Response articles from December 2006

Response archives from December 2006

Looking ahead remains the key to our success.(Editor'sNote)(Editorial)
December 1, 2006... As we wrap up another year at Response, rather than reflecting on the accomplishments of 2006--and we believe there have been many, resulting in what we consider the magazine's strongest year ever--I'd like to take a look ahead at what you can...

DR industry's sands appointed to President's Export Council.(FieldReports)
December 1, 2006... WASHINGTON -- President George W. Bush is planning to nominate nine people and appoint two others to serve in his administration. One of those is long-time DR industry player Lenny Sands, chairman and chief executive officer of Alchemy...

DirecTV bringing sales division in-house.(FieldReports)
December 1, 2006... EL SEGUNDO, Calif. -- DirecTV has announced that it will be bringing its entire advertising and sales division in-house, combining its group of account executives who worked with the company's account at Twentieth Television with its existing...

Questex Media launches AllThingsHiDef.com.(FieldReports)(Brief article)
December 1, 2006... SANTA ANA, Calif. -- Questex Media Group Inc., parent company of Home Media Retailing and Response Magazine, has introduced www.allthingshidef.com, a Web site that targets both the early technology adopter and the general consumer electronics...

Political parties spent $225 million on targeted elections.(Brief article)
December 1, 2006... WASHINGTON -- National committees for Democrats and Republicans spent approximately $225 million in advertising during the 2006 midterm election cycle. The advertising has been so saturated that commercial time for other advertisements, such as...

Backchannelmedia unveils free television media planning.(Brief article)
December 1, 2006... BOSTON -- Backchannelmedia unveiled its redesigned, Web-based DRTVResearch portal Nov. 1 as part of the company's strategy to bring accountability back to television advertising. Response is providing some snapshots of the company's findings...

Charmin bows times square restroom.(marketing strategy)(Brief article)
December 1, 2006... NEW YORK -- Finding new and creative ways of marketing a product can often be daunting. However, Charmin has found an ideal way to get its bathroom tissue to thousands of people: building pristine public restrooms in the middle of Times Square....

Direct Response Media Inc.(NewsCorner)
December 1, 2006... Direct Response Media Inc. hired Roger Tashjian as vice president of sales and new business development. Prior to joining DRMI, Tashjian served as vice president of business development for Razor & Tie Media. By Courtney Beth Pugatch...

Hawthorne direct was awarded the Certificate of Merit at the 2006 Chicago International Television Awards, also known as the Hugo Awards.(NewsCorner)
December 1, 2006... hawthorne direct was awarded the Certificate of Merit at the 2006 Chicago International Television Awards, also known as the Hugo Awards. The company won in the infomercial category for its work on the Wagner Control Spray campaign (Response,...

Livemercial Inc.(NewsCorner)
December 1, 2006... Livemercial Inc. welcomed Nicola de la Salle as its new vice president of West Coast operations. The Indiana-headquartered company will now have an office in Orange County, Calif. De la Salle joins Livemercial after spending five years with...

O'Brien Industries.(NewsCorner)
December 1, 2006... O'Brien Industries was selected by Gateway (Response, December 2005) as its marketing and advertising agency of record. O'Brien's goal is to leverage Gateway's past history of products and customer service, while solidifying its reputation as...

DirecTV Group Inc.(NewsCorner)
December 1, 2006... DirecTV Group Inc. reports that its third-quarter profit nearly quadrupled. The company claims its success comes from higher revenue and a lower rate of customer defection. The total revenue for the year has jumped 13 percent, bringing the...

Imagine Fulfillment Services.(NewsCorner)
December 1, 2006... Imagine Fulfillment Services (IFS) welcomed Anna Duran as its newest member of the services sales and marketing division. Ouran came from Nissan, where she was an executive specialist.

Quigley-Simpson.(NewsCorner)
December 1, 2006... Quigley-Simpson named Desmond Burrows as its new creative director. Burrows will oversee creative on several of the agency's flagship accounts, including Proctor & Gamble and Visa.

Thane Direct.(NewsCorner)
December 1, 2006... Thane Direct appointed Paul Greenberg vice president of production. Greenberg will be responsible for sourcing, product development and overseeing the production of Thane infomercial programming.

