Response articles from July 2006

Response archives from July 2006

Preserving the industry's freedom begins within.(Editor's Note)
July 1, 2006... "Everything that is really great and inspiring is created by the individual who can labor in freedom." --Albert Einstein, 1950 Freedom is a popular word every July. This year on July 4, the United States of America celebrates its 230th...

Report: U.S. ad spending up 5.2 percent in 1Q 2006; TV spend rises nearly 8 percent.(FieldReports)
July 1, 2006... NEW YORK -- TNS Media Intelligence, a leading provider of strategic intelligence and research in the media and advertising industries, reports that total U.S. advertising expenditures for the first three months of 2006 rose a "moderate" 5.2...

Who is Scrooge in HSN-QVC fight over 'Christmas in July' slogan?(FieldReports)(Brief article)
July 1, 2006... WEST CHESTER, Pa. and ST. PETERSBURG, Fla -- If you Google the phrase "Christmas in July," more than 484,000 results would appear, including notes about a 1940 feature film with the name. The phrase is oft used and unlikely to bring up many...

Target becomes only retailer on top-10 credit card issuer list.(FieldReports)(Target Stores Inc)(Brief article)
July 1, 2006... MINNEAPOLIS -- Target Stores Inc. recently became one of the nation's top 10 credit card issuers, joining Chase, MBNA and American Express, according to Advertising Age, becoming the only retailer on that list (Nordstrom is closest at No. 27)....

USN Corp.(NotableNews)
July 1, 2006... * USN Corp. and Interactive Television Networks Inc. (ITVN) have partnered to add USN's Ultimate Shopping Network to ITVN's current content offerings, making the network the only home shopping channel to make its products available to consumers...

Thane Direct.(NotableNews)(appointments and restructuring of the company)(Brief article)
July 1, 2006... * Thane Direct has restructured its European division by naming Henrik Haagen and Anders Schoug as joint managing directors of Thane Direct Europe. The duo is based in Malmo, Sweden. At the same time, Thomas Parrott was named managing director...

Northern Lights Direct Response Television and Columbia House.(NotableNews)
July 1, 2006... * Northern Lights Direct Response Television and Columbia House have completed production on a new DRTV campaign to promote Columbia House's TV on DVD club.

Interglobal Intl. Ltd.(NotableNews)(Monaco Grand Prix)(Brief article)
July 1, 2006... * Interglobal Intl. Ltd. President and CEO Kym Bramm hosted a group of long-time international clients in the direct response industry for a weekend celebration during the prestigious Monaco Grand Prix. The four-day event concluded with the...

DirecTV.(NotableNews)
July 1, 2006... * DirecTV appointed John Shelton as senior vice president of sales and distribution.

Harrington's history portends a bright future.(Response Q&A)(Kevin Harrington, Reliant Media Intl.)(Interview)
July 1, 2006... With more than 20 years in the direct response TV business, Kevin Harrington, CEO of St. Petersburg, Fla.-based Reliant Media Intl., has seen billions of dollars in sales--and almost as many "next big products" come and go. From Ginsu knives to...

Research Jordan Whitney's program rankings.(Statistical table)
July 1, 2006... Research Jordan Whitney's Program Rankings TOP 10 INFOMERCIALS Rank Last Program Host Product Month 1 1 Turbo Jam Chalene Johnson DVD exercise ...

Research the IMS top DRTV national cable rankings.(direct response television marketing)(Statistical table)
July 1, 2006... Research The IMS Top DRTV National Cable Rankings TOP 6 VERTICAL MARKETS NATIONAL CABLE INFOMERCIAL RANKINGS RANK PRODUCT NAME MARKETING PRICE OFFERED AIRS COMPANY HEALTH &...

Research TMP search engine Internet popularity report.(Statistical table)
July 1, 2006... Research TMP Search Engine Internet Popularity Report RANK TITLE NUMBER OF SEARCHES DISTRIBUTOR 1 Girls Gone Wild 2,378,246 Mantra Entertainment ...

