Response articles from February 2007

Response archives from February 2007

Mobile marketing is just the latest opportunity for DR experts.(Editor'sNote)
February 1, 2007... Once again technology is driving the direct response marketing industry to another crossroads--this time with the growing (and soon to be exploding) mobile and wireless market. As video and global positioning technologies for mobile devices are...

Francis faces more community service after L.A. fed court sentencing.(FieldReports)
February 1, 2007... LOS ANGELES -- On Jan. 22, a Los Angeles U.S. District Court: judge sentenced Mantra Films Inc. and "Girls Gone Wild" founder Joe Francis to 200 hours of community service, in addition to two years probation and a $500,000 fine, for his role in...

FTC fines 4 diet pill makers for false claims.(FieldReports)
February 1, 2007... WASHINGTON -- The Federal Trade Commission (FTC) fined the marketers of four weight-loss pills a total of $25 million for making false advertising claims. The decision, set down on Jan. 4, didn't remove products from store shelves. Instead, the...

Inter/Media adds 2 to Group of Companies.(FieldReports)
February 1, 2007... ENCINO, Calif. -- On Jan. 17, the Inter/Media Group announced the addition of two new companies to its group of businesses--Inter/Media Interactive and InterQuantum Inc. The two new businesses join the Inter/Media Group's five other companies,...

Women read more direct mail than E-mail advertising.(FieldReports)
February 1, 2007... BALTIMORE -- A new study released by Vertis Communications has found that 85 percent of women between the ages of 25-44 read printed direct mail advertising, despite the increase of electronically distributed advertisements. The study also...

Online spending to increase in 2007.(FieldReports)
February 1, 2007... CHICAGO -- Nearly 85 percent of respondents to a survey reveal that online direct response expenditures will increase during 2007. The spending projection is the largest since the survey began in 2003. The Alterian Annual Survey asked more...

Atomic Direct.(NewsCorner)
February 1, 2007... Atomic Direct hired two new associates: Shelby Brill and Tim Hill. Before joining the account team, Brill worked with Hartman & Forbes in Portland. Ore. Hill joins Atomic Direct as a bookkeeper and brings with him accounting experience from...

Backchannelmedia.(NewsCorner)
February 1, 2007... Backchannelmedia named Keith Krach to the company's board of advisors. Krach brings with him more than 30 years of technology leadership and will be instrumental in helping the company execute on its vision to bring accountability to television...

WorldLink.(NewsCorner)
February 1, 2007... WorldLink has taken on direct response spot sales for Azteca America, a well-known Hispanic television network. Under the terms of the agreement, WorldLink will be the exclusive DR spot sales representative for Azteca America.

Arline Kramer.(NewsCorner)
February 1, 2007... Arline Kramer announced her departure from Emson after 16 years to form Remarkable Products Intl. Inc. The company is a worldwide sales and distribution firm representing the leading producers of the hottest DRTV products.

Northern Lights Direct Response Television.(NewsCorner)
February 1, 2007... Northern Lights Direct Response Television will launch a new direct response television and radio campaign for Grey Power Insurance Brokers. The creative, production and media buying for the campaign will be handed by Northern Lights.

Motivational Fulfillment and Packaging Services.(NewsCorner)
February 1, 2007... Motivational Fulfillment and Packaging Services has changed its name to Motivational Fulfillment and Logistics Services. The change became official Jan. 1. Motivational wants its clients and prospective customers to understand that it combines...

Jordan Whitney's program rankings.(Research)
February 1, 2007... Source: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Research)
February 1, 2007... Copyright 2007, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for December 2006. Based solely on frequency of...

Backchannelmedia DRTV snapshots.(Research)
February 1, 2007... Copyright 2007. All rights reserved. Backchannelmedia Inc., 107 South St., Boston, MA 02111. Phone: (617) 728-3626; fax: (617) 517-7777; E-mail: ajohnson@backchannelmedia.com. Source of data: Tribune Media Services, the Federal Communications...

TMP search engine Internet popularity report.(Research)
February 1, 2007... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for November 2006. The data has been provided by Google for searches on its site and Overture for...

It makes 'cents' to offer to cover the expense for return shipping.(From the Lab)
February 1, 2007... Ten admittedly avid infomercial consumers were asked a very simple series of questions: What motivates you more to want to buy or try a product? Does receiving a total refund on the product plus the cost of shipping and handling influence your...

3Q short-form DRTV media billings rise 16 percent: 'drug and toiletry' category expands $63.8 million, helping cable TV climb $71.9 million.(Research)
February 1, 2007... Third-quarter 2006 short-form DRTV media billings from TNS Media Intelligence (TNSMI) show the seventh consecutive quarter of rising results. The 3Q 2006 total of $812,904,300 reflects a 16-percent increase ($107 million) over third-quarter...

ESPN dials for DR integration: Kim Albano says customer care and vendor partnerships are the keys to keeping "fans" who buy into ESPN's products and services--from online to mobile to a magazine--happy.(Cover story)(Company overview)
February 1, 2007... "Done thoughtfully and properly, direct response marketing is a smart way to do business," says Kim Albano, ESPN's executive responsible for customer care. "In this day and age, if you're not using an integrated approach to your...

Prescribing healthy options through DR.(HealthcareMarket)
February 1, 2007... Rising healthcare costs are no secret--especially with the prices of prescription drugs and doctor visits increasing significantly. Some retail chains, such as Wal-Mart and Target, have lowered generic drug prices to qualifying insurance...

Look mom, no wires! How are wireless and mobile marketing integrating with direct response?(Mobile Technology)
February 1, 2007... When Dierks Bentley launched his latest album, Long Trip Alone, the country singer used a promotional strategy that incorporated wireless technology in a way that many artists have yet to catch on to. Tapping the services of Indianapolis-based...

Crank up the volume! Radio waves continue to swell in DR.(DRRadio)(direct marketing)
February 1, 2007... Doug Frankel recalls a story from his days selling ad time for radio in the early 1980s. He remembers telling a small businessman that radio ads could make his phone ring: The businessman replies, "Radio doesn't work. Everybody knows...

Dissecting logistics and customer care due diligence.(SupportServices)
February 1, 2007... In the simplest of forms, the ability to decipher logistics--operations, fulfillment, distribution, etc.--and customer care is a process of review, systematic organization, terminology analysis and, generally, a science of diligence and...

When to recommend DRTV: knowing when DRTV will and won't work can help alleviate issues down the road.(GuestOpinion)
February 1, 2007... The product marketer comes to you with big dreams of selling oodles of units via short-form DRTV. The brand marketer knocks on your door, looking for someone to produce an infomercial that builds brand awareness and supports its traditional...

Meet our advertisers.(Directory)
February 1, 2007... Atomic Direct CONTACT: Doug Garnett PHONE: 503-296-6131 E-MAIL: doug@atomicdirect.com URL: www.atomicdirect.com See our ad on page 32 Backchannelmedia Inc. CONTACT: Michael Kokernak PHONE: 617-728-3626 FAX:...

Response ... on the road.(But Wait, There's More!)
February 1, 2007... The staff of Response is thrilled to salute Publisher John Yarrington and his new wife, Nicola de la Salle, who were married in Dana Point, Calif., on Jan. 6 in front of a close knit group of friends and family. John and Nicky hosted a...