Response articles from January 2006

Response archives from January 2006

Sour grapes or salient points? How perception drives reality.(Editor'sNote)(Editorial)
January 1, 2006... In speaking recently with Venable attorney and Electronic Retailing Association (ERA) chairman Jeff Knowles (see Q & A, page 14), the longtime industry stalwart brought to my attention that the association, which has been around in some shape...

Trudeau speaks out on state of ERA lawsuit: says discovery phase could be an 'expose on the industry,' but that issues can still be 'put to bed' with a settlement.(FieldReports)(dialogue with Kevin Trudeau)(Interview)
January 1, 2006... LOS ANGELES -- In an exclusive interview with Response, infomercial host Kevin Trudeau, author and marketer of top-selling book "Natural Cures They Don't Want You to Know About," says the Electronic Retailing Association (ERA) acts "like the...

CNN launches DR Web site; hosts Response Magazine content.(FieldReports)
January 1, 2006... NEW YORK -- In early January, CNN launched CNN directresponse.com, a new Web site designed to educated clients about direct response advertising, as well as the variety of CNN networks and broadband services that can integrate an advertiser's...

ITV says ERA, regulators 'relentlessly harass' in lawsuit.(FieldReports)
January 1, 2006... BOSTON -- ITV Direct Inc., a full-service direct response company and the marketer of natural diet supplements including the popular seaweed-based Sea Vegg, announced Dec. 13 that it filed a defamation lawsuit against the Electronic Retailing...

Knowles says opportunities outweigh challenges: as ERA chair closes in on halfway point of his term, he calls online alliance, international aspects the focus of his remaining time.(Response Q & A)(dialogue with Jeffrey D. Knowles)(Interview)
January 1, 2006... Jeffrey D. Knowles, partner at Washington, D.C. law firm Venable LLP and long-time direct response industry leader, took on the chairmanship of the Electronic Retailing Association (ERA) in September. Four months later, Knowles has seen the...

Jordan Whitney's program rankings.(Research)(ranking infomercials)(Table)
January 1, 2006... Source: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Research)(Infomercial Monitoring Service Inc)(direct response television )(Company rankings)
January 1, 2006... Copyright 2006, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for November 2005. Based solely on frequency of...

Theory becomes reality.(From the Lab)(interactive voice response for telemarketing)
January 1, 2006... Every so often, From the Lab takes a look at the latest trends in telemarketing. After all, your telemarketing strategy could make or break your campaign. This month, industry expert and seasoned telemarketing veteran George Smith from West...

TMP search engine Internet popularity report.(Research)(Transactional Marketing Partners)(Industry ranking)(Brief article)
January 1, 2006... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for November 2005. The data has been provided by Google for searches on its site and Overture for...

3Q 2005 long-form media sets new record with 25.6-percent jump: record-low media costs push timeslots purchased past 400,000 mark.(Research)(Third-Quarter )(Financial report)
January 1, 2006... Third-quarter 2005's $54 million increase set a new record for the quarter and gained 25.6 percent over the same period last year. Fueled by record-low media costs, the total number of timeslots purchased has finally exceeded the 400,000 mark....

The power of DR isn't breaking news at CNN: Ad Sales and Marketing COO Greg D'Alba says direct response is in perfect position as technology drives traditional marketing to the brink.(direct response)
January 1, 2006... "Direct response is supported by all of the top advertiser categories today--across the board, we're seeing less advertising in the old DR categories," says Greg D'Alba, chief operating officer of Ad Sales and Marketing for cable news giant...

As seen at retail: from ThighMaster to Tae Bo and everything in between, DRTV experts deliver the skinny on moving products to retail and why fitness pulls so much weight.(Sports & Fitness Market)(direct response television)
January 1, 2006... Not available in stores? Exclusive TV-only offer? These calls-to-action may perplex modern consumers who've grown accustomed to finding their favorite "TV products," such as Oxi-Clean, CortiSlim or George Foreman Grills, at a nearby CVS or...

Golf products bounce back from early decade woes.(JORDAN WHITNEY'S PRODUCT TRENDS)
January 1, 2006... Of all the sports products offered via DRTV, none have been more successful or more abundant than products for golfers. While infomercial golf products have fallen mainly into the categories of equipment (primarily clubs and balls), devices to...

Wooing the Hispanic market: more and more DRTV marketers look for opportunities in the burgeoning Hispanic market.(5th Annual Latin/Hispanic Market Guide)
January 1, 2006... Reching out to the U.S. Hispanic market may take a little more elbow grease and a different approach than many DRTV marketers are accustomed to, but for Savvier LP of Carlsbad, Calif., the extra effort is well worth it. Since late 2004, the...

IVR: the ultimate three-letter solution?(Support Spotlight)(interactive voice response )
January 1, 2006... In DR's wired world of what Larry Moulton laughingly calls, "TLAs," or three-letter acronyms, such as ASR (advanced speech recognition) and ANI (automated number identification), not only do we want what we want, but we want it PDQ, and with a...

In praise of talent.(MediaZone)(DRTV ad agency )
January 1, 2006... They're athletes, inventors, chefs, psychologists, actors, doctors, musicians, entrepreneurs, models, news reporters and anchors--even politicians. And some of them are just regular people. But when they enter the world of DRTV spokesperson,...

The new game in marketing.(SupportServices)
January 1, 2006... An executive bypasses a newsstand while reading the latest headlines and stock quotes on a Web-enabled cell phone. A compilation of songs from today's popular video games outsells some of music's most established artists. As the marketing...

Honing in on the future of shopping at home.(RetailOutlet)
January 1, 2006... Long before Sears, Roebuck & Co. distributed its first catalog, business owners sought ways to appeal directly to potential customers about their products and thereby control the buying situation. Direct response (DR) was the shortest route and...

Power branding your company--not just your product.(GuestOpinion)
January 1, 2006... For many years, there has been a recurrent trend for companies to brand only their product. Certainly the world of direct response television (DRTV) has reflected this trend. Given the recent enforcements handed down by the Federal Trade...

Customer complaints? Answer their calls!(LegalReview)
January 1, 2006... Is it illegal to have unhappy customers? If by illegal, you mean there's a law against it, the answer is clearly "no." But can unhappy customers get a direct response marketer in hot water legally? The answer to that question is a definite...

Meet our advertisers.(Directory)
January 1, 2006... Cannella Response Television, Inc. CONTACT: Frank Cannella PHONE: 262-763-4810 E-MAIL: frank@tvinfomercial.com URL: www.tvinfomercial.com Specializes in national cable media placement, including in-depth analysis on...

Response ... on the road ... holiday edition.(But Wait, There's More!)
January 1, 2006... Response's John Yarrington (light blue) joins Mercury Media's Dan Danielson, Mark Biglow and John Cabrinha to celebrate the holidays on Dec. 8. Response's parent company, Questex Media, celebrated the holidays on Dec. 15 with a party at an...