The anti-infomercial revolution: using infomercials to market to the Echo Boomers.(Research From the Lab)
July 1, 2006... What do you do if the target demographic for your new, cutting-edge product is a male, age 18 to 24? Certainly, that's not your stereotypical 35-year old female infomercial customer. In addition, what if you are particularly sensitive to...

The new year starts with a bang: $317 million in long-form billings: the all-time record total marks the second consecutive quarter that long-form DRTV media billings have exceeded the $300 million mark.(Research 1Q Long-Form 2006 Media Billings)
July 1, 2006... Riding the wave of fourth-quarter 2005's phenomenal $309 million in long-form DRTV media billings, first-quarter 2006 results shattered all spending records, totaling $317,164,900, a 25-percent increase ($63.6 million) over first-quarter 2005....

Opening the Lions Gate to DR: Anne Parducci brings her marketing expertise from the Barbie[R] doll line to the film studio as it prepares its initial DR foray with "Dirty Dancing.".
July 1, 2006... "There are now more than 40,000 movie titles available on DVD, but the shelf space at retail remains pretty stagnant," says Anne Parducci, executive vice president, family entertainment and marketing at Lions Gate Entertainment in Santa Monica,...

New media ideas that entertain you: direct marketers lead the charge toward the frontier of the music and video marketplace.(Entertainment Market)
July 1, 2006... Since the end of 2005, it has become almost a weekly occurrence for Response Magazine's weekly E-newsletter, Response This Week, to report breaking news on a new technology or business venture that involves marketing and delivering...

A talk-show trend? Using the tried-and-true daytime TV format, infomercial producers are finding ways to drive more leads for lower costs.(Long-Form Production)
July 1, 2006... A group of people sits back on couches, a coffee table at their feet. The camera pans the group, then zooms in on the person who has the floor, giving him its full attention while the rest of the group listens attentively. They're talking up...

Ready to rumble: plenty of legal issues are crowding the DR world: the FTC is coming down hard on health products' unsubstantiated claims; phone and cable companies are battling Internet companies; and marketers are getting banned for life. This is juicy stuff!(Regulatory Spotlight)(Federal Trade Commission)
July 1, 2006... A glance into the legal arena surrounding direct response these days looks a bit like a Jerry Springer episode: fights, insults and some serious law breaking. The only thing missing: hair pulling. "There are many serious legal and...

iSkim leads the product pack: three more new products get the once-over from Response's judging teams, and a summer-specific product receives the strongest applause.(Product Review)(The Disc-Traction[TM])(The Lipper)(Product/service evaluation)
July 1, 2006... In our second installment of Response's Product Review, the magazine's partner organizations submitted three more products from inventors and entrepreneurs. From a pool-cleaning product to an interesting idea for fishermen, the products cross a...

Nutraceuticals 'under observation'.(Media Zone)
July 1, 2006... "Under (intense) observation." That, in capsule form, is the prognosis for "nutraceuticals"--the nonprescription, herbal-based supplements that have become a dominant direct response television (DRTV) product category in the past five years....

5 tips for higher Response rates.(Support Services)
July 1, 2006... Advertising and media channels are ever changing. This makes finding the right advertising mix a moving target. All the while, many businesses still rely on their sales teams, gatekeepers and receptionists to track where their leads are coming...

Things to consider when you test for success.(Retail Outlet)
July 1, 2006... In the world of DRTV, the mantra is, "Test, test, test." So it might prove helpful to review the common problems encountered in the critical initial testing phase. Getting a handle on things early on will pay off long-term. Low Call Volume...

New business opportunity rules slowly grind to finalization.(Legal Review)(rules for busineses)
July 1, 2006... Ever hear the old saying: "The wheels of justice grind slowly, but they grind exceedingly fine?" The "slowly" part of that saying certainly applies to the Federal Trade Commission's (FTC) business opportunity rulemaking proceeding. However, few...

But wait, there's more!(special events)(Brief article)
July 1, 2006... Response... On the Road On June 1, MTV Networks hosted a group of DR media buyers for dinner at the famed Ivy restaurant in West Hollywood, Calif. Just a week later, the INPEX Convention drew hundreds of entrepreneurs and inventors to...