Response articles from October 2004

Response archives from October 2004

The court jester often serves the most important role of all.(Editor's Note)(Editorial)
October 1, 2004... "The best servants of the people, like the best valets, must whisper unpleasant truths in the master's ear. It is the court fool, not the foolish courtier, whom the king can least afford to lose." --Walter Lippmann, famed journalist and...

Garvey cleared of FTC allegations.(Legal News)(Federal Trade Commission )
October 1, 2004... SAN FRANCISCO -- Former baseball star Steve Garvey beat the Federal Trade Commission (FTC) in federal appeals court on Sept. 2, clearing him of any wrongdoing while promoting weight-loss products. This is Garvey's second victory against the...

FTC bans Kevin Trudeau from infomercials.(FTC Crackdown)(Federal Trade Commission)
October 1, 2004... WASHINGTON -- Kevin Trudeau, the famous face of hundreds of informercials--most recently Coral Calcium Supreme and Biotape--is prohibited from appearing in, producing, or releasing future infomercials that advertise any type of health product,...

Digital cable should expect growth spurt.(News Brief)(Brief Article)
October 1, 2004... NEW YORK -- Digital cable subscribers are expected to increase 11 percent, from 26 million homes in 2004 to 43 million homes in 2009, according to a report released recently by Jupiter Research. The number of cable television subscribers,...

DMA ready to invade New Orleans for 87th Annual Conference.(Conference News)(Direct Marketing Association)
October 1, 2004... NEW YORK -- Members of the Direct Marketing Association (DMA) and interested guests are primed to celebrate the organization's 87th Annual Conference & Exhibition in a town known for wild nights: New Orleans. The event is slated for Oct. 16-20...

Jordan Whitney's program rankings.(Research)(Illustration)
October 1, 2004... Top 10 Infomercials Rank Last Month Program Host Product 1 1 Carleton Sheets Bella Shaw Real estate course 2 4 Little Giant Ladder Dean Johnson Multi-use ladder 3 ...

The IMS top 20 DRTV national cable rankings.(Research)(Direct Response Television)(Infomercial Monitoring Service )(Illustration)
October 1, 2004... Long-Form Programs Rank Weeks on Chart Show Marketing Company Count 1 606 Carleton Sheets Professional Education 635 Institute 2 382...

10 things we love about lists.(From the Lab)
October 1, 2004... When a DRTV campaign "hits," the savvy DRTV marketer knows that, while front-end success is ideal, much of the real fun--and real profit--begins when the customer list is placed into his or her hot little hand. Here is a glimpse at 10 things...

TMP search engine Internet popularity report.(Research)(Illustration)
October 1, 2004... RANK TITLE NUMBER OF SEARCHES DISTRIBUTOR 1 Girls Gone Wild 2,149,583 Mantra Entertainment 2 Bowflex 392,387 Nautilus Group Inc. 3 Proactiv Solution 358,825...

2nd quarter long-form media billings: second-quarter 2004 media billings level off but remain strong; Rising media costs reduce the total number of timeslots purchased.(Research)
October 1, 2004... Tracing the first quarter's path, second-quarter 2004 long-form media billings have entered a holding pattern as total dollars spent declined 2 percent compared to the same period last year. A moderate rise in the average cost for a half-hour...

MSN TV returns to the DR goldmine.(Cover Story)
October 1, 2004... After a successful first run in direct response in 2002, Microsoft's MSN TV division is launching yet another DR campaign for the new and improved MSN TV 2 this month. How did one of America's biggest corporations become such a believer in this...

Mix your media: tired of high prices and low inventory? Multi-channel campaigns can reduce spending and maximize profits.(Media Buying and Planning Guide)
October 1, 2004... In case anyone in the direct response television (DRTV) industry has been locked in a closet for the past few years, media prices are still high and the availability of optimal airtime is being hoarded by the corporate big boys and ambitious...

