Response articles from February 2009

Response archives from February 2009

Sheer volume points to power of mobile in DR's future.(Editor's Note)
February 1, 2009... I know, you've all heard it before: mobile marketing will change everything. Yet, like most, you're wondering exactly when that might happen, because outside of limited examples, you haven't quite seen it come to fruition just yet. At...

Ad groups develop online privacy guidelines.(Field Reports)
February 1, 2009... NEW YORK -- Four marketing and advertising industry associations are partnering with the Better Business Bureau (BBB) to develop self-regulatory principles for online behavioral advertising in order to address privacy concerns and increase...

CEO of Yahoo!(News Corner)
February 1, 2009... Carol Bartz, former CEO of software firm Autodesk Inc., is named CEO of Yahoo!. Bartz replaces Jerry Yang, who announced his resignation in November.

DRTV agency Atomic Direct.(News Corner)
February 1, 2009... DRTV agency Atomic Direct completes its 10th year of operation with a stream of new half-hour, short-form and POP work as well as initiating its new consulting business with major message strategy projects for Silicon Valley firms. Atomic is...

Infomercial Monitoring Service Inc.(News Corner)
February 1, 2009... Infomercial Monitoring Service Inc. (IMS) launches IMSTVOnline.com, an interactive resource for the DRTV industry. The new online tool enables television marketers to make decisions based on a database of accurate and current information,...

Litle & Co., a payment processing solution.(News Corner)
February 1, 2009... Litle & Co., a payment processing solution for direct-to-consumer commerce, teams up with Accertify to provide its customers with additional credit card fraud prevention solutions. Accertify's Interceptas platform is available for integration...

Ferrazca says re-branding ignites new opportunities.(Response Q&A)(Interview)
February 1, 2009... Mike Ferrazca is CEO of Oldsmar, Fla.-based Ignite Media Solutions, which has evolved from its roots as an intelligent speech technology provider serving clients in the DRTV space, to a broad-based direct response marketing services firm...

Maguire calls breakthrough esquire cover a boon for advertisers.(Response Q&A)(Interview)
February 1, 2009... Mike Maguire is CEO and principal owner of Essex, Conn.-based Structural Graphics, a leader in design and production of high-impact dimensional marketing solutions. He joined the company in 1992 and has a long history in the direct-to-consumer...

Top-40 spending freefall helps push 3Q 2008 short-form media billings down 7 percent: cable TV retracts 15.4 percent--a $135.5 million decrease in spending.(Research 3Q Short-Form 2008 Media Billings)
February 1, 2009... Halting 14 consecutive quarters of growth, third-quarter 2008 short-form DRTV media billings fell $83 million--a 7-percent setback. Data from TNS Media Intelligence (TNSMI) shows 3Q 2008 results barely topping $1.1 billion, compared to nearly...

DR gives AccuQuote life.(COVER STORY)
February 1, 2009... "Direct response fuels us," says Sean Cheyney, vice president of marketing and business development for Wheeling, Ill.-based AccuQuote, a leader in the term life insurance business. "Our CEO, Byron Udell, has been a student of DR since he was...

Healthcare marketing 2.0: web-savvy consumers push DR marketers to break down emotional, physical and digital barriers.(MARKET SPOTLIGHT)
February 1, 2009... In the marketing industry, healthcare stands alone--a unique segment, in which consumers become highly invested in research and education long before committing to a product or service. Today, with the Internet readily available to most...

Hello, mobile! In the continuing move toward 'response-measured' media, smart phone data consumption drives hyper-local direct response strategies. But, will mobile marketing live up to be the 'next big thing'?(MOBILE MARKETING)
February 1, 2009... It's a familiar scenario to any business traveler: You're in an unknown suburb of an unfamiliar city and your meeting ran late. With less than an hour until takeoff, you scramble to find a taxi back to the airport. For a fee, you dial...

Cultural appeal: economic woes hit the U.S Hispanic market, but keep it looking for good values.(8TH ANNUAL LATIN AMERICAN GUIDE)
February 1, 2009... The ever-expanding domestic Hispanic market has historically been known as a demographic that was willing to open its wallet to try new products and services. For many years, in fact, this segment was bombarded with products from Latin America,...

The direct response industry will shine in 2009.(Media Zone)
February 1, 2009... Around the globe, they say that when the United States sneezes, the rest of the world catches a cold. One look at economic conditions in the U.S. and around the world today shows the truth in that statement. Now, with the challenges that the...

Finding recession-proof households: new year, new president ... new woes? Not necessarily.(Multicultural Mix)
February 1, 2009... Believe it or not, some segments of the market are virtually recession proof--or, better put, economic agnostics. They are mostly unaffected, or minimally impacted, by macroeconomic trends, such as credit crunches and market downturns. I am not...

Flag on the play: are you ready for the FACTA Red Flags rule?
February 1, 2009... In December 2003, the Fair and Accurate Credit Transaction Act (FACTA), a set of amendments to the Fair Credit Reporting Act (FCRA), afforded broad new rulemaking authority to the Federal Trade Commission (FTC) and other federal agencies. The...