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Response articles from March 2007

2,336 total articles

Journal of Jewish poetry, fiction, articles and art.

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Response archives from March 2007

College hoops? Baseball? Direct response? It's all in the preparation.(Editor's Note)
March 1, 2007

Salton enters into merger agreement with Applica.(FieldReports)
March 1, 2007

Super Bowl advertisers fumble cross-channel integration.(FieldReports)
March 1, 2007

Bassett says InPulse helps drive Midwest Center's business.(Q&A)(Interview)
March 1, 2007

Infomercial fraud gets man year in jail.(FieldReports)
March 1, 2007

Medved joins Response's Editorial Advisory Board.(FieldReports)
March 1, 2007

Research Jordan Whitney's program rankings.(best infomercials)(Statistical table)
March 1, 2007

Research the IMS top DRTV national cable rankings.
March 1, 2007

Research backchannelmedia DRTV snapshots.
March 1, 2007

Research TMP search engine internet popularity report.
March 1, 2007

The infomercial cheat sheet.(From the Lab)
March 1, 2007

3Q 2006 DR radio media billings increase 6.6 percent: total number of campaigns shrinks 20 percent as average costs increase 32.5 percent.(3Q 2006 Media Billings)(direct response)(TNS Media Intelligence)
March 1, 2007

DR delivers a deep clean for Rug Doctor: president and CEO Tim Wall says the company's first infomercial campaign has driven sales and rentals of its trademark carpet cleaning machines to new heights. And now retailers are looking to get into Rug Doctor sales, as well.(Cover story)(Company overview)
March 1, 2007

Aging hipsters change housewares market: graying "Baby Boomers" have caused marketers to rethink their marketing strategies to sell kitchen, bath and home products.(Housewares Market)
March 1, 2007

Tech, tech, tech ... boom: new television technologies provide fertile breeding ground for DRTV marketers looking to expand their horizons.(New TV Technology)(Company overview)
March 1, 2007

Home is where the mart is: housewares sales are going through the roof via the home shopping channels.(Home Shopping)
March 1, 2007

What's in store? Four secrets to making your DRTV product a hit at retail.(Retail Outlet)
March 1, 2007

Blazing new media trails with old media tools.(Media Zone)(Column)
March 1, 2007

The principle of 'two legs to walk' (shuang jiao zou lu).(Global Perspective)
March 1, 2007

'Results may vary' may no longer suffice for the FTC.(Legal Review)
March 1, 2007

Response ... on the road.(But Wait, There's More!)(Electronic Retailing Association's convention)
March 1, 2007