Response articles from February 2008

Response archives from February 2008

Web video and mobile become crucial in healthcare market, too.(Editor's Note)
February 1, 2008... While you might not think of a mature market like healthcare being on the leading edge of new marketing technologies--such as online video or mobile marketing--it appears that, in many cases, you might want to revisit those thoughts. After...

Holiday sales take a dive.(FieldReports)
February 1, 2008... NEW YORK -- For most retailers, the 2007 holiday season left plenty to be desired. As reported on AdAge.com, businesses recorded a decline in the number of holiday sales due to heavy promotions, cutbacks in consumer spending and six fewer...

Cox rolls out mobile marketing.(FieldReports)
February 1, 2008... TEANECK, N.J. -- Ping Mobile announced a partnership with cable TV leader Cox Media that will offer unique advertising opportunities that encourage consumers to text in messages. Cox's advertisers can now put a tag in their television spots...

Iowa caucuses bring in almost $53 million in ads.(FieldReports)(political candidates spends more on advertising)(Brief article)
February 1, 2008... NEW YORK -- As reported in AdAge.com, the Campaign Media Analysis Group (CMAG), a division of the TNS Media Intelligence, reports that the then-12 presidential hopefuls and 18 interest groups spent $53 million in advertising--more than $45...

DRMA to host networking event March 17 in Chicago.(FieldReports)(Direct Response Marketing Alliance)(Brief article)
February 1, 2008... SANTA ANA, Calif. -- The Direct Response Marketing Alliance (DRMA) welcomes its members and attendees of the International Housewares Association annual expo to a networking cocktail reception on St. Patrick's Day--Monday, March 17--at...

Response Expo debuts networking schedule.(FieldReports)
February 1, 2008... SANTA ANA, Calif. -- Following on the heels of its 2007 networking parties, Response Expo 2008--set for May 6-8 at the Manchester Grand Hyatt in San Diego--once again promises the best networking in the DR business. The events kick off...

Coca-Cola North America enters a two-year agreement with ExerciseTV.(NewsCorner)
February 1, 2008... Coca-Cola North America enters a two-year agreement with ExerciseTV to co-create original programming and integrate beverage brand messages and product functional attributes. Additional elements include exclusive content for MyCokeRewards.com....

Viacom and Microsoft.(NewsCorner)
February 1, 2008... Viacom and Microsoft strike a five-year, $500 million deal in which they will collaborate on advertising, content distribution, event promotions and games.

MTV Networks.(NewsCorner)
February 1, 2008... Brian Fays (Response, May 2007) rises to executive vice president of advertising sales at MTV Networks.

Teletrax signs contracts with two European organizations.(NewsCorner)
February 1, 2008... Teletrax signs contracts with two European organizations, the International Committee of the Red Cross (ICRC) and the Atlas Agency, to electronically monitor their usage of news content.

Macromark of Brewster.(NewsCorner)
February 1, 2008... Macromark of Brewster, N.Y., signs an agreement to manage the database of customers accumulated by DR marketer Thane Canada, a division of Thane Intl.

Bed, Bath & Beyond.(NewsCorner)
February 1, 2008... Bed, Bath & Beyond issues its annual vendor assessment audit--Motivational Fulfillment & Logistics Services (MFLS) scored 99 out of 100.

Synergixx LLC.(NewsCorner)
February 1, 2008... Dave Postal is hired as the business development manager to develop and manage new media, production and telemarketing business as well as integrated DR online and off-line for Synergixx LLC.

Premier Mentoring selects Moulton Logistics.(NewsCorner)
February 1, 2008... Premier Mentoring selects Moulton Logistics to fulfill a new marketing campaign featuring Armando Montelongo, star of A & E's "Flip This House."

The 10th Annual Rick Weiss Humanitarian Awards.(NewsCorner)
February 1, 2008... The 10th Annual Rick Weiss Humanitarian Awards will be held April 12 at the Palm Springs Convention Center. Hotel rooms for event attendees are available for $220 per night at the Hilton Palm Springs. Contact Rhonda Jameson to reserve a room at...

Sandstrom OnTV Company.(NewsCorner)
February 1, 2008... Sandstrom OnTV Company launches a national advertising campaign--airing first in the Phoenix market--featuring celebrity spokesperson Billy Mays.

