Response articles from November 2003

Response archives from November 2003

ERA, DMA showcase strengths but also fail to allay perceived weaknesses: while there were positive developments, the ERA and DMA shows also pointed out the weaknesses our industry must overcome.(Editor's Note)(Electronic Retailing Association)(Direct Marketing Association)
November 1, 2003... Now that the year's travel schedule is essentially a wrap for the Response staff, it's nice to finally have a few moments to not only catch our breath, but also look back at the whirlwind of the past couple months. And, while there were a...

Jordan Whitney's program rankings.(Research )(Illustration)
November 1, 2003... Jordan Whitney's Program Rankings TOP 10 INFOMERCIALS RANK LAST MONTH PROGRAM HOST 1 2 Bowflex Tom Purvis 2 1 Carleton Sheets Carleton Sheets ...

The top 20 DRTV national cable rankings.(Research)(Infomercial Monitoring Service Inc.)(Illustration)
November 1, 2003... The IMS top 20 DRTV national cable Ranking LONG-FORM PROGRAMS RANK WEEKS ON SHOW MARKETING COMPANY COUNT CHART 1 557 Carleton Sheets Professional Education 414 ...

From the lab: to call or not to call?(Research)(Direct Response Television)(outbound telemarketing)
November 1, 2003... That is the question. The Federal Trade Commission's (FTC) national "Do-Not-Call" list, despite its controversy, is already having an effect on our industry. Marketers show mixed emotions--some think it will kill the business, while others...

REVShare Search Engine Internet Popularity Report.(Research)(Illustration)
November 1, 2003... REVShare Search Engine Internet Popularity Report RANK TITLE DISTRIBUTOR 1 Bowflex Bowflex Inc. 2 Total Gym American Telecast 3 Leptoprin ...

Building 'the best of Bob Hope': Respond2 and NewRoads have teamed to shepherd the beloved comedian's series of video products to success using their proven methods for serving high-profile clients.(Cover Story)
November 1, 2003... "With each shipment of a Bob Hope video or DVD set, we recognize we are privileged to support one of the most important Hollywood legends of all time," says Ken Wiseman, NewRoads' Los Angeles-based senior vice president of business development...

For fans, Hope will live forever.
November 1, 2003... Long known as the "King of the One-Liner," comedian Bob Hope died at age 100 on July 27 at his Toluca Lake, Calif., home. But for his legion of fans around the world, the longtime comedian and actor will live forever through his beloved...

The driving force behind DRTV: securing telemarketing, payment processing and fulfillment services from the very beginning can strengthen your campaign's back end.(Annual Support Services Guide)
November 1, 2003... In a perfect world, DRTV marketers would make their first call to Eric Nelson's company the moment they're inspired to create a product designed for sale on TV. As vice president of Christopher Morgan Fulfillment Services in New Berlin, Wis.,...

My kid and the future of DRTV.(Media)
November 1, 2003... I have heard the rumor that Willie Nelson is working on a new song entitled "Mamas, Don't Let Your Babies Grow Up to Be Direct Marketers." Now, maybe there is no truth to this rumor, but it is something I have seriously considered with the...

FTC misses mark in Ab Force complaint.(Legal Review)(Federal Trade Commission)
November 1, 2003... The Federal Trade Commission's (FTC) recent complaint against TELEBrands over its advertising for the Ab Force electronic muscle stimulation (EMS) belt is like no other FTC complaint you've ever seen. It starts out in the usual way--quotations...