Response articles from October 2005

Response archives from October 2005

Only actions, not words, can change the face of the business.(Kevin Trudeau's writes a book 'Natural Cures')
October 1, 2005... Moments after she spoke, the words resonated. "To people who don't know any better, Kevin Trudeau is the face of the infomercial business right now." After I concluded this chat with a writer from a major consumer magazine, I considered: How...

ITV Direct, Sea Vegg presidents respond to ERSP findings, FTC referral.(Scott Kennedy, Donald Barrett)(Electronic Retailing Self-Regulation, Federal Trade Commission)
October 1, 2005... WASHINGTON, D.C. and BOSTON -- The Electronic Retailing Self-Regulation (ERSP) program referred the infomercial produced by Boston-based ITV Direct for the Sea Vegg nutritional supplement to the Federal Trade Commission (FTC) for noncompliance...

Cmedia/ATC merger complete; Respond2 companies garner 13 ERA award noms.( ATC Agency Services, Respond2 Communications Inc.)(Brief article)
October 1, 2005... PORTLAND, Ore. -- Respond2 Communications Inc., the largest wholly owned full-service DRTV conglomerate in the United States announces the merger of two of its subsidiaries--Cmedia and ATC Agency Services--has been completed. The combined...

Kalb's short film skewers DR troublemakers: the 11-minute movie gains acceptance at Chicago, L.A. festivals.(Ben Kalb, direct response, Los Angeles)(Interview)
October 1, 2005... Ben Kalb is president of his 15-year old eponymous Las Vegas production company that specializes in long-form DRTV advertising. A former producer for such national TV magazine shows as PM Magazine, Kalb produced his first infomercial in 1990....

InPulse celebrates 10 years in the DR biz with record numbers; hosts industry colleagues on British Columbia getaway.(InPulse Response Group, direct response marketing)(Brief article)
October 1, 2005... PHOENIX -- InPulse Response Group, one of the leading telesales companies in the direct response market, is celebrating its 10th year in the DR business--and having a record year in the process. To commemorate the anniversary and thank a number...

BJ Global Direct.(NotableNews)(appointment of Chariti Pollard as vice president of business development)(promotions of Keith Davis and Ebru Acar)(opening of BJ Global Distribution in London)(Brief article)
October 1, 2005... BJ Global Direct welcomes Chariti Pollard as vice president of business development for the BJ Global group of companies. Pollard joins the company to help build business development in all aspects of the DRTV business in both the domestic and...

Toronto's Northern Lights Direct Response Television.(NotableNews)
October 1, 2005... Toronto's Northern Lights Direct Response Television bows a new DRTV campaign for Sports Illustrated magazine. The 60- and 120-second spots are designed to sell subscriptions to the famed sports publication.

Robert Bosch Tool Corp.(NotableNews)
October 1, 2005... Script to Screen recently completed its third infomercial for Dremel, which is now owned by the Robert Bosch Tool Corp. It is a leading precision tool manufacturer, and the No. 1 manufacturer of rotary tools in the United States.

O'Currance Teleservices.(NotableNews)
October 1, 2005... O'Currance Teleservices, a provider of inbound telemarketing products and services, named Blake T. Rigby as president.

Backchannelmedia.(NotableNews)
October 1, 2005... Backchannelmedia appointed DR marketing and media executive Jane Schloth as senior vice president, direct response advertising.

NewRoads.(NotableNews)
October 1, 2005... NewRoads, the market-leading business process outsourcer of direct-to-customer commerce services, announced year-to-date milestones and strong operating momentum as it heads into peak seasonal periods. The milestones include record financial...

Interglobal Intl. Ltd.(NotableNews)
October 1, 2005... Interglobal Intl. Ltd., an international distributor of third-party infomercial products, announces the promotion of Nicola de la Salle to vice president of Interglobal USA. In her new role, de la Salle will oversee the sourcing and management...

Oreck leads the way as DR industry responds to Hurricane Katrina.(SpecialReport)(Oreck Corp.)(direct response)
October 1, 2005... Companies large and small throughout the direct response industry showed an outpouring of generosity and assistance toward the victims of Hurricane Katrina by making charitable donations and offering their services. No company on the DR...

