Response articles from February 2003

Response archives from February 2003

The U.S. Hispanic market and FTC issues should be highlights in Miami. (Editor's Note).(Federal Trade Commissioni)
February 1, 2003... While many of you across the nation shivered through record cold during January, Southern California enjoyed its warmest first month of the year ever since researchers began recording weather history. In fact, anyone who tuned into Super Bowl...

Exclusive! AfterMarket Co. change name to InPulse Response Group. (This Just In).
February 1, 2003... PHOENIX -- Reflecting an evolution toward a consultative approach with all of its direct response clients, The AfterMarket Co. has changed its name to InPulse Response Group, effective Feb. 17. The company contends it is breaking from the...

Response welcomes 3 new Editorial Advisory Board members. (This Just In).(Brief Article)
February 1, 2003... SANTA ANA, Calif.-Response magazine, the DRTV industry's only monthly source for news and information, welcomes Hal Altman of Motivational Fulfillment & Packaging Services, Rick Petry of Euro RSCG Tyee MCM, and Chris Rugh of the 800 source to...

Tilia files patent infringement suit against ZeroPack. (Field Reports).(Brief Article)
February 1, 2003... SAN FRANCISCO -- Tilia Intl. Inc., maker of the FoodSaver [R] home vacuum packaging product, announces the filing of a patent infringement action in the U.S. District Court for the Northern District of California, San Francisco Division,...

Delor nabs 800-AS-SEEN-ON-TV vanity number. (Field Report).(Delor and Associates)(Brief Article)
February 1, 2003... CLEARWATER, Fla. -- Delor and Associates, a consulting firm specializing in the marketing of vanity toll-free numbers has acquired the branded vanity toll-free number 1-800-AS-SEEN-ON-TV (800-277-3366). "Generally, it takes several years...

The Outdoor Channel keeps them indoors: network achieved highest rating among niche male-oriented networks in November 2002. (Cable Network Spotlight).
February 1, 2003... The Outdoor Channel, located in Temecula, Calif., and a subsidiary of Global Outdoors (OTC Bulletin Board: GLRS) actually began as an offshoot of a successful infomercial, "The Gold Prospecting Show." In the late 1980s, Global Outdoors, which...

WorldLink inks DR spot sales deal with CNN en Espanol. (Field Reports).(direct response)(Cable News Network)(Brief Article)
February 1, 2003... LOS ANGELES -- WorldLink, a full-service media sales firm, and CNN en Espanol, CNN's 24-hour Spanish-language news source, have entered into an exclusive representation agreement for all direct response spot advertising sales in the United...

FTC's do-not-call list announcement causes stir. (Field Reports).(Federal Trade Commission)(Brief Article)
February 1, 2003... WASHINGTON, D.C. -- The Dec. 18 announcement of the creation of a nationwide do-not-call (DNC) list by the Federal Trade Commission (FTC) caused a nationwide stir, as national news outlets reported the news to pleased consumers across the...

ERA prepares to expand European division. (Field Reports).(Brief Article)
February 1, 2003... ALEXANDRIA, Va. -- The Electronic Retailing Association (ERA) recently adopted a plan to expand the association outside of the United States, including the addition of a European board of directors and several European industry councils. ...

Charter Direct adds 2 international accounts. (Field Reports).(Brief Article)
February 1, 2003... NEW YORK -- Terry Kollman, president of Charter Direct, announces the addition of two new international clients--Waterfall Entertainment of London and Paris-based Creative Media - to its roster of direct response television and radio clients....

O'Currance Teleservices. (Transtions).(Brief Article)
February 1, 2003... Philip A. Dachenhausen joins O'Currance Teleservices as director of operations.

Media Logic. (Transtions).( )(Brief Article)
February 1, 2003... Media Logic announces the appointment of Jenny Seymour as executive assistant, Kate Shebanie as account coordinator, Caryn Macri as account executive, Erin Pierce as senior account executive, Crystal Dovigh as project and production...

CFM Direct. (Transtions).(Brief Article)
February 1, 2003... Paul Murray joins CFM Direct as vice president, client relations.

Results Media Group. (Transtions).(Brief Article)
February 1, 2003... Results Media Group welcomes Nicole Ryan as senior media buyer.

Muris to give keynote address at ERA Spring event.(Electronic Retailing Association)(Brief Article)
February 1, 2003... ALEXANDRIA, Va. -- Timothy J. Muris, chairman of the Federal Trade Commission (FTC), will headline the Electronic Retailing Association's (ERA) Spring Conference and Trade Expo, which will be held Feb. 23-25 at the Ritz Carlton in Key Biscayne,...

