Response articles from March 2005

Response archives from March 2005

Saying goodbye to my inspiration--the good doctor Raoul Duke.(Editor's Note)(Obituary)
March 1, 2005... My first call to the publicity office resulted in total failure. The press handler was shocked at the idea that anyone would be stupid enough to apply for press credentials two days before the Derby. "Hell, you can't be serious," he said....

Response's NATPE seminar draws more than 125 attendees.(NATPE 2005)(National Association of Television Program Executives)(Brief Article)
March 1, 2005... LAS VEGAS -- Response Magazine's Jan. 26 panel discussion "Direct Response: But Wait, There's More!" at the 2005 National Association of Television Program Executives (NATPE) Conference was a smashing success, drawing more than 125 attendees....

Stacy Durand.(NOTABLE NEWS)(joins Revenue Frontier LLC )(Brief Article)
March 1, 2005... Stacy Durand, a 15-year veteran of the direct response industry, has joined Revenue Frontier LLC as chief marketing officer. In her new position, Durand will be overseeing all marketing aspects of the company. She will also be responsible for...

Portland, Ore.(NOTABLE NEWS)(Respond2 Inc. awarded for its work for Philips Medical Systems)(Brief Article)
March 1, 2005... Portland, Ore.-based direct response agency Respond2 was awarded the prestigious 2005 Bronze World Medal in New York City at The New York Festivals for its work for Philips Medical Systems. Its infomercial for the Philips HeartStart Home...

Thane Direct.(NOTABLE NEWS)(Brief Article)
March 1, 2005... Thane Direct has partnered with Asia-based T-commerce company Pacific Media to launch the company's top-selling RAPID WHITE tooth. whitening system in China.

The National Cable and Telecommunications Association.(NOTABLE NEWS)(Kyle McSlarrow appointed)(Brief Article)
March 1, 2005... The National Cable and Telecommunications Association (NCTA) named Kyle McSlarrow, U.S. deputy secretary of energy, as its new president and CEO. He assumed the job on March 1.

CNi.(NOTABLE NEWS)(people promoted)(Brief Article)
March 1, 2005... CNi announces an executive management reorganization. BrendanMcCarthy becomes chairman and CEO. Ross McCarthy is now president of sales and operations. Richard Nowell becomes creative director.

Duane Dahl, PerfectMatch.com.(RESPONSE Q & A)(Interview)
March 1, 2005... Duane Dahl is president and CEO of Seattle-based PerfectMatch.com, a new online dating service that is testing the waters in direct response with an infomercial produced by Guthy-Renker. Dahl was previously CEO of Kiss.com, one of the first...

Microsoft, Pfizer file suits against pill spammers.(Field Reports)
March 1, 2005... NEW YORK -- Microsoft and Pfizer, a leading pharmaceuticals manufacturer, filed separate lawsuits in early February against companies advertising generic Viagra through junk E-mail. Microsoft filed suits in Washington State claiming that...

I don't think we're in the '80's anymore, toto!(From the Lab)
March 1, 2005... Why, 15 years ago, could a marketer sell a paper clip on TV and it would pay out handsomely, but today you could have the most ingenious, problem-solving product and you practically have to beg the viewer to call by giving away insane amounts...

TMP search engine Internet popularity report.(Research)(Transactional Marketing Partners)
March 1, 2005... RANK TITLE NUMBER OF SEARCHES DISTRIBUTOR 1 Girls Gone Wild 2,822,697 Mantra Entertainment 2 Bowflex 388,349 Nautilus Group Inc. 3 Little Giant Ladder ...

Radio media billings transmit a weak signal: local radio billings edge past network radio in 3Q 2004 numbers.(3Q DR Radio Media Billings)
March 1, 2005... According to the data reported to Response by TNS Media Intelligence/CMR (TNSMI-CMR), direct response radio media billings slid 9.6 percent--or $2.2 million--in third-quarter 2004 when compared to second-quarter results. Conversely, both...

DR shines for Sunbeam: the housewares giant turns to direct response marketing for two bedding products. Stacie Pacheco and Dave Elliott say their 'learning experience' drives direct and retail success.(Cover Story)
March 1, 2005... "Years ago, the company tried a DR program with a new blender product," says Dave Elliott, Sunbeam Products Inc.'s vice president of global marketing for its bedding and health divisions. Although that project did not pan out, it paved the way...

Going from house to home: housewares retailers and companies use direct marketing to help consumers achieve the American dream.(Market Spotlight)
March 1, 2005... There's a reason why people always say that home is where the heart is. And certainly this time-honored cliche has much to do with the people who reside there. However, as homeowners across the country will attest, there's an awful lot of love...

Shop 'til you drop: as their industry matures, home shopping's foursome is joined by a new player.(Home Shopping)
March 1, 2005... Ann Kuhns is the consummate home shopper. From the comfort of her southeastern Pennsylvania abode, this 50-ish woman frequently plunks down in her favorite recliner, flips the channel to QVC and waits for her favorite "shows" to come on. She...

Sales on cells: mobile and wireless companies push their media as the next new DR tool.(Mobile Market)
March 1, 2005... Marketers, welcome to the third screen. Yes, TV is the first, and the PC monitor is the second. Now, the third is the screen on cell phones, where eyeballs loiter these days. Mobile marketing. Will it be the "Next Big Thing" in interactive...

Go south, young man: DRTV opportunities in Latin America are growing daily. But you need the right mix of partners and experts to ensure success.(4th Annual U.S. Hispanic and Latin American Market Guide, Part II)
March 1, 2005... There's nothing "standard" about selling DRTV products in Latin America. For instance, it's fairly simple to import electrical appliances to Ecuador, for example, but if you're bringing that new electrical gadget into Argentina or Chile, you'll...

The power of one.(Media Zone)
March 1, 2005... It's both flattering and embarrassing. New clients sit in our boardroom discussing how much they learned about DRTV from reading my book "The Complete Guide to Infomercial Marketing." Then, minutes later, as I extol the virtues of the one-CTA...

Microsoft revs up its own search engine.
March 1, 2005... REDMOND, Wash. -- Microsoft will make up for lost time, finally entering the search engine market, competing with AOL, Google, Yahoo! and others for billions of advertising dollars spent on Internet search ads. Advertisers spent nearly...

The fine art of importing--the why and how-to.(Support Services)
March 1, 2005... Starting a business can be difficult. There are many considerations to be made, a variety of nuances and points to address, and a process of steps, components and actions that must be accomplished. In the direct response (or...

Will major marketers keep DR products from retail shelves?(Retail Outlet)
March 1, 2005... Where was a time when consumers referred to many of the gadgets sold via DRTV as "gizmos." Now it has become the name of a product line from Black & Decker, a powerhouse in hardware circles, which has successfully crossed over into the...

Tougher rules for skin care claims: NAD speaks out.(Legal Review)(National Advertising Division)
March 1, 2005... Most direct response marketers are aware of the complicated regulatory and legal overlay that affects the business. Certainly, the Federal Trade Commission (FTC) is, appropriately, thought of the major regulator in the field with state...

Considering uncertainty when managing marketing investments.(But Wait, There's More!)
March 1, 2005... Marketers have come under increasing pressure to manage their spending more carefully and to account for its effects. This has spurred the development of new advertising measurement tools and prompted a newfound regard for statistical analysis....