Response articles from June 2004

Response archives from June 2004

Making a case for multi-channel marketing.(Editor's Note)
June 1, 2004... It's refreshing to return from an industry trade show with so many story ideas that they could fill 10 editorial calendars for Response magazine. If only we had enough issues within a given year to capture those ideas and put them in print....

New RAB study suggests radio advertising bounced back in March.(Field Reports)(Radio Advertising Bureau )(Brief Article)
June 1, 2004... NEW YORK -- A recent study conducted by the Radio Advertising Bureau (RAB) reveals that radio advertising rebounded with double-digit revenue during March 2004. The combined total local and national advertising sales figures showed a 10-percent...

Annual DMA show heads to the big easy in October: the Direct Marketing Association marks its 87th year.(Field Reports)(Direct Marketing Association)
June 1, 2004... NEW ORLEANS, La. -- This year, the Direct Marketing Association will mark its 87th DMA Annual Conference and Exhibition on Oct. 16-20, 2004. The association will host the trade show at the Ernest N. Morial Convention Center in New Orleans, La....

Home shopping in Germany.(Field Reports)(Brief Article)
June 1, 2004... Germany, with a population of 89 million, will still be the dominant European economy despite the European Union welcoming 10 new member states in June 2004. However, unlike Britain with three "live" home shopping channels and 30-plus...

Bissell to launch U.K. DRTV campaign through leading electronic retailer.(Field Reports)(Bissell Inc.)(Vector Direct Ltd.)(Brief Article)
June 1, 2004... LONDON, ENGLAND -- Bissell, a manufacturer of floorcare products, has selected Vector Direct Ltd. to launch its direct response television advertising campaign. For the first time in the United Kingdom a major retail brand is using the...

FTC Chairman Timothy J. Muris will leave post in Summer 2004.(Field Reports)(Federal Trade Commission)(Timothy J. Muris will resign)(Brief Article)
June 1, 2004... WASHINGTON -- The Federal Trade Commission (FTC) announced that Chairman Timothy J. Muris would leave the Commission in the summer. In a released statement, Muris says, "Serving as chairman of the Commission has been the greatest honor of...

FTC charges 'Balance Bracelet' marketers with making false claims.(Legal Brief)(Federal Trade Commission)(Brief Article)
June 1, 2004... WASHINGTON -- The Federal Trade Commission (FTC) has filed a formal complaint in federal district court in Los Angeles against California-based marketers of the "Balance Bracelet," a purported pain relief product--alleging the marketers made...

Vital Basics Inc. files for Chapter 11 again.(News Brief)(Vital Basics Inc. )(Brief Article)
June 1, 2004... PORTLAND, Maine -- Vital Basics Inc. has filed for Chapter 11 for the second time. The company filed its latest petition for bankruptcy with the U.S. Bankruptcy Court for the District of Maine in Portland--listing its assets in upwards of $6.3...

Jordan Whitney's program rankings.(Research)
June 1, 2004... Top 10 Infomercials Rank Last Program Host Product Month 1 NR Little Giant Ladder Dean Johnson Ladder 2 1 6 Second Abs Mindy Milrea Portable exerciser 3 ...

The IMS Top 20 DRTV national cable rankings.(Research)
June 1, 2004... Long-Form Programs Rank Weeks on Show Marketing Company Count Chart 1 70 Cross Bow Weider 482 2 25 Slim in 6 BeachBody.com ...

DRTV pitfalls and passages, part 2.(From the Lab)
June 1, 2004... Continuing on the path embarked upon in the April issue, Take 2 Direct now looks at how the DRTV marketer can avoid the most common pitfalls of two of the most important relationships a marketer will have en route to riches: Media and...

REVShare search engine Internet popularity report.(Research)
June 1, 2004... RANK TITLE DISTRIBUTOR NUMBER OF SEARCHES 1 CortiSlim Window Rock Productions 270,358 2 Bowflex Bowflex Inc. 125,260 3 Propolene Obesity...

A formula for success; Steve Cheng, president of Window Rock Enterprises, Inc., in Brea, Calif., and CortiSlim spokesman, Dr. Greg Cynaumon, have found the missing ingredient to weight-loss supplement advertising: solid customer service and an ethical marketing message combined with in-house multi-channel marketing.(Cover Story)
June 1, 2004... How many times have you said to someone, "If I could only take my idea, bottle it and sell it, I could make millions"? Countless times, right? If you're Window Rock Enterprises, Inc., however, you don't just talk about it--you make it a...

Shop talk: a channel surfing world stopping on home shopping.(Intl, Home Shopping)
June 1, 2004... Opportunities. Possibilities. Growth potential. New markets. Those are words that have been used for years to describe home shopping in the United States. These days, those same words are now describing home shopping on an international...

