Response articles from December 2005

Response archives from December 2005

Same shirt ... same shot ... new Tom.(Product/service evaluation)
December 1, 2005... In the September issue of Response, I wrote about kicking off my test of the DR fitness product Power90, a 90-day workout and food plan marketed by Beachbody.com that has been a resounding DR success during the past few years. Throughout the...

Response panel draws television and video executives.(magazine reports successful DRTV & TVDVD Summit )(Brief article)(Conference notes)
December 1, 2005... MARINA DEL REY, Calif. -- Response Magazine's Nov. 7 panel discussion "DRTV & TVDVD Summit" at the TVDVD3 Conference was a smashing success, drawing more than 100 attendees. With overwhelming interest from major Hollywood studios, direct...

Bramm says TV Network flies high in first year.(conversation with John Bramm of TV Network)(Interview)
December 1, 2005... John Bramm is managing director (but contends "my function is orchestra conductor") at TV Network, a U.K.-based company that markets international infomercial products via airtime it either owns or leases on British satellite television....

For the record.(LiveOps provides donations and discounted services to American Red Cross)(Brief article)
December 1, 2005... In the October issue, Response reported that teleservices company LiveOps "donated the services of 300 telephone agents to the American Red Cross" during the Hurricane Katrina Crisis ("Other DR Leaders Help Katrina Victims." Response, October,...

Shop At Home.(NotableNews)
December 1, 2005... James G. Held, who helped guide HSN and QVC to market prominence, was named president and chairman of the Shop At Home television retailing network and its online retail business, shopathometv.com. By Nicole Urso nurso@questex.com

Zephyr Media Group and Atomic Direct.(strategic alliance)(Brief article)
December 1, 2005... Zephyr Media Group and Atomic Direct have formed a strategic alliance to offer DRTV clients a complete set of strategic, creative, production, media buying and campaign services. As part of this alliance, Zephyr Media has opened a Portland,...

InPulse Response Group.(NotableNews)
December 1, 2005... Wendy Ashwell and Matthew Bock joined InPulse Response Group, a company that provides inbound and outbound sales to the direct marketing industry, as account directors.

Fosdick Fulfillment.(NotableNews)
December 1, 2005... As part of its ongoing expansion effort and service development, Fosdick Fulfillment announced the implementation of its professional services and business integration unit, a division that directly integrates with all marketing and strategy,...

Tower Media Advertising.(NotableNews)
December 1, 2005... Tower Media Advertising recently announced that Mark Weinberg was named director of client services.

Interglobal Intl. Ltd.(launch of new infomercial service Body Burner)(Brief article)
December 1, 2005... Interglobal Intl. Ltd., one of the largest international distributors of third party infomercials within the electronic retailing arena, announced the international launch of the Body Burner. The infomercial product, marketed by Worldwide...

Mark Williams Entertainment Organization.(NotableNews)
December 1, 2005... The Mark Williams Entertainment Organization is producing an infomercial for the Trump Institute, hosted by Donald Trump. The show will offer financial education, a type of marketing campaign that the Mark Williams Entertainment Organization...

PanLatinoTV.(media buying cooperative with Latin American partners)(Brief article)
December 1, 2005... PanLatinoTV (PLTV) and its 18 Latin American distributor participants announced the extension of their media-buying cooperative, for which PanLatinoTV will serve as the group's agency of record (AOR) for new media going forward. In the past,...

Jordan Whitney's program rankings.(infomercials and advertisments)
December 1, 2005... Source: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Infomercial Monitoring Service Inc., infomercials rankings, direct response television advertising)(Statistical table)
December 1, 2005... Copyright 2005, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for October 2005. Based solely on frequency of programs...

'DReality TV'.
December 1, 2005... So what do primetime television's "Survivor" and Kevin Trudeau's "Natural Cures" have in common? Or how about "Dancing with the Stars" and ITV Direct's "Sea Vegg"? Here's a more subtle comparison--what about "Elimidate" and the "Magic Bullet"...

