Response articles from November 2005

Response archives from November 2005

Sharpening our focus heading into 2006.(Editor'sNote)
November 1, 2005... Just about a year ago, the staff at Response made a change in focus for our 2005 goals. Not only a change in the focus of the magazine's coverage to seek out major companies utilizing direct response marketing, while providing key information...

Kevin Trudeau sues ERA for $10 million.(FieldReports)
November 1, 2005... LOS ANGELES -- Infomercial host Kevin Trudeau, author and marketer of top-selling book "Natural Cures They Don't Want You to Know About," filed a lawsuit on Sept. 21 in Ventura County, Calif. Superior Court against the Electronic Retailing...

Industry leader Jake Weisbarth passes at 52.(FieldReports)(death of Jake Weisbarth)(Obituary)
November 1, 2005... LOS ANGELES -- Longtime television and DR industry leader Jake Weisbarth--who helped bring Sears and its Craftsman line into the direct response world a decade ago--passed away following a battle with cancer Oct. 8, at his Los Angeles home. He...

Hawthorne direct.(NotableNews)(Brief article)
November 1, 2005... hawthorne direct announces its 20th year of direct response television (DRTV) agency services under the leadership of founder, chairman and executive creative director Timothy R. Hawthorne. Since 1986, hawthorne direct has grown from two...

Wendi Cooper.(NotableNews)
November 1, 2005... Wendi Cooper left Irwin Naturals as vice president of sales and marketing for its DR division of Longevity and Health to resurrect C Spot Run Productions LLC as a full-service DR consulting company.

Northern Lights Direct Response Television.(NotableNews)
November 1, 2005... Northern Lights Direct Response Television completed production of INNOTEK's first DRTV campaign. The commercials promote Zones, a dog collar training system. The campaign is set to roll out this month. Koeppel Direct is handling media buying.

TV Network.(Simply Media TV Limited)(Brief article)
November 1, 2005... TV Network, the U.K.'s leading electronic retailing product distributor announced the acquisition of Simply Shopping TV Limited from Simply Media TV Limited. Simply Media TV's sale of its subsidiary, Simply Shopping TV LTD, means that Simply...

Fosdick Fulfillment.(Brief article)
November 1, 2005... Fosdick Fulfillment expanded its Connecticut and Nevada facility locations. The expansion includes an additional 125,000 square feet in Fosdick Fulfillment's Connecticut locations and 75,000 square feet in its Nevada locations. Fosdick...

Jordan Whitney's program rankings.(Jordan Whitney Inc.)
November 1, 2005... Source: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Table)
November 1, 2005... Copyright 2005, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for September 2005. Based solely on frequency of...

The true cost of testing your commercial may shock you.
November 1, 2005... Have you ever tested a commercial and found yourself in "no man's land"--where the commercial didn't bomb, but it didn't make a profit either? Anything that tests below a 0.5-to-1 is nearly impossible to salvage. A test that lands between...

TMP search engine Internet popularity report.(Transactional Marketing Partners)(Brief article)
November 1, 2005... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for September 2005. The data has been provided by Google for searches on its site and Overture for...

2Q short-form billings gain 19 percent over 2Q 2004: total numbers match first quarter as total number of campaigns increases.(TNS Media Intelligence )(Statistical data)
November 1, 2005... The latest short-form DRTV figures from TNS Media Intelligence (TNSMI) are almost an exact match to first-quarter 2005 results. A total of just $171,400 more was spent in the second quarter than the first quarter--a .0024-percent increase....

I want my ... DRTV: entertainment industry veteran Jeff Yapp brings DR to MTV Networks.(Jeff Yapp )(Cover story)(Company overview)
November 1, 2005... Almost 25 years ago, Music Television (MTV) debuted on cable networks across America. Much like the doubts about direct response television at the dawn of the infomercial age in 1984, it's hard to believe today, but when the Buggles' "Video...

Direct response pays off: mortgage, credit and banking institutions all invest in DR's back-end sales principles.
November 1, 2005... When DRTV talks real estate and investments most people think Carleton Sheets for obvious reasons. Sheets' "No Down Payment" real estate investment educational series has been a DRTV hit for more than 20 years and still ranks as the No.1...

The back end goes hi-tech: as the need for effective support services increases, technology comes to the forefront.(Support Services Guide)
November 1, 2005... Today's DRTV marketers know how expensive it is to capture a customer. No longer content with onetime product sales, those marketers are looking harder at their support services firms as a way to convert solo sales into continuity programs,...

Charting a course for the Pan-Pacific: what's going on in the region's four leading markets? Experts say each country presents a different challenge.
November 1, 2005... The Japanese expect quality. Australians hate the hard sell. Knockoffs are a big problem in South Korea. China is clamping down on unsubstantiated claims. Welcome to the specifics of the Pan-Pacific region--home to 3.73 billion people, or...

I want my MER: Part II.(MediaZone)(Case study)
November 1, 2005... Editor's Note: This is a fictional case study, presenting common DRTV managerial dilemmas and concrete solutions. Part I appeared in the October 2005 issue. New Product Solutions' CEO Bill Fleming, CFO Joe Scenti and Operations Manager...

Researching fulfillment partners is the key to the right choice.(Support Services)
November 1, 2005... Choosing a fulfillment partner can be very intimidating. Because you care about your product, you want to be sure that the company you choose to execute your product cares about it as well. Here are some helpful hints for you to remember when...

How traditional brands succeed at retail.(Retail Outlet)
November 1, 2005... There is little doubt that launching and building a brand that survives in the retail marketplace takes time, money and plenty of marketing know-how. What is not yet recognized as a universal truth is that proper application of the DRTV model...

Are you your brother's keeper?(Legal Review)
November 1, 2005... "The Lord said to Cain, 'Where is your brother Abel?' And he said, 'I do not know. Am I my brother's keeper?'" --Genesis 4:9 Traditionally, Federal Trade Commission (FTC) advertising investigations focused on the party most...

Meet our advertisers.(Directory)
November 1, 2005... Chief Media CONTACT: Scott Paternoster PHONE: 212-300-8487 E-MAIL: info@chiefmedia.com See our add on page 35 Cirtran Asia CONTACT: Trevor Saliba PHONE: 801-963-5112 E-MAIL: trevor@cirtran.com See our...

Response ... on the road.(But Wait, There's More!)
November 1, 2005... October was another busy travel month for the DR industryand the Response team. Mid-month, DR stalwarts gathered at the Direct Marketing Association's (DMA) annual convention in Atlanta. During the event, Response--along with Discovery...