Response articles from December 2007

Response archives from December 2007

Cheers on a great 2007 and best wishes in 2008!(Editor's Note)
December 1, 2007... Incredibly, we've reached the end of another year. And what a year 2007 was for the direct response marketing industry and our team here at Response Magazine. With technology continuing to put the consumer more in charge of what marketing...

Trudeau found in contempt by federal court judge.(FieldReports)
December 1, 2007... CHICAGO -- On Nov. 19, famous infomercial host and marketer Kevin Trudeau was found in contempt of a federal court order barring him from misrepresenting the contents of his popular books in a television ad. The Chicago Tribune reports that...

Jack Myers: broadcast and cable network upfront costs up 8 percent.(FieldReports)
December 1, 2007... NEW YORK -- The Jack Myers Research Report is estimating that costs-per-thousand (CPM) from 2007-08 broadcast and cable upfront sales are up about 8 percent--a major turnaround from the 2006-07 season's 1-percent decline. However, the Myers...

NBC Universal breaks seal for TV networks in TiVo deal.(FieldReports)
December 1, 2007... NEW YORK -- In a move sure to embolden proponents of the effectiveness of direct response television advertising in the burgeoning TiVo age, NBC Universal has become the first TV network to subscribe to StopWatch, TiVo's second-by-second...

Ticketmaster launches affiliate marketing network.(FieldReports)
December 1, 2007... WEST HOLLYWOOD, Calif. -- Ticketmaster, the world's leading event ticketing company, announces the launch of its first-ever online affiliate network in the United States. Consumers and organizations may register to become Ticketmaster...

The Direct Response Academy announces its first three educational seminar sessions of 2008.(NewsCorner)
December 1, 2007... The Direct Response Academy announces its first three educational seminar sessions of 2008. "Winning the Media Game" will take place at the Hotel Oceana in Santa Monica, Calif., Jan. 23-24. "The DRTV Management Boot Camp" is set for Feb. 20-21...

Teletrax.(NewsCorner)
December 1, 2007... Teletrax signs three new DR advertising clients--Lockard & Wechsler, Video Professor and the Florida Association of Broadcasters--to contracts to utilize its suite of video watermarking services to monitor and track all broadcast, cable and...

ValueVision Media Inc., launches the second-generation of ShopNBC.tv, a video commerce site tied to the home shopping channel.(NewsCorner)
December 1, 2007... ValueVision Media Inc., launches the second-generation of ShopNBC.tv, a video commerce site tied to the home shopping channel. Customers can now watch the live TV broadcast of the 24-hour cable network, watch previously aired programming,...

Kim Cohn joins 28:30 LLC as media director.(NewsCorner)
December 1, 2007... Kim Cohn joins 28:30 LLC as media director. The company also announces an exclusive multi-year contract for DR spot and paid programming sales with the LATV Networks, the nation's first bilingual music/entertainment network distributed via...

Nautilus Inc.(NewsCorner)
December 1, 2007... Nautilus Inc. names James A. Heidenreich senior vice president, global marketing, and chief marketing officer. The appointment is effective Dec. 3. Also starting in new roles on that date are Caroline "CJ" Howe as senior vice president, general...

MIVA Direct Inc.(NewsCorner)
December 1, 2007... MIVA Direct Inc., the content and toolbar division of global digital media company MIVA Inc., launches the ALOT brand, which was created to give a rich, integrated user experience across multiple Web properties, including toolbars, Web search...

Backchannelmedia Inc.(NewsCorner)
December 1, 2007... Boston-based Backchannelmedia Inc., a digital television ad serving and response capture company, announces that a $3 million investment received this quarter brings to a close its first round of investments that have reached $9.5 million...

QVC.(NewsCorner)
December 1, 2007... QVC will launch a high-definition simulcast of its domestic broadcast in 1Q 2008.

Zephyr Media.(NewsCorner)
December 1, 2007... Zephyr Media promotes Roger Delaney to vice president of media and Priscilla Reyes to director of sales.

Former Symantec.(NewsCorner)
December 1, 2007... Former Symantec veteran Timo Kissel joins Fetch Technologies as vice president of engineering.

Jordan Whitney's program rankings.(Research)
December 1, 2007... Source: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Research)
December 1, 2007... Copyright 2007, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for October 2007. Based solely on frequency of programs...

Backchannelmedia DRTV snapshots.(Research)
December 1, 2007... Copyright 2007. All rights reserved. Backchannelmedia Inc., 105 South St., Boston, MA 02111. Phone: (617) 728-3626; fax: (617) 517-7777; E-mail: emartin@backchannelmedia.com. Source of data: Tribune Media Services, the Federal Communications...

TMP search engine Internet popularity report.(Research)
December 1, 2007... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for October 2007. The data has been provided by Google for searches on its site and Overture for...

Mobile marketing: the next direct response frontier.(From the Lab)
December 1, 2007... Mobile marketing just might be the next great opportunity for savvy direct marketers to conquer. Mobile phone users between the ages of 15 and 25 send 10 text messages for every phone call they make from their cell phones. This demographic has...