In-Finn-Ity wraps Adaptec Infomercial, 'ADD-A-BED' short form. (Industry Newsbites).(Brief Article)
February 1, 2003... LOS ANGELES -- In-Finn-Ity Direct announces the completion of a new 30-minute infomercial campaign for Adaptec's VIDEOh! DVD, a device that transfers VHS tapes to DVD. Pat Finn hosts the show. The infomercial presents the argument for DVD...

Clearances for 'America's Moving to ...' reach 30 percent of U.S. (Industry Newsbites).(WorldLink)(Brief Article)
February 1, 2003... LOS ANGELES -- WorldLink, a full-service media sales firm and partner with WENA Productions Inc. and Mansfield Television Distribution on a new first-run syndicated lifestyle TV series entitled "America's Moving to...", has secured preliminary...

Infoworx preps for Eventemp DRTV launch. (Industry Newsbites).(direct response television)(Springs Industries)(Brief Article)
February 1, 2003... BOCA RATON, Fla. -- Springs Industries, a home fashions company, has teamed with DR company Infoworx to launch its Eventemp bedding products, which are designed to absorb and release heat, regulating body temperature during sleep, with a new...

Euro-Pro rolls out new Shark Cordless Sweeper infomercial. (Industry Newsbites).(Brief Article)
February 1, 2003... CHAMPLAIN, N.Y. -- After a successful test in selected U.S. markets and on the heels of a major Japanese roll out, Euro-Pro Corp. is launching its infomercials for the new Shark Cordless Sweeper this week on local and national cable network...

Williams' Miracle Blade III sells out in Australia. (Industry Newsbites).(Brief Article)
February 1, 2003... SANTA MONICA, Calif. -- Miracle Blade III, the third-generation knife set product in a successful line distributed internationally by Williams Worldwide Television, sold out completely after just a few airings of its new long-form program in...

Jordan Whitney's Program Rankings.(Illustration)
February 1, 2003... Jordan Whitney's Program Rankings TOP 10 INFOMERCIALS LAST RANK MONTH PROGRAM HOST 1 3 Bowflex Tom Purvis 2 9 Showtime Pro Ron Popeil ...

The IMS Top 20 DRTV National Cable Rankings.(direct response television)(Infomercial Monitoring Service Inc.)(Illustration)
February 1, 2003... The IMS Top 20 DRTV National Cable Rankings. LONG-FORM PROGRAMS WEEKS RANK ON CHART SHOW MARKETING COMPANY 1 201 Sharper Image The Sharper Image 2 95 Gazelle Freestyle...

From the lab: testing your campaign in the U.S. Hispanic market. (Research).
February 1, 2003... The Hispanic population is the fastest growing minority segment in the United States. By 2010, one in five Americans under age 18 will be Hispanic. So why not market there? This month, TEST looks at the cost and considerations that you must...

REVShare Search Engine Internet Popularity Report.(Illustration)
February 1, 2003... REVShare Search Engine Internet Popularity Report NUMBER OF RANK TITLE DISTRIBUTOR SEARCHES 1 Girls Gone Wild Mantra Films...

What drives Ms. Daisy?(Daisy Fuentes)
February 1, 2003... For the past 15 years, from MTV to ABC and beyond, Daisy Fuentes has had a consistent presence in American media. Now, with the success of the Winsor Pilates infomercial, the Cuban star sets her sights on a successful run in DRTV. "I wish...

Successfully riding the direct response Roller coaster: after 20 years of ups and downs, A.J. Khubani and TELEBrands are again riding high on the crest of success. (Special Advertising Section: Tele Brands 20 Years in DRTV).
February 1, 2003... In certain circles of retired people in Florida, it is said, there is admiration and respect for the self-made millionaire. But there is greater admiration and respect for the self-made millionaire who once lost it all but made it all back. ...

Reaching out to the nation's growing Hispanic market: the U.S. Hispanic market is growing in size and buying power - and they love to watch TV. (2003 U.S. Hispanic and Latin American Market Guide).(Brief Article)
February 1, 2003... It's a DRTV marketer's dream--a group of buyers with impressive buying power that comprise a significant chunk of the nation's population and whose numbers are growing faster than any other ethnic group in the United States. What's more, they...

The partnership between TV & products.
February 1, 2003... Product integration in television programs is nothing new. But now that DRTV companies are getting involved, placing DR products on shows could help propel the market's advance toward the interactive television space. They've been flirting...

My DR weather forecast: it depends on your perspective. (Media).(direct response marketing)
February 1, 2003... Most of us end up doing what we do for a living by accident. We get out of school--whether high school or college--and take the first job that comes along that doesn't completely set our teeth on edge. After all, we've got rent to pay and maybe...

