Response articles from November 2002

Response archives from November 2002

A heavenly reminder of how to change a negative image. (Editor's Note).
November 1, 2002... No, hell has not frozen over. But, yes, the Anaheim Angels won the World Series. Now, maybe to those of you who reside outside Southern California or aren't baseball fans, this news comes as no big deal. But to those of us who grew up here and...

Interactive TV top 10 Power Rankings: which companies benefit most from new TV technology? (November).
November 1, 2002... Every month. Response tracks which companies are benefiting most from the growth of interactive TV (ITW). The ITV Power Rankings monitor the stock performance and media buzz surrounding the leading ITV firms. Here are the top 10 for November:...

ERA announces 10 additions to board of directors.(Electronic Retailing Association)(Brief Article)
November 1, 2002... ALEXANDRIA, Va. -- The Electronic Retailing Association (ERA) announces the addition of 10 new members to its board of directors, each of whom will serve a three-year term that began during the association's annual conference and exposition in...

Media Logic. (Transitions).(Christina Armbrust)(Brief Article)
November 1, 2002... Media Logic appoints Christina Armbrust as senior graphic artist.

Hughes Network Systems. (Transitions).(Melissa Plaia )(Brief Article)
November 1, 2002... Melissa Plaia becomes account supervisor on the Hughes Network Systems and Berlex accounts for RTC Relationship Marketing.

Market Facts Inc. (Transitions).(Robert Philpott)(Brief Article)
November 1, 2002... Robert Philpott becomes CEO of Market Facts Inc.

Interglobal Intl. Ltd. (Transitions).(Brief Article)
November 1, 2002... Interglobal Intl. Ltd. appoints Cathy Wood as vice president of sales and marketing.

Direct Response Consultants. (Transitions).(Evelyn Maximo)(Brief Article)
November 1, 2002... Evelyn Maximo has been promoted to media buyer by Direct Response Consultants. Michele Venegas has returned to the company, also as a media buyer.

Bagg, Hill among Quigley-Simpson founders.(Brief Article)
November 1, 2002... LOS ANGELES -- Gerald Bagg and Renee Kill, whose recent departures from Blagman-Century Media created a storm of finger-pointing and accusations, have joined industry veterans Peter Smaha and Bruce Somers to create Quigley-Simpson & Heppelwhite...

Fast Media. (Company Moves).
November 1, 2002... Fast Media, a turnkey DRTV agency, has moved its offices. The company's new address is: 7608 Hwy. 71 West, Suite A, Austin, TX 78735. For more information, call (512) 617-1320.

Jordan Whitney's program rankings. (Research).
November 1, 2002... Jordan Whitney's Program Rankings TOP 10 INFOMERCIALS RANK LAST MONTH PROGRAM HOST 1 2 Bowflex Tom Purvis 2 1 The Firm N/A 3 5 RevoStyler ...

The IMS top 20 DRTV national cable rankings. (Research).
November 1, 2002... The IMS Top 20 DRTV National Cable Rankings LONG-FORM PROGRAMS RANK WEEKS ON CHART SHOW MARKETING COMPANY 1 37 Coral Calcium Direct Marketing Concepts 2 316 Proactiv Soultion...

From the lab: is it really getting harder to make Direct Response work? (Research).
November 1, 2002... Is It Really Getting Harder to Make Direct Response Work? Every year at the ERA Las Vegas show, a major topic of conversation usually starts something like this: "Is it just me or does it seem like it's getting harder and harder to make an...

REVShare Search Engine Internet Popularity Report. (Research).(Illustration)
November 1, 2002... REVShare Search Engine Internet Popularity Report NUMBER OF RANK TITLE DISTRIBUTOR SEARCHES 1 Girls Gone Wild Mantra Films...

Piloting the Moulton blue: the leader of Moulton Logistics has an abiding love of flying. But Larry Moulton contends the success of this business during the past four decades has more to do with family than a mere flight of fancy.(Company Profile)(Biography)
November 1, 2002... "In flying, if things go wrong, you don't have time to stop and figure it out," says Larry Moulton, sitting comfortably in a conference room in Moulton Logistics' 200,000-square-foot complex in Van Nuys, Calif. "You better do all your...

The need for speed: technology is streamlining the back-end of your DRTV campaign. (Support Services Spotlight).
November 1, 2002... In the DRTV world, it's all about speed -- and successful support services companies know this. To keep up with the fast and furious pace, these firms spend much time and money implementing technologies and programs that greatly reduce the time...

Riding the wave of opportunity: in the Pan-Pacific region, Australia and Japan are two of the key market leaders. What do DRTV marketers need to know about the opportunities awaiting in these nations?(direct response television marketing)
November 1, 2002... If you're fishing for new customers, the waters beyond America's West Coast may be worth an expedition. Japan and Australia are two countries, among many, where there are direct response products to be sold and money to be made. Call it a...

From big idea to retail success: the Johnny Carson Collection; response magazine's DRTV how-to series featuring. (Part XI in a series. This Month: Short-Form).
November 1, 2002... Part XI: Short-Form Success. DR spots find network niche. In a way, "The Tonight Show Starring Johnny Carson" had once again become network television's darling. The show, with beloved host Johnny Carson long-since retired, had at last...

Making the buyer/seller relationship work. (Media).
November 1, 2002... Back in the early l990s, the DRTV media world was much different. Paid sales reps were elated to be selling paid programming. They were compensated well and retired happily. There were long lunches, parties and frequent calls to the agencies....

Simms opens Infotainment Media. (Media).(Brief Article)
November 1, 2002... LOS ANGELES -- Eileen Simms, a 13-year veteran in the direct response media buying industry, announces the formation of her new company, Infotainment Media. The company will provide product placement services for both direct response and...

This month's platinum member company profile.(Directory)
November 1, 2002... AEGON Direct Marketing Services, Inc. (ADMS), the largest direct marketer of insurance products in the United States, has been offering membership and insurance products directly to the consumer through a variety of marketing alliances for more...

Predicting the outcomes of the FTC's weight-loss advertising workshop. (Legal Review).
November 1, 2002... The Federal Trade Commission (FTC) recently released a staff report concluding that, "False or misleading claims... are widespread in ads for weight-loss products." This report comes even though the FTC has filed 93 cases challenging...