Response articles from January 2003

Response archives from January 2003

Expansion of our horizons should continue to be the goal in 2003. (Editor's Note).(Direct response television industry expands horizons)(Editorial)
January 1, 2003... As I listened to the revelers count down the seconds and watched the New Year's fireworks explode at midnight above South Beach in Miami, it hit me that for only the second time in my life, I was ringing in the new year outside of my own...

Inspiration Network delivers audience to direct response: Non-denominational network grows distribution by 23 percent during 2002. (Cable Network Spotlight).(Company Profile)
January 1, 2003... In the face of further media industry consolidation, The Inspiration Network (INSP), based in Charlotte, N.C., has been able to carve a niche as a beacon of religious programming for more than 20 different denominations. Founded in 1990 by C....

Tactica wins judgment in electronic rolling brush dispute. (Industry Newsbites).(Revolutionary Products Inc. is unable to place an injunction against Tactica International Inc.)(Brief Article)
January 1, 2003... NEW YORK -- On Dec. 5, U.S. District Court Judge George Daniels denied the application of Revolutionary Products Inc., manufacturer and marketer of the RevoStyler, for a preliminary injunction that sought to enjoin Tactica Intl. Inc. from...

Roomba vacuum lands on HSN. (Industry Newsbites).(Infoworx advertises on Home Shopping Network)(Brief Article)
January 1, 2003... BOCA RATON, Fla. -- Infoworx announces it has secured placement for Roomba, the first mass-marketed robotic vacuum, on the Home Shopping Network (HSN) following a successful infomercial launch. The product began appearing on HSN on Dec. 2. ...

Inter/Media launches 2 new campaigns. (Industry Newsbites).(Inter/Media Advertising launches campaigns for Sunset Health Products and Roni Deutch)(Brief Article)
January 1, 2003... ENCINO, Calif. -- Inter/Media Advertising announces the launch of a series of new seasonal ad campaigns for weight-loss client Sunset Health Products' Hollywood 48-Hour Miracle Diet and the introduction of new creative in the company's...

In-Finn-Ity Direct completes Feather Bed infomercial. (Industry Newsbites).(Pacific Coast Feather Co. marketing effort)(Brief Article)
January 1, 2003... LOS ANGELES -- In-Finn-Ity Direct announces the completion of a long-form DRTV infomercial for Pacific Coast Feather Co.'s new EuroRest Baffle Channel Feather Bed, which is designed to provide a comfortable and allergy-free night's rest. ...

Interglobal starts own Web site, helps Slendertone into DRTV space. (Industry Newsbites).(Brief Article)
January 1, 2003... LONDON -- Interglobal Intl. Ltd., an international sales distribution, product procurement and media services company within the electronic retailing arena, launched its new Web site this month, www.interglobal.tv. The corporate site is...

Correction.(Correction Notice)
January 1, 2003... In the November 2002 issue of Response, an article by Doug McPherson on the Asian DRTV market included quotes attributed to a Robert Rathburn of Oaklawn Marketing. The correct name and company for the quoted individual is Ralph Rathburn of the...

Jordan Whitney's Program Rankings. (Research).(Illustration)
January 1, 2003... Jordan Whitney's Program Rankings TOP 10 INFORMERCIALS RANK LAST PROGRAM HOST MONTH 1 3 Peel Away the Pounds Darla Hahn 2 NR Ofoto N/A 3 2 Bowflex ...

The IMS Top 20 DRTV National Cable Rankings. (Research).(Illustration)
January 1, 2003... The IMS Top 20 DRTV National Cable Rankings LONG-FORM PROGRAMS RANK WEEKS SHOW MARKETING COMPANY COUNT ON CHART 1 197 Sharper Image The Sharper Image 472 2...

REVShare Search Engine Internet Popularity Report. (Research).(Illustration)
January 1, 2003... REVShare Search Engine Internet Popularity Report RANK TITLE DISTRIBUTOR 1 Girls Gone Wild Mantra Films 2 Coral Calcium Direct Marketing Concepts 3 Bowflex Bowflex Inc. 4...

Third-quarter long-form media billings rebound 17.6 percent over 2001: record-low media costs help timeslots exceed 300,000 mark. (Research).(Illustration)
January 1, 2003... For the third consecutive quarter in 2002, quarterly long-form media billings have outperformed 2001. This year's $33.5 million boost over 2001 brought the figure within $1.5 million of 2000's record third quarter. Capitalizing on declining...

Short-form DRTV media billings decline in third quarter: top 30 spending outperforms previous quarters. (Research).(Illustration)(Industry Overview)
January 1, 2003... In stark opposition to the usual increase on media spending for long form during the third quarter, short-form DRTV spending actually decreased. While third-quarter long-form media buying gained 12 percent over second-quarter numbers,...

Denise Austin: motivational fitness mistress; with an infectious attitude and charisma that is unparalleled, fitness guru Denise Austin has turned her love of staying in shape into a multimillion-dollar business.(Biography)
January 1, 2003... If you happen to be driving through suburban Washington, D.C., one morning and see a black-and-white-spotted Portuguese water dog prancing around a woman walking up a bill ("Come on!" says the dog. "Go faster. I can go Faster than that!"),...

Movin' in more housewares: the products may not be the most original, but housewares sold like crazy last year and their marketers are looking for more of the same in 2003.(Illustration)
January 1, 2003... Ben Kalb thinks there can be more to housewares infomercials than a hard-sell demonstration by a fresh-faced host. In fact, the president of Ben Kalb Productions in Las Vegas believes housewares shows have a shot at being somewhat, well,...

Do fixed spot buys have a place in direct campaigns? (Media).(Illustration)
January 1, 2003... As advertisers become more vigilant about budgets, agencies that want to retain and grow client relationships must find innovative ways to spend clients' money cost effectively. For example, what do you do when a direct campaign is...

Inside the case: A first-hand look at the Garvey ruling. (Legal Review).(Federal Trade Commission's lawsuit against Steve Garvey has been dismissed)
January 1, 2003... The Federal Trade Commission (FTC) lawsuit against Steve Garvey, which was recently dismissed by a federal court in Los Angeles, arose from Garvey's service as host of two infomercials for the Enforma System. Shortly after the advertiser,...

From the lab: blue screen 101. (Research).
January 1, 2003... The main objective of a call to action (CTA) and accompanying blue screen is to build urgency for the viewer to pick up the phone and call to order. However; the creative science behind a blue screen is not always a given. This month, TEST...