Response articles from October 2003

Response archives from October 2003

Our advertising is based on a radical new idea: profit r2.
October 1, 2003... Call us crazy, but we believe that advertising should be designed to make a profit. At Respond2, we're the recognized experts at creating effective, efficient advertising that customers, well, respond to. From Johnny Carson to Hamilton Beach,...

Rock bottom ad rates!
October 1, 2003... A full-service, Direct-Results driven, print media buying agency. We provide our clients unparalleled Print Advertising Value by leveraging exclusive relationships and buying power to gain Preferred Ad Rates (up to 80% off rate...

We make direct response advertising; *easy, *affordable, *cost effective.
October 1, 2003... "Koeppel Direct has generated terrific results for our company. They consistently demonstrated an ability to save our company money, by maximizing the efficiency of their media buys." -President, Wealth Building Program "Koeppel...

If our infomercials were athletes, they'd want to test them for steroids.(Advertisement)
October 1, 2003... Since 1986, Script to Screen has been creating some of the most captivating and effective direct response television campaigns for Fortune 500 companies, advertising agencies, direct marketers, and entrepreneurs alike. If you're looking to put...

DMA Broadcast Council looks to spring an 'October surprise' in Orlando; in the past, there have been many half-hearted attempts to build a bridge between DRTV and the DMA. Why will this time be different?(Editor's Note)(Direct Marketing Association )(Editorial)
October 1, 2003... Fresh off another successful Electronic Retailing Association (ERA) Las Vegas conference, I would usually begin to look ahead to the challenges a new year will bring for Response in just a few short months. However, thanks to a strong core...

Access Unlimited Inc.
October 1, 2003... Access Unlimited is a full service Sales & Marketing Company. Services include Marketing Research, Product Placement, Sales Strategies, Executive Infomercial Production, Print and Radio Ad Production, Internet Strategies, Product Development...

TruStar's Trudeau takes a stand on FTC case.(Response Q&A)(United States. Federal Trade Commission)
October 1, 2003... Kevin Trudeau is a well-known DRTV host and is founder of TruStar Global Media, headquartered in Leeds, England. While his companies have generated more than $2 billion in worldwide sales, Trudeau has also had a number of runins with the...

Need a winner? Knowledge. Experience. Success. ATC's proven gold medal formula.
October 1, 2003... Decades of media buying experience and proven success will deliver "golden" results. Established in 1975, American Telecast is one of the most successful direct marketing companies in the world today. For more information on media buying...

Sharing Worx. And we've tasted more than our our share of success lately.
October 1, 2003... InfoWorx is the only infomercial company willing to share the risks and rewards of your DRTV effort. Yes, we defer our profit, covering only our costs, until you start making real money. And sharing works. It lowers your entry costs. And it...

CN8 goes North: Mid-Atlantic regional network marches into New England.(Cable Network Spotlight)
October 1, 2003... PHILADELPHIA -- CN8, the Comcast Network (www.cn8.tv), stretching from Maine to Washington, D.C., was launched in New England in May 2003. Originally started in 1996 by Comcast Eastern Division President Michael Doyle as a way for the cable...

Time-Life music finds success in Europe.(Response Exclusive !)
October 1, 2003... The past two years have been a challenging time for European advertisers and television stations alike with tragic events, such as Sept. 11 and the Iraqi war, contributing to a general decline in the advertising market. It is against this...

Popquiz: inQ has changed the face of revenue enhancement.
October 1, 2003... How can your site profit most after the cart is closed? * A - With a static, clickthrough Up Sell program. * B - With inQ's Live Chat Online Up Sell. (conversions = 15% - 25%) * C - Offer nothing. Note: If you checkmarked...

35 years of direct response fulfillment and what do we have to show for it? Quite a bit, actually.
October 1, 2003... Since its founding by Larry Moulton 35 years ago, Moulton Logistics has grown to become a leader in the dynamic logistical services industry. Today, it puts an impressive array of facilities, qualifications and services at the disposal of a...

Nober forges key partnerships to enhance inQ's business.(Response Q & A)(Interview)
October 1, 2003... Steve Nober is president and CEO of Van Nuys, Calif.-based inQ, a company offering live-chat upsell capabilities for direct response vendors on the Web. Recently, Response was able to chat with Nober about his background and what's coming up...