Other DR leaders help Katrina victims.(SpecialReport)(Direct Marketing Association)(Electronic Retailing Association)(Brief article)
October 1, 2005... * The Direct Marketing Association's (DMA) Committee on Social Responsibility collected donations and collaborated with the DMA Non-Profit Federation to expedite the delivery of relief funds. * QVC and its vendors raised $3 million for the...

Jordan Whitney's program rankings.(Research)(top 10 infomercials and direct response spots)(Table)
October 1, 2005... Source: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Research)(Infomercial Monitoring Service Inc.)(direct response television)(Table)
October 1, 2005... Copyright 2005, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for August 2005. Based solely on frequency of programs...

Testimonials are essential in making the phones ring--or are they?(From the Lab)
October 1, 2005... If you were to survey 100 of the most respected people in the direct response industry and ask them if it was really necessary to include testimonials in an infomercial, I am guessing that 98 percent of them would say something along the lines...

TMP search engine Internet popularity report.(Research)(Transactional Marketing Partners)(Statistical table)(Brief article)
October 1, 2005... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for August 2005. The data has been provided by Google for searches on its site and Overture for...

2Q long-form media billings set new Quarterly spending and timeslot records: first two quarters exceed the half-billion dollar mark for the first time.(Research)(Statistical data)
October 1, 2005... Second-quarter 2005 long-form media billings set a new 2Q record, gaining 21 percent ($43.3 million) more than the same period last year. Combined with the first-quarter, media billings so far in 2005 totaled $504.4 million--$7 million more...

Ka ching! Vegas.com hits DR jackpot: president Howard Lefkowitz says luck has nothing to do with it.(Howard Lefkowitz )(Cover story)
October 1, 2005... Howard Lefkowitz does not believe in luck. As the president and CEO of Vegas.com, the most popular full-service Las Vegas destination Web site, Lefkowitz snubs the charm of Lady Luck and puts his faith in numbers. He is a man of strategy...

Traveling from one obstacle to another: an industry rebounds from 9/11, but now faces a shifty economy and other marketing challenges.(TravelMarket)
October 1, 2005... The year 2004 was the first time since the 9/11 terrorist attacks that every category in the travel industry turned a profit, according to the Travel Industry Association of America (TIAA). In 2004, the Airlines Reporting Corp. (ARC) reached...

In the red: in the throes of 'Red October,' media buyers and sellers assess the DR landscape.(Media Buying and Planning Guide)
October 1, 2005... Buying the right DR time slots at the right price is never easy, but October presents especially high roadblocks for media buyers on the prowl for avails that "clear" profits. More commonly known as "Red October" in media circles, the...

I want my MER.(MediaZone)(Media Efficiency Ratio)(Editorial)(Case study)
October 1, 2005... Editor's Note: This is a fictional case study, presenting common DRTV managerial dilemmas and concrete solutions. DRTV campaigns often begin with good results. Then, customer service problems arise, credit card declines increase and returns...

Utilizing your media investment to measure call center performance.(SupportServices)
October 1, 2005... One of the biggest changes in direct response over the years has been the rising cost of generating a phone call. Media prices have increased while response rates have decreased, making the cost of media a huge consideration during a campaign....

Is it what you say or who you are?(LegalReview)(Federal Trade Commission)
October 1, 2005... The Federal Trade Commission's (FTC) relentless attack on perceived deception in health-related advertising, particularly weight-loss and disease-prevention claims, continues. From March 2004 through February 2005, approximately half of the...

Why DRTV marketers should consider insert media.(GuestOpinion)(Personal account)
October 1, 2005... DRTV marketers should complement their campaigns with insert media because it can generate high return-on-investment (ROI) and help bolster your brand. Don't think so? Here's a case where inserts made a big difference. Years ago, when I...

Meet our advertisers.(Directory)
October 1, 2005... Cannella Response Television, Inc. CONTACT: Frank Cannella PHONE: 262-763-4810 E-MAIL: frank@tvinfomercial.com 20th Anniversary! Specializes in national cable media placement, including in-depth analysis on proprietary Media...

Response ... on the road.(But Wait, There's More!)(Direct Marketing Association)(Brief article)
October 1, 2005... Key players in the direct response industry converged on Las Vegas Sept. 18-21 for the annual ERA conference. And, of course, Networking was the name of the game, and Response was there to cover the crowded cocktail circuit. Mick Rispoli...