Response articles from July 2008

Response archives from July 2008

Mysterious means surface to help DR marketers find independence.(Editor's Note)(Editorial)
July 1, 2008... July is the month when Americans of every stripe celebrate the freedom and independence of the United States. However, as Robert Kennedy put it more than 40 years ago, while the "why" and "where-for" of freedom and independence are instilled in...

Inventors showcase new ideas to nearly 1,500 attendees.(Field Reports)
July 1, 2008... PITTSBURGH--On June 11-14, the annual Invention & New Product Exposition (INPEX) drew more than 300 exhibitors and nearly 1,500 attendees to the stunning David L. Lawrence Convention Center, overlooking the Allegheny River in downtown...

Broadcast networks sell $9.2 billion in upfront ads.(Field Reports)(Brief article)
July 1, 2008... NEW YORK--Advertisers have agreed to $9.2 billion in primetime broadcast television media time for the 2008-2009 TV season, mostly to avoid price hikes in the fall, reported AdAge.com. With fears of worsening economic conditions, networks...

Merck pays $58 million in Vioxx ad settlement.(Field Reports)
July 1, 2008... WHITEHOUSE STATION, N.J.--Merck & Co. has agreed to pay $58 million as part of a multi-state settlement for allegations that its direct-to-consumer (DTC) ads for the painkiller Vioxx deceptively played down the drug's health risks. The...

Advertising expenditures increase 0.6 percent in first quarter.(Field Reports)
July 1, 2008... NEW YORK--Total measured advertising expenditures in first-quarter 2008 increased by 0.6 percent compared with the same period in 2007, according to a study by TNS Media Intelligence. "Enduring concerns about economic conditions and...

NBC Universal and Nielsen measure ROI.(Field Reports)
July 1, 2008... NEW YORK--NBC Universal and The Nielsen Co. have partnered to create sales metrics that they contend will help advertisers make better buying decisions using Nielsen's Fusion project. The objective is to assist in better planning and ROI for...

Mercury Media.(News Corner)(appointment of John Barnes and promotion of Olga Chervets)(Brief article)
July 1, 2008... Mercury Media appoints John Barnes as its new president, according to co-chairmen Dan Danielson and John Cabrinha. Barnes has more than 25 years of advertising and media management experience and recently served as managing director for Carat,...

Novus Print Media Network.(News Corner)(appointment of Brian Burke, Gwendolyn Maass and Jeff Deverell)(Brief article)
July 1, 2008... Novus Print Media Network, after placing more than $1.5 billion in advertising for brand owners and retailers, appoints three to new executive positions: Brian Burke, CEO; Gwendolyn Maass, president; Jeff Deverell, CFO and vice president of...

Full Perspective Services Inc.(News Corner)
July 1, 2008... Full Perspective Services Inc. announces that its participation in May's Response Expo in San Diego yielded 25 viable leads requiring proposals and RFP responses to be prepared. Two accounts have already finalized agreements that started in...

Cesari Direct.(News Corner)
July 1, 2008... Cesari Direct, a provider of DRTV advertising services, appoints Sharon Sulflow as director of short-form media buying, and Maggie Valle as long-form media buyer.

Chris C. Ducker.(News Corner)
July 1, 2008... Chris C. Ducker, after five years in DRTV, launches his new company, The Product Box, which services suppliers, inventors and distributors worldwide by offering product distribution and procurement services.

Bare Escentuals Inc.(News Corner)
July 1, 2008... Bare Escentuals Inc. appoints Michael Dadario as president of retail. Dadario has more than 30 years experience in retail operations and will be in charge of strategy and execution including merchandising, sales and operations for all domestic...

Direct response industry.(News Corner)
July 1, 2008... With 10 years of direct response industry experience, Kent Mora has formed the DR Support Team, a company that services all areas of campaign management.

Electronic Retailing Association.(News Corner)
July 1, 2008... Barbara Tulipane, president and CEO of the Electronic Retailing Association, resigned her post to take on the leadership role at the National Park and Recreation Association. ERA's immediate past chair, Rick Petry, will step in as interim CEO...

Latino Media Services.(News Corner)(Website overview)
July 1, 2008... Latino Media Services (LMS) launches its second new Web site of 2008, productosentv.com, helping LMS Participants and global product suppliers sell products more efficiently throughout Latin America.

Triton Technologies Inc.(News Corner)
July 1, 2008... Triton Technologies Inc. hires Matthew Bock as vice president of business development. The 10-year veteran most recently was director of client services at InPulse Response Group, now part of West Corporation.

Inter/Media.(News Corner)
July 1, 2008... Jean Macke joins Inter/Media as an account executive. Macke will be responsible for planning, implementing and evaluating media buying on the agency's Corinthian Colleges account.

Viacom launches Spike.com.(Field Reports)
July 1, 2008... NEW YORK--MTVN Entertainment Group, a unit of Viacom, unveils Spike.com, an online platform for men. The redesigned site offers deeper content channels, a high-resolution and full-episode video player, and advanced social networking. The site...