Infotainment gains Bluefield account.(Bluefield Associates Inc.)(Infotainment Media)(Brief Article)
February 1, 2003... ONTARIO, Calif. -- Bluefield Associates Inc., manufacturer of Clear Essence Cosmetics, announces the appointment of Infotainment Media as its exclusive media buying and product placement agency. The Clear Essence skin care system targets men...

Plotting your media campaign course. (Media).
February 1, 2003... I recall shortly after being licensed to drive, asking my father how to get to the Greek Theater for a rock concert. He spread out a map of Los Angeles and immediately pressed his finger to the location of the theater, then began tracing a...

ERA turns to DPI as preferred E-check provider. (Support Services).(Electronic Retailing Association)(DPI Merchant Services)(Brief Article)
February 1, 2003... ARLINGTON, Va. -- The Electronic Retailing Association (ERA) recently chose DPI Merchant Services of Omaha, Neb., as its preferred E-check provider. Two years ago, the company earned ERA's endorsement as its preferred merchant account provider....

InPulse scores off-season Golf success. (Support Services).(InPulse Response Group)(The Golf Agency)(Brief Article)
February 1, 2003... PHOENIX -- InPulse Response Group (formerly The AfterMarket Co.), a teleservices company for the DRTV industry, is helping generate unique off-season success for a new infomercial, "The Truth About Golf," a three-part instructional video series...

Motivational inks Panda Restaurant Group deal. (Support Services).(Motivational Fulfillment and Packaging Services)(Brief Article)
February 1, 2003... CHINO, Calif. -- Steve Koffler, director of sales and marketing for Motivational Fulfillment and Packaging Services (MPFS), announces the company has signed a contract with the Pasadena, Calif.-based Panda Restaurant Group to inventory, order...

Western Union offers new cash payment option. (Support Services).(Brief Article)
February 1, 2003... GREENWOOD VILLAGE, Colo. -- Western Union announces the availability of its Prepaid service for direct response merchants in more than 40,000 Westem Union agent locations nationwide. Most consumer payments for DR products have been made via...

Concepts Fulfillment, Intelship team to offer services nationwide. (Support Services).(Brief Article)
February 1, 2003... LOS ANGELES--Concepts Fulfillment Inc. (CEI) has allied with Intelship, a fulfillment company located in Atlanta, in order to maximize shipping efficiencies on east- and westbound shipments, as well as adding multicoast storage capability. The...

Gryphon's do-not-call technology offers compliance with FTC list. (Support Services).(Gryphon Networks )(Federal Trade C ommission)(Brief Article)
February 1, 2003... NORWOOD, Mass. -- Gryphon Networks announces its turnkey technology offers instant and complete compliance with all state and federal do-not-tall (DNC) laws and will integrate with the pending national do-not-call list announced by the Federal...

Thane secures home shopping block on Arab News Network. (Home Shopping).(Brief Article)
February 1, 2003... TORONTO -- Thane Direct, the international distribution arm of Thane Inc., has expanded its Middle Eastern direct response television presence by recently securing a 12-hour per day block for home shopping programming on Arab News Network, a...

Raquel Welch's new jewelry line debuts on HSN. (Home Shopping).(Brief Article)
February 1, 2003... ST. PETERSBURG, Fla. -- Actress Raquel Welch has selected the Home Shopping Network (HSN) to debut her new line of fine jewelry, the Raquel Welch Collection. The line debuted on HSN on Feb. 9 (6-8 p.m. EST) and Feb. 10 (7-9 p.m. EST). "I...

Jean Jacullo joins QVC as accessories director. (Home Shopping).(Brief Article)
February 1, 2003... WEST CHESTER Pa. -- Doug Howe, QVC vice president of merchandising, announces the addition of Jean Jacullo as accessories director. Jacullo will be responsible for all footwear, handbags, sleepwear, swimwear and intimate apparel to appear on...

Breaking down the FTC's amendments to the Telemarketing Sale Rule. (Legal Review).
February 1, 2003... On Dec. 18, 2002, the Federal Trade Commission (FTC) announced its final amendments to the Telemarketing Sales Rule (TSR). Aside from the national do-not-call (DNC) list and caller ID provisions, the amended TSR will take effect on March 31....

Motivational to handle Euro-Pro sweeper. (Support Services).(Brief Article)
February 1, 2003... CHINO, Calif. -- Steve Koffler, director of sales and marketing for Motivational Fulfillment & Packaging Services (MFPS), announces a contract with Euro-Pro Corp. for the fulfillment of the new Shark cordless sweeper. Euro-Pro will utilize...