REVShare's growth spurs investors to the tune of $20M.(Response Q & A)(Interview)
February 1, 2008... In December, long-time DRTV stalwart REVShare, a Temecula, Calif.-based cost-per-action (CPA) television advertising specialist, announced it had received a $20 million investment from global private equity firm The Carlyle Group and venture...

Jordan Whitney's program rankings.(Research)
February 1, 2008... Source: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Research)
February 1, 2008... Copyright 2008, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for December 2007. Based solely on frequency of...

Backchannelmedia DRTV snapshots.(Research)
February 1, 2008... Copyright 2008. All rights reserved. Backchannelmedia Inc., 105 South St., Boston, MA 02111. Phone: (617) 728-3626; fax: (617) 517-7777; E-mail: emartin@backchannelmedia.com. Source of data: Tribune Media Services, the Federal Communications...

TMP search engine Internet popularity report.(Research)
February 1, 2008... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for December 2007. The data has been provided by Google for searches on its site and Overture for...

3Q short-form DRTV media billings approach $1.2 billion: cable TV expands 72 percent and 'Drug and Toiletry' category grows $142.7 million.(Research)
February 1, 2008... TNS Media Intelligence (TNSMI) reports an increase in short-form DRTV billings for the 11th consecutive quarter as a 46.3-percent rise of $376 million dollars pushed 3Q 2007's total to an all-time record high of nearly $1.19 billion. Not only...

A new fortune for Liberty Medical: Fortune 100 stalwart Medco's purchase of PolyMedica--and well-known healthcare brand Liberty Medical--is another big step for direct response. Liberty CMO Ronald Pruett says DR remains crucial to the brand's newest goals.(Cover story)(Company overview)
February 1, 2008... "Medco understands that we have developed a deep expertise and focus in diabetes care and, through the Liberty Medical brand, excel at attracting seniors to not only our diabetes services and supplies, but to our mail-order pharmacy, as well,"...

Dr ... in good health: healthcare marketers are diving headfirst into the online world to complement traditional DR channels in educating consumers and helping people make better lifestyle choices.(Healthcare Market)
February 1, 2008... Not long ago were the days when a patient would walk into a doctor's office, get a diagnosis and walk out with the recommended prescription. But today, many Americans believe in taking healthcare into their own hands, from initial diagnosis to...

On the verge: the users are catching up with the technology in the U.S. mobile marketing arena. Are you ready to capitalize on a new marketing medium that is almost ready for its close-up?(Mobile Technology)
February 1, 2008... Looking to access that coveted, yet difficult to reach, 18-34 demographic? Want to do it 24/7? The answer is right in your pocket. While it's in its nascent stage here in the United States, the mobile device is set to become an...

The 'YouTubization' of DRTV: marketers round out their campaigns by taking their products into new online video venues.(Online Video)
February 1, 2008... Ever since YouTube came on the scene in early 2005, allowing everyday Joes to become short film producers within just a few minutes, the online video space has grown in leaps and bounds. Purchased by Google in late 2006, YouTube is often...

The right spot: local cable is an overlooked opportunity.(Media Zone)
February 1, 2008... How many times have you heard that you can't buy spot cable profitably for direct response? However, the wider the TV market gets, the more opportunity there is in spot cable. With the right approach and attitude yes, attitude--buyers can take...

2007--a tough year for the CPSC, the FDA and consumers.(Legal Review)
February 1, 2008... Everyone has heard of the widely publicized product recalls stemming from the discovery of lead in children's toys. However, the U.S. government recognizes that the problem is much broader than toys, and it is prepared to hold any company...

Meet our advertisers.(directory of advertising agencies)(Directory)
February 1, 2008... Atomic Direct CONTACT: Doug Garnett PHONE: 503-296-6131 E-MAIL: doug@atomicdirect.com URL: www.atomicdirect.com See our ad on page 50 Cannella Response Television Inc. CONTACT: Frank Cannella PHONE:...

Consider these Internet marketing strategies for 2008.(Net Gains)
February 1, 2008... The commercial Internet, now more than a decade old, has become the fastest growing advertising medium in existence. Traditional advertising methods, such as direct mail and telemarketing, have been significantly impacted by the "Do Not Call"...