Response articles from November 2008

Response archives from November 2008

Economic troubles point out positives of reasonable regulation.(Editor's Note)(Editorial)
November 1, 2008... With the economic disaster that struck--full force--during late September and early October, the concept of governmental regulation regained the spotlight in a big way. During the final weeks of the presidential race, economic regulation was a...

Media companies see slowest growth since 2001.(Field Reports)
November 1, 2008... LOS ANGELES -- The nation's top 100 media companies had a 4.6-percent revenue hike in 2007, the slowest growth since 2001, reports AdAge.com. Which channels are doing the best? Digital media's revenue was up 10.8 percent and cable networks...

Obama's primetime half-hour buy costs $4M.(Field Reports)
November 1, 2008... WASHINGTON -- President-elect Barack Obama bought 30 minutes of airtime on four major TV networks and three cable outlets from 8-8:30 p.m. on Oct. 29-less than a week before convincingly winning the 2008 presidential election. This is the first...

Hyundai buys Oscar ad space abandoned by GM.(Field Reports)
November 1, 2008... LOS ANGELES -- Hyundai Motor America has purchased the ad spots left by General Motors Corp. (GM) in next February's Academy Awards broadcast, reports AdAge.com. It is unclear which models Hyundai will feature in its recently purchased ad...

Google's successful third quarter gets help from TV Ads platform.(Field Reports)
November 1, 2008... MOUNTAIN VIEW, Calif. -- Google reported a successful third quarter, with earnings up 26 percent from Q3 2007 to $1.35 billion and revenue up 31 percent to $5.54 billion. The company also recently signed a contract with COREMedia Systems Lnc....

WPP buys TNS for $1.93 billion.(Field Reports)
November 1, 2008... NEW YORK -- Media holding company WPP Group PLC ended a six-month struggle to acquire the marketing research firm Taylor Nelson Sofres (TNS) in mid-October by agreeing on a $1.93 billion buyout, reports DMNews.com. TNS, a long-time...

Date set for Response Expo 2009.(Field Report)
November 1, 2008... SANTA ANA, Calif. -- The Direct Response Marketing Alliance (DRMA) and Response Magazine present the third annual Response Expo, May 19-21, 2009 at the Hilton San Diego Bayfront. All-access badges must be purchased to attend any and all...

Visa launches new mobile campaign.(Field Report)
November 1, 2008... SAN FRANCISCO -- Visa Inc. will make mobile payment services broadly available to U.S. customers by the end of the year by using Google's operating platform Android. The partnership will also open the door for Visa to take advantage of new...

DRTV agency Atomic Direct releases a 30-minute long-form show for Kreg Tool Co.(News Corner)
November 1, 2008... DRTV agency Atomic Direct releases a 30-minute long-form show for Kreg Tool Co., featuring the new K4 Kreg Jig. Targeting do-it-yourself consumers, the show will began airing nationally in September and is an important part of Kreg's efforts to...

The Direct Marketing Association (DMA).(News Corner)
November 1, 2008... The Direct Marketing Association (DMA) announces that Neil C. O'Keefe, vice president of marketing for Spiegel Brands, will join DMA as its vice president of catalog and multichannel merchant segment.

ITV Ventures.(News Corner)
November 1, 2008... ITV Ventures has let go the majority of its remaining employees and stopped selling infomercial merchandise. Its owner, Donald Barrett--who also owns the recently troubled ITV Direct Inc. and Direct Marketing Concepts {Response, September...

Concepts TV.(News Corner)
November 1, 2008... Concepts TV celebrates 25 years of business in both short and long-form infomercial production. In honor of the anniversary, the company's president, Collette Liantonio, took her staff to the Red Rock Mountain Spa in St. George, Utah, for four...

GSI Commerce.(News Corner)
November 1, 2008... GSI Commerce will acquire Innotrac Corporation--a provider of E-commerce, fulfillment and custom care services that owns eight fulfillment facilities. Following the close of the deal, GSI will operate 4.7 million square feet of fulfillment...

Cesari Direct appoints Ken Hunt.(News Corner)
November 1, 2008... Cesari Direct appoints Ken Hunt to the newly created role of president. Hunt will focus on expanding Cesari's interactive division, enhance client services and oversee operations of the multi-faceted marketing company. Cesari Direct also...

Livemercial appoints Adam Riemer.(News Corner)
November 1, 2008... Livemercial appoints Adam Riemer as senior director of marketing, media and affiliate. Riemer's responsibilities include executing overall marketing strategy, with a primary tonus on optimizing existing channels, including affiliate, shopping...

