Response articles from June 2005

Response archives from June 2005

How spam could have changed my life!(Editorial)
June 1, 2005... I was thinking this morning that there's nothing like spam E-mail to really put your priorities in order. Sure, we all know spam currently has an image among consumers rivaling only Yankee owner George Steinbrenner's image in Boston. Good...

3 new members join Response's Editorial Advisory Board.(Field Reports)(new appointments)(Brief article)
June 1, 2005... SANTA ANA, Calif. -- Response Magazine, the only independent source of news and information for direct response marketers, welcomes Kym Bramm of Interglobal Intl. Ltd., Stan Bruckheim of PanLatinoTV and Norm Goldring of CPO Direct to its...

Combating counterfeit pharmaceutical marketing.(LEGAL UPDATE)
June 1, 2005... Counterfeiting is a serious problem in the pharmaceuticals industry--made worse because more people are buying pharmaceuticals online without really knowing what they are getting. This problem is not new. Twenty years ago, 1 million...

InPulse Response Group.(NOTABLE NEWS)
June 1, 2005... Scott Swanson and Eric Stracener have both been promoted to vice president, new business development at InPulse Response Group.

Russia.(NOTABLE NEWS)
June 1, 2005... Russia's first home shopping channel launched May 1 on 60 DM frequency in Moscow. TV-Club Company will present its programs on Channel 2x2--20 hours per day, 7 days per week.

Turner Media Group Inc.(NOTABLE NEWS)(appointment)(Brief article)
June 1, 2005... Turner Media Group Inc. (TMG), a privately held, Denver-based media company with interests in cable, satellite, broadcast and interactive TV, announced that Joel Spicola joined Turner Ad Group (TAG), a wholly owned subsidiary of TMG, as...

David Leadbetter.(NOTABLE NEWS)
June 1, 2005... David Leadbetter, considered by many to be the world's foremost name in golf instruction, with 27 academies in 13 countries worldwide, selected Moulton Logistics Management to provide fulfillment for the David Leadbetter "Swing Setter" practice...

Mercury Media.(NOTABLE NEWS)
June 1, 2005... Mercury Media veteran Eric Stanton left the company to become president of Broadcast Response in Thousand Oaks, Calif.

Jordan Whitney's program rankings.(Research)(Table)
June 1, 2005... SOURCE: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Research)(direct response television )(Statistical table)
June 1, 2005... Copyright 2005, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: reports@imstv.com. Ranking for April 2005. Based solely on frequency of programs...

Are TiVo and the cable TV guide hurting direct response?(From the Lab)
June 1, 2005... If you believed everything you heard, you would think media rates were doubling every quarter and have been for the past three years. After all, how many times have you heard, "Media is terrible. We can't get clearance, and the rates are just...

TMP search engine Internet popularity report.(Research)(Transactional Marketing Partners)(Brief article)
June 1, 2005... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for April 2005. The data has been provided by Google for searches on its site and Overture for...

Radio media billings complete a fourth-quarter hat trick: all three forms of media billings report a 15-percent rise over 3Q.(Research)
June 1, 2005... If you're into numerology, 15 was the magic number for fourth-quarter 2004. First, long-form DRTV media billings, then short-form DRTV media billings and now DR radio media billings all reported a solid 15-percent increase over third-quarter...

A tough pill to swallow: members of Response's Editorial Advisory Board and industry experts on short-form media and production clash over whether pharmaceutical companies are to blame for media shortages and more industry image problems.
June 1, 2005... Who, you may be asking yourself, are those five men on the cover of my Response Magazine? And what do they have to do with my business? The answer: they are the CEOs of a group of companies that have changed the face and the realities of the...

The D.R. is in: a potent dose of direct-to-consumer advertising gave the pharmaceutical industry a power boost. But are there any negative side effects?
June 1, 2005... Peddling... err... umm... marketing drugs direct to consumers has always been a lucrative business with an extensive--and sometimes checkered--history in the United States. Starting in the 1700s, traveling salesmen would tote their medicinal...

