Response articles from November 2007

Response archives from November 2007

The industry gives--and receives--thanks.(Editor's Note)
November 1, 2007... Generosity is the flower of justice. --Nathaniel Hawthorne, 1850 During an Oct. 26 fundraising gala in Los Angeles, attendees sat rapt during a video saluting Mercury Media co-founder Dan Danielson for his work in bringing the direct...

Direct marketing tops 50% of total advertising expenditures.(REPORT)
November 1, 2007... CHICAGO -- Despite a slowing U.S. economy, growth has been predicted in direct response sales, expenditures and return on investment (ROI). The Direct Marketing Association's (DMA) annual forecast, "The Power of Direct Marketing," reports that...

NBC Universal acquires the Oxygen channel.(FieldReports)
November 1, 2007... NEW YORK -- NBC Universal announced Oct. 9 that it has acquired Oxygen Media, a cable television network that focuses on female viewers. NBC is paying $925 million for the channel, which is seen as a bargain, as analysts projected the channel's...

Google to put YouTube videos on ad network.(FieldReports)(advertisement)(Brief article)
November 1, 2007... SAN FRANCISCO -- Google is finally planning to cash in on its $1 billion investment with video-sharing Web site YouTube.com. In mid-October, the company announced plans to allow Web sites in its ad network to embed relevant videos from YouTube...

For the record.(Correction notice)
November 1, 2007... On page 60 of the October issue of Response, the phone number for Andrew Lustigman, Esq., co-author of the Legal Review column, was incorrect. The correct number is 212-683-9180. Response regrets the error. --Ed.

ERA celebrates successful Las Vegas event.(FieldReports)(Electronic Retailing Association)(Brief article)
November 1, 2007... LAS VEGAS -- Attendees who descended on the Electronic Retailing Association's (ERA) 17th Annual Convention at the Venetian Resort from Sept. 30-Oct. 2 were welcomed by a bustling city, many company-sponsored cocktail receptions and a series of...

Seattle Subway stores launch mobile phone promotions.(FieldReports)
November 1, 2007... SEATTLE -- Subway lovers in Seattle were recently exposed to a new marketing campaign for free sandwiches. Attendees at the Seattle Seahawks' NFL game on Oct. 21 had the opportunity to receive a mobile buy-one-get-one-free coupon for a sandwich...

Internet hijacker settles with FTC.(FieldReports)
November 1, 2007... WASHINGTON -- An Internet spammer who used more than 5,500 copycat Web addresses to divert surfers from their intended Internet destinations to one of his sites has agreed to settle Federal Trade Commission (FTC) charges that he was in contempt...

Jordan Whitney's program rankings.(Research)
November 1, 2007... Source: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Research)
November 1, 2007... Copyright 2007, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for September 2007. Based solely on frequency of...

Backchannelmedia DRTV snapshots.(Research)
November 1, 2007... Copyright 2007. All rights reserved. Backchannelmedia Inc., 107 South St., Boston, MA 02111. Phone: (617) 728-3626; fax: (617) 517-7777; E-mail: ajohnson@backchannelmedia.com. Source of data: Tribune Media Services, the Federal Communications...

TMP search engine Internet popularity report.(Research)
November 1, 2007... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for September 2007. The data has been provided by Google for searches on its site and Overture for...

Your Web creative just might be more important than your TV creative.(From the Lab)(television)
November 1, 2007... We have been putting a ton of money into television products for the past 20 years, and have tried to figure out the right formula to get customers to pick up the phone and order our latest gadgets and gizmos. For the past decade, we've...

Short-form DRTV media billings surpass $1 billion in second quarter: top 40 campaigns exceed $700 million as cable TV market increases more than $222 million.(2Q Short-Form 2007 Media Billings)
November 1, 2007... Short-form DRTV billings shifted into high gear as billings continued to accelerate for the 10th consecutive quarter, pushing past the elusive $1 billion quarterly barrier with a record of nearly $1.11 billion during second-quarter 2007. The...

Up, up and away! Virgin America has taken flight, and the company anticipates a strong direct response strategy will help launch it as the new star in an established airline market.(Company overview)
November 1, 2007... "It is impossible to run a business without taking risks. Virgin would not be the company it is today if risks had not been taken," contends Sir Richard Branson, owner and iconic symbol of the Virgin Group. "And to be honest, I couldn't tell...

Destination: Internet; Emerging travel companies on the Internet have given tourists more opportunities for better deals without the headaches.(TravelMarket)
November 1, 2007... There is no better experience than a vacation. The thought of sitting on a beach relaxing with a drink in hand is enough to put anyone in the mood to get away for a while. As the Internet has evolved to become the one-stop travel shop for...

Welcome to Pan-Pacific studies: today's class is on the Pan-Pacific--where you'll learn why the Chinese "herding impulse" could mean big knock-off problems, the best places to sell (and how to sell well in them) and even the best place to find a date. No kidding. It's all here.(6th Annual Pan-Pacific Guide)
November 1, 2007... So much to know, so little space. That's the feeling we got when we decided to up-date you on what's going on with DRTV in the Pan-Pacific markets. And that's why we decided to tap the experts--the folks actually doing business in that...

5-7 channels ... and we should put something on.(MediaZone)
November 1, 2007... As I write this, it's premiere week for the major TV networks. "K-ville," a post-Katrina police drama, just debuted on Fox and has the reviewers gushing. It drew about 9 million viewers. Clearly the mass media isn't as mass as it used to be....

FTC after Trudeau ... in other news, Liz Taylor to wed (again).(LegalReview)(United States. Federal Trade Commission filed a case against Kevin Trudeau for deceptive advertising)(Case overview)
November 1, 2007... The Federal Trade Commission (FTC) has filed a complaint alleging that Kevin Trudeau has made deceptive advertising claims. Given the FTC's history with Trudeau, this doesn't come as a big surprise--it's a case of "dog bites man," not "man...

Meet our advertisers.(directory of advertising agencies)(Directory)
November 1, 2007... Advanced Processing Group CONTACT: Mick Rispoli PHONE: 619-401-0791 FAX: 619-599-8038 E-MAIL: mrispoli@apgroup.tv URL: www.advancedprocessinggroup.com We are your merchant account solution! We offer secure, innovative...

Response ... on the road.(But Wait, There's More!)
November 1, 2007... October was another busy month for the DR industry and the Response Magazine team. From the DMA conference in Chicago to local events later in the month, including the first Wheelchair Foundation Los Angeles gala celebration, Response was there...

Choosing a postcard marketing company that will not cost you time, money and clients.(GuestOpinion)
November 1, 2007... Recently, my wife received a large postcard from a local salon. However, it wasn't just the size of the postcard that got my wife's attention right away. Here's what set this postcard apart from the competition: * She recognized the...