Gaining ground in Europe: from the rapidly growing markets to potential growth expansion into retail, U.S.-based direct marketers will find that the European market has a lot to offer.(European DRTV Guide)
June 1, 2004... U.S. direct response marketers are always looking for that diamond opportunity that will not only drive sales but put their product and services on the map. And while they may have already established themselves right here in the United States,...

Defining your customer care needs.(Support Services)
June 1, 2004... Does my product or service require a dedicated team of customer care professionals--with the understanding that the cost-per-inquiry/order will be higher? Or, is it safe to assume that a semi-dedicated customer care environment is...

R.R. Donnelley inks $300M deal with JCPenney.(News Brief)(R.R. Donnelley and Sons Co.)(JCPenney Company Inc.)(Brief Article)
June 1, 2004... CHICAGO--R.R. Donnelley & Sons Co., a full-service global print provider, announced it has garnered a $300 million multiyear contract with JCPenney. The agreement represents a significant extension of a longstanding relationship with the...

Healthcare: simple analysis can ensure product success.(Market Perspective)
June 1, 2004... The U.S. Patent and Trademark Office issues about 2,000 patents each week on new product ideas, including those introduced to the healthcare market. Unfortunately, less than one-half of 1 percent will ever make it to market. Why? The answer is...

Think you're ready to go retail? Look before you leap.(Guest Opinion)
June 1, 2004... The road from direct response television (DRTV) to retail can be profitable, but there may be potholes and detours along the way. Planning ahead and following your roadmap can make the journey safer and more successful. Before venturing into...

ERA's European Conference & trade EXPO: June 20-22, 2004 * Monte Carlo, Monaco.(ERA Report)
June 1, 2004... Now is a very exciting time for ERA Europe. After one full year in existence, ERA's European Board of Directors has made outstanding strides in branding ERA throughout the European direct response markets and around the globe. ERA's upcoming...

Thank you!(Electronic Retailing Association)
June 1, 2004... NOW IN ITS 14TH YEAR as the leading representative voice of the direct response industry, the Electronic Retailing Association (ERA) thanks its members for their continued support. On behalf of staff and leadership, welcome to ERA's 2004...

Member Code of Ethics.(Electronic Retailing Association)
June 1, 2004... The Electronic Retailing Association's Board of Directors unanimously approved the Code of Ethics for ERA members in January 1996. It is a simple, straightforward statement of business ethics principles. The Code of Ethics does not include any...

Calendar of upcoming ERA events.(Electronic Retailing Association)(Brief Article)(Calendar)
June 1, 2004... (Dates and locations subject to change. Please refer to ERA's newsletter or website, www.retailing.org, for periodic updates) 2004 JUNE 20-22 ERA European Conference & Trade EXPO (Monte Carlo, Monaco--Monte Carlo Grand Hotel) ...

2003-2004 ERA Board of Directors.(Electronic Retailing Association)(Directory)
June 1, 2004... CHAIRMAN OF THE BOARD Mr. Jack Kirby, CEO, Continuum Commerce Group, LLC Jack Kirby is the Chief Executive Officer of Continuum Commerce, LLC, a leading direct-to-consumer marketing firm specializing in the creation of branded product...

2003-2004 European Board of Directors.(Electronic Retailing Association)(Directory)
June 1, 2004... CHAIRMAN Mr. Gilles Labouyrie, Vice President of Marketing & Merchandising, Home Shopping Service After a 15-year career in the distribution industry, Gilles Labouyrie joined the TV shopping industry three years ago to serve as Deputy...

ERA's U.S. Government Affairs efforts: the voice of electronic retailing.(Government Affairs)(Electronic Retailing Association)(Brief Article)
June 1, 2004... ERA is the eyes, ears and voice of electronic retailers in the nation's capital. The association advocates your views and concerns to Congress, federal agencies, the courts and the public. In addition, ERA works closely with consumer groups and...

E-Retail PAC.(Government Affairs)(Electronic Retailing Association)(political action committee)(Brief Article)
June 1, 2004... An important element of ERA's success on Capitol Hill, the E-Retail PAC helps elect individuals who understand the needs of this industry. E-Retail PAC, ERA's political action committee, contributes to those federal candidates who listen to our...

ERA's Self Regulatory Program.(Government Affairs)(Electronic Retailing Association)(Brief Article)
June 1, 2004... ERA is a proud advocate for increased ethical standards and best business practices for products and services available to the consumer. When one unworthy product is on the market, the image and integrity of the whole industry suffers....

ERA's Self Regulatory Program--your questions answered.(Government Affairs)(Electronic Retailing Association)
June 1, 2004... Who will administer the program (will it be independent)? ERA will use the National Advertising Review Council (NARC) to administer the program. This division will hire an attorney who will report directly to NARC and not to ERA or to ERA's...

