Response articles from June 2006

Response archives from June 2006

When generic drugs take the fight to 'Big Pharma,' will DR lose again?(Editor's Note)
June 1, 2006... Just more than 10 years ago, the federal government began lifting restrictions on branded prescription pharmaceutical marketing on television. Perhaps not-so-coincidentally, a Kaiser Family Foundation study in 2005 shows that spending on...

ERA Hong Kong event brings Asia back into DR fold.(Field Reports)(Electronic Retailing Association, Dr. Kenji Kitatani )(Brief article)
June 1, 2006... HONG KONG--Former Sony executive Dr. Kenji Kitatani delivered the keynote address at the Electronic Retailing Association's Asia conference in Hong Kong in late April. The conference was scheduled between major product-based trade events in the...

Trudeau files appeal against ERA, Tulipane.(Kevin Trudeau sues Electronic Retailing Association and Barbara Tulipane)
June 1, 2006... VENTURA, Calif.--Kevin Trudeau, popular infomercial host and author of top-selling book "Natural Cures They Don't Want You to Know About," has appealed a California Superior Court's decision to dismiss his defamation and unfair business...

The Jake Weisbarth Scholarship Fund.(NotableNews)
June 1, 2006... The Jake Weisbarth Scholarship Fund, honoring the legacy of the DR legend who passed away last autumn, is now part of the Direct Marketing Educational Foundation (DMEF). To submit a contribution to the Jake Weisbarth Scholarship Fund, contact...

Respond2 Communications Inc.(NotableNews)
June 1, 2006... Respond2 Communications Inc. announces the launch of its new media division, spearheaded by Mario Schulzke and Monica Simmons, which will focus on the latest emerging technologies.

Incredible Discoveries.(NotableNews)
June 1, 2006... Incredible Discoveries announces a studio expansion. The Florida-based company is building three new television studio sets, which will will bring Incredible Discoveries' production facilities to a total of about 20,000 square feet.

New York-based Avalanche Creative Services Inc.(NotableNews)
June 1, 2006... New York-based Avalanche Creative Services Inc. opened a new West Coast office in Santa Monica, Calif.--Avalanche West.

Swanson brings leadership swagger to DR world.(conversation with Lee Swanson of InPulse Response Group)(direct response)(Interview)
June 1, 2006... For more than a decade, Lee Swanson, president of Phoenix-based InPulse Response Group, has been a leader in the teleservices side of the direct response arena. When he joined Hooked on Phonics in 1995, Swanson was a well known "turnaround...

Research Jordan Whitney's program rankings.(infomercials)(Table)
June 1, 2006... Research Jordan Whitney's Program Rankings TOP 10 INFOMERCIALS Rank Last Program Host Product Month 1 1 Turbo Jam Chalene Johnson DVD exercise ...

Research the IMS top DRTV National cable rankings.(direct response television advertising rankings)(Infomercial Monitoring Service Inc.)(Table)
June 1, 2006... Research The IMS Top DRTV National Cable Rankings TOP 6 VERTICAL MARKETS NATIONAL CABLE INFOMERCIAL RANKINGS RANK PRODUCT NAME MARKETING PRICE OFFERED AIRS COMPANY HEALTH &...

Research TMP search engine internet popularity report.(Transactional Marketing Partners)(Table)(Brief article)
June 1, 2006... Research TMP Search Engine Internet Popularity Report RANK TITLE NUMBER OF DISTRIBUTOR SEARCHES 1 Girls Gone Wild 2,413,942 Mantra Entertainment 2 Proactiv Solution ...

Is it true? Yes--Prevention does not sell on TV.(tips on prevention products marketing)
June 1, 2006... How many times have you heard the statement, "Prevention does not sell on TV"? How many times has the response to that statement been, "Yes, but my product is different. It is so unique that it will sell millions and millions on TV, and I'm...