Hitting the target with print: can print land more targeted buyers and boost your DRTV product? Some say 'absolutely.'.(Print)(direct response television)(Editorial)
October 1, 2004... Editor's Note: In May, Response presented a feature on transitioning a product to print when it was exhausted on direct response television (DRTV). This article examines how print can boost an ongoing DRTV campaign. Instead of thinking of...

Getting your wish list: list firms deliver focus in fuzzy times.(Support Spotlight)
October 1, 2004... If you're seeing ad costs rise and response rates fall, list managers say welcome to reality. They also say they can help in times like these. "Rising prices of general advertising and falling response rates are forcing marketers to...

The DRTV model is a 'natural' for some products.(Retail Outlet)(direct response television)
October 1, 2004... The direct response television (DRTV) model is proving to be a good way for marketers to gain traction in new distribution channels and further increase their business. A case in point is the "Natural Products" industry. Once the bastion...

Accountability isn't new to direct response media buyers.(Media Zone)
October 1, 2004... Media buyers, you are directly responsible for the future of this industry. While "accountability" has become a recent buzzword for our newest competitors (those formerly known as traditional or general rate agencies), it has always been the...

Print it! With the right back-end services, DR print media is effective.(Support Services)(direct response)
October 1, 2004... As a direct response marketer, there are many sales channels that can provide measurable, significant results. Today's business practice allows some margin of error, but the results that are generated provide the best measurement for any...

Do-not-call FTC's bluff; First fines sought for registry violations.(News Brief)(Federal Trade Commission)(Brief Article)
October 1, 2004... WASHINGTON -- The Federal Trade Commission (FTC) put the do-not-call registry in full effect by filing its first lawsuit against a telemarketer who violated the do-not-call list registry in late August. The Las Vegas telemarketer is said to...

Pack your headsets--more call centers are movin' out.
October 1, 2004... PALM BEACH, Fla. -- Call centers throughout the United States continue to dissipate as more and more companies outsource customer service, according to a study released by Datamonitor, a London-based research institute. Establishing call...

Garvey walks on celebrity pitch.(Legal Review)(Steye Garvey)
October 1, 2004... The Federal Trade Commission's (FTC) recent efforts to expand the net of personal liability suffered a serious setback last month when California's Ninth Circuit Federal Court of Appeals affirmed the decision by a district court holding that...

9 lessons for building DRTV brands.(But Wait, There's More!)
October 1, 2004... Successful branding is alive, vital, and engaging. It is focused on how consumers live and how our products are meaningful in their lives. But too often talk about DRTV branding becomes dead language--the language of established,...

Closing in on 15 years and still going strong.(Transactional Marketing Partners)(Company Profile)
October 1, 2004... Transactional Marketing Partners is coming up on its 15-year anniversary, and it amazes me how far we've come. In 1990, TMP existed within its predecessor company, Transactional Media Corp. At the beginning, it was just me and my assistant, Meg...

Building business, 1 relationship at a time.(Transactional Marketing Partners)(Brief Article)(Editorial)
October 1, 2004... Welcome to DR Showcase Presented by TMP, a special supplement to this month's issue of Response. In these pages, Transactional Marketing Partners (TMP) has included the latest news and information from some of the leading companies of the...

TMP makes business happen.(TMP Worldwide Inc.)
October 1, 2004... Because its purpose is to create a customer, business has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are "costs." --Peter Drucker New business is the...

And now introducing ... TMPr.(TMP Worldwide Inc.)(Company Profile)
October 1, 2004... Getting someone's attention is a challenge. Getting them to remember you is a battle. Having them buy your merchandise is a victory. Hearing your brand used as slang is making history. The catalysts and stimuli that promote reactions...

HSN celebrates its 27th anniversary.(HSN Communications Inc.)
October 1, 2004... Oh, how times have changed at HSN as it celebrates its 27th anniversary. The product mix has evolved from liquidating gray goods to exclusive, branded merchandise, and HSN's shoppers have grown more sophisticated and discerning with their...

Why is electronic debit important to your business?
October 1, 2004... If the only method of payment that your business offers today is credit cards, then you are missing a large part of the market. Adding electronic checks can substantially increase your revenue and your bottom line. Not accepting electronic...

