Response articles from February 2005

Response archives from February 2005

Vast public concerns both affect and create new opportunities for the DR market.(Editor's Note)(Editorial)
February 1, 2005... Pick any day of any week--a quick scan of most newspapers' and newsmagazines' headlines and tables of contents will net you more than one story about these three topics: the troubled U.S. healthcare system, the offshoring of American jobs and...

USA.(NOTABLE NEWS)(USA Network and HSN Communications Inc. together organise reality show)(Brief Article)
February 1, 2005... USA Network and TV shopping network HSN have joined forces on the new, groundbreaking reality show "Made in the U.S.A.," where America's undiscovered inventors and entrepreneurs will compete for a chance to sell their inventions on HSN....

Search Engine Marketing.(NOTABLE NEWS)(Reprise Media to launch a website for providing services to marketers)(Brief Article)
February 1, 2005... Focused on building comprehensive search marketing campaigns that directly address marketers' business goals, Reprise Media announced the launch of www.SearchViews.com. The Search Engine Marketing (SEM) blog will provide marketers interested in...

R2 Entertainment.(NOTABLE NEWS)(company releases digital video disk)(Brief Article)
February 1, 2005... R2 Entertainment recently released "Rodney Dangerfield--The Ultimate No Respect Collection." R2 Entertainment worked directly with Dangerfield and his wife, Joan, who played a huge part in the making of the DVD. The DVD was supposed to be...

Script to Screen.(NOTABLE NEWS)(campaign for Vermont Teddy Bear completed by a direct marketing company)(Brief Article)
February 1, 2005... Script to Screen, a direct response television marketing company, recently completed its fourth direct response television short-form campaign for Vermont Teddy Bear.

Joshua Stylman and Peter Hershberg, Reprise Media.(RESPONSE Q & A)(INTERVIEW)(Interview)
February 1, 2005... Joshua Stylman and Peter Hershberg started New York-based Reprise Media in 2003. The company, which specializes in interactive and online media--including search engine optimization, is the second start-up founded by the duo. They also started...

Amir Tukulj, Thane Direct Group.(RESPONSE Q & A)(Interview)
February 1, 2005... Amir Tukulj, president and CEO of Toronto-based Thane Direct Group, has been with the international company since its beginnings in 1997. The DR veteran, who also worked with international DR leader Interwood in the mid-1990s and owned his own...

For the record.(Correction Notice)
February 1, 2005... The phone number listed for Best Direct Intl. Ltd. of the United Kingdom in Response's 2005. Buyers' Guide is incorrect. The correct phone number is 44-20-8861-9600. Response regrets the error. --Ed.

Next topics? It's the readers' choice.(From the Lab)
February 1, 2005... From the Lab has been featured in Response for more than three years now, always bringing you the most current and sought-after information that one page can provide. There's really nothing better than addressing topics that people rarely think...

TMP search engine internet popularity report.(Research)(Transactional Marketing Partners)(Illustration)
February 1, 2005... RANK TITLE NUMBER OF SEARCHES DISTRIBUTOR 1 Girls Gone Wild 2,357,580 Mantra Entertainment 2 Bowflex 354,840 Nautilus Group Inc. 3 CortiSlim ...

Short-form DRTV media billings climb 5.2% in 3Q 2004: business, household furniture and appliances categories increase $15 million each.(3rd Quarter Short-Form Media Billings)
February 1, 2005... Once again TNS Media Intelligence/CMR (TNSMICMR) has supplied Response with valuable short-form DRTV research and it is our privilege to analyze and compare the latest data to that of the previous quarter. More than tripling third-quarter...

A crowning achievement: with the help of a staff of long-time believers, Fred Joyal has created the fun environment, creative culture and incredible success he dreamed of when starting 1-800-DENTIST nearly two decades ago.(Company Profile)(Cover Story)
February 1, 2005... "Dentistry might be the most under-marketed industry in America," says Fred Joyal, co-founder and CEO of 1-800-DENTIST and its corporate entity, Futuredontics Inc. "We're a huge voice out there--maybe the largest voice--with a $15 million per...

Checking up on DR in the healthcare industry: a full-body examination of direct response in the healthcare industry reveals swelling of profits and increased tenderness in customer care.(Market Spotlight)(Industry Overview)
February 1, 2005... A few years ago there was a popular receptionist on daytime television commercials who gently berated viewers for avoiding the dentist. Remember her? The gimmicky TV spots put 1-800-DENTIST at the forefront of people's minds when seeking dental...

Capturing the U.S. Hispanic market: as the U.S. Hispanic population grows, opportunities for DRTV marketers abound.(4th Annual U.S. Hispanic and Latin American Market Guide, Part I)
February 1, 2005... When DRTV marketers "go Hispanic," they not only open themselves up to a super-sized portion of the U.S. population, but they also tap into a segment whose buying power increases year after year. Currently, more than 40-million strong (and...

Overseaing new opportunities: the DR industry depends on domestic and international teleservices companies to provide a smorgasbord of marketing options.(Teleservices Spotlight)
February 1, 2005... "Outsourcing is nothing less than a full-fledged mega-trend both here in the U.S. and around the world." --Fortune Magazine, 1995 Adecade ago, outsourcing was on its way to becoming a staple of American business. It appealed to...

How did everything get so simple?!(Media Zone)
February 1, 2005... Wow, the amount of data direct marketers now have at our fingertips is dizzying. The variables we are able to isolate and analyze are mind-boggling. The limitless ways in which we are able to compare and analyze all these variable is...

Nober becomes president of Mercury Media.(EXECUTIVE NEWS)(Steve Nober)(Brief Article)
February 1, 2005... SANTA MONICA, Calif. -- Steve Nober, who has 18 years of experience in direct marketing, Internet services and computer-based high technology, is the new president and COO of Mercury Media, a direct response media buying leader. Nober, who was...

Call handling--and staffing--for your best results.(Support Services)
February 1, 2005... With media costs continuing to increase, direct response (DR) companies are focusing on how to maximize revenue per media dollar spent. Turning to outsourced contact centers is a common practice, given the large incoming call bursts that result...

Moving from a DRTV 'need-it-now' sell to a 'trust-marketing' relationship.(Retail Outlet)
February 1, 2005... Big retailers are looking for those DRTV campaigns that are consistently backed by big bucks, because spending continuity is a great indicator of a product's vitality. Based on this, many direct marketers have made the move to retail with...

The ERA's self-regulatory program: sword or shield?(Legal Review)(Electronic Retailing Association)
February 1, 2005... By now, most readers are likely familiar with the Electronic Retailing Association's (ERA) new self-regulatory program--the Electronic Retailing Self-Regulation Program (ERSP). The ERSP monitors direct response advertising campaigns and...

Response goes on the set with take 2 and Darla Haun.(But Wait, There's More!)(Brief Article)
February 1, 2005... On January 20-21, Response visited Irvine Studios in Orange County, Calif., where magazine contributor Take 2 Direct and New Innovations With Darla Haun were shooting for four new long-form direct response campaigns. Below, you can see screen...