Radio media billings decline throughout 2005: fourth-quarter results wrap a dismal year in which billings lost 29 percent--$26 million--from 2004 numbers.(TNS Media Intelligence)
June 1, 2006... TNS Media Intelligence's (TNSMI) fourth-quarter 2005 direct response (DR) radio totals provided to Response indicate a 27.4-percent slide of $6.6 million for the final three months of the year. The quarterly results closely mirror the combined...

Schering-Plough's leading remedy: direct-to-consumer advertising legend Herb Ehrenthal prescribed patient education as a key treatment for the once-struggling pharmaceutical company--and the turnaround is now in full swing for the $15 billion global leader.(Cover story)
June 1, 2006... "Direct response has been part of my life since I started in the advertising business," says Herb Ehrenthal, vice president, global advertising and marketing communications for Schering-Plough Corp., the Kenilworth, N.J.-based pharmaceutical...

Generic drugs ache for marketing rights: 'Big Pharma' fights for patent protection and marketing exclusivity.(Pharmaceutical Market Spotlight)
June 1, 2006... Think there's an overload of direct response advertising soliciting prescription drugs now? The Generic Pharmaceutical Association (GPhA), which represents the manufacturers and distributors of finished generic pharmaceutical products, thinks...

Breaking through Europe's boundaries: the European DRTV market continues to present expanding opportunities for U.S. marketers looking to grow their businesses.(direct response television advertising)
June 1, 2006... Following the rules isn't always easy, especially when the regulations are being laid down in foreign territories. Sometimes, an entire DRTV campaign can go haywire when a broadcasting official or food and drug testing organization rejects...

Time-Life stays ahead of its competitors in Europe.(Time-Life International B.V.)(Company overview)
June 1, 2006... The past year has been challenging for European advertisers and television stations alike. Several traditional sectors, such as financial services, information technology and telecoms, have cut TV spending. However, the entertainment and music...

Think ink: is your DRTV product ready for print? You just might like some of today's proven print options.(direct response television advertising)
June 1, 2006... What do you get when you add ink to air? Success. At least that's what some print proponents say, and they add that DRTV marketers should "think ink" and tag on some print to their TV efforts. Sure, the old objections still...

Response introduces Product Review: with the help of its Editorial Advisory Board, the magazine provides a new showcase and critical look at inventors' and entrepreneurs' latest products.(Product Review)
June 1, 2006... This spring, Response Magazine, in association with a handful of organizations that work with inventors and entrepreneurs to help them get their products into the marketplace, decided to create an opportunity for those inventors to learn more...

Bring on the TiVo Generation.(digital video recorders and infomercials forecast)
June 1, 2006... Between the cable companies and DirecTV aggressively pushing the sales and use of TiVo and other digital video recording (DVR) systems, it is projected that 49 percent of homes will have a DVR by 2010. According to a recent article in the Los...

Chargebacks will put you out of business.(online payments regulation)
June 1, 2006... Direct response marketers live on a precarious three-legged stool consisting of presentation, connectivity and payment. The most fragile of these legs is payment. The rules governing the acceptance of electronic payments--both merchant...

The short-form DRTV spot may be getting shorter.(Retail Outlet)(Direct Response Television)
June 1, 2006... It has been said that television time is the world's most perishable commodity. At any given time, an unsold spot has a certain value, yet the moment the time period passes the spot is worth absolutely nothing. DRTV professionals have...

The value of fresh eyes.(direct marketing trends and forecast)(Column)
June 1, 2006... Early spring is my time of year to begin creating that always-entertaining wish list of annual itemized tax deductions for scrutiny by my much beleaguered accountant, Howard. "Come on, Howard! I was cooking for a prospective client. Why...

Going beyond the auction: search engine marketing 201.(Net Gains)
June 1, 2006... It's been more than a decade since the first graphical banner ads appeared on the Internet, ushering in the Web's use as an advertising medium. Banner ads now share space with millions of simple, three-line text listings and incredibly complex...

But wait, there's more!
June 1, 2006... Response... On the Road The travels of the Response team continued as members of the staff visited: the set of a new Krups infomercial on April 30 in Long Beach, Calif.; the Schering-Plough headquarters for this month's cover story on the...