How long will Pharma invade short-form territory?(JORDAN WHITNEY'S PRODUCT TRENDS)
June 1, 2005... Prescription drug companies reportedly spend $3.2 billion dollars on advertising each year, a sizeable part of it on television. But with controversy recently swirling around the practice of direct-to-consumer prescription drug advertising, the...

European DR grows up: DRTV continues to mature at a steady clip in key European markets.(FOURTH ANNUAL EUROPEAN MARKET GUIDE)(Direct Response)(Market overview)
June 1, 2005... When Alexander Chacon flashes back to 1993, he conjures up memories of a European DRTV landscape that was dramatically different than the one he operates in just 12 years later. As president of European Home Shopping in Madrid, Chacon says...

Looking ahead to a second successful decade: celebrating 10 years in business, Manhattan Media Services is still running strong under the guidance of Marianna Morello.(INDUSTRY PROFILE)(Company overview)
June 1, 2005... "MMS is a very special type of DR agency," says Marianna Morello, president and CEO of leading DR print agency Manhattan Media Services Inc. (MMS), from her office overlooking New York's Fifth Avenue. "We handle our client with tender-loving...

Creating a branded revenue-sharing DRTV retail channel.(Media Zone)(Direct Response Television Marketing)
June 1, 2005... While the evolution of the Internet--and the opportunities it has spawned--have undoubtedly been a catalyst for change in the way many industries now operate, it has done surprisingly little to inspire change in others. This is especially true...

It's time to retire DRTV's producer-media buyer model.(Direct Response Television Marketing)
June 1, 2005... Retail or brand clients entering the DRTV business are advised to find a producer and a media buyer. What they should do is find a DRTV agency. In its first decade, DRTV was a sales channel used by direct sales companies like Guthy-Renker....

Direct marketing online gets a boost from print-at-home coupons.(Support Services)
June 1, 2005... Direct marketing has been part of the online experience since the Internet's early days, and coupons have been part of direct marketing since... well, since Asa Candler started handing them out for a free glass of Coca-Cola. These days,...

How pharmaceuticals and nutraceuticals both benefit from DRTV.(Retail Outlet)
June 1, 2005... Last year, $3.2 billion was spent by the "drug industry" on direct-to-consumer ads, with much of this expenditure going into television. This paradigm shift started less than 10 years ago, with Schering-Plough's Claritin being the first to make...

What you need to know about SEM.(Net Gains)(Search engine marketing)
June 1, 2005... Search engine marketing (SEM)--the art of employing search engines as a vehicle to drive visitors to Web sites--allows companies to reach targeted audiences at the moment they are most engaged. Every day, 120 million Americans use search to...

FTC intensifies focus on CAN-SPAM.(Legal Review)(Federal Trade Commission)(Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003)
June 1, 2005... As night follows day, so do investigations and enforcement actions by the Federal Trade Commission (FTC) follow the promulgation of workshops and trade regulation rules. It should come as no surprise to marketers, therefore, that the FTC has...

Why are top direct marketing copywriters so expensive?(Guest Opinion)(Column)
June 1, 2005... Imagine: you rush your fatally ill or hurt child into the emergency room. At that moment, do you care how much the ER doctors are charging for their services? No, you'll pay whatever it costs to save your child's life. Of course, a...

Meet our advertisers.(Directory)
June 1, 2005... ATC Agency Services LLC CONTACT: David Savage PHONE: 610-918-7072 FAX: 610-430-1663 E-MAIL: dsavage@americantelecast.com URL: www.atcagency.com ATC Agency Services specializes in long- and short-form DRTV media buying,...

Europeans crowd online shopping aisles.(But Wait, There's More!)
June 1, 2005... In the United States, Internet spending has never been higher, with an estimated one in four purchases being made online. As is often the case, Europe is not far behind. E-commerce in Europe is enjoying a staggering rate of growth, and research...