Response articles from March 2008

Response archives from March 2008

Relationship builders teach everlasting lessons.(Editor's Note)(Editorial)
March 1, 2008... About a month ago, I was speaking with a salesperson who is new to the direct response industry. She was querying me about the business, asking "dos and don'ts" and getting an overview of what can definitely be a baffling web of players and...

DRTV legend and Palm Springs humanitarian Earl Greenburg dies at 61.(OBITUARY)(Obituary)
March 1, 2008... PALM SPRINGS, Calif. -- Earl Greenburg, founder and partner at well-known DRTV industry consultancy Transactional Marketing Partners (TMP) and three-time chairman of the board of directors of the Electronic Retailing Association (ERA), passed...

Khubani's talk-show streak is thanks to good products and better PR.(FieldReports)
March 1, 2008... FAIRFIELD, N.J. -- Perhaps you've noticed him? The DR expert who keeps popping up on talk-shows espousing "As Seen on TV" products? That's right, TELEBrands' A.J. Khubani has become popular on the national TV circuit. In recent months,...

Cannella Response Television.(NewsCorner)
March 1, 2008... Cannella Response Television will be among the first to use Google TV Ads to plan and place short-form DRTV ads for Central Life Sciences, set to begin airing in March. By Jacqueline Renfrow jrenfrow@questex.com

The Logical Step.(NewsCorner)
March 1, 2008... Think tank The Logical Step has launched a fourth division--The Logical University--that will educate DR marketers on comprehensive direct-to-consumer campaigns.

Hawthorne Direct is awarded three 2007 Blingy Awards for inspiration and creativity within video advertising.(NewsCorner)
March 1, 2008... Hawthorne Direct is awarded three 2007 Blingy Awards for inspiration and creativity within video advertising. The two first-place awards were for the Nova Skin Care and Humminbird Fish Finding System long-form campaigns, and the third-place...

Imagine Fulfillment Services (IFS) supplied storage space for memorabilia from Survivor: China.(NewsCorner)
March 1, 2008... Imagine Fulfillment Services (IFS) supplied storage space for memorabilia from Survivor: China, which was later auctioned off to benefit the Elizabeth Glaser Pediatric AIDS Foundation. IFS also helped arrange a partnership with eBay to build a...

WorldLink.(NewsCorner)
March 1, 2008... WorldLink, a multiplat-form advertising sales firm, enters into an agreement with the NHL Network to oversee all direct response spots and long-form advertising sales.

Quigley-Simpson.(NewsCorner)
March 1, 2008... Advertising agency Quigley-Simpson wins 10 advertising and marketing industry awards in 2007 for its work on VISA, Reunion.com and Bella & Birch.

CBS and TiVo team up.(FieldReports)
March 1, 2008... ALVISO, Calif. -- TiVo Inc. and CBS Corp. have entered a research partnership to help their advertising clients create effective content in the age of digital video recorders (DVRs). "As more and more television viewers add the DVR to their...

Jordan Whitney's program rankings.(Research)
March 1, 2008... Source: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Research)
March 1, 2008... Copyright 2008, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for January 2008. Based solely on frequency of programs...

Backchannelmedia DRTV snapshots.(Research)
March 1, 2008... Copyright 2008. All rights reserved. Backchannelmedia Inc., 105 South St., Boston, MA 02111. Phone: (617) 728-3626; fax: (617) 517-7777; E-mail: emartin@backchannelmedia.com. Source of data: Tribune Media Services, the Federal Communications...

TMP search engine Internet popularity report.(Research)
March 1, 2008... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for January 2008. The data has been provided by Google for searches on its site and Overture for...

DR radio media billings increase 5.9 percent in 3Q 2007: local radio increases $2 million as the top 10 gain $1 million.(Research)
March 1, 2008... Halting the downward trend of the previous two quarters, third-quarter 2007 DR radio media billings provided by TNS Media Intelligence (TNSMI) reported a strong 5.9-percent increase of $870,300 compared to 3Q 2006 results. This quarter's...

Subway goes mobile: Michael Lewkowicz's entrepreneurial spirit leads Buffalo and Seattle regional franchisees--more than 450 stores in all--to join the mobile marketing revolution. How quickly will the rest of America's No. 1 fast-food chain follow?(Cover story)(Company overview)
March 1, 2008... When asked what it means for a brand like Subway to utilize direct response marketing via mobile media, Michael Lewkowicz, chairman of the Buffalo, N.Y.-area Subway Franchisee Advertising Trust Fund, doesn't mince words, "This is the future of...

Home is where DR lives: direct response marketing is a front-runner in the consumer-driven charge to make homes cleaner and safer for families and the environment.(Housewares Market)
March 1, 2008... In the world of direct response marketing, the one-of-a-kind, make-life-easier product can be pure gold. Place the product in a long-form DRTV commercial and next thing you know, it's gone from telemarketing and Web site sales to branding on...

?Quienes son usted? The experts say you should do your homework and understand the consumers before jumping into the U.S. Hispanic market too quickly.(7th Annual Latin American Guide)(Company overview)
March 1, 2008... Research firms have been cranking out numbers on the growing U.S. Hispanic market for years, with enticing phrases like "buying power" and "television viewing hours" and "brand loyalty" having a significant impact on the way companies present...

A Web of buys: home shopping doesn't just mean the TV anymore. And no one realizes that fact better than the home shopping channels themselves. That explains why they're adding fancy bells and impressive whistles to their Web sites. And shoppers? Well, they're responding with open wallets and plenty of clicking.(Home Shopping)(Website overview)
March 1, 2008... The year 2007 could be a year when TV felt a little bit like a stepchild in the world of home shopping. It was, after all, a year when those channels unveiled some sleek new Web sites. Take HSN in St. Petersburg, Fla., for example. Last...

DRTV thrives as viewers change habits.(Media Zone)
March 1, 2008... According to media pundits, the writers' strike has the nation's big advertisers nervously wringing their hands. As viewers find favorite scripted dramas replaced by the likes of That Reality Show and Apprentice: WWE, they're shifting...

Web site clutter: why do you mess with success on DR Web sites?(Net Gains)(Website overview)
March 1, 2008... I can't tell you how many times I hear from direct response companies that tell me conversions are down or that they just spent a fortune on a new Web site design to only see their numbers--sales or leads--drop. There are many companies...

Q-Ray ruling brings pain to over-the-top advertisers, FTC.(Legal Review)
March 1, 2008... Bobby Fuller wouldn't have been surprised. The Q-Ray bracelet fought the law--in the person of Frank H. Easterbrook, chief judge of the United States Court of Appeals for the 7th Circuit (located in Chicago)--and the law won. Our story...

'Boom-Shaka-Laka-Boom!' ... or not?(Guest Opinion)(Personal account)
March 1, 2008... Imagine this: I'm sitting in a product meeting with my fulfillment company's account representative, and on the table is the latest super exciting product. We have worked on many products over the course of 10 years, so we're pretty much...

Meet our advertisers.(Directory)
March 1, 2008... Atomic Direct CONTACT: Doug Garnett PHONE: 503-296-6131 E-MAIL: doug@atomicdirect.com URL: www.atomicdirect.com See our ad on page 36 Cannella Response Television Inc. CONTACT: Frank Cannella PHONE:...

Response ... on the road.(But Wait, There's More!)
March 1, 2008... As the calendar turned from January to February, the direct response industry's event schedule began to pick up steam after a post-New Year Iull. Events in Santa Monica and Palm Desert, as well as social outings, began to spring up as the...