"Girls Gone Wild" planned its first U.K. launch for Nov. 1, in association with ARM Direct Ltd.(NewsCorner)
December 1, 2006... "Girls Gone Wild" planned its first U.K. launch for Nov. 1, in association with ARM Direct Ltd. Since launching eight years ago, the campaign for "Girls Gone Wild" DVDs has grown to become one of the highest-selling and most successful direct...

Jordan Whitney's program rankings.(top infomercials)(Table)
December 1, 2006... Source: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Infomercial Monitoring Service Inc., direct response television advertising and infomercial rankings)(Statistical table)
December 1, 2006... Copyright 2006, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for October 2006. Based solely on frequency of programs...

Backchannelmedia DRTV snapshots.(direct response television advertising, television station rankings)(Statistical table)
December 1, 2006... Copyright 2006. All rights reserved. Backchannelmedia Inc., 107 South Street, Boston, MA 02111. Phone: (617) 728-3626; Fax: (617) 517-7777. E-mail: ajohnson@backchannelmedia.com. Source of data: Tribune Media Services, Federal Communications...

TMP search engine Internet popularity report.(Transactional Marketing Partners, web sites rankings)(Statistical table)(Brief article)
December 1, 2006... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for October 2006. The data has been provided by Google for searches on its site and Overture for...

Sometimes it's just about being in the right place at the right time.(From the Lab)
December 1, 2006... The From the Lab team was talking with an old pro in the direct mail business the other day. We were specifically discussing the mortgage business and how mortgage companies are applying some basic principles they learned in their direct mail...

2Q DR radio media billings increase $134,600: average costs continue to increase as the total number of campaigns declines.(Statistical table)
December 1, 2006... The latest direct response radio media billings provided to Response by TNS Media Intelligence (TNSMI) reflect a $134,600 increase during second-quarter 2006 in comparison to 2Q 2005 results--a mere eight-tenths of one percent. However, radio...

Citrix Online says, 'GoTo ... my DRTV': David Baeza, who leads media strategy and customer acquisition for the company's consumer and small biz applications, credits direct response for booming sales.
December 1, 2006... "We have approached brand-building as branded DR," says David Baeza, area vice president, customer acquisition for Santa Barbara, Calif.-based Citrix Online, the online division of Fort Lauderdale, Fla.-based Citrix Systems Inc. "At times, it...

Answering the direct response call: as cellular phones become more common in society, marketers are dialing in to popular features for enhancing their campaigns.(consumer electronics market)
December 1, 2006... It was only just a few years ago that cellular phones were seen as a luxury item instead of a necessity. Cellular phones were not only expensive to purchase, but their monthly costs were extremely pricey. Unless you were a doctor or a...

The 'buzz' about internet products: online video ads take center stage, but multichannel campaigns are still the real showstopper.(online marketing through streaming media)
December 1, 2006... The new buzz phrase in Internet marketing is clearly "online video," and this includes the wonderfully entertaining and profitable byproducts of this popular technology: online video downloads, online video sharing and, most importantly at...

The IMS Top 50 infomercials and short-form spots of 2006.(Infomercial Monitoring Service Inc.)
December 1, 2006... Once again, Response Magazine is proud to present one of its most popular annual features. For the fifth year in a row, Infomercial Monitoring Service Inc. (IMS) has provided its ranking of both the top 50 infomercials and short-form spots. ...

Don't forget about CD & DVD replication.(Media Zone)
December 1, 2006... When you're in the midst of planning a complicated DRTV campaign, it's easy to forget about some of the services you may need on the back end of the project. No matter what your product, you are likely to need some sort of CD or DVD replication...

Survival means compliance with PCI.(Payment Card Industry Security Standard)
December 1, 2006... Compliance--what the heck does that mean? In this case, it is the mandatory requirements for all companies that accept credit cards. The required rules are set down by PCI, shorthand for the Payment Card Industry Security Standard. It is a...

China confidential: how to keep your DRTV products secret and safe.(direct response television advertising)
December 1, 2006... Knockoffs are one of the biggest concerns in the DRTV industry. We've all heard horror stories about backdoor shipments and information leaks. But while confidentiality is certainly a challenge in China, the risks can be minimized using a few...

Preparing your company for a data breach.
December 1, 2006... It seems that each day, another company is reporting a breach of its customers' personal information. Data security is becoming an increasing priority for all companies, especially for direct response marketers, for whom the use and collection...

