Yahoo!(News Corner)
October 1, 2008... Joanne Bradford joins Yahoo! as senior vice president, U.S. revenue and market development. Bradford spent the previous six months with Spot Runner after leaving a seven-year position as corporate vice president of global sales and marketing...

Overstock.com.(News Corner)
October 1, 2008... Overstock.com will open its virtual doors to customers in 34 countries including Canada and the European Union sometime next year. Previously, only U.S. consumers could purchase from the site.

Direct response radio producer-distributor Robinson Radio.(News Corner)(Brief article)
October 1, 2008... Direct response radio producer-distributor Robinson Radio and digital entertainment producer Talking Social have combined to launch RadioRants, a listener-engagement service that gives people a voice and adds new revenue streams for stations by...

InfoTech will receive a $4.3-million technology.(News Corner)
October 1, 2008... InfoTech will receive a $4.3-million technology upgrade through a Defense Appropriations Bill, supported by U.S. Senator Byron Dorgan (D - N.D.). The money for the Minot Technology Center of InfoTech will help create a new system that allows...

With a new team of executive and senior managers in place.(News Corner)(Brief article)
October 1, 2008... With a new team of executive and senior managers in place and a renewed focus on its core areas of expertise, Livemercial is focused on the development of new technologies that will challenge traditional direct response marketing models and...

Don Cowser joins Icon Media Direct as senior media buyer for the direct response media buying team.(News Corner)
October 1, 2008... Don Cowser joins Icon Media Direct as senior media buyer for the direct response media buying team. Cowser was previously the senior vice president of direct sales at Mantra Films/Sands Media.

Khubani still excited after 25 years: the TELEBrands leader believes his company's silver anniversary represents resiliency and consistency in the ever-changing DR-to-retail space.(Field Reports)(Interview)
October 1, 2008... DR-to-retail marketing giant TELEBrands is celebrating its 25th anniversary in 2008, and its leader, President and CEO A.J. Khubani, has lived through the many changes that shaped--and continue to shape--the direct response industry. In just...

Research Jordan Whitney's program rankings.(Statistical table)
October 1, 2008... TOP 10 INFOMERCIALS Rank Last Month Program Host Product 1 2 10-Minute Trainer Tony Horton Exercise program 2 3 Free & Clear John Beck Real estate system 3 ...

Research the IMS top DRTV national cable rankings.
October 1, 2008... TOP 5 VERTICAL MARKETS NATIONAL CABLE INFOMERCIAL RANKINGS RANK PRODUCT NAME MARKETING PRICE OFFERED AIRS COMPANY HEALTH & FITNESS 5S 1 P90X BeachBody.com 3...

Long-Form Media billings rise 3.3 percent in 2Q 2008: more than 500,000 timeslots are purchased as the average cost of a half-hour block falls below $620.(Research 2Q Long-Form 2008 Media Billings)
October 1, 2008... Bucking the recession and the overall uncertainty plaguing the economy, long-form DRTV media billings in second-quarter 2008 rose 3.3 percent against 2Q 2007 results, docking in at $310,058,600. Following the 5.5-percent gain in 1Q 2008, the...

A new shine for Eagle One: Robert Stravitz says a direct response TV campaign for Valvoline's brand of automotive appearance products helped drive positive sales growth--both direct and at retail--in a declining market.(Cover Story)
October 1, 2008... With Eagle One, which had low brand awareness, direct response TV was a very efficient way to build the brand," says Robert K. Stravitz, vice president of global brands for Valvoline, a division of Ashland Inc., and parent of the Eagle One line...

The engine behind the automotive industry: driving customers from the Internet to the dealership, direct response marketing is steering the industry through tough times.(Market Spotlight)
October 1, 2008... We're all familiar with the car commercials on TV: a stress-free driver, the vehicle winding through country roads, a demonstration of the car's agility and performance. But selling a car in 2008 takes a lot more than just nationwide television...

Back to the new media future: from branders' discovery of DRTV to digital domination, taking a glance back at the media landscape will help those gearing up for 2009.(Media Buying & Planning Guide)
October 1, 2008... Everyone struck with Phelps "phever" during the 2008 Beijing Olympics is happily recovering while media buyers still feel the burn. Millions of Americans stayed glued to the tube as Michael Phelps won eight gold medals in the men's swimming...

Then and now! A retrospective on the elusive butterfly of direct response.(Media Buying & Planning Guide)
October 1, 2008... Just when you think you're speaking direct response's acronyms fluently, along comes another. RSS, RON, ROS, CPL, CPM, CPC, RPC, ROI, CRM, CPA, CSE, CTA, COG, SEO, SEM, PI, PPC, USP. Did the key measurement for direct response television spawn...

Next stop: Canada: experts weigh in on how American companies can best enter Canadian markets, plus plenty of other good tidbits you should know about what's happening in DRTV with our neighbor to the North.(Annual Canadian Market Guide)
October 1, 2008... Recently, Response spoke with five of the key players in the direct response television (DRTV) business in Toronto to get their thoughts on how Canadian DRTV is faring these days. Those five are: David Baldassi, new business development...

From 'Empty Nest' to the Bird's Nest.(Media Zone)
October 1, 2008... NBC Universal had its own fair share of record-breaking moments at the Olympic Games in Beijing. Through 16 days of coverage, 211 million viewers tuned into the Olympics across seven different TV networks (NBC, USA, MSNBC, CNBC, Oxygen,...

Going from offline to online with direct response.(Net Gains)
October 1, 2008... Everyone in DRTV knows that the Internet is changing the direct response game. But those who aren't adapting their playbook to this specific playing field are missing out on a big win. Sure, throwing up a Web site is a great first step....

Keep focused: stay within your category for line extensions.(Retail Outlet)
October 1, 2008... As we settle into post-Olympic euphoria, I am reminded that great athletes are not created overnight. Neither do they stray far from their roots. There are exceptions, like those who compete in triathlons or decathlons, but for the most part,...

New product safety law imposes new requirements in direct ads for toys.(Legal Review)
October 1, 2008... On August 14, President Bush signed the Consumer Product Safety Improvement Act of 2008 into law. Responding to public alarm over the recent spate of toy recalls involving millions of products and addressing criticism that the Consumer Product...

Response ... on the road.(But Wait, There's More!)
October 1, 2008... Once again, the Electronic Retailing Association's (ERA) annual convention offered the party-hearty crowd in the direct response business an opportunity to live it up at a series of events at some of the Strip's hottest locations. From Prive at...

Ask not what technology can do, but how it can work for you.(Guest Opinion)
October 1, 2008... Attending an industry-wide conference and trade show is akin to volunteering for sensory overload. You want to take advantage of all the opportunities--exhibits, presentations, networking opportunities and social events--but there is so much to...