BrandSeed's turnkey solutions build new channels and unleash incremental revenue.
October 1, 2004... It takes more than innovation, quality and luck to take a new product or brand from launch to becoming an everyday household word. It also takes more than conventional advertising and traditional distribution channels. With technology ever...

Consumer manufacturing solutions--the buck starts here!
October 1, 2004... The best product idea in the world can fall apart at any juncture, but perhaps no part of the process holds the potential for more frustration than manufacturing. Without a good prototype and a low cost of goods, the process stops in its...

Selecting the right strategy for your DRTV campaign.(Direct Response Television)
October 1, 2004... Thank you for considering Envision Response as your direct response marketing partner. As a DR producer my credits include many successful, award-winning campaigns spanning my 12 years in the "business". The Original Oxiclean Show, The Original...

iMedia revolutionizes customer acquisition!(Imedia Corp.)
October 1, 2004... In what will eventually rival television's impact on the direct response industry, iMedia's revolutionary digital media solutions now provide the opportunity to deliver fully interactive, accountable multi-media presentations incorporating...

Innovation is the catalyst of direct response marketing.(Transactional Marketing Partners)
October 1, 2004... In a dynamic marketplace, the challenge is not to compete with the competition, but to radically innovate by taking the position of market maker. Driving markets demands creative thinking and the operational muscle to successfully implement new...

Something old, something new ... bringing old fashioned salespeople online.(inQ )
October 1, 2004... The art of retailing, and more broadly, the art of selling, has been around since the beginning of recorded time. Over that time there have been many changes in the way people go about their daily lives, yet the key factors of successful...

Mercury Media--running the distance in direct response.
October 1, 2004... Buying media is easy. Media management is another story! Rely on an agency with experience and agility to effectively test and manage a profitable media campaign. With 16 years of expert media buying and the execution of numerous successful...

Be part of an exclusive club!
October 1, 2004... Anybody can sell around the world... only Interglobal has access to the biggest and best global companies around the world! Shipping more than 3 million units of U.S. infomercial product to the world's leading electronic retailing...

Alena marketing: expanding the marketplace potential; Alena spends $15 to 18 million annually on online advertising and is rapidly expanding into offline media, attracting 60 to 75 thousand new customers each month.
October 1, 2004... From anti-aging beauty aids like Hydroderm Beverly Hills to nutritional supplements such as Body by Jake's CarbManager, Alena develops and executes marketing strategies for a variety of exclusive, innovative product lines. We leverage our...

Manatt--dedicated to direct response for decades.
October 1, 2004... Electronic retailing is a complex business merging the dynamics of the advertising, retailing, and entertainment industries. Electronic retailing involves the utilization of all media channels including television, radio, the Internet, print...

Looking for a new list manager? Look to Pioneer Pacific.(Pioneer Pacific List Marketing, Inc)
October 1, 2004... Finding the right list manager for your names can add tremendous revenue to your bottom line. Pioneer Pacific List Marketing, Inc. is the solution to all your list management needs. Pioneer Pacific presently manages approximately 65 lists...

Simply wireless: the wireless experts on DRTV.(Direct Response Television)
October 1, 2004... When it comes to selling wireless phones, service and accessories on direct television, one company stands head and shoulders above all others: Simply Wireless. Since introducing its first prepaid wireless phone offer on the Home Shopping...

TELEBrands has produced more short-form direct response "hits" than any other DRTV company in history.(Direct Response Television)
October 1, 2004... TELEBrands has produced more short form direct response "hits" than any other DRTV company in history. A.J. Khubani, CEO and president of TELEBrands, is a visionary, a marketing guru and one of the most influential driving forces in the DRTV...

Guidance, direction, logistics and support for DRTV product owners.(Direct Response Television )
October 1, 2004... Buying products from live shopping TV channels is simple. Just pick up the phone or visit a Web site and your products is on the way. However, the process for the DRTV product marketer selling their products into one of these channels is a bit...