DR radio media billings continue to drop in second quarter: "Business" and "Collectibles and Art" categories report no spending.(2Q 2007 Radio Media Billings)(trends in advertising expemditures)
December 1, 2007... Continuing the trend started in first-quarter 2007, second-quarter DR radio media billings reported from TNS Media Intelligence (TNSMI) show a 7.7-percent decrease of $1,286,900, following a 5.2-percent decline in the first quarter. This is the...

Boost Mobile sings a new tune: Caralene Robinson says the DR elements in the wireless innovator's new Anthem 2.0 brand campaign are a precursor to more extensive direct response marketing coming soon.(Cover story)
December 1, 2007... We can't be successful without direct response--it forces us to be very focused about what we want our consumers to do," says Caralene Robinson, director of brand marketing and entertainment at Irvine, Calif.-based Boost Mobile, a wholly-owned...

With the push of a button! The evolving world of consumer electronics is affecting both ends of the direct response marketing spectrum.(Consumer Electronics Market)
December 1, 2007... Buy them big and bold, as in big-screen TVs, or as tiny devices that nestle in the palm of your hand. The highest of hi-tech, or the latest in gadget or gizmo--from computers, cameras, telephones, audio and video recording equipment to...

Making cents on the Internet: the Internet has become a major shopping destination, with companies using customer preferences to create useful channels for direct response.(DR Net Products)
December 1, 2007... Steuart Henderson Britt once said, "Doing business without advertising is like winking at a girl in the dark. You know what you are doing--but nobody else does." While the context of Britt's famous quote is unknown, the words still have a...

The IMS Top 50 infomercials and short-form spots of 2007.
December 1, 2007... Once again, Response Magazine is proud to present one of its most popular annual features. For the sixth consecutive year, Infomercial Monitoring Service Inc. (IMS) has provided its ranking of the top 50 infomercials and short-form spots. ...

Timing isn't the only thing ... it's everything.(MediaZone)(marketing according to the market conditions)
December 1, 2007... The expression, "You fish where the fish are," is an appropriate strategy for agencies and advertisers to undertake when faced with a declining and often hostile market. However, before overreacting to declining sales, marketers need to...

Balancing your direct-to-consumer and retail business: an operations perspective.(SupportServices)
December 1, 2007... Many DRTV marketers consider in-store retail a key plank in their strategy. Finding it harder to profit (let alone break even) on traditional DRTV, these marketers are developing more sophisticated, multi-prong campaigns that include Web...

Getting your sales basics right.(GlobalPerspective)(online shopping gains sales by managing consumer satisfaction)
December 1, 2007... A couple years ago, during a heated debate with my sister-in-law, the subject "Death of the Salesman" came up. No, not the famous play--my sister-in-law was making a strong case that the Internet and electronic retailing will eventually kill...

Optimizing your site for (seasonal) search engine inclusion.(NetGains)
December 1, 2007... Search engines are a lot like Santa Claus. They require plenty of notice before setting out to work. While St. Nick has the whole world on his delivery list, Google, Yahoo! and their contemporaries have to trawl every page on the World Wide Web...

The ultimate celebrity endorsement.(RadioWaves)
December 1, 2007... For years, direct response TV marketers have known the value of incorporating celebrities into their productions in order to serve as both "channel stoppers" and to lend credibility to their offers. Granted, some of these stars have entered the...

Baby Boomers: an approaching 'Silver Tsunami'.(GuestOpinion)
December 1, 2007... The demographics of our nation are changing rapidly with a growing 50-plus market segment. According to a recent U.S. Census report, it is projected that this growing Baby Boomer demographic will represent approximately 14 percent of the...

America's most widely used buy management and response analytics system.(Corporate Profiles)(COREMedia Systems Inc.'s CoreDirect)(CoreDirect)(Brief article)
December 1, 2007... COREMedia Systems provides advanced media and response management software to direct response agencies, buying services and advertisers. Our flagship product, CoreDirect, is the product of 15 years of media software development experience in...

Five channels. One shop. No limits.(Corporate Profiles)
December 1, 2007... Hawthorne Direct is a full-service direct response advertising agency. And when we say full service, we mean full service. In an era of fragmented media and markets that change every day, we offer our clients true value: peace of mind, cool...

Setting a new standard of lead generation.(Corporate Profiles)
December 1, 2007... Exchange Place[TM] Provides Higher Quality Leads Exchange Place is an innovative marketplace that connects buyers and sellers for goods and services across multiple verticals. Its market-based online pay-per-lead bidding system gives you...

ICEbox ignites creative energy to take direct response in new directions.(Corporate Profiles)(Company overview)
December 1, 2007... Looking back at 2007, ICEbox's vice president, client services, Lori Jacobus, has two words to sum up the agency's phenomenal year: "no limits." And looking at the numbers, it's easy to see what she's talking about. "This year, some of our...

Your ultimate direct response resource!(Corporate Profiles)(marketing service provided by Icon Media Direct)(Brief article)
December 1, 2007... Whether you are launching a new product, trying to move an existing retail product that is collecting dust instead of revenue, or perhaps selling a product of service that is better suited for lead generation marketing... for all these and...

