Response articles from January 2007

Response archives from January 2007

In the era of expanding technology, DR answers Wanamaker's lament.(direct response marketing's returns)
January 1, 2007... Half the money I spend on advertising is wasted; the trouble is I don't know which half. --John Wanamaker (1838-1922) If Philadelphia business and advertising legend John Wanamaker lived today, he'd have found the answer to his...

Trudeau pulls the plug on ERA lawsuit appeal.(FieldReports)
January 1, 2007... VENTURA, Calif. -- On Nov. 29, a California Appellate Court posted the "voluntary dismissal" of popular infomercial host Kevin Trudeau's appeal in his lawsuit against the Electronic Retailing Association (ERA). According to court records,...

Nielsen meets with clients to discuss commercial ratings.(Nielsen Media Research Inc. plans to provide ratings for television advertising)(Brief article)
January 1, 2007... NEW YORK -- Nielsen met with more than 100 clients on Dec. 7 to discuss options in how to provide and track short-form commercial ratings for television advertising. The company has been working diligently with these clients for the past...

Francis sentenced to community service in Florida 'Girls Gone Wild' case.(FieldReports)
January 1, 2007... PANAMA CITY, Fla. -- On Dec. 13, Florida U.S. District Court judge sentenced Mantra Films Inc. and "Girls Gone Wild" founder Joe Francis--as well as the company's president, general counsel and chief financial officer--to eight hours each of...

FTC to host workshop on broadband connectivity competition policy.(FieldReports)
January 1, 2007... WASHINGTON -- The Federal Trade Commission (FTC) will host a two-day public workshop on broadband connectivity competition policy on Feb. 13-14. Scheduled for Washington, D.C., the workshop will feature experts from the government and...

Direct Response Academy.(NewsCorner)
January 1, 2007... The Direct Response Academy's latest two-day seminar is set for Feb. 21-22 at the Blue Moon Hotel in Miami's historic South Beach Art Deco district. The seminar quickly teaches the powerful secrets used for years to create successful,...

Livemerical.(NewsCorner)
January 1, 2007... Livemerical appointed Brian Halaschak as chief financial officer. Based in the Indiana office, Halaschak will be responsible for the overall management of finance, accounting, information technology, logistics, purchasing and manufacturing.

Kelley Drye Collier Shannon.(Partners Lewis Rose, John E. Villafranco and Ivan J. Wasserman ranked in 'The Best Lawyers in America' list)(Brief article)
January 1, 2007... Three lawyers from the firm Kelley Drye Collier Shannon were included in the advertising law category of "The Best Lawyers in America" list for the Washington, D.C./Virginia/Maryland area. The rankings appeared recently in the Washington Post....

QVC.(David Frey promoted)(Brief article)
January 1, 2007... QVC promoted David Frey to president of QVC Intl., effective Jan. 1. Frey assumed the role currently held by Bill Costello, whose retirement was announced in 2005. Costello, who will retire in March 2007, also serves as chief operating officer...

Inter/Media Advertising.(NewsCorner)
January 1, 2007... Inter/Media Advertising hired Grant Rosenquist as vice president of analytics and technology. In his new position, Rosenquist will be responsible for creating, enhancing and managing the company's proprietary technology systems and optimize ad...

Viacom Inc.(NewsCorner)
January 1, 2007... Viacom Inc. formed a new division to manage male-oriented channels such as Comedy Central and Spike TV to increase advertising sales. Doug Herzog, who was the top executive at Comedy Central, Spike TV and TV Land, will lead MTVN...

Backchannelmedia Inc.(NewsCorner)
January 1, 2007... Backchannelmedia Inc. appointed Mark Solley as vice president of creative services. In this position, Solley will be responsible for leading the creative services team, as well as planning and executing advertising and marketing initiatives for...

hawthorne.(NewsCorner)
January 1, 2007... hawthorne direct recently won three Videographer Awards. Rockabilly won the Award of Excellence; OxiClean Detergent Toss-N-Go Ball received the Award of Distinction; and Honorable Mention went to Wagner Control Spray.

Atomic Direct.(Drill Doctor infomercial)(Brief article)
January 1, 2007... Atomic Direct's Drill Doctor drill bit sharpener infomercial has been on TV for five consecutive years, making it the longest running tool infomercial in history, according to Jordan Whitney. The long-form campaign shows its high-end DIY...

Bob Circosta Communications.(NewsCorner)
January 1, 2007... Bob Circosta Communications hired Scott Pinsket as director of marketing and media relations. Pinkset was previously the senior vice president of the Glasure Group Public Relations Agency.

Backchannelmedia.(NewsCorner)
January 1, 2007... Backchannelmedia is hosting a cocktail reception during the Electronic Retailing Association's (ERA) annual event in Miami Beach on Jan. 28. Sponsored by The Jay Group, with Response Magazine serving as the media sponsor, the event will take...

Jordan Whitney's program rankings.(infomercials)(Table)
January 1, 2007... Source: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Infomercial Monitoring Service Inc., direct response television advertisin)(Table)
January 1, 2007... Copyright 2006, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for November 2006. Based solely on frequency of...

