Response articles from December 2004

Response archives from December 2004

As the DR market changes, magazine's new focus seeks to drive bigger goals in 2005.(direct response)(Editorial)
December 1, 2004... "Every new beginning comes from some other beginning's end." --Semisonic, "Closing Time" The year 2004 has been a strange, difficult and wonderful year--not just for me, personally, but I'm sure for many of our brothers and sisters...

TiVo helps advertisers "tag" potential customers.(Field Reports)
December 1, 2004... ALVISO, Calif. -- TiVo is working to keep everyone smiling--the tenacious advertiser who refuses to relinquish television as a beloved marketing medium and the avid ad-skipper who depends on TiVo to provide the ultimate commercial-free...

Kmart, Sears merge in $11 billion deal.(RETAIL)(Brief Article)
December 1, 2004... TROY, Mich. -- On Nov. 17, Kmart Holding Corp. and Sears, Roebuck and Co. announced an agreement to merge into what will now be Sears Holding Corp., the nation's third-largest retail chain following Wal-Mart and Target. The new retail...

Fast White, Pounds Off Patch maintain innocence in FTC investigation.(Field Reports)
December 1, 2004... WASHINGTON, D.C. -- The Federal Trade Commission (FTC) filed complaints against Conversion Marketing Inc., doing business as National Health Support Center, Natural Bright and Pounds Off Patch as well as Adam Tyler MacDonald doing business as...

Holiday shoppers still charged about consumer electronics.(Field Reports)(Brief Article)
December 1, 2004... WASHINGTON, D.C. -- Consumer electronics (CE) is the big moneymaker this holiday season, according to Change Wave's research report, "2004 Consumer Holiday Spending Survey." Forty-six percent of the respondents believe they will spend more...

Onyx Productions.(NOTABLE NEWS)(Brief Article)(Obituary)
December 1, 2004... Heartfelt sympathy and condolences are extended to Joan Renfrow, president of Onyx Productions, for the loss of her husband, Fred Renfrow, who passed away on Oct. 29 of lung cancer. Condolences may be sent to Joan at Joan@onyxprod.com or at her...

BCI Media.(NOTABLE NEWS)(Gaming Entertainment Television Inc. contracts with BCI Media)(Brief Article)
December 1, 2004... BCI Media was chosen to represent the Gaming Entertainment Television Network (GETV), the first outdoor TV network serving the gaming industry, to the direct response and traditional agency community. The inventory runs in morning and...

BT and Thane Direct launched TrendPro TV.(NOTABLE NEWS)(Brief Article)
December 1, 2004... BT, one of the world's leading providers of IT and networking services, and Thane Direct, an industry leader in direct response retail marketing, launched TrendPro TV, a German language shopping channel. It will be the first direct-to-home...

Channel 500.(NOTABLE NEWS)(Brief Article)
December 1, 2004... Channel 500, an integrated marketing communications agency with roots in direct response television, announced two new accounts--U.S. telecommunications firm Cincinnati Bell and The Nature Conservancy of Canada. The Toronto-based company is...

LiveOps.(Correction Notice)
December 1, 2004... On page 35 of Response's November issue, LiveOps was described as being based in Fort Lauderdale, Fla. The company's home office is in Palo Alto, Calif. Response regrets the error. --Ed.

Jordan Whitney's program rankings.(Research)
December 1, 2004... Top 10 Infomercials Rank Last Month Program Host Product 1 2 Little Giant Ladder Dean Johnson Multi-use ladder 2 1 ...

The IMS top DRTV national cable rankings.(Research)(Infomercial Monitoring Service Inc.)
December 1, 2004... TOP 6 VERTICAL MARKETS NATIONAL CABLE INFOMERCIAL RANKINGS RANK PRODUCT NAME MARKETING COMPANY PRICE OFFERED AIRS HEALTH & FITNESS 1 Cross Bar Weider Fitness Payments as low as 461 ...

The Jury's still out ... but interactive voice response looks promising.(From the Lab)
December 1, 2004... More than ever, DRTV marketers need to find creative ways to reduce costs and increase margins. Telemarketing, being the cornerstone cost that it is, is one area that can significantly impact the profitability of a DRTV campaign, so we're...

TMP search engine internet popularity report.(Research)(Transactional Marketing Partners)(Brief Article)
December 1, 2004... RANK TITLE NUMBER OF SEARCHES DISTRIBUTOR 1 Girls Gone Wild 1,924,564 Mantra Entertainment 2 Bowflex 384,976 Nautilus Group Inc. 3 Proactiv Solution 182,769 ...

DR radio numbers are in the house: TNS Media Intelligence/CMR also monitors the radio waves.(2Q DR Radio Media Billings)(direct response)
December 1, 2004... Last month, Response re-introduced its short-form DRTV research with figures from TNS Media Intelligence/CMR (TNSMI-CMR), providing our readership the most accurate breakdown of the industry possible. This month, we are proud to announce even...

Marketing the future of the telephone: CMO Dean Harris says Vonage's online strategy has been the key to growing from 3,000 to 300,000 customers in just two years. But the booming broadband telephone service has had great success using DR in all media--from TV to radio to the Internet.(Chief Marketing Officer)(Cover Story)
December 1, 2004... "Direct response has to learn to adapt to new media, and online is the perfect DR scenario," says Dean Harris, chief marketