Response articles from May 2004

Response archives from May 2004

New FTC rule gives E-mail recipients fair warning.(Editor's Note)
May 1, 2004... It's given that E-mail marketing has made an enormous impact on the direct response marketing industry. Not only has it enabled direct marketers to reach more consumers throughout the United States, it's opened the doors to some international...

FTC charges QVC with making false claims for weight-loss products: agency alleges home shopping channel violated June 2000 order.(Legal)(Federal Trade Commission)(QVC Inc.,)
May 1, 2004... WASHINGTON -- The Federal Trade Commission (FTC) has charged QVC Inc., the largest home shopping channel in the United States, with making deceptive claims for weight-loss products; thereby, violating a June 2000 FTC order. Nearly four years...

Study predicts E-mail marketing spending to hit $6B in 2008.(News Brief)(Brief Article)
May 1, 2004... Despite the continuous challenges brought on by spam, Jupiter Research projects spending on E-mail marketing in the United States will increase from $2.1 billion in 2003 to $6.1 billion by 2008. The market research firm released its findings in...

Vi Paynich named editor-in-chief of Response magazine.(Special Announcement)(Vitisia "Vi" Paynich)(Brief Article)
May 1, 2004... SANTA ANA, Calif. -- Response magazine and its parent company, Advanstar Communications, have named Vitisia "Vi" Paynich as editor-in-chief. She succeeds Thomas Haire, who after three years with the publication, announced in April (see page 48)...

Video Store magazine hosts Third Annual Home Entertainment Summit: Response magazine sponsors direct response panel.(Field Reports)
May 1, 2004... A special workshop on the growing significance of direct response marketing in the DVD market will kick off Video Store magazine's Third Annual Home Entertainment Summit: DVD Lucky 7. The two-day conference, scheduled for June 7-8 at the...

FTC requires warning label on sexually explicit E-mail.(Field Reports)(Federal Trade Commission)
May 1, 2004... WASHINGTON -- As an added measure for cracking down on the perpetual spam problem, particularly pornographic E-mail, the Federal Trade Commission (FTC) has adopted a new rule addressing the issue. Beginning on May 19, 2004, spam that includes...

Jordan Whitney's program rankings.(Research)(Illustration)
May 1, 2004... Top 10 Infomercials Rank Last Month Program Host 1 2 6-Second Abs Mindy Milrea 2 6 Ionic Breeze Carolyn Hennesy 3 9 Bowflex Tom...

The top 20 DRTV national cable rankings.(Research)(Illustration)
May 1, 2004... Long-Form Programs Rank Weeks on Chart Show 1 66 Cross Bow 2 266 Sharper Image 3 360 Bowflex 4 21 Slim in 6 5 584 Carleton...

REVShare search engine Internet popularity report.(Research)(Illustration)
May 1, 2004... RANK TITLE DISTRIBUTOR 1 CortiSlim Window Rock Productions 2 Propolene Obesity Research Institute 3 Bowflex Bowflex Inc. 4 ...

Salton knocks out the competition; following the incredible success of the George Foreman Grill, the company is using the celebrity-endorsement uppercut and DRTV jab to score points for more than 80 different brands.(Housewares)(Cover Story)
May 1, 2004... "When the current management team took over Salton in 1987, it was an $8 million company with 10 products," says Barbara Alonge, senior vice president of marketing for appliances, personal care and wellness for the Lake Forest, Ill.-based...

The tech advantage: DRTV firms integrate advanced software systems in an effort to work better, smarter and faster.(Software)
May 1, 2004... Just five years ago, customers calling Moulton Logistics in Van Nuys, Calif., to find out where their orders were could expect a response that went something like this: "It was shipped four days ago, and you should be receiving it in another...

The print perspective: is your DRTV campaign in need of a major overhaul? Or, do you merely need to supplement your marketing efforts? Direct marketing print may be just what you need to kick your campaign into high gear!(DR in Print)
May 1, 2004... In 2001, Orange Glo Intl. of Greenwood Village, Colo., enjoyed great success with its OxiClean multipurpose stain remover. You couldn't turn on the tube without seeing a 30-minute infomercial with pitchman Billy Mays showing America how to...

Taking a direct response product from TV to print: to transition or not, that is the question.
May 1, 2004... Ready for a not-so-unreal hypothetical advertising scenario? A longtime direct response television (DRTV) client comes to you and asks if you think the company is ready to switch to "strictly" print direct response ads. What's the intelligent...

Remote agents: weighing the pros and cons.(Support Services)
May 1, 2004... The direct response industry requires constant out-of-the-box thinking to overcome daily challenges, excel above competitors and maintain stellar customer service. Efficient resource use is essential to success in all of these areas....

Analytics solution addresses customer churn.(Tech Spotlight)(BizFusion)(Brief Article)
May 1, 2004... CopperKey Technologies Inc. introduces BizFusion[TM], an online automated analytics solution comprised of predictive and economic modeling formulas and proprietary logic. BizFusion enables businesses, both business-to-business and...

CAN-SPAM Act's 'primary purpose' definition creates gray area.(Legal Review)(Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003)
May 1, 2004... The new federal "Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003"--more commonly referred to as the "CAN-SPAM Act"--regulates commercial E-mail messages. As of Jan. 1, 2004, any such messages must contain: (1) a...

ERA launches Self Regulatory Program: the complete process unveiled to the public.(ERA Report)(Electronic Retailing Association)
May 1, 2004... In February during the Spring Conference in Miami, ERA hosted a panel discussion that outlined the organization's revolutionary Self Regulatory Program. This program, unprecedented in nature, stands to greatly improve the playing field in which...

Still swimming but heading for another part of the pool.(But Wait ... There's More!)(Editorial)
May 1, 2004... To leave is to die a little; / It is to die to what one loves. / One leaves behind a little of oneself / At any hour, any place. --Edmond Haraucourt Change is the law of life. And those who look only to the past or the present are...