Direct response industry.(News Corner)
November 1, 2008... Direct response industry and product veteran Kim Banchs is focusing on her strategic marketing company, Creative Response, doing more work for various product companies by taking their brands and products to market. She is also a partner in a...

Leyla Hodge joins Capital Media.(News Corner)
November 1, 2008... Leyla Hodge joins Capital Media as director of operations. Hodge has 14 years of experience in direct response advertising and has managed campaigns in various categories including insurance, home improvement, pharmaceuticals and fitness.

Hawthorne Direct names Tammy Shul.(News Corner)
November 1, 2008... Hawthorne Direct names Tammy Shull as human resources manager. Shull was most recently with MetroGroup Marketing Services as human resources manager for 12 years.

InfoWorx.(News Corner)
November 1, 2008... InfoWorx, a pioneer in info-marketing for infomercials, adds in-house telemarketing to its list of services. The company will now offer infomercial TV production, ORTV media buying and direct response telemarketing services.

Jordan Whitney's Program Rankings.(Research)(Statistical table)
November 1, 2008... TOP 10 INFOMERCIALS Rank Last Month Program Host Product 1 2 Free & Clear John Beck Real estate money- making system 2 1 ...

Research the IMS Top DRTV National Cable Rankings.
November 1, 2008... TOP 5 VERTICAL MARKETS NATIONAL CABLE INFOMERCIAL RANKINGS RANK PRODUCT NAME MARKETING COMPANY PRICE OFFERED AIRS HEALTH & FITNESS 1 P90X BeachBody.com 3 payments of 337 ...

Second-quarter short-form DRTV media billings increase $28.3 million; 'computers, software and home office' category continues surge with a $77 6 million gain, while 'Apparel' jumps 254 percent.(Research 2Q Short-Form 2008 Media Billings)
November 1, 2008... The latest data from TNS Media Intelligence (TNSMI) marks the 14th consecutive quarter that short-form DRTV media billings have increased. Second-quarter 2008 results show a modest 2.5-percent gain of nearly $28.3 million over 2Q 2007, posting...

Tree.com climbs to new heights.(COVER STORY)(Company overview)
November 1, 2008... "When you bring the discipline and the metrics of direct response marketing to a big brand, it's a game changer," says Doug Lebda, chairman and chief executive officer of Charlotte, N.C.-based Tree.com Inc., the parent of such well-known...

DR's getaway.(MARKET SPOTLIGHT)
November 1, 2008... Perhaps one of the most unique and exciting direct response marketing verticals is the travel industry. Maybe it's because travel marketers are veterans--DR has been a major part of advertising getaways for the past 10 years. In fact, according...

Facing the regulatory music.(REGULATORY UPDATE)
November 1, 2008... As 2008 comes to a close, it seems that, now more than ever, new regulatory and government affairs issues pop up on the horizon weekly--if not daily--for direct response marketers. Expanding marketing technology is just one reason for this, as...

Harnessing the boom: direct response marketers take aim at America's largest demographic.(TARGET MARKETING)
November 1, 2008... They number 78 million, control a majority of the nation's wealth and own 65 percent of the aggregate net worth of all U.S. households. With $2.3 trillion in disposable income, these folks who were born between 1946 and 1964 comprise America's...

Micro-blogging's big promise sets us atwitter.(Media Zone)(Column)
November 1, 2008... Remember life without Google? You should. It only turned 10 this September (chough 1 believe that makes it 70 in tech years). J raise this fact to provide context for Twitter, the "micro-blogging" service that recently turned two. According to...

Building the shopping cart for a new generation.(Support Services)(Column)
November 1, 2008... "Do you want fries with that--or how about a hot apple pie?" "It's a great question, and come to think of it, I'm glad you asked. A hot apple pie might be great with my sandwich. I didn't order fries, but since you asked, sure, I'll have...

Sometimes, a second strike means you're out!(Legal Review)
November 1, 2008... A federal judge recently found Kevin Trudeau in contempt because Trudeau had misrepresented the contents of his book, The Weight Loss Cure "They" Don't Want You to Know About. It's like deja vu all over again--all over again. In November...

Response ... on the road.(But Wait, There's More!)
November 1, 2008... October was another busy month on the DR industry's social calendar. The annual Direct Marketing Association (DMA) event made its Las Vegas debut, and iMedia Communications hosted a very timely Financial Marketing Summit in New York. And, as...