Response articles from February 2006

Response archives from February 2006

Healthcare DR ads can be part of the solution to a national embarassment.(advertising in health care industry)(Editorial)
February 1, 2006... "Sickness is felt, but health not at all." --Thomas Fuller, M.D., 1732 Over the years, direct response marketers have worked with companies and products in just about every vertical market. However, as DRTV has matured, some verticals...

Infinite Mind sees the DR light with eyeQ: the DR campaign, now in its third generation, continues driving great results for reading software program.(Infinite Mind LC)
February 1, 2006... SALT LAKE CITY -- When Stephen Glick and Jeff Flamm incorporated Infinite Mind LC in 1998, Glick knew from experience that motivational or coaching products often don't make it out of the box once they reach a consumer's home. "I've...

Infomercial Monitoring Service.(announcement of launch of IMS Espanol (IMSe))(Brief article)
February 1, 2006... Infomercial Monitoring Service (IMS), a national leader in direct response leader in direct response television monitoring, announces its launch of IMS Espanol (IMSe). IMSe is the first research service to specialize in the monitoring and...

Rus Sarnoff.(NotableNews)
February 1, 2006... Direct marketing and television production veteran Rus Sarnoff has launched Integrated Marketing LLC, a retained consultancy group focusing on cross marketing strategy and relationship brokerage to the direct response and entertainment...

InPulse Response Group.(NotableNews)
February 1, 2006... InPulse Response Group, a leading provider of high quality, results-orientated inbound and outbound sales to the direct marketing industry announced the promotions of Margaret Perez and Matthew Bock--both to director of client relations.

Imagine Fulfillment Services.(NotableNews)
February 1, 2006... Imagine Fulfillment Services (IFS), a full service, international, turnkey fulfillment house, announced it has added another 70,000 sq. ft. facility. For more information, visit IFS on the Web at imaginefulfillment.com.

For the record.(FieldReports)(Correction notice)
February 1, 2006... Buyers' Guide 2006 In the Response Buyers' Guide 2006, the information of three direct response companies was omitted in error. The correct information for those companies is located below. Response regrets the oversight. Dave Petitto...

Jordan Whitney's program rankings.(Research)
February 1, 2006... Source: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Infomercial Monitoring Service Inc.)(Industry ranking)
February 1, 2006... Copyright 2006, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for December 2005. Based solely on frequency of...

Predicting the next mega-hit--is it possible?(predictive marketing)
February 1, 2006... What if you could bypass the huge expense of finding, manufacturing and then producing your next infomercial--would you be interested? Don't forget the hassle and expense of paying for media and setting up telemarketing and fulfillment......

TMP search engine Internet popularity report.(Research)(Brief article)
February 1, 2006... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for December 2005. The data has been provided by Google for searches on its site and Overture for...

Third-quarter 2005 short-form DRTV media billings rise 10 percent: computers, software and home office category increases $36 million.(direct response television advertising)(Statistical table)
February 1, 2006... TNS Media Intelligence's (TNSMI) third-quarter 2005 short-form DRTV numbers reflect a 10-percent gain of $65 million over the same period during 2004. This marks the third consecutive quarter that short-form billings have risen over the...

DR pumps HeartStart full of life: the product's business director, Brian Packard, says the campaign for Philips' home defibrillator is a life-saving success.(Philips Medical Systems Inc.)(Cover story)
February 1, 2006... "Twenty years from now, when we look back, we'll remember where we were when we celebrated our first 'saves'," says Brian Packard, business director for the HeartStart Home Defibrillator, a product from the cardiac solutions division of Philips...

DR supplements healthcare's prognosis.(Market)(direct response television)
February 1, 2006... Aclean bill of health. That's the diagnosis for the healthcare industry because direct response is supplying a healthy dose of new customers. Several DR insiders say healthcare-related companies such as insurers and healthcare...

New Medicare law draws providers to DRTV.(JORDAN WHITNEY'S PRODUCT TRENDS)
February 1, 2006... Trends in DRTV, including the types of products advertised, have often been thought of as a reflection of trends in American society as a whole. That is certainly true in the changes seen in advertising for healthcare services and products in...

Answering the TiVo challenge: television leaders and marketers debate the future of "new media" advertising.(Technology Spotlight)(TiVo Inc.'s advertising of its Digital video recorders)
February 1, 2006... Pessimists called it doomsday for the 30-second TV commercial; networks chuckled. Optimists furrowed their brows and pondered the advantage, and everyone on the sideline knew, good or bad, everything about spot advertising was about to change....

The expanding radio dial: as radio options expand--but ad slots contract--DR comes to the forefront of the movement.(DR Radio)
February 1, 2006... For years, Doug Monson would attend industry meetings, only to find himself somewhat distanced from the direct response television crowd. Huddled up with other DR radio types, this president of Portland, Me.-based Media Power Inc., would talk...

Selling to the jaded consumer: it's not brain surgery ... it's psychology.(MediaZone)
February 1, 2006... You've heard it all before--it's a "scary" time for marketers. Consumers are cynical, and there's too much clutter. Media costs are rising as fast as gas prices--and just as inexplicably. DRTV doesn't work the way it used to. But before...

Freezing speech: chilling effects of FTC enforcement on advertisers.(LegalReview)(Federal Trade Commission )
February 1, 2006... In a column on double standards in Federal Trade Commission (FTC) advertising enforcement prejudicing direct response marketers (Response, October 2005), we alluded to the Commission's practice of imposing bans on claims it believes are...

Meet our advertisers.(Directory)
February 1, 2006... Backchannel Media CONTACT: Michael Kokernak PHONE: 617-713-3626 FAX: 617-713-3771 E-MAIL: MichaelK@backchannelmedia.com URL: www.backchannelmedia.com Consulting and media buying service for interactive television...