Measure results.(CORPORATE PROFILES)(Backchannelmedia Inc.)(Brief article)
December 1, 2006... At Backchannelmedia we create, plan, buy, analyze and manage direct response media campaigns. Our scientific approach to campaign development and planning provides a level of detail and accuracy that is unparalleled in the industry. Our...

CoreDirect--America's most widely used buy management and response analytics system.(CORPORATE PROFILES)
December 1, 2006... COREMedia Systems has been providing media software solutions to traditional advertising and direct response agencies since 1992. Working with DR professionals in a wide range of businesses, we developed a solution that is America's most widely...

Why just choose a media buyer when you can choose a partner? Your business partner in direct response.(CORPORATE PROFILES)(Chief Media)(Brief article)
December 1, 2006... To be successful in the direct response industry, you have to be able to make the right choices when evaluating the many business metrics the industry has to offer. Making one wrong decision could cost your company millions of dollars. ...

Getting the most for your money!(Direct Response Media Inc.)(Brief article)
December 1, 2006... Founded in 1990, Direct Response Media, Inc. is a full service media agency specializing in DRTV program development, media management and placement. Our business concentration is on developing DRTV businesses with clients that understand the...

DIRECTV creates in-house advertising sales team.(CORPORATE PROFILES)
December 1, 2006... DIRECTV's newly integrated ad sales area brings together experience and relationships, along with internal influence to create a powerful team. "Fully in-sourcing our ad sales team enables DIRECTV to implement an aggressive new advertising...

Growth and results.(Ellison Media Co.)(Company overview)
December 1, 2006... Ellison Media Company (EMC) specializes in generating direct response for clients--clients who emphasize physical, emotional and spiritual health. For more than 30 years, EMC has served innovative organizations that desire customer acquisition...

For optimal DRTV success, trust hawthorne direct.(Hawthorne Direct offers direct response television advertising services)(Company overview)
December 1, 2006... When it comes to integrating and managing the complexities of a DRTV campaign, nobody does it better than hawthorne direct, the industry's premier full-service DRTV agency. More than a billion dollars have been generated by the hundreds of DRTV...

ICEbox ignites creative energy to take direct response in new directions.(ICEbox Advertising)(Company overview)
December 1, 2006... Looking back at 2006, ICEbox's Vice President, Director of Client Services, Lori Jacobus, has two words to sum up the agency's phenomenal year: no limits. And looking at the numbers, it's easy to see what she's talking about. "This year, some...

Icon Media Direct: your ultimate direct response resource!(services)(Company overview)(Brief article)
December 1, 2006... Whether you are launching a new product, trying to move an existing retail product that is collecting dust instead of revenue, or perhaps selling a product of service that is better suited for lead generation marketing... for all these and...

Track your DR campaigns with the Media Management System!(InfoTech Inc.)(direct response)
December 1, 2006... InfoTech is a software house and system integration company offering a variety of business solutions. At InfoTech, we strongly believe in "different strokes for different folks." In other words, our systems are designed to meet each client's...

Maximize telesales goals.(InPulse Response Group)(Brief article)
December 1, 2006... As rising media costs continue to cut into profits, many marketers are focusing their attention where the sale is actually made--at the call center. A boost in call center performance will often yield better returns than expensive creative...

Livemercial--the new channel in advertising.(CORPORATE PROFILES)
December 1, 2006... With offices in Indiana, Florida and California, Livemercial is paving its way through the virtual reaches of Direct Response with only the most cutting-edge technology, making the online marketplace secure and accessible for everyone. Toting a...

Understanding the 'TV-print synergy': "It's a crucial factor in direct response success," says Manhattan Media Services' Marianna Morello.(CORPORATE PROFILES)
December 1, 2006... REDISCOVERING THE VALUE OF PRINT Over the past few years, the success of DRTV as a direct response advertising medium has obscured an obvious but important fact: direct marketers were hugely successful in print long before TV ever came...

Leadership with a billion-dollar track record: all media companies are not created equal ...(CORPORATE PROFILES)(Mercury Media)(Brief article)
December 1, 2006... Since the explosion of direct response in the past 10 years, Mercury Media has been a leader in highly skilled direct response media planning, buying and marketing management. We have worked with an extensive "Who's Who" list of direct...