Backchannelmedia DRTV snapshots.(research, direct response television advertising)(Table)
January 1, 2007... Copyright 2007. All rights reserved. Backchannelmedia Inc., 107 South St., Boston, MA 02111. Phone: (617) 728-3626; fax: (617) 517-7777; E-mail: ajohnson@backchannelmedia.com. Source of data: Tribune Media Services, the Federal Communications...

TMP search engine Internet popularity report.(Transactional Marketing Partners, web sites ranked by number of searches)(Brief article)
January 1, 2007... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for November 2006. The data has been provided by Google for searches on its site and Overture for...

Obtaining realistic results isn't difficult if planned out properly.(testimonial management)
January 1, 2007... As an industry, we are all aware of the importance of following the most basic required principle of testimonial management: testimonials must be authentic--unpaid and uncoached in any way. If you follow this principle, only then can you begin...

A sixth straight quarter of long-form record breakers: total number of timeslots slips as media costs rise during third-quarter 2006.(research)
January 1, 2007... An 8.4-percent increase--nearly $22.3 million--helped set a new third-quarter long-form DRTV media billings record of $287,263,300, marking 2006's third consecutive record-setting quarter and the sixth straight quarter of record-setting numbers...

Sports Illustrated lights up the scoreboard with DR: well into its second decade of DRTV advertising, Jonathan Shar says the leader in sports journalism remains totally invested in all forms of direct response.(Cover story)
January 1, 2007... "From a consumer standpoint, in our industry, we're a premium priced product," says Jonathan Shar, Sports Illustrated's vice president of consumer marketing. "Therefore the economics can work out on TV. At the end of the day, you know how much...

Traditional sports, not-so-traditional marketing: major sports marketers, from Reebok to the NFL and the WNBA, are finding success in various forms of direct response.(Sports & Fitness Market)
January 1, 2007... The sports industry has discovered that reaching consumers has never been easier than in the past several years. With the click of a mouse, sports fans can sign up for their favorite team's latest news. These teams can E-mail fans regarding...

Driving the Latin beat: U.S. and overseas Hispanic markets continue to present good opportunities for DRTV marketers willing to put the time into it.(6th Annual Latin American Guide)
January 1, 2007... The Hispanic market is hot, hot, hot right now for DRTV marketers looking to sell their wares in the U.S. and Latin America, where countries like Venezuela and Brazil present new opportunities for those willing to work at it. In this sixth...

Ending the scourge of counterfeit products: Response's Editorial Advisory Board and experts in the international DR marketing field discuss how counterfeit products are hurting the business. How can you help stop the bleeding?(International Anti-Counterfeiting Coalition)(Column)
January 1, 2007... In recent months, the problem of counterfeit products in the direct response marketing world has intensified. Certainly, many marketing executives have heard one horror story after another of intellectual property theft. Many may believe that...

DRTV's move into traditional advertising: how DRTV is making its way into a domain once reserved for brand marketers.(Media Zone)
January 1, 2007... Television advertising return on investment (ROI) is no longer just the province of DRTV marketers--and we have the Internet to thank. During the past 10 years, Internet search, with its known cost-per-leads or clicks (and now comprising more...

Dreams and nightmares: taking DR products to retail.(direct response, retailing)
January 1, 2007... The dream of nearly all DR marketers is to see their product on the shelves of tens of thousands of retailers across the country. Unfortunately for many companies, this dream often turns into their worst nightmare. But this is only discovered...

Lead generation and management strategies that get results: applying new marketing fundamentals in the Internet era.(Net gains)
January 1, 2007... Achieving results is the core mandate of any B2B or B2C marketing strategy. Your goals are nothing less than gaining maximum, efficient exposure among your target audience, generating as many qualified leads as possible and turning those leads...

Looking back tells us what's ahead for the FTC in 2007.(Federal Trade Commission's priorities)
January 1, 2007... As those of you who were paying attention in class remember, the month of January is named for the Roman god Janus, who had two faces and could look forward and backward at the same time. For regulatory lawyers, January is a time to figure out...

It's the elephant in the room--or is it?(Market strategy)(Column)
January 1, 2007... There is a tale of four blind men who were led into a room with an elephant in it. The first man, who felt the elephant's leg, described it as a tree. The second man, who felt the ear, described it as an enormous fan. The third, who felt the...

Meet our advertisers.
January 1, 2007... Atomic Direct CONTACT: Doug Garnett PHONE: 503-296-6131 E-MAIL: doug@atomicdirect.com See our ad on page 30 Backchannelmedia Inc. CONTACT: Michael Kokernak PHONE: 617-728-3626 E-MAIL:...

Response ... on the road.(But Wait, There's More!)
January 1, 2007... The month of December was full of company holiday events across the direct response nation. From MTV and Cannella Response Television's events in both California and New York to Mercury Media's annual bash in Santa Monica, Calif, and REVShare's...