Response articles from March 2006

Response archives from March 2006

One of DR's most revered companies helps point the way forward.(direct response)(Editorial)
March 1, 2006... Twenty years ago, would you have ever heard a veteran of the branding and retail business favorably compare any direct response-created brand to one of the most successful athletic shoe or electronics brands in the world? C'mon... be honest,...

Court grants ERA motion to strike Trudeau lawsuit; appeal planned.(FieldReports)
March 1, 2006... VENTURA, Calif. -- The defamation and unfair business practices lawsuit filed by infomercial host and "Natural Cures They Don't Want You to Know About" author Kevin Trudeau against the Electronic Retailing Association (ERA) and its president...

U.S. online retailers must establish Net Neutrality legislation.(COMMENTARY)
March 1, 2006... At a hearing in early February, Sen. Ted Stevens (R-Alaska), head of the U.S. Senate's Commerce Committee, made it abundantly clear that there will be an opportunity in 2006 legislative calendar to rewrite the Telecommunications Act, and that...

Outsell Inc.(NotableNews)
March 1, 2006... More than 90 percent of advertisers expect to use online media by 2008, according to survey findings released Feb. 13 by the Burlingame, Calif.-based marketing research firm Outsell Inc. Reportedly, 80 percent of advertisers use online media....

QVC.(NotableNews)
March 1, 2006... Electronic retailer QVC announced the promotion of Gary Ormont to senior vice president of customer services and the appointment of John Hunter to senior vice president of distribution. QVC also announced the promotion of Kurt Semtner to vice...

Northern Lights Direct Response Television.(NotableNews)
March 1, 2006... Northern Lights Direct Response Television announced the appointment of Julie Di Gironimo as media director.

Nautilus Group Inc.(NotableNews)
March 1, 2006... The Nautilus Group Inc., a marketer, developer and manufacturer of branded health and fitness products, appointed Interglobal Intl. Ltd. to launch its DRTV campaigns internationally. The infomercial completed successful tests in the United...

Jordan Whitney's program rankings.(Research)
March 1, 2006... Source: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Research)(Infomercial Monitoring Service)
March 1, 2006... Copyright 2006, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for January 2006. Based solely on frequency of programs...

Madison Avenue or direct response? How about both at once.(From the Lab)
March 1, 2006... Move over Madison Avenue, because direct response marketers are taking over. Pretty soon, there won't be such a thing as a strictly "Above-the-Line" advertising campaign--one that is created just to brand a company or product with the hopes...

TMP search engine Internet popularity report.(Research)(Transactional Marketing Partners)(Brief article)
March 1, 2006... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for January 2006. The data has been provided by Google for searches on its site and Overture for...

Radio media billings falter in third straight quarter of 2005: top 10 campaigns lose nearly 40 percent as the total number of campaigns shrinks.(Research)(Statistical data)
March 1, 2006... Third-quarter 2005 DR radio figures provided to Response by TNS Media Intelligence (TNSMI) report a 33.6 percent drop--just less than $7 million--compared to 3Q 2004 results. Combined with the declines of the first two quarters, DR radio media...

Taking the reins at Ronco: new president and CEO Richard F. Allen Sr. has a global vision for the company that Ron Popeil built into a DR industry legend.
March 1, 2006... "When I look at the value of buying Ronco--at the brand--the vision I have is to take it to all channels of marketing," says Richard F. Allen Sr., president and CEO of one of DR's historic leaders, Ronco Corp., since February 2005. "DR, retail,...

Housewares for the fashion-forward: the industry caters to the contemporary tastes of Generation Y.(Housewares Market)
March 1, 2006... From Britney Spears and Paris Hilton to the Simpson sisters and the Olson twins... all the icons of disposable income and the most influential personalities in "celeb-reality" have one main commonality. They're 25 or younger and leading the...

Housewares products continue lengthy run at the top.(JORDAN WHITNEY'S PRODUCT TRENDS)
March 1, 2006... The housewares category continues to be one of the most successful in DRTV. Big hits in the category can run for many years--even with significant retail distribution. Only two of the top 10 housewares products of 2005 are new from 2004's...

Let your fingers do the shopping: convergence takes center stage in home shopping circles.(Home Shopping Spotlight)
March 1, 2006... When Robert Routh looks at the home shopping space, he sees an industry that's making great strides in its attempts to cover the world with shop-from-home convenience, virtually off limits to newcomers, and becoming increasingly alluring to...

A call to action!(MediaZone)(direct response television marketing)(Viewpoint essay)
March 1, 2006... George Washington sits at a table with one of his generals, who observes that his disconsolate commander is preoccupied, scribbling something on various bits of paper. In his fascinating book "1776," author David McCullough documents...

The call center industry is far from doomed.(SupportServices)
March 1, 2006... The telemarketing industry in the United States is in a much different place than when 1 entered it in 1992. Then, we sat at folding tables with manual-dial phones and paper calling lists--and service agencies charged healthy hourly rates for...

Using the 'Factor of 10' as a guide to greater sales and profits.(RetailOutlet)(factors affecting the direct marketing industry)
March 1, 2006... The Pareto Principle calls for marketers to concentrate on the vital few and ignore the trivial many. Proven through years of practical application, it is now simply referred to as the "80/20 rule"--meaning that 80 percent of the sales of a...

Strike two! You're out?(LegalReview)(laws concerning misleading advertisements)
March 1, 2006... If it's happened once, it's happened a hundred times. A new client hires us to review an infomercial. Unfortunately, it's full of false or unsubstantiated claims of the type that the Federal Trade Commission (FTC) just loves to challenge. We...

Response ... on the road.(But Wait, There's More!)
March 1, 2006... The direct response industry came together for the first time in 2006 in Miami at the Electronic Retailing Association mid-winter conference, Jan. 29-31. As always, Response was there for the high-level meetings and evening networking among the...

Meet our advertisers.(Directory)
March 1, 2006... AdSouth Partners, Inc. CONTACT: John Cammarano PHONE: 561-750-0410 FAX: 561-750-0420 E-MAIL: johnc@adsouthinc.com URL: www.adsouthinc.com At AdSouth, it is our corporate mission to continuously build integrated...