Response articles from July 2004

Response archives from July 2004

New column looks at the ABCs of retail.(Editorial)
July 1, 2004... Consumer confidence is slowly picking up momentum after weathering a sluggish U.S. economy, not to mention observing some rattled nerves among retailers and manufacturers. According to recent government reports, U.S. retail sales rose in May...

Stilson LLC prepares to launch new 'brand' in health & fitness category.(Production)(Brief Article)
July 1, 2004... SALT LAKE CITY -- Stilson LLC announced the completion of production and the expected test launch of "health Vest," an entirely new fitness category for the company's East Coast-based client group, Great Barrington Health. According to...

Dieting surpasses hunting, fishing, skiing or golf in popularity.(Production)(Brief Article)
July 1, 2004... According to a new report from The Media Audit, the percentage of adults who diet at least four weeks a year has grown from 20.9 percent in 1998 to 22.7 percent in 2001 and 24.2 percent in 2003. "Dieters are, for the most part, a very...

Vivendi Universal sells share in Monaco Telecom for EUR 169 million.(News Brief)(Brief Article)
July 1, 2004... PARIS -- Cable and Wireless plc and Vivendi Universal announced their agreement on the Cable and Wireless purchase of Vivendi Universal's 55-percent stake in Monaco Telecom for a total consideration of EUR 169 million in cash (including a EUR 7...

Short-form production article needs clarification.(Correction)(Brief Article)(Correction Notice)
July 1, 2004... In the article entitled "See Spots Run," by Bridget McCrea, which appears in the April 2004 issue, Response magazine points out the following factual corrections: * The article incorrectly states that Joan Renfrow, president of Onyx...

Univision files lawsuit against Nielsen to prevent Los Angeles LPM roll-out: network alleges research firm used flawed sampling.(Special Report)(Local People Meter)(Brief Article)
July 1, 2004... LOS ANGELES -- Univision Communications Inc. announced that it has filed a lawsuit in the Superior Court of the State of California, County of Los Angeles, against Nielsen Media Research in connection with Nielsen's planned implementation of...

WebSourced Inc. purchases Engine Studio Inc.(News Brief)(Brief Article)
July 1, 2004... DEERFIELD, III. -- CGI Holding Corp. announced that its WebSourced Inc. subsidiary has acquired the assets of Engine Studio Inc. in Merritt Island, Fla. Engine Studio Inc. has two major brands, www.GlobalPromoter.com and www.TurboPromoter.com,...

Jordan Whitney's program rankings.(TV programs' response reports)(Illustration)
July 1, 2004... Top 10 Infomercials Rank Last Month Program Host 1 NR Voom Mark Bunting 2 6 Slim in 6 Julie Moran 3 NR Carleton Sheets Bella Shaw ...

The IMS top 20 DRTV national cable rankings.(Infomercial Monitoring Service Inc, Direct Response Television )(Illustration)
July 1, 2004... Long - Form Programs Rank Weeks on Chart Show 1 592 Carleton Sheets 2 29 Slim in 6 3 22 Bun & Thigh Roller 4 22 Ab Lounge 5 368 ...

DRTV Pitfalls and Passages vol. 3.(direct response television)
July 1, 2004... As the final installment of DRTV Pitfalls and Passages, we take a look at the most pressing issues surrounding merchant processing and back-end services. MERCHANT ACCOUNTS & CREDIT CARD PROCESSING Pitfall: Waiting until late in the...

REVShare Search Engine Internet Popularity Report.(Research)(Illustration)
July 1, 2004... The Internet Search Engine Popularity Report is compiled using data provided to REVShare by leading Internet search engines. Numbers shown represent an estimated number of total searches taking place on the Internet for all applicable...

Brand master: after more than 40 years of selling lightweight vacuum cleaners, Oreck Corp. founder David Oreck has no intention of slowing down. At 80 years old, he's busier than ever promoting his upright vacuum and air purifier in two successful long-form infomercials.(Cover Story)
July 1, 2004... When you first tune into one of Oreck Corp.'s 30-minute infomercials, you might expect to see a celebrity host or DRTV personality touting the virtues of the Oreck XL upright vacuum cleaner or the Oreck air purifier, and that might suit the...

Repeat business: a solid program begins with understanding the customers' needs, providing clear communication and allowing customers to remain in control.(Continuity)
July 1, 2004... Continuities are alluring to marketers because they are seduced by the potential of greater profitability. For the average marketer, 50 percent of new customers never make a second purchase. Even if your stats are better than average, it's hard...

Breaking through the barriers: plagued by rising media rates, long-form producers and direct marketers search for the key to long-running success.(Long-Form Production)
July 1, 2004... Honesty is the best policy for Canton, Ohio-based Fitness Quest, where Stephen Spinner, Bob Schnabel and Mike Clark put their heads together to make sure shows like the Gazelle Freestyle Elite, Ab Lounge and Total Gym deliver on every promise...

Is there a DRTV heaven?(Media Zone)(direct response television)(Column)
July 1, 2004... Can you imagine a world where millions of American shoot and write their own homegrown DRTV commercials? For what end? For GeBSN, of course! The Global eBay Shopping Network. In 1993, inspired by new interactive TV experimental markets, I...

Making the move: what's the fastest and most profitable way to move from DRTV to retail distribution?(Retail Outlet)(Direct Response Television Marketing)
July 1, 2004... Conventional wisdom suggests that DRTV products must establish a successful track record over an extended period of time before considering going into retail channels. This is true for some categories. However, those who are developing new...

What motivates consumers to purchase through direct response? ERA's 2004 research study has the answers.(Electronic Retailing Association)
July 1, 2004... Every day it seems as if more and more information becomes available on the explosive growth of direct response. Each vein, whether it is DRTV, radio marketing or online commerce, frequently is acclaimed for its sustained success and...

Class action bar discovers free trial offers and Reg E.(Legal Review)(Free Trial Offers)
July 1, 2004... Free trial offers and other types of advanced consent marketing techniques have been a prime target of regulatory scrutiny by both the Federal Trade Commission (FTC) and the State Attorneys General. Free trial offers were subject to specific...