We won't eat you alive ... We'll turn your products into pearls!
October 1, 2003... Talent Compelling Scripts Quality Production In-House Music Scoring Long & Short Form DRTV In-House Post Production Set Design & Art Direction Exceptional Product Shots Live Shopping DRTV Consulting Retail Placement Media Consulting...

The DMA Annual Conference & Exhibition: Oct. 11-15, 2003, Orange County Convention Center, Orlando, Fla.(Calendar)
October 1, 2003... The DMA Broadcast Council Track--Eight Sessions (as of Sept. 2, subject to change) Sunday, Oct. 12 1:30 p.m. - 2:30 p.m. ITV: The Future of Television? Panelists: Kevin Noonan, executive director, Association of...

Where do these people come from?
October 1, 2003... With iFactz[TM], you'd know. Until now, you couldn't accurately track which offline advertising yielded customers online. Even worse, you were probably canceling media that was actually profitable, leaving money on the table. iFactz...

Do business with people who understand your business.
October 1, 2003... Trust the legal team that understands how to provide the solutions that build your business' success. How to safeguard your property and protect your interests. And how to empower you to meet challenges and avoid obstacles. Venable--experienced...

Jordan Whitney's program rankings.(Research)
October 1, 2003... Jordan Whitney's Program Rankings TOP 10 INFOMERCIALS RANK LAST MONTH PROGRAM HOST 1 2 Carleton Sheets Carleton Sheets 2 1 Bowflex Tom Purvis 3...

The top 20 DRTV national cable rankings.(Research)(Illustration)
October 1, 2003... The Top 20 DRTV National Cable Rankings LONG-FORM PROGRAMS RANK WEEKS ON SHOW MARKETING COMPANY COUNT CHART 1 553 Carleton Sheets Professional 425 ...

From the lab: recent events steel DRTV for latest October swoon.(Research)(DRT Development Company Inc.)
October 1, 2003... Put your new commercials away and hide them for a few weeks. "Red October" is here, where direct response results traditionally fall by at least 30 percent. Then again, the industry has had its share of media troubles since last October. How...

REVShare search engine internet popularity report.(Research)(Illustration)
October 1, 2003... REVShare Search Engine Internet Popularity Report RANK TITLE DISTRIBUTOR NUMBER OF SEARCHES 1 Bowflex Bowflex Inc. 137,718 2 Total Gym American ...

#1 DRTV print agency of choice. Read what our clients have to say: * we are result driven. * we make print easy, affordable and cost effective. * over 25 years of experience in print media placement.
October 1, 2003... DRTV & retail success is still all about intelligent print support. It's true. Savvy marketers have always known that great direct-response television can benefit enormously from smart print support. By the same logic, e-commerce...

Precision timing and integration win results.
October 1, 2003... Enhance your business with integrated direct response campaigns that maximize results. Our team of experts has a passion for driving business by reaching your market with the best tools and timing for achieving your goals. We combine...

Chalk up another satisfied customer.
October 1, 2003... When your customers speak with a skilled salesperson who can answer questions and communicate with enthusiasm, something amazing happens. It's called customer delight. And it not only leads to more revenue from every call, it creates raving...

What separates a winning infomercial from a mediocre one.
October 1, 2003... OVERHEAD The startup costs for an infomercial campaign can be daunting. And once produced even shows that pull good numbers have a hard time keeping their heads above water while they recoup their initial investment. [ILLUSTRATION...

Hunter Tylo: bold beauty: as one of the most recognizable faces in daytime television, actress Hunter Tylo continues to seek out new ways to satisfy her many interests. How does the host of DCD's Ab Swing infomercial balance an active career, motherhood and charity work with a strict health and fitness regime?
October 1, 2003... For most people in Hollywood, the end of summer signals the beginning of a new fall television season as actors and production crews report back to their respective studios. For actress and model Hunter Tylo, however, the end of summer means...

Look no further!
October 1, 2003... ONE STOP SHOPPING FULL SERVICE PRODUCTION ANIMATION EDITING LOGOS TELEMARKETING BACKEND SALES MEDIA BUYING MEDIA FUNDING DISTRIBUTION [ILLUSTRATION OMITTED] McIntosh Media & Marketing A...

