Response articles from November 2006

Response archives from November 2006

We need 'net neutrality' regulation--now!(Editor'sNote)
November 1, 2006... In recent months, the debate over "Net Neutrality" seems to have grown louder with each passing week. The voices of communication industry leaders, trade groups and, finally, U.S. congressmen and senators have risen--in chorus and in...

West Corp. buys InPulse for $44.5M.(FieldReports)
November 1, 2006... OMAHA, Neb. and PHOENIX -- West Corp. acquired InPulse Response Group Inc. on Oct. 2 for approximately $44.5 million. InPulse, a leading provider of outsourced sales to direct response (DR) marketers, will operate as part of West's...

Google buys YouTube as 'net video company makes other deals.(FieldReports)(Brief article)
November 1, 2006... NEW YORK -- YouTube Inc. continues to make news as Google has agreed to purchase YouTube.com, while CBS and two major music labels joined in a partnership with the video-sharing Web site. The new arrangements allow YouTube to continue to...

Response's Thomas Haire moderates SEM conference at DMA06.(FieldReports)(Conference news)(Brief article)
November 1, 2006... SAN FRANCISCO -- Response Editor-in-Chief Thomas Haire moderated a panel entitled, "Optimizing ROI: How Search Engine Technology Is Changing DRTV," on Oct. 19 at the DMA06 Conference in San Francisco. The session drew a strong crowd as part of...

Response debuts exclusive new research from Backchannelmedia.(FieldReports)
November 1, 2006... BOSTON and SANTA ANA, Calif. -- Response Magazine, the only independent source of news and information for direct response marketers, and Boston-based Backchannelmedia Inc. are pleased to announce a partnership on a new page of exclusive media...

Boot Camp creates industry experts ... again.(FieldReports)(Direct Response Academy)(Conference news)(Brief article)
November 1, 2006... SANTA MONICA, Calif. -- The Austin, Texas-based Direct Response Academy held its latest Direct Response Management Boot Camp seminar on Oct. 11-12 at Le Merigot Beach Hotel & Spa. Long-time industry expert and Academy founder Greg Sarnow...

Jack Schember.(NewsCorner)
November 1, 2006... Jack Schember has been hired as the new director of marketing for SK & A Information Services. Schember will be based in the Irvine, Calif., headquarters, bringing with him more than 15 years of managerial experience. Schember is also a former...

Nautilus Inc.(NewsCorner)
November 1, 2006... Nautilus Inc. has been named the exclusive supplier of circuit and cardiovascular equipment for Fitzone For Women, a fast-growing chain of fitness and weight-loss centers for women. The arrangement involves providing a 26-piece assortment of...

Thomson Financial.(NewsCorner)
November 1, 2006... Retailers reported strong sales during the month of September, citing cooler temperatures and lower gas prices as reasons for their prosperity. Of the first 44 retailers to report in with their sales to Thomson Financial, 32 of the stores...

Sharper Image.(NewsCorner)
November 1, 2006... Sharper Image ousted its founder, Richard Thalheimer, on Sept. 26, with Jerry Levin taking his place as interim chief executive. Levin has been a director since July and is expected to become chairman of the company.

Kohl.(NewsCorner)
November 1, 2006... Kohl's has signed an agreement with Scripps Networks Inc. for exclusive rights to sell a new line of gadgets, cookware, dinnerware and linens under the Food Network brand. The new line of products will be in all Kohl's stores in fall 2007.

Backchannelmedia's DRTV snapshots.(Research)(Access TV Inc.)(Consumer News and Business Channel Partnership)(Guthy-Renker Corp.)(direct response television marketing)(Statistical table)(Company rankings)
November 1, 2006... Copyright 2006. All rights reserved. Backchannelmedia Inc., 107 South Street, Boston, MA 02111. Phone: (617) 728-3626; Fax: (617) 517-7777. E-mail: ajohnson@backchannelmedia.com. Source of data: Tribune Media Services, Federal Communications...

Jordan Whitney's program rankings.(Research)(Statistical table)(Company rankings)
November 1, 2006... Source: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Research)(direct response television marketing)(Statistical table)(Company rankings)
November 1, 2006... Copyright 2006, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for September 2006. Based solely on frequency of...