TMP search engine Internet popularity report.(Transactional Marketing Partners, top internet searches)(Table)(Brief article)
December 1, 2005... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for October 2005. The data has been provided by Google for searches on its site and Overture for...

Radio media billings continue 2005 slide: decline in top-10 spending heavily impacts overall reduction.
December 1, 2005... Contrary to long-form and short-form DRTV advances during the first two quarters of 2005, DR radio media billings continue to decline. The latest DR radio figures provided to Response by TNS Media Intelligence (TNSMI) reflect a 27.5-percent...

Gateway holds brand response close to the heart: long-time marketing wizard Marna Bullard helps America's third-largest PC company continue its recent return to the spotlight.
December 1, 2005... Twenty years ago in an Iowa farmhouse, Gateway founder Ted Waitt started a new PC company with a $10,000 loan guaranteed by his grandmother, a rented computer and a three-page business plan. Today, that creation is the United States'...

Direct to the source: take a look at the growing group of consumer electronics firms using DR as part of their advertising mix.
December 1, 2005... When it comes to the latest electronic gadgets and gizmos, a little extra education can mean the difference between buying a useful piece of equipment and shelling out money for one that will simply gather dust in a closet somewhere. Knowing...

Consumer electronics drives retail sales with DRTV.(direct response television advertising)
December 1, 2005... Consumer electronics products from branded companies began to appear on DRTV in the early 1990s. Noteworthy ground-breaking infomercials included "The Great Wall" from Philips, offering a compact disc interactive system in 1993, and "The...

The IMS top 50 infomercials and short-form spots of 2005.(Infomercial Monitoring Service Inc.)
December 1, 2005... Once again, Response Magazine is proud to present one of its most popular annual features. For the fourth year in a row, Infomercial Monitoring Service Inc. (IMS) has provided its ranking of both the top 50 infomercials and short-form spots....

'You know you're Living in 2005 when ...'.
December 1, 2005... E-mail is such a grand time waster. We all have that one friend who seemingly does nothing all day but discover and forward the best trivia, jokes, puzzlers, Web sites and TV commercials. And when we see his or her E-mails in our in-box, who...

Virtual agents can enhance customer service, reduce operational costs.
December 1, 2005... In today's on-demand world, a growing number of financial service institutions have realized that customer service representatives and legacy touchtone systems alone simply can't meet their customers' demands for anytime/anywhere access to...

How the DRTV model can help you go to retail more profitably.(Column)
December 1, 2005... Last month, Retail Outlet reviewed the steps taken by traditional branding marketers to bring their products to store shelves. This month's column will examine the application of the DRTV disciplines as a means of achieving faster and more...

Release 3.0? For a more mature dot-com strategy, drive sales with direct response.
December 1, 2005... In the dot-com sector's heyday, companies flush with venture capital (VC) virtually ignored sales-driven advertising to focus on building their brands. There was a "Field of Dreams" mentality--a sense that "If you build it, [customers] will...

Picking a great--but not too great--product name.(LegalReview)
December 1, 2005... Irecently saw a news story about a couple with a daughter they had not yet named; she was a year old! The mother lamented, "It's just so hard to pick the right name." I thought, if she thinks it's stressful to pick a child's name, she ought to...

Direct response media buying specialists.(Cmedia)(Brief article)
December 1, 2005... At Cmedia, we live and breathe to make our clients money. That's probably why some of the industry's most successful direct marketers turn to us for complete media buying and management services. Utilizing our proprietary media management...

Advanced global manufacturing solutions: Design. Engineering. Manufacturing. Supply.(Brief article)
December 1, 2005... Founded in 1993, CirTran Corp. and its subsidiaries provide contract manufacturing services to private clients and public agencies worldwide. The company offers design, engineering, manufacturing and product fulfillment services for...