Put your business in the fast lane.(CORPORATE PROFILES)(Novus Print Media Network)(Brief article)
December 1, 2006... Discover what fuels the profits for some of today's biggest brands. We got our start in direct response, so we know how to get results. We have the best rates in the business, but it's our cutting-edge strategy and buying expertise that sets us...

Join the Direct Response Marketing Alliance.(CORPORATE PROFILES)
December 1, 2006... The DRMA is designed to create networking opportunities among corporate marketers, direct response agencies, traditional advertising executives and the television world. DRMA members receive special exclusive promotional opportunities at...

Plug into the REVShare network.(CORPORATE PROFILES)(Brief article)
December 1, 2006... As the television media universe continues to fragment and become more complicated, REVShare simplifies television advertising and unlocks the vast local media landscape. With more than 1,200 local broadcast and cable television...

Direct thinking for direct response.(Script to Screen Inc.)(Brief article)
December 1, 2006... From the beginning, the purpose of Script to Screen has been as simple and direct as its slogan, "Direct Thinking for Direct Response." This corporate philosophy is the basis of what it does as a company: produce quality direct response...

Teletrax gives you the power to know: how we help your business ...
December 1, 2006... Short-form/long-form Teletrax's award-winning service can track all direct response commercials. It enables direct response players to track and monitor both short- and long-form campaigns. Monitoring reach Teletrax's monitoring...

Manage your business virtually--anywhere in the world.(Thill Logistics)(Brief article)
December 1, 2006... Thill Logistics is one of the largest fulfillment operations of its kind in the Midwest, offering a depth of experience to both domestic and international clients. Thill prides itself in its ability to encompass and effectively utilize all...

The TRANSFIRST advantage.(TransFirst ePayment Services)(Brief article)
December 1, 2006... For more than sixteen years, TRANSFIRST ePayment Services has served the direct response market with innovative payment processing and superior customer service. The relationships we have established with various key players in the industry...

Join the Venable team.(CORPORATE PROFILES)(Brief article)
December 1, 2006... New marketing technologies and strategies seem to emerge overnight. Competing products clamor for recognition, with performance claims that seem too good to be true. But one truth remains: in advertising and marketing--and in all areas of...

Response ... on the road.(But Wait, There's More!)
December 1, 2006... On Oct. 16, the Direct Response Marketing Alliance (DRMA) held its first networking reception at the Bubble Lounge in San Francisco, during the DMA06 conference. More than 400 attendees enjoyed the atmosphere and the location's vast selection...

Meet our advertisers.(Directory)
December 1, 2006... Atomic Direct CONTACT: Doug Garnett PHONE: 503-296-6131 E-MAIL: doug@atomicdirect.com URL: www.atomicdirect.com See our ad on page 45 Backchannelmedia Inc. CONTACT: Michael Kokernak PHONE: 617-728-3626 FAX:...

2006 Consumer Trends in DRTV: InPulse Response Group's ninth annual survey finds some disturbing trends in customer satisfaction.(direct response television advertising)
December 1, 2006... While the ninth annual Consumer Trends in DRTV again finds consumers, by and large, satisfied with the range and value of products marketed via direct response television, it also breaks from past results in a number of areas: the number of...

Alphabetical listing.(marketing)(Directory)
December 1, 2006... A A & E Television Networks 235 E. 45th St. New York, NY 10017 PHONE: 212-210-9042 FAX: 212-907-9498 E-MAIL: Dayhana.Cruz@aetn.com URL: www.aetv.com Risa Rosenthal, Vice President Direct Response Advertising...

Alphabetical listing.(J-Z)(Directory)
December 1, 2006... J J.M. Wechter & Associates Inc. 569 Main St. Monroe, CT 06468 PHONE: 203-452-0063 FAX: 203-452-0414 E-MAIL: janet@wechter.com URL: www.wechter.com Janet Wechter, President Tracy Wittstein, Vice...

Categorical listing.(Directory)
December 1, 2006... AFFILIATE NETWORKS Affiliate Announcement[TM] Affiliate Traction Amiani Inc. Chexx Inc. Americas Dawnpilot GSN Ion Media Networks LinkShare Corp. NetTraction.com[TM] Per Inquiry Productions ...