Response articles from June 2007

Response archives from June 2007

This ain't Ron Burgundy's San Diego.(Editor's Note)
June 1, 2007... Though the earliest cultural group to inhabit the San Diego area is often dated around 7500 B.C., most researchers believe that the coastal region near what is now California's second-most-populous city was first inhabited by humans about...

Response Expo set to blow the doors off of San Diego.(Field Reports)
June 1, 2007... SANTA ANA, Calif. -- The final countdown to Response Expo 2007 in San Diego is underway, as the event--which is expecting more than 1,500 attendees from the direct response marketing world--is set to take place June 6-8 at the Manchester Grand...

Americans watch 5 hours of TV per day.(STUDY)(Nielsen Media Research)(Brief article)
June 1, 2007... NEW YORK -- New figures released from Nielsen Media Research find that the average person in America watches four hours and 55 minutes of television per day. The study found that women, on average, are watching television nearly an hour more...

Unilever 1Q profit up 1% while sales beat target.(Field Reports)(Unilever U.K. Central Resources Ltd.)(Financial report)(Brief article)
June 1, 2007... LONDON -- Unilever, owner of brands including Dove soap, Ben & Jerry's ice cream and Knorr soup, reported a sales increase of just 1 percent in 1Q net profit. However, the underlying growth of the company beat expectations as its shares rose...

Google to fight Viacom lawsuit with 'safe harbor'.(Field Reports)
June 1, 2007... MOUNTAIN VIEW, Calif. -- It took about a month following Viacom's announcement of its $1 billion copyright infringement lawsuit against Google, but, finally, Google is fighting back. In a response to the suit, filed April 30 in Federal District...

The Wheelchair Foundation has partnered with Imagine Fulfillment Services (IFS).(NewsCorner)(Brief article)
June 1, 2007... The Wheelchair Foundation has partnered with Imagine Fulfillment Services (IFS) to auction items from both the direct response and entertainment industries. The auction will run through June 20 at www.flippid.com, with proceeds going to the...

Convergys Corp.(NewsCorner)
June 1, 2007... Convergys Corp. has enhanced its portfolio of back office services. The portfolio includes customer care, marketing, human resources, and finances and accounting. By Courtney Beth Pugatch (cpugatch@questex.com)

Tara Hunter.(NewsCorner)
June 1, 2007... Tara Hunter has been named director of public relations for QVC. In her new position, Hunter will oversee and direct the product side of QVC's public relations department to maximize and influence viewership through strategic press outreach and...

JBT Media Management Inc.(NewsCorner)
June 1, 2007... JBT Media Management Inc. has hired Eric Stanton as executive vice president. In this new role. Stanton will oversee all operations including campaign management, finance and new business development. By Courtney Beth Pugatch...

Inter/Media Advertising and Inter/Image Productions captured four "VideoGrapher Awards" at the 2007 international awards competition recognizing outstanding achievement in video productions.(NewsCorner)
June 1, 2007... Inter/Media Advertising and Inter/Image Productions captured four "VideoGrapher Awards" at the 2007 international awards competition recognizing outstanding achievement in video productions. The companies look home two Awards of Excellence for...

MTV Networks.(NewsCorner)
June 1, 2007... MTV Networks has promoted several of its employees to new positions. Mark Sullivan becomes vice president of direct response and paid programming, while Jennifer Karlson will be vice president of direct response. John Miraglia will be the...

C Spot Run Productions.(NewsCorner)
June 1, 2007... C Spot Run Productions has finalized production on two short-form commercials for La Familia, a real-estate success program created for the Hispanic community. There are both English and Spanish versions of the spot. By Courtney Beth...

Betsy Kalish.(NewsCorner)
June 1, 2007... Betsy Kalish has rejoined Direct Response Media as vice president, director of client services. In her new position, she'll be responsible for client relations, business development, and staff direction across multiple and varied points of...

Procter & Gamble's net income during the quarter ending March 31 climbed to $2.51 billion.(NewsCorner)
June 1, 2007... Procter & Gamble's net income during the quarter ending March 31 climbed to $2.51 billion, or 74 cents per share. Just a year ago when net income was $2.21 billion, or 63 cents per share. While sales rose 8 percent to $18.7 billion, the numbers...

Girls Gone Wild's Francis sentenced to 35 days in jail.(Field Reports)(Joe Francis)(Brief article)
June 1, 2007... PANAMA CITY, Fla. -- The saga of "Girls Gone Wild" founder Joe Francis continues. Francis pleaded guilty to contempt of court on April 23, receiving a jail sentence of 35 days. Francis had been held in a jail for about two weeks prior to...

TVi's Andariese, Norman look back and ahead at DR market.(Q&A)(Interview)(Company overview)
June 1, 2007... John Andariese is CEO and Jeff Norman is president of interactive and mobile technologies for TVi Media, a full-service television, interactive and mobile advertising representation firm. Founded in 1980, the company is based in New York and...

Research Jordan Whitney's program rankings.(Statistical table)
June 1, 2007... Research Jordan Whitney's Program Rankings TOP 10 INFOMERCIALS Rank Last Month Program Host Product Price 1 1 Hip-Hop Abs Shaun T Exercise $59.80 ...