Why just choose a media buyer when you can choose a partner? Your business partner in direct response.(services offered by Chief Media )(Brief article)
December 1, 2005... To be successful in the direct response industry, you have to be able to make the right choices when evaluating the many business metrics the industry has to offer. Making one wrong decision could cost your company millions of dollars. ...

COREDIRECT--America's most widely used buy management and Response analytics system.(CORPORATE PROFILES)
December 1, 2005... COREMedia Systems has been providing media software solutions to traditional advertising and direct response agencies since 1992. Working with DR professionals in a wide range of businesses, we developed a solution that is America's most widely...

Growth and results.(Ellison Media Company )(Company overview)
December 1, 2005... Ellison Media Company specializes in generating direct response for clients--clients who emphasize physical, emotional and spiritual health. For more than 30 years, EMC has served innovative organizations that desire customer acquisition...

FedEx SmartPost--a completely integrated national network that picks up, sorts, and delivers packages directly to USPS Facilities for final delivery.(United States Postal Service)
December 1, 2005... PICK-UP We work with you to custom-tailor your pick-up schedule. We can station a trailer at your fulfillment center for you to load at your convenience, or you can stage packages in your center for us to pick up later in the day. After...

For optimal DRTV success, trust hawthorne direct.(Hawthorne Direct offers infomercials and direct response television advertising services)
December 1, 2005... When it comes to integrating and managing the complexities of a DRTV campaign, nobody does it better than hawthorne direct, the industry's premier full-service DRTV agency. More than a billion dollars have been generated by the hundreds of DRTV...

ICEbox ignites creative energy in direct response.(ICEbox Advertising)(Company overview)
December 1, 2005... Ask ICEbox's Vice President Lori Jacobus to explain the secret of the agency's success and she'll be happy to tell you. "Clients come to ICEbox because we have such a tremendous history of No. 1 hits, but we like to think they stay with us...

Icon media direct: your ultimate direct response resource!(services)(Brief article)
December 1, 2005... Whether you are launching a new product, trying to move an existing retail product that is collecting dust instead of revenue, or perhaps selling a product of service that is better suited for lead generation marketing... for all these and...

Track your DR campaigns with the Media Management System!(direct response, InfoTech's services)
December 1, 2005... About InfoTech InfoTech is a software house and system integration company offering a variety of business solutions. At InfoTech, we strongly believe in "different strokes for different folks." In other words, our systems are designed to...

Learn the secret to DRTV success: simply turn a single key for the 'Worx'.(InfoWorx's services, direct response television advertising)(Brief article)
December 1, 2005... At InfoWorx, we turn response into revenue through a turnkey package that is unique to the industry. From day one, our turnkey team takes care of every function critical to your success. TV production, media, telemarketing, fulfillment,...

Maximize Telesales Goals.(services offered by Inpulse Response Group )(Brief article)
December 1, 2005... As rising media costs continue to cut into profits, many marketers are focusing their attention where the sale is actually made--at the call center. A boost in call center performance will often yield better returns than expensive creative...

DRTV media buying that generates results!(Koeppel Direct Inc., direct respose television advertising)(Brief article)
December 1, 2005... Koeppel Direct is a world-class direct response media buying agency, specializing in direct response TV, radio, print and online campaign management. The firm is headed by Wharton MBA Peter Koeppel. What We Do Koeppel Direct manages...

Understanding the 'TV-print synergy': "it's a crucial factor in direct response success," says Manhattan Media Services' Marianna Morello.
December 1, 2005... REDISCOVERING THE VALUE OF PRINT Over the past few years, the success of DRTV as a direct response advertising medium has obscured an obvious but important fact: direct marketers were hugely successful in print long before TV ever came...

Finally, someone is thinking inside the box.(services of Respond2 Inc.)(Brief article)
December 1, 2005... For everyone who thought direct response television required screaming pitchmen cramming products down the customer's throat, we are pleased to introduce Respond2. Respond2 is a full service direct response agency, specializing in television...

Direct Thinking for Direct Response.(Script to Screen Inc. offers commercial and infomercial production services)(Brief article)
December 1, 2005... From the beginning, the purpose of Script to Screen has been as simple and direct as its slogan "Direct Thinking for Direct Response." This corporate philosophy is the basis of what it does as a company: produce quality direct response...

Building Brands Through DR.(Tower Media offers infomercials and print advertising services)(direct response)(Brief article)
December 1, 2005... These days, marketers are under pressure to make every advertising dollar count. At Tower Media, we are specialists in long-form and short-form DRTV and print--and we're at the forefront of the convergence of traditional brand advertising and...

Universal Studios Florida Production Group: the east coast's premier full-service production facility located at universal Orlando.(services)(Brief article)
December 1, 2005... Broadcast Studios * Stages * Backlot * Support Facilities Greetings! I am pleased to announce that newly available to our production community are three outstanding studios that provide options for a wide variety of production...

TransFirst.(services)(Brief article)
December 1, 2005... At TRANSFIRST ePayment Services, we know that every facet of the direct response industry is diverse. Whether you are a telemarketing center, fulfillment house or merchant, we know each one operates differently and therefore has its own unique...

The only independent source for direct response marketers.(Response magazine's services)(Brief article)
December 1, 2005... For 14 years, the leaders of the direct response television industry have turned to Response Magazine for the latest news and information on the market. In recent years, however, as the direct response marketing world has grown in size and...

Join the Venable team.(services)(Brief article)
December 1, 2005... New marketing technologies and strategies seem to emerge overnight. Competing products clamor for recognition, with performance claims that seem too good to be true. But one truth remains. In advertising and marketing--and in all areas of...

Response ... on the road: 2005 in Pictures.
December 1, 2005... It was a busy year for the direct response industry and, in turn, for Response. From January in Las Vegas all the way through the November DRTV & TVDVD Summit in Los Angeles, the Response team was on the road for more than 25 combined events,...

Meet our advertisers.(marketing companies)
December 1, 2005... Chief Media CONTACT: Scott Paternoster PHONE: 212-300-8487 E-MAIL: info@chiefmedia.com URL: www.chiefmedia.com Chief Media is New York's only Multi Media Direct Response Marketing Agency and is the ONLY agency in the...

2005 Consumer Trends in DRTV.(direct response television advertising, infomercials)
December 1, 2005... The eighth annual Consumer Trends in DRTV survey once again found many of the hallmarks of a thriving, mature industry: consistently positive consumer impressions; a large, loyal base of repeat customers; and an increasingly diverse...

Many happy returns: with more emphasis on ROI, it could be time for DR to cash in.
December 1, 2005... "The three-hour martini lunches are over." That's the sentence you get when you ask Victor Grillo about traditional advertising agencies and their efforts to produce return-on-investment (ROI) for advertisers' money. Clearly, it doesn't...

Alphabetical listing.(marketing, advertising, television and media companies)(Directory)
December 1, 2005... A A B & C Group Inc. 8400 Westpark Drive, Ste. 100 McLean, VA 22102 PHONE: 703-827-8377, 888-222-1972 FAX: 703-827-8385 E-MAIL: sales@abcgroup.com URL: www.abcgroup.com Mike O'Hara, Chairman/Chief Executive...

Alphabetical listing.(marketing and advertising companies)(Directory)
December 1, 2005... H Harte-Hanks Direct Marketing (OH) 2950 Robertson Ave. Cincinnati, OH 45209-1266 PHONE: 513-458-7713, 800-456-9748 FAX: 513-458-7666 E-MAIL: carol_bross-mcmahon@harte-hanks.com URL: www.harte-hanks.com ...

Categorical listing.(media, marketing and advertising companies)(Directory)
December 1, 2005... AFFILIATE NETWORKS Affiliate Announcement[TM] Affiliate Traction Chexx Inc. Americas Dawnpilot GSN LinkShare Corp. NetTraction.com[TM] Per Inquiry Productions Turner Ad Group ASSOCIATIONS ...