Response articles from October 2002

Response archives from October 2002

Help the ERA and DMA work to break down negative stereotypes. (Editor's Note).(Electronic Retailing Association and Direct Marketing Association)(Editorial)
October 1, 2002... "There's nothing the world loves more than a ready-made description which they can hang on to a man, and so save themselves all trouble in the future." --W. Somerset Maugham Stereotypes are for the lazy of mind. It is always easiest to...

What's going on at ERA? Just ask! (Reflections).(Electronic Retailing Association)(Column)
October 1, 2002... My beloved brother, Ray, survived two tours in Vietnam before he died in the Gulf of Mexico after a jet crash during testing for the U.S. Air Force. He is memorialized in a lovely, shady area of Arlington National Cemetery set aside for...

Letters.(Letter to the Editor)
October 1, 2002... Dear Editor: DuBarry-Hay Speaks Out I am taken aback by the July 2002 Legal Column opinion co-authored by Jeff Knowles ("There Are Many Options to Take Action Against a Competitor's False Claims," with Gary Hailey), the venerable...

AfterMarket gears up for major growth spurt. (This Just In).(Brief Article)
October 1, 2002... PHOENIX -- The AfterMarket Co., an inbound sales center for the DRTV industry, is preparing for the early October launch of its new call center facility in Mesa, Ariz., that will nearly triple the company's capacity. The new center is part of a...

WorldLink earns certification from WBENC. (This Just In).(Women's Business Enterprise National Council)(Brief Article)
October 1, 2002... LOS ANGELES -- WorldLink has become the first global integrated media sales representation company to be awarded official certification from The Women's Business Enterprise National Council (WBENC). Founded by President Toni Knight, WorldLink...

NewRoads to deliver 'American Idol' DVD/video packages. (This Just In).("American Idol: The Search for a Superstar" )(Brief Article)
October 1, 2002... GREENWICH, Conn. -- NewRoads, a business process outsourcer of fulfillment and customer care services, announces it is providing fulfillment services for DRTV sales of the DVD and VHS tapes for the hit Fox TV series "American Idol: The Search...

Internet companies experience growing pains in Europe. (International Report).(Illustration)(Industry Overview)
October 1, 2002... In the recent past, all Internet business news in Europe was about ambitious young upstarts and startups. However, now could be the time that online companies learn from their DRTV sisters and join mainstream marketing. Although the past year...

BKV celebrates 21 years in DR. (Industry Newsbites).(Bennett Kuhn Varner Inc. and direct response advertising)(Brief Article)
October 1, 2002... ATLANTA -- Bennett Kuhn Varner Inc. (BKV) celebrated 21 years in the direct response advertising business in August with the completion of a full renovation of its Atlanta offices. The company held a "Blackjack Anniversary Bash" as part of the...

Script to Screen wraps Rug Doctor campaign. (Industry Newsbites).(Brief Article)
October 1, 2002... SANTA ANA, Calif. -- The Rug Doctor's new "Deep Down Clean" short-form DRTV campaign, featuring 10-, 30- and 60-second spots, has tested successfully and is rolling out nationally, according to Tony Kerry, senior vice president of marketing for...

Atomic Direct bows Newell-Rubbermaid Shur-Line spot. (Industry Newsbites).(Premium Trimline Edger paint roller is the product )(Brief Article)
October 1, 2002... PORTLAND, Ore. -- Atomic Direct announces it has begun airing a spot campaign for the Premium Trimline (R) Edger, a specialized paint roller, from Shur-Line, a division of housewares giant Newell-Rubbermaid. Additionally, Atomic has...

Respond2 nabs 'American Idol' DVD/VHS business. (Industry Newsbites).("American Idol: The Search for a Superstar")(Brief Article)
October 1, 2002... PORTLAND, Ore. -- Respond2 has acquired the rights to release a compilation DVD and VHS tape of the hit Fox television series "American Idol: The Search for a Superstar." The compilations will be released in two versions -- a special...