ERA's meetings & conferences.(Electronic Retailing Association)
June 1, 2004... ERA conferences and events provide members an opportunity to network with other industry professionals to facilitate successful business relationships and improve company profitability. In addition to providing a common locale to network, ERA...

ERA exhibits.(Electronic Retailing Association)
June 1, 2004... ERA is THE networking event for the direct response industry on TV, online and on radio. With over a 68-percent retention rate, the conference not only proves its yearly return on investment for repeat exhibitors, it also continually creates...

Exhibit space and floor suite contract.(Electronic Retailing Association)(Brief Article)
June 1, 2004... 14TH ANNUAL ERA CONFERENCE & EXPOSITION SEPTEMBER 26-29, 2004 * PARIS LAS VEGAS, NEVADA This agreement will become a binding contract upon written acceptance by the ERA. By signing the agreement, the exhibitor acknowledges that they...

Sponsorship contract.(Electronic Retailing Association)(Brief Article)
June 1, 2004... 14TH ANNUAL ERA CONFERENCE & EXPOSITION SEPTEMBER 26-29, 2004 * PARIS LAS VEGAS, NEVADA This is a binding contract between the sponsoring company and ERA. In order to reserve a sponsorship, ERA must receive this contract with full...

Sponsorships.(Electronic Retailing Association)(Brief Article)
June 1, 2004... 2003/2004 SPONSORS SIGNATURE SPONSORS: !nPulse Response Group AEGON Direct Marketing Services Inc. Cesari Direct Concepts TV Productions InfoWorx Venable LLP West Corporation Thane International, Inc....

New product showcase.(Electronic Retailing Association planning)(Brief Article)
June 1, 2004... EDUCATION -- TRAINING -- EXPOSURE -- SUCCESS An ERA Member Only Benefit THE ERA Invention SHOWCASE The year 2003 was a major hit with four educational seminars and 50 qualified products at the Annual Conference & Exposition. Of...

Era Europe: created to serve the specific needs of the European direct response community.(Electronic Retailing Association)
June 1, 2004... This year has been an exceptional one for ERA Europe as there has been increased support and participation from the entire European membership. Now with 65 member companies, ERA Europe's growth is a clear indication of the association's...

Membership benefits.(Electronic Retailing Association)
June 1, 2004... WHY SHOULD YOUR COMPANY JOIN ERA? As an ERA member, your company will become a more effective, productive and profitable eretailing business, because ERA provides you with information and services you need to thrive in this industry. ERA...

Membership services.(Discounts)
June 1, 2004... ERA'S MEMBER SERVICES PROGRAM ERA has worked to secure additional discounts on valuable industry services for the benefit of ERA members. ERA's Member Services Program is a separate "value-added" program that allows members to access the...

ERA membership application.(Membership)(Electronic Retailing Association)
June 1, 2004... MEMBERSHIP & PAYMENT CATEGORIES Members pay dues based on company's total annual revenue that is derived from direct response sales activity. Please check the proper payment category and amount. Membership term is one year from approval...

ERA Europe membership application.(Membership)(Electronic Retailing Association)
June 1, 2004... MEMBERSHIP & PAYMENT CATEGORIES ERA Europe's membership is applicable to companies based in Europe and the Middle East*. Members pay dues based on total gross annual revenues. (All amounts are in Euros.) Please check the proper category...

ERA councils, committees & task forces.(Electronic Retailing Association)
June 1, 2004... Leverage the value of your membership and increase your visibility through ERA councils, committees and task forces. They are the power of the association. Councils: There are two kinds of ERA councils--industry and international. Industry...

Advertise with ERA.(Electronic Retailing Association)
June 1, 2004... ERA provides both members and nonmembers with a forum to advertise their company's products and services as well as post job listings and other important information. For general advertising inquiries, please contact James Stoufer at...

Found an error? Information changed?(Electronic Retailing Association Membership directory)(Brief Article)
June 1, 2004... ERA's staff makes every effort to accurately record information provided for this edition of the Membership Directory. As this publication is updated each year, ERA strives to make sure future editions also are as accurate as possible. ...

ERA member companies listed alphabetically.(Electronic Retailing Association)(Directory)
June 1, 2004... !GO[TM] Fulfillment www.gofulfillment.com Esdoornlaan 45A Oosterhout NETHERLANDS Tel: +31 162 374000 Fax: +31 162 374001 Mr. Wiebe Van Terwisga CCO Aftermarket Continuity Fulfillment Service...

ERA members by category.(Electronic Retailing Association)(Directory)
June 1, 2004... ADVERTISING AGENCY 2B on TV Ltd. AOL Interactive Marketing BNL Camelot Media Inc. Capital Media Inc. Cesari Direct Chief Media CPO Direct Inc. Direct2Market LLC Ellison Media Company Fairway...