Add the Web to your DR campaign--with ease.(Corporate Profiles)(Liquid Focus Inc. provides service via internet marketing)
December 1, 2007... Westport, Conn.-based Liquid Focus Inc., was built from the ground up to meet the E-commerce demands of the direct response industry. Today, clients hire us to capture their inbound Web orders from offline media and to manage their entire...

Online direct response.(Corporate Profiles)
December 1, 2007... Livemercial currently powers and supports more direct response marketing companies than any other technology in the world. An intuitive, turn-key platform, Livemercial is the standard for online direct response. TXT2BUY We provide you...

Making your advertising make more money.(Corporate Profiles)
December 1, 2007... At Lockard & Wechsler, we're in the business of growing a business--yours! Maximizing every plan, every buy, every opportunity. Driving exceptional results. Building and enhancing brands. Raising awareness. Revolutionizing tools and technology....

Understanding the 'TV-print synergy': "it's a crucial factor in direct response success," says Manhattan Media Services' Marianna Morello.(Corporate Profiles)
December 1, 2007... Rediscovering the Value of Print Over the past few years, the success of DRTV as a direct response advertising medium has obscured an obvious but important fact: direct marketers were hugely successful in print long before TV ever came...

Integrated logistics: customized solutions, fulfillment, retail distribution and logistics services.(Corporate Profiles)
December 1, 2007... Moulton Logistics Management is an integrated logistics company. That means we provide a total solution--one-stop-shopping for companies requiring customized information solutions, fulfillment retail distribution and logistics services. ...

Everyone is switching to Permission Interactive.(Corporate Profiles)(internet marketing service provided for direct marketing)(Brief article)
December 1, 2007... $0 per-order fees for your TV orders. No TRANSCACTION FEES Permission Interactive has developed a unique proprietary process that guarantees the highest conversion rate for your TV product Web site. That means for every 100 people who...

The world has gone direct response. Capture your share!(Corporate Profiles)(Response Expo)
December 1, 2007... May 6-8, 2008 Manchester Grand Hyatt, San Diego. Wednesday, May 7,2008: EDUCATIONAL SESSIONS Response Expo opens with an unbeatable line-up of sessions designed to inform, educate and improve your business: * Self-Liquidating...

Television's largest cost-per-action advertising network.(Corporate Profiles)(REVShare)(Company overview)
December 1, 2007... Our Company REVShare has specialized in cost-per-action (CPA) television advertising since 1989. The company has brand and DR customers who maximize outreach via REVShare's independent network--relationships with more than 1,200 local...

Direct thinking for direct response.(Corporate Profiles)
December 1, 2007... From the beginning, the purpose of Script to Screen has been as simple and direct as its slogan, "Direct Thinking for Direct Response." This corporate philosophy is the basis of what it does as a company: produce quality direct response...

First in secure electronic payments.(Corporate Profiles)
December 1, 2007... For more than 17 years, TRANSFIRST ePayment Services has served the direct response market with innovative payment processing solutions and superior customer service. The relationships we have established with key players in the industry allow...

Join the Venable team.(Corporate Profiles)(service provided by Venable L.L.P.)
December 1, 2007... New marketing technologies and strategies seem to emerge overnight. Competing products clamor for recognition, with performance claims that seem too good to be true. But one truth remains: in advertising and marketing--and in all areas of...

Meet our advertisers.(Directory)
December 1, 2007... 28:30 Companies CONTACT: Brooke Thomas PHONE: 310-460-2830 FAX: 310-460-2831 E-MAIL: bthomas@2830.net URL: www.2830.net The 28:30 Media Companies are an established television direct response firm specializing in the...

Response ... on the road.(But Wait, There's More!)
December 1, 2007... As the year winds down, so does the industry's event calendar. Still, the Response team and members of the magazine's editorial board found time to meet with a number of DR's key players, attend a couple of conferences and receptions and even...

DRMA members.(Directory)
December 1, 2007... COMPANY 02 Executive Services Inc. 1-800-Dentist[R] A & E Television Networks Accretive Commerce ARM Direct LTD (Advanced Results Marketing) Argo Marketing Group Atomic Direct Ltd. Avalanche Creative...

Alphabetical listing.(A-I)(Directory)
December 1, 2007... A A & E Television Networks* 235 E. 45th St. New York, NY 10017 PHONE: 212-210-9042 FAX: 212-907-9498 E-MAIL: Dayhana.Cruz@aetn.com URL: www.aetv.com Risa Rosenthal, Vice President Direct Response...

Alphabetical listing.(J-Z)(directory of advertising agencies)(Directory)
December 1, 2007... J J.M. Wechter & Associates Inc. 569 Main St. Monroe, CT 06468 PHONE: 203-452-0063 FAX: 203-452-0414 E-MAIL: janet@wechter.com URL: www.wechter.com Janet Wechter, President Tracy Wittstein, Vice...

Categorical listing.(Directory)
December 1, 2007... AFFILIATE NETWORKS Affiliate Announcement[TM] Affiliate Traction Amiani Inc. Chexx Inc. Americas Dawnpilot Fox Soccer Channel GSN Ion Media Networks LinkShare Corp. NetTraction.com[TM] Per...