Concepts TV Productions plays ball for charity. (Industry Newsbites).(News 12 New Jersey is involved)(Brief Article)
October 1, 2002... MONTVILLE, N.J. -- Concepts TV Productions Inc. and News 12 New Jersey stepped up to the plate for a good cause on Aug. 16 as the two businesses raised more than $2,000 by playing a softball game benefiting the Susan G. Komen Breast Cancer...

Denning named president/COO of The AfterMarket Co.(Mike Denning)(Brief Article)
October 1, 2002... PHOENIX -- - Mike Denning, who has executive experience with IBM, Memorex and Tricom Systems and most recently worked as an angel investor and advisor to promising small businesses m technology fields, is the new president and chief operating...

From rocket science to Atomic Direct. (Q&A with Doug Garnett).(Atomic Direct; Direct Response Television)(Interview)
October 1, 2002... Doug Garnett started Atomic Direct, a direct response advertising agency in Portland, Ore., in 1998 after a five-year stint at Tyee, where he served as vice president of strategy and account director. Atomic has worked with The Sharper Image,...

New upsell program plays on parent company's strengths. (Field Reports).(International Magazine Service announces Magazine One)(Brief Article)
October 1, 2002... WHEATRIDGE, Colo. -- International Magazine Service (IMS) of the Rockies, a leader in the magazine subscription industry for almost 40 years and creator of the Family Buyers Club five years ago, announces its newest innovation in up-sell...

Northern Response expands in retail. (Field Reports).(Northern Response International Ltd.)(Brief Article)
October 1, 2002... TORONTO -- Northern Response Intl. Ltd. has further expanded its distribution channels within the Canadian retail market to include eight new national chains plus a number of other regional chains. The company, which acts as exclusive...

Backchannelmedia Inc. (Transitions).(Kristie Barry and Colleen Marinelli are added as media buyers)(Brief Article)
October 1, 2002... Heather Wass, COO of Backchannelmedia Inc., joins the Boston Living Center's board of directors. Backchannelmedia also announces the addition of Kristie Barry and Colleen Marinelli as media buyers.

Media buyer. (Transitions).(Michael Huskey)(Brief Article)
October 1, 2002... Michael Huskey rejoins hawthorne direct inc. as a media buyer.

Western Division. (Transitions).(Greg Bailey)(Brief Article)
October 1, 2002... NewRoads adds Greg Bailey as distribution center manager for its Western Division.

Direct Marketing Association. (Transitions).(Brief Article)
October 1, 2002... Dawn Hatzer becomes executive director of the Direct Marketing Association (DMA) of Washington, D.C.

Warren Direct. (Transitions).(M. Lee Sellers, Nicole Urbis and Melissa Wolf)(Brief Article)
October 1, 2002... Warren Direct welcomes M. Lee Sellers as vice president, Nicole Urbis as account manager and Melissa Wolf as office manager.

O'Currance Teleservices. (Transitions).(Brief Article)
October 1, 2002... David Meine joins O'Currance Teleservices as vice president of sales and technology

Tilia. (Transitions).(Marc McVey and Jennifer Burch)(Brief Article)
October 1, 2002... Tilia adds Marc McVey as vice president of international sales and marketing and Jennifer Burch as trade marketing manager.

Laura Manos Emms. (Transitions).(Laura Manos Emms)(Brief Article)
October 1, 2002... CFM Direct welcomes Laura Manos Emms as senior account director.

Inter/Media Advertising. (Transitions).(Brief Article)
October 1, 2002... Inter/Media Advertising welcomes: Anita Paul, planning supervisor, Mar Kanayama, media planner Erik Griffin, media planner; Andrew Broussard, media buyer; Charmaine Wash, media buyer; and Larry Bickel, traffic supervisor.