Research Jordan whitney's program rankings.(Table)
July 1, 2008... TOP 10 INFOMERCIALS Rank Last Month Program Host Product 1 3 Free & Clear John Beck Real estate system 2 NR Shark Steam Mark Floor cleaner Mop Rosen...

Research the IMS Top DRTV national cable rankings.
July 1, 2008... TOP 5 VERTICAL MARKETS NATIONAL CABLE INFOMERCIAL RANKINGS RANK PRODUCT NAME MARKETING PRICE OFFERED AIRS COMPANY HEALTH & FITNESS 1 Nutrisystem Nutrisystem About $10...

Research backchannelmedia DRTV snapshots.
July 1, 2008... Largest Change in Paid Programming Hours--Broadcast Stations (from April 2008 to May 2008) CALL SIGN DMA AFFILIATION CHANGE IN HOURS Best WSET-DT2 Roanoke-Lynchburg (Va.) ABC 231...

Research TMP search engine Internet popularity report.
July 1, 2008... RANK TITLE NUMBER OF SEARCHES DISTRIBUTOR 1 Girls Gone Wild 2,285,103 Mantra Entertainment 2 Proactiv Solution 552,537 Guthy-Renker Corp. 3 bareMinerals 392,444 MD...

Long-form media billings start 2008 with 5-percent bump; A new 1Q record for number of timeslots purchased is set, as the average cost for a half-hour block of time falls below $700.(Research 1Q Long-Form 2008 Media Billings)
July 1, 2008... Long-form media billings set a new first-quarter record in 2008, rising 5 percent-$15.5 million--to $325,405,800. The results represent a 2.6-percent ($8.24 million) increase over 1Q 2006's previous record total and more than offsets 1Q 2007's...

Nokia puts DR in your pocket: the new Nokia Interactive works with Hyundai, BP and Pepsi on mobile campaigns, and Jeremy Wright says the company-and the mobile marketing revolution-is just getting started.(Cover story)
July 1, 2008... When asked why mobile marketing will become an important part of any direct response marketer's arsenal, Jeremy Wright, global director, mobile brand strategy for Nokia Interactive Advertising, says that mobile can make the traditional outdoor...

Broadcasting in digital.(Entertainment Market)
July 1, 2008... The 2009 transition will eventually change the way that Americans watch TV and the way that marketers buy media for broadcasting on sets, mobile phones and the Internet. On the lips of most in the broadcasting industry these days is the...

Take the long view.: Long-form producers get creative in their efforts to advance the format while battling high media costs.(Long-Form Production)
July 1, 2008... Earlier this year Doug Garnett made a bold move. Knowing full well that multiple products haven't historically sold well via a single long-form DRTV ad, the president of Portland-based Atomic Direct (and a member of the Response Editorial...

Marketing the global classroom: Education First successfully launched its College break program by capitalizing on online social networking and other Web-based DR tactics.(Corporate Case Study)
July 1, 2008... As a dyslexic child, Bertil Hult had to leave his homeland of Sweden and go to London for an education. In 1965, Hult opened Education First (EF) with the belief that everyone should have an opportunity to learn. Today, EF's mission has...

Is Big Cable's Canoe paddling upstream?(Media Zone)(Interview)
July 1, 2008... May's National Cable Television Association (NCTA) convention stirred up renewed hype for Project Canoe, Big Cable's joint effort to leverage set-top box data and dynamically distribute addressable, interactive advertising nationwide. There...

Retail buyers: what you need to know!(Retail Outlet)
July 1, 2008... As we enter the summer months, many products that were launched in DR at the beginning of the year are starting to mature and reach the point of entering the retail channel. This is an exciting time for entrepreneurs and DR marketers as they...

Internet marketing is direct response.(Net Gains)
July 1, 2008... You say you've heard it all before: direct response dollars are going to the Internet, consumer created content is king, and direct response television, print and direct mail are adjusting to a new position on the media planner's horizon. Well,...

Driving a mobile response.(Going Mobile)
July 1, 2008... For a direct response marketer, mobile marketing is a wide-open door to astounding possibilities. It offers consumers a sales channel that's always on, always available, always at hand--exactly when and where the consumer receives your...

'But I'm not the only one ...' isn't a legal defense.(Legal Review)
July 1, 2008... How many of you have been pulled over for speeding just moments after a fast, expensive sports car (driven by a good-looking guy who still has all his hair) has passed you like you were standing still? Did you tell the officer who stopped you...

An infomercial is a promise.(Guest Opinion)
July 1, 2008... Better infomercials in one easy step--how's that for a promise? During a recent client meeting, I was asked to name what I considered the best book on writing. It's an insightful book titled "A Story Is A Promise." After some reflection, I...

Response ... on the road.(But Wait, There's More!)
July 1, 2008... In late May through mid-June, the Response team attended a series of events across the nation. From a charity event at one of New York's hottest clubs, to dinners at swanky New York and L.A.eaferies, to a night out at the ballpark in...