Response articles from June 2008

Response archives from June 2008

With all the brand madness, don't forget the inventor.(Editor's Note)(comparative analysis between brand marketers and inventors of the mechanical arts)(Editorial)
June 1, 2008... "It must be confessed that the inventors of the mechanical arts have been much more useful to men than the inventors of syllogisms." --Voltaire, 1764 That confession mustn't have come easy for the French philosopher given to lengthy...

Zander touts possibility while seminar attendees capitalize on chance to learn from the best.(Field Reports)
June 1, 2008... SAN DIEGD -- Benjamin Zander, conductor of the Boston Philharmonic Orchestra, kicked off Response Expo 2008 with an inspiring keynote address on May 6 at the Manchester Grand Hyatt in San Diego. The conductor since the Boston Philharmonic...

What they're saying about response Expo 2008.(Field Reports)(Report)(Brief article)
June 1, 2008... "In a world cluttered with conferences and trade shows that promise opportunity and deliver none, Response Expo met the challenge head on and won! Pointed, industry accurate, stress-free and complete -- with strong content and actionable...

Top-Notch leads create Expo Hall Buzz.(Field Reports)(Response Expo is the premier direct response marketing event)(Brief article)
June 1, 2008... SAN DIEGO -- Leads, leads and more leads -- that was the word from exhibiting companies and show floor attendees following Response Expo on May 6-8. Just listen to some of those who spent a great deal of time in the bustling Expo hall: *...

Expo networking events draw huge crowds.(Field Reports)
June 1, 2008... SAN DIEGO -- Response Expo's evening networking events on May 6-8 each drew more than 400 direct response leaders, key marketers, interested press -- and even hula experts and fire dancers! Similarly, the Expo's inaugural golf tournament on the...

Cabrinha, Danielson Reminisce and look ahead.(QA & Response)(Interview)
June 1, 2008... Mercury Media's 20th anniversary doesn't mean the company's long-time leaders are looking for an exit plan anytime soon Direct response media buying giant Mercury Media is celebrating its 20th anniversary in 2008, and its long-time...

Research Jordan Whitney's program rankings.
June 1, 2008... TOP 10 INFOMERCIALS Rank Last Month Program Host 1 NR Scalp Med Wendy Walsh 2 1 P90X Tony Horton 3 2 Free & Clear John Beck ...

Research the IMS Top DRTV National Cable Rankings.
June 1, 2008... TOP 5 VERTICAL MARKETS NATIONAL CABLE INFOMERCIAL RANKINGS RANK PRODUCT NAME MARKETING COMPANY PRICE OFFERED AIRS HEALTH & FITNESS 1 P90X BeachBody.com Three payments 315 ...

Research backchannelmedia DRTV snapshots.
June 1, 2008... Largest Change in Paid Programming Hours -- Broadcast Stations (from March 2008 to April 2008) CALL SIGN DMA AFFILIATION CHANGE IN HOURS Best KCBU-DT Salt Lake City Ind. 286.5 Worst WMFP ...

Research TMP search engine internet popularity report.
June 1, 2008... RANK TITLE NUMBER OF DISTRIBUTOR SEARCHES 1 Girls Gone 2,281,111 Mantra Wild Entertainment 2 Proactiv 551,572 Guthy-Renker ...

4Q 2007 DR radio media billings decline $4 million: 'Computers, Software and Home Office' and 'Drug and Toiletry' categories each decrease more than $2 million.(Research 4Q 2007 Radio Media Billings)
June 1, 2008... Fourth-quarter 2007 DR radio media billings reported by TNS Media Intelligence (TNSM1) reflect an 18.3-percent decrease of $4,074,100, making 4Q the third losing quarter of 2007 and signaling a fallback after a third-quarter advance....

A 'social' butterfly.(Cover Story)(Company overview)
June 1, 2008... Susan Mckenna's career evolution, from brand to direct response, has made her a leader in the E-commerce world. As that evolution continues, she believes social media might really be the next big thing. I was a brand marketer, but I...

The virtual drugstore: how online and other digital media are transforming the pharmaceutical industry into a thriving DR marketing arena for both large and niche companies.(Pharmaceutical Market)
June 1, 2008... Pharmaceutical companies are projected to generate $10.6 billion in sales through direct marketing in 2008. That number is expected to reach as much as $15.2 billion by 2012, according to a study from the Direct Marketing Association (DMA). ...

European flavor.(7th Annual European Market Guide: DRTV marketers look to Europe as a channel for launching new products and extending the life of their existing campaigns.)
June 1, 2008... With the Internet and technology in general continuing to chip away at traditional geographic boundaries, an increasing number of American DRTV marketers are spreading their wings and flying "across the pond" to get a taste of some of the...

Think global, act local.
June 1, 2008... Doing business in the European Union (EU) isn't that much different than operating in the United States, but there are some key elements that should be factored into every DRTV campaign. For starters, there are payment methods to consider,...

Brokering the best time? Response's editorial advisory board and other media experts clash over the role and influence of media brokers in today's DRTV marketplace.(Editorial Advisors Forum)
June 1, 2008... Throughout the history of direct response television, perhaps no word sets the media part of the business more abuzz than "brokering." From media buyers to media outlets to the brokers themselves, it seems everyone has an opinion on the value...

The perfect mix: print, web and DRTV: sprinkle in some print, toss in a dash of web, stir vigorouslty with DRTV and you've got a media mix that's a clear recipe for sweet DR success.(Direct Response Methods)(Direct Response television)
June 1, 2008... Four years ago when ALCiS Health Inc. developed an over-the-counter pain-relief cream that reportedly eases pain in five minutes, the goal was to get it to retail as quickly as possible "When we started, we looked for the most efficient,...

Back to basics: 5 keys to successful media management and response.(Media Zone)
June 1, 2008... When it comes to media strategy, one of the most important considerations is the execution of the media buy. In today's multichannel world, it's easy to forget the most basic function of a quality media buy: getting your TV or radio campaign...

Response ... on the road.(But wait, There's More!)
June 1, 2008... From the first drive of the inaugural Response Expo Golf Tournament on the morning of Tuesday, May 6 through the final cocktail served at the Closing Night party two days later, Response Expo 2008 was full of great networking opportunities for...