Gemstar names Loughlin president of TV Guide Publishing Group. (iResponse).(John Loughlin)(Brief Article)
October 1, 2002... LOS ANGELES -- John Loughlin, a former executive at Primedia Inc., has been named president of TV Guide Publishing Group, a new unit of Gemstar-TV Guide Intl. Inc., the television programming guide provider. The move comes during some...

WorldGate set to deliver 'Go!TV Links' for dynamic interactive TV. (iResponse).(Brief Article)
October 1, 2002... TREVOSE, Pa. -- WorldGate, a provider of interactive entertainment solutions for the cable television industry, announces it has developed a new service based on its patented Channel HyperLinking technology, enabling the delivery of...

Decisionmark, WRAL pilot 'Air-to-Web Broadcast Replication'. (iResponse).(Brief Article)
October 1, 2002... CEDAR RAPIDS, Iowa -- Decisionmark Corp., a provider of Internet-based broadcast industry solutions, announces an agreement to work with WRAL-FM radio in Raleigh, N.C., to pilot its patented Air-to-Web Broadcast Replication (AWBR) technology,...

Interactive TV top 10 Power Rankings: which companies benefit most from new TV technology?
October 1, 2002... Every month, Response tracks which companies are benefiting most from the growth of interactive TV (ITV). The ITV Power Rankings monitor the stock performance and media buzz surrounding the leading ITV firms. Here are the top 10 for October:...

The 12th Annual ERA Conference & Exposition.
October 1, 2002... October 12-15, 2002 * Paris Las Vegas Resort The Electronic Retailing Association's (ERA) 20002 Annual Conference & Exposition is coming to the Paris Las Vegas Resort, Oct. 12-15. The excitement begins on Saturday, Oct 12 with the annual...

Jordan Whitney's Program Rankings. (Research).(Illustration)
October 1, 2002... Jordan Whitney's program rankings. (Research) TOP 10 INFOMERCIALS LAST RANK MONTH PROGRAM HOST 1 2 The Firm N/A 2 1 Bowflex Tom...

The IMS Top 20 DRTV National Cable Rankings. (Research).(Illustration)
October 1, 2002... The IMS Top 20 DRTV National Cable Rankings. (Research) LONG-FORM PROGRAMS WEEKS RANK ON CHART SHOW MARKETING COMPANY 1 312 Proactiv Solution Guthy-Renker Corp. 2 278 Bowflex ...

From the lab: boutique call centers can make the difference in your campaign's success. (Research).(Illustration)
October 1, 2002... In Response's August 2002 issue, TEST understandably made waves with some of the industry's leading boutique telemarketing centers with its commentary on large call centers' unsung heroics. TEST stands by its August figures (aside from one typo...

Are search engines a nightmare or a dream for DRTV marketers? (Research).(Illustration)
October 1, 2002... Response is proud to introduce a new analysis report prepared by REVShare which ranks the 25 most popular DRTV products on the Web. REVShare's report is based on data compiled by Internet search engines. More and more, DRTV consumers are...

Linda Goldstein: creative counsel in the big apple.(Electronic Retailing Association chairperson is a new task)(Biography)
October 1, 2002... Linda Goldstein has combined creativity and analysis to become one of America's leading advertising attorneys. Now, the native New Yorker turns her focus to a new task: chairperson of the Electronic Retailing Association. Friday mornings...

Response magazine's seventh annual state of the industry report: members of our Editorial Advisory Board speak out on the current state of the direct response television industry.(Panel Discussion)
October 1, 2002... Heading into 2003, direct response television (DRTV) is on the verge of a series of revolutionary changes that will build the profitability of the industry as well as the reputation of its leaders. For decades, DRTV has been a strong niche in...

Media buying strategies: what is your next move? DRTV media buyers caught some breaks during the past four quarters, but is that changing as the general advertising recession retreats?
October 1, 2002... Every Monday morning, the buyers at Mercury Media converge in their Santa Monica, Calif., office for a weekly meeting. There, they discuss the prior week's performance, marketplace trends and accomplishments. During the last few months,...

Is the news media your friend or foe?
October 1, 2002... Handling news media inquiries about your product or company is a tricky business. But patience and persistence can help you survive even the most negative attack. The news media are feeding on the direct response television (DRTV)...

From big idea to retail success: Response magazine's DRTV how-to series featuring; the Johnny Carson collection. (Part X in a Series. This Month: Product Development).(Respond2 and Carson Productions create a campaign)
October 1, 2002... Part X: Expanding the Empire. Product development gives the people what they want. The inventory had sold, for one thing. Direct response (DR) company Respond2 and Carson Productions had teamed up to create a DR campaign like no other...

Keith Fotta, Gryphon Networks. (Response Q&A).(Interview)
October 1, 2002... Keith Fotta, president and CEO of Gryphon Networks in Norwood, Mass., recently earned recognition as "Innovator of the Year" from the American Resort Development Association (ARDA) for his company's innovative "Do Not Call" (DNC) service for...

Richard Scheiner, The AfterMarket Co. (Response Q&A).(Interview)
October 1, 2002... Richard Scheiner, a long-time direct marketing player, joined The AfterMarket Co. (AMC) in March. He is charged with new business development outside of the television arena. Recently, Response had a chance to talk with Scheiner about his...

Whaddaya mean, 'test?' (Media).(Column)
October 1, 2002... Remember the old joke about the guy who goes to a doctor and asks for credentials? The doctor says, "I've been practicing medicine for 20 years." The guy heads for the door, saying, "I'd rather find a doctor who's through with practice and...

Infoworx, AlphaVista team on LenSoClean campaign. (Media).(Brief Article)
October 1, 2002... BOCA BATON, Fla. -- Infoworx announces a direct response television campaign, slated to start in mid-October, for AlphaVista Inc.'s LenSoClean ultrasonic contact lens cleaning system. The infomercial will feature demonstrations of the...

Blagman fingers Bagg, Hill in Blagman-Century fallout.(Blagman Media International Inc. believes Gerald Bagg and Renee Hill may have been working to undermine objectives)
October 1, 2002... LOS ANGELES -- The strange late-August departure of Managing Director Gerald Bagg, Senior Vice President of Client Services Renee Hill and Director of Client Services Eric Arroyo from Blagman-Century Media, a subsidiary of Blagman Media Intl....

ERA salutes its...Platinum members: this month's platinum member company profile.(Interview)
October 1, 2002... ERA: What is ebrands? Kirby: "In our fragmented media universe it is very difficult to build brands the old fashioned way -- like Proctor & Gamble did for decades. You can no longer simply buy spot advertising on 3 networks and reach most...

Scrutinizing prospective telemarketers up front can protect you in the end. (Legal Review).
October 1, 2002... With heightened regulatory scrutiny being imposed on telemarketing campaigns, choosing the right telemarketing partner is critical to your marketing program's success and integrity. A legally compliant script with all the requisite disclosures...

Meet our advertisers. (A - W).
October 1, 2002... The Aftermarket Company CONTACT: Steve Pittendrigh PHONE: 602-470-2500 FAX: 602-470-2501 E-MAIL: steve@theaftermarketcompany.com URL: www.theaftermarketcompany.com AfterMarket specializes in direct response programs...

Kathy Levine: a passion for shopping leads to crossover success. (Cameo).(Biography)
October 1, 2002... Long-time home shopping channel fans know Kathy Levine... and they know her well. "I'm a marketable name," says the style expert, who recently debuted her new "Kathy Levine by Request" line of clothing and jewelry on the Home Shopping Network...

Mercury Media's Complete Moron's Guide to direct response.
October 1, 2002... * If you don't ask the right questions, then you'll never know if you're getting the right answer. * If you don't read this book, you better have some connections at the 99[cents] Store. * There is not a quicker way to turn an idea...