A closer look...
October 1, 2003... can tell you a lot! Like whether your advertising dollars are working as hard as you are. And if not, how to kick them into action! Over the past 20 years, we've helped scores of entrepreneurs introduce their new products with astonishing...

Layer by layer, the best in outsourced solutions.
October 1, 2003... With decades of experience in traditional fulfillment, customer care, and supply chain processes, NewRoads offers multi-layer solutions to your direct-to-customer, multi-channel requirements. All centered around your brand and your customers....

The brand of a special breed.
October 1, 2003... Bubble Wrap[R] brand is an exclusive product of Sealed Air and is available only through authorized distributors. No other air cellular cushioning material is made like it... or performs like it providing better cushioning; longer lasting...

Response magazine's eighth annual state of the industry report: members of the magazine's Editorial Advisory Board weigh in on the issues surrounding the Federal Trade Commission, industry associations and self-regulation.
October 1, 2003... What was the most significant accomplishment in the past year for the DRTV industry? Hal Altman, Motivational Fulfillment & Packaging Services: I believe the renewed efforts of the Federal Trade Commission (FTC) in monitoring and, in some...

Over the years, TMP clients continue to be the winners. Congratulations!
October 1, 2003... You make us all look good! -All your friends at TMP and Product Partners Save the date for the Rick Weiss Humanitarian Awards May 1, 2004 in Rancho Mirage! 2003 ERA AWARD WINNERS BEST HEALTH & BEAUTY INFOMERCIAL OF THE...

Future HSN show host.
October 1, 2003... Born to sell? Well, here's a refreshing thought: consider a career as an HSN show host. We're looking for diverse individuals who are personable, confident, enthusiastic and comfortable in front of a camera. For more information, visit...

Congratulations for cleaning up at the show.
October 1, 2003... It's easy to get swept away by the festivities of the annual Electronic Retailers Association Show. Especially with clients like Mark Rosen and Jeff Frankel at Euro-Pro, whose superior product enabled the team to take Best Housewares...

Need information about the Direct Response Television industry?
October 1, 2003... Visit our website... jwgreensheet.com... for updated rankings and learn about our other services: * World's Largest Long/Short-form Tape Library * Weekly, Monthly and Annual "Greensheet" Monitoring Reports * Infomercial and...

We're outstanding in our field.
October 1, 2003... Complete Direct Response PRODUCTION & EDITING Full Service Production | From Script to Screen | Shooting/Avid Editing Great Rates & Professional People Broadcast DUPLICATION DR Customization | Closed Captioning |...

Tough times: coming off a great 2002, DRTV media buyers faced unique challenges this year that have yet to cease.(Media Buying and Planning)
October 1, 2003... DRTV media buyers know what it takes to get their media rates inline with show results: a lot of begging for rate cuts. The need typically comes up once or twice for each show, depending on performance and media rates. This year was different,...

Direct response, brand & infomercial media placement.
October 1, 2003... CCM Marketing is a full disclosure agency. We offer superior customer service & over 40 years combined media experience. [ILLUSTRATION OMITTED] CALL NOW! 805-788-0966 CCM Marketing - 4251 S.Higuera St. San Luis Obispo,...

We make sure that our clients get the best spots. Are you comfortable with your placement?
October 1, 2003... If you're not receiving front row treatment from your media buying agency it's time to upgrade to a first class seat. Don't settle for mediocrity when it comes to your short form and long form media placement. The experts at Mercury Media are...

Media magic. The Direct Response media specialists.
October 1, 2003... From media planning and buying, to research and analysis, to vendor management, print design and retail branding--we're the answer to all your Direct Response needs. [ILLUSTRATION OMITTED] Dollar-for-dollar, we offer outstanding value...

Generating serious revenue with DRTV.(Tough Times)
October 1, 2003... Two of the primary reasons marketers utilize DRTV to generate sales, generate leads or build brand for their products is the relatively low cost and the ability to test and measure results in real time. DRTV enables marketers to first test...

