Response articles from March 2009

Response archives from March 2009

Still wondering about DR? Ask the true believers in housewares.(Editor's Note)
March 1, 2009... The history of the housewares market in the direct response marketing field is, perhaps, longer and more storied than any other vertical. Since television's advent in the late 1940s, when on-screen product demonstrations became...

Aronson, Netzley discuss Cash4Gold's Super Bowl success.(RESPONSE EXCLUSIVE)
March 1, 2009... POMPANO BEACH, Fla., and CARLSBAD, Calif. -- If you were among the more than 97 million Americans watching Super Bowl XLIII on NBC Feb. 1, you likely saw the first spot for a DR industry-centric product--Cash4Gold--since OxiClean's Super Bowl...

Kosciewicz says iPost is the secret to Eastwood's E-mail marketing success.(Response Q&A)
March 1, 2009... Peter Kosciewicz is chief marketing officer at Witmer Public Safety Group, which he joined in October 2008. Prior to that, Kosciewicz spent five-and-a-half years at The Eastwood Co., a 30-year old company that sells tools and supplies for...

2Q upfront cancellations may open the door for DR media buyers.(Field Reports)
March 1, 2009... NEW YORK -- Advertisers are indicating that they will cancel a large portion of their upfront TV buys in the second quarter due to the recession, reports AdAge.com. Buyers and media executives predict the cancellations to be as high as 12...

Research the IMS top DRTV national cable rankings.
March 1, 2009... TOP 5 VERTICAL MARKETS NATIONAL CABLE INFOMERCIAL RANKINGS RANK PRODUCT NAME MARKETING COMPANY PRICE OFFERED AIRS HEALTH & FITNESS 1 P90X BeachBody 3 payments of 477 ...

Buy.com grows up in a hurry: the online retail superstore now offers more than 5 million products, and Jeff Wisot, vice president of marketing, says expanding use of direct response methods continues to spur exponential growth.(COVER STORY)
March 1, 2009... Aliso Viejo, Calif.-based Buy.com officially launched as a hi-tech E-tailer in November 1997 with 30,000 products. But the "Internet Superstore" (originally called BUYCOMP.com until its re-brand in 1998) really came into fruition in the past...

Hanging around the home: the economy has created a thriving environment for DR marketers to advertise housewares that make life at home easier and more enjoyable.(HOUSEWARES MARKET)
March 1, 2009... The country is in a recession and all households are cutting back on travel and entertainment expenses. So what's left to do? Get comfy at home with some great products that make cooking, styling, sleeping, cleaning and entertaining a pleasure....

Picture this: internet and television meet in the living room while American viewers learn the term DTV.(DIGITAL TV)
March 1, 2009... The Federal Communications Commission (FCC) was scheduled to flip the switch. Following nearly a decade of planning, two years of public service announcements and $1.34 billion worth of consumer vouchers handed out to defray the cost of...

Best Western melds old and new: the international hotel chain finds a new take on an old-school direct response medium helps build brand loyalty and adds to the bottom line.(CORPORATE CASE STUDY)
March 1, 2009... Tammy Lucas, managing director of marketing programs for Phoenix-based Best Western Intl. is not operating under any illusion what it comes to the image of the 4,000-location strong international hotel chain. "A lot of companies find themselves...

For DRTV, the economy is always good.(Media Zone)
March 1, 2009... A friend of mine commented that in the DRTV spots he'd seen recently, product price points seemed unusually low. "Makes sense in a rotten economy," he concluded. But his perception was a case of trompe l'oeil. DRTV offers have been and...

Are you watching the farm? Gauging the effectiveness of your inbound call center.(Support Services)
March 1, 2009... You've produced a winning spot, created supporting marketing collateral and assembled solid media placement for your DR campaign. Now, your call center is fielding calls, converting orders and giving you a good return on marketing dollar. But...

The full truth about the economy is too complex for headlines: an alternative view of the financial 'catastrophe.'.(Guest Opinion)
March 1, 2009... In case you haven't heard, we're in a recession. And news outlets couldn't be happier. Finally, financial reporters have captured the top of the hour, all from a crisis with no apparent end and no absolute solution. But will their gleeful...