TMP search engine Internet popularity report.(Research)(Statistical table)
November 1, 2006... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for September 2006. The data has been provided by Google for searches on its site and Overture for...

We could all cash out by learning a little something from 'Cash Call'.(From the Lab)
November 1, 2006... You've all the seen the "Cash Call" commercials, and if you haven't, then chances are you don't watch television. Every time the "From the Lab" team sees the commercials, we think there must be a lot of people who need money fast in this...

2Q short-form DRTV media billings repeat 19-percent increase: cable TV jumps $119 million, and the "Drug and Toiletry" category expands more than $60 million.(Research)
November 1, 2006... Second-quarter 2006 short-form DRTV results from TNS Media Intelligence (TNSMI) reflect the second consecutive time that media billings have increased more than 19 percent during a second quarter--making this the sixth straight quarter that...

DR paves the way for Unitrin Direct: industry veteran Bill Caldwell says national cable short-form DRTV is the next step for the growing auto insurance provider.(Company overview)
November 1, 2006... "Unitrin, our parent company, made the strategic decision in 2000 to start a company that would sell [auto insurance] directly to consumers," says Bill Caldwell, vice president of product management for Vista, Calif.-based Unitrin Direct, the...

For the best mileage, travel the Internet highway: all kinds of direct response methods are driving consumers to the hottest new place to buy a car--the world wide Web.(AutomotiveMarket)
November 1, 2006... We've all heard the slogans: "Like a Rock!" "Zoom, Zoom!" "Have you driven a Ford... lately?" For years, catchy slogans have traditionally been used by auto manufacturers to tout the open road as a means of attracting consumers to their...

Gaining full support: marketers reap ROI rewards from well-orchestrated support service operations.(Support Services)
November 1, 2006... Launched in April, the Core Rhythms dance/exercise video system is already reaping the rewards of a robust, well-thought-out back end. Featuring ballroom and Latin dancing champions, the product is advertised solely via infomercial and at press...

Talking about an evolution: some say an evolution is underway in the Asian DRTV markets. So, for its fifth annual look at the Pan-Pacific region, Response Magazine is giving a tour to identify some of the more recent evolving peculiarities from experts who've enjoyed success on that part of the globe.(Pan-Pacific Market Guide)
November 1, 2006... Here's a stat for you: right now, Asia holds about three-fifths of the world's people. In seven years, Asia will account for a full two-thirds of the world's population--more than 4 billion people. It's a region that's not only evolving in...

Lord of the pitch.(MediaZone)
November 1, 2006... With 20 years as a successful television and radio personality under her belt, Connie Willis thought she knew everything she needed to know about broadcasting. That was, until she enrolled in a course for DRTV talent given by DRTV advertising...

The business is changing but proven principles never vary.(RetailOutlet)
November 1, 2006... For more than a century, successful marketers built consumer brand confidence by adhering to a simple, yet effective, axiom: quality + service + price = value. The consumer was once considered the boss when it came to determining which...

You say tomato, I say placebo.(LegalReview)(advertising of a bracelet "Q-Ray" claiming to be pain reliever, without any substantial proof for the same)
November 1, 2006... There's an old joke to the effect that if you take medicine for a common cold it will disappear in a week, but if you leave it alone it will last for seven days. Many ailments are self-limiting and will go away over time, even without...

It's not about vanity ... It's about common sense and cents!(Guest Opinion)(vanity phone numbers)
November 1, 2006... Having reread Carlton Roark's article in the April 2006 issue of Response, I finally decided I could not remain silent anymore about the topic of vanity phone numbers. Roark brings a series of issues to the table and, at the same time,...

Meet our advertisers.(Directory)
November 1, 2006... Atomic Direct CONTACT: Doug Garnett PHONE: 503-296-6131 E-MAIL: doug@atomicdirect.com URL: www.atomicdirect.com See our ad on page 42 Backchannelmedia Inc. CONTACT: Michael Kokernak PHONE: 617-728-3626 FAX:...

Response ... on the road.
November 1, 2006... The Response team went from coast to coast for key events in late September and October. Backchannelmedia hosted a special dinner party in Boston, while magazine representatives helped law firm Venable celebrate the opening of its Southern...