Measurably different service. action. results.
October 1, 2003... Our service is based on the notion that our best work is accomplished in tandem with our clients. The breadth of knowledge we gain in the process helps us identify the unique solution for your business. Together we will develop the formula that...

Do you know who's watching your ad?
October 1, 2003... WE DO. NAME: BETTY LOCATION: IOWA AGE: 38 OCCUPATION: FULL TIME MOM HOBBIES: SHOPPING HABITS: COLLECTING EST TIMES TO REACH HER: AFTER THE OPRAH WINFREY SHOW[TM] Say hello to Betty. She is one of...

Celebrity, or not to be? There are two different kinds of celebrities used in DRTV projects--famous, established stars and DRTV-created personalities. Who are they and where do they come from?(Response Magazine's DRTV Best Practices Primer)
October 1, 2003... It's the question that invariably comes up when contemplating a DRTV campaign: should we use a celebrity? Anecdotally, people play with the notion that celebrities will help get the advertising noticed, build credibility for the product, and...

Titan Duplication: west coast.
October 1, 2003... * Broadcast Duplication for the Direct Response Industry * Infomercial Production and Consulting--Long and Short Form * AVID [R] Digital Post Production * NO fancy billboards, tote bags or bus advertisements - just Good Dubs and...

Titan Digital Post / Duplication: east coast.
October 1, 2003... * Broadcast Duplication for the Direct Response Industry * Infomercial Production and Consulting - Long and Short Form * Film and Video Production All Formats - HDTV 16/35mm * AVID[R] Digital Post Production * Real Time...

Platinum members.(ERA Salutes its ...)(electronic retailing association)
October 1, 2003... ERA recognizes the foundation of their support throughout its literature, at all industry events, and as industry leaders by virtue of their: * Expertise in e-retailing * Intimate knowledge of all facets of their industry * Strong...

Chickens from a flatbed.(Media)(direct response marketing)
October 1, 2003... Ever since I began working in DRTV 19 years ago, my goal has been to bring this powerful marketing channel mainstream--to see every Fortune 500 television advertiser incorporate direct response TV into its marketing mix. I can't say I've...

Mercury Media congratulates its clients on the following awards at the 2003 ERA Annual Awards Gala.
October 1, 2003... QVC/Q-DIRECT BEST AUTOMOTIVE TOOLS & GARDEN Five Star Power Tool GUTHY-RENKER CORPORATION BEST MALE PRESENTER Anthony Robbins--Get the Edge BEST CELEBRITY PRESENTER Vanessa Williams--Proactiv Solution 8 BEST...

Why monitoring for quality is critical to your direct marketing initiatives.(Support Services)
October 1, 2003... Implementing the "standard operational procedures" of a voice- or Web-based direct response program can sometimes seem routine. Setting the stage typically involves: conducting research; developing strategy; producing a response device;...

Credit card companies' settlement may impact telemarketing of renewal offers; changes made by MasterCard and Visa may also make it possible for marketers themselves to determine whether the card provided by the consumer is a debit or credit card.(Legal Review)
October 1, 2003... Earlier this year, Visa and MasterCard settled a lawsuit with Wal-Mart and several other retailers relating to fees the companies charge to merchants to process debit and credit card transactions. Resulting changes may have a significant impact...

Intramarketing: no longer a case of 'now or never': with respect to maximizing your anticipated revenue stream, one subject is often overlooked--monitoring the quality of the entire sales and service process that supports your direct response program.(Guest Opinion)(PKPF Inc. )
October 1, 2003... In the general advertising world, there's been a lot of buzz about the need for brand advertising to be more accountable. Clients and agencies alike have examined direct response models to discover how they can best use its proven tactics to...

Less risk, more reward; our direct response solutions give you the power to succeed.
October 1, 2003... There are a lot of reasons why the nation's premier companies choose West for their Direct Response solutions, but two of those reasons separate us from all others--less risk and more reward. Our years of experience, call handling capacity and...

We don't stop working until every TV is off; bring your DRTV campaign to the agency who for 17 years has come in early, stayed up late, and consistently gone the extra mile to create success for our clients.
October 1, 2003... At hawthorne direct, we know there is always a potential customer out there for you, and we have the expertise to get them turned in to your message--night and day. hawthorne direct is the industry's premier full service direct response...