Research the IMS top DRTV national cable rankings.
June 1, 2007... Research The IMS Top DRTV National Cable Rankings TOP 5 VERTICAL MARKETS NATIONAL CABLE INFOMERCIAL RANKINGS RANK PRODUCT NAME MARKETING COMPANY PRICE OFFERED AIRS HEALTH & FITNESS 1 Hip-Hop Abs...

Research backchannelmedia DRTV snapshots.
June 1, 2007... Research backchannelmedia DRTV Snapshots Largest Change in Paid Programming Hours--Broadcast Stations (from March to April 2007) CALL SIGN DMA AFFILIATION CHANGE IN ...

Research TMP search engine Internet popularity report.
June 1, 2007... Research TMP Search Engine Internet Popularity Report RANK TITLE NUMBER OF SEARCHES DISTRIBUTOR 1 Girls Gone Wild 2,135,481 Mantra Entertainment 2 Proactiv Solution 509,975 ...

Does it pay to micromanage your media?(Research From the Lab)(Media Efficiency Ratio )
June 1, 2007... Tracking your actual Media Efficiency Ratio (MER) an managing your own media buys can add a 25- to 50-percent profit margin to your bottom line. I'm not suggesting that you try to go around your media agency and actually buy the media...

DR radio media billings advance 28 percent in 4Q: network radio spending jumps 53.5 percent as top 10 campaigns spend an extra 25.7 percent. Year-end results rise 10 percent over 2005.(Research 4Q 2006 Media Billings)
June 1, 2007... The fourth-quarter 2006 DR radio media spending totals provided to Response from TNS Media Intelligence (TNSMI), reflect a 28-percent increase of $4.86 million over 4Q 2005, falling just $1.7 million shy of 4Q 2004's record results. Combined...

Cooking up brand awareness: Paul DiObilda says that the InfraWave Speed Oven is just the latest direct response/retail success story for the Black & Decker housewares brand.(Cover story)
June 1, 2007... "The people, brands and products shaping this industry need to bring adaptable crossover experiences to move the industry forward," explains Paul DiObilda, Miramar, Fla.-based brand manager at Applica, exclusive licensee of the Black & Decker...

Health-conscious consumers get their daily dose: the ever-changing pharmaceutical market has expanded from prescription drugs to nutraceuticals and over-the-counter generics as patents expire and drug costs increase.(Pharmaceutical Market)
June 1, 2007... They're on your television. They're played on your favorite radio station. You see them in the magazines you read, and sometimes in your Sunday newspaper. And yes, there was another one you spotted on a billboard while driving into the office....

A continental channel proliferation: bursting with new satellite and cable opportunities, the European Union presents significant opportunity for American marketers willing to follow the rules and stay in it for the long haul.(6th Annual European Market Guide)
June 1, 2007... In March, the European Union (E.U.) celebrated its 50th anniversary. What started as a treaty between six founding countries today covers 25 nations with a combined population of 455 million people. And while these countries account for less...

Is the expanding Internet squeezing out print? The ever-expanding influence of the Internet on direct response marketers continues to blossom. But is the Web also tangling up DR print marketers' bottom line?(Direct Response Methods)
June 1, 2007... Wondering if the Web can boost your DRTV sales? Try on this example for size: A marketer selling a hardware product via DRTV didn't include the Web site address because he believed that he might lose sales due to a lower closure rate on...

Destined for second-billing?(Product Review)(Stand-Rite, Bettor Safe, Magic Staple Remover)(Product/service evaluation)
June 1, 2007... In the latest installment of Response's Product Review, entrepreneurs and the magazine's partner organizations submitted three more products. From a touted housewares solution to a casino money-saver to an office supply product, judges were...

VOD advertising can provide the ultimate 'engagement'.(Media Zone)
June 1, 2007... In late 2003, my co-founder and I were huddled behind a two-way mirror with Doug Garnett (a Response Editorial Advisory Board member) and Skye Weadick of Atomic Direct. We were watching a focus group Garnett had commissioned to investigate the...

Order your fulfillment house decision first.(Support Services)
June 1, 2007... The most valuable asset to any direct response agency is return on investment (ROI). It is the search to determine precise consumer purchasing patterns. Tight communication between all partners involved in a direct response campaign is the key...

Retail dilution solutions: minimizing the fees, fines and charge-backs that eat away your retail profits.(Retail Outlet)
June 1, 2007... Retail buyers are generally upfront about the costs of doing business with their stores. They'll explain their slotting fees to get your product on shelves, with higher fees for end-cap or other special placements. You may be asked to foot the...

Fitness--still king of the infomercial world!(Global Perspective)
June 1, 2007... "Firm butt, great looking legs, strong upper body and those flat, sexy abs..." We've heard it countless times and in countless infomercials. As kitchen, housewares and beauty products multiply, is the classic abdominal machine or workout...

But wait, there's more!
June 1, 2007... Response... On the Road The Response team again turned up at the industry's key hotspots in late April and May. From COREMedia's anniversary event benefitting Project RED in New York, to the Chicago Association of Direct Marketing's...

Direct response campaign managers: MasterCard would call them priceless!(Guest Opinion)
June 1, 2007... In the world of political campaigns, one of the first positions filled is the campaign manager. Campaign managers have worked their way up through the ranks, and more than likely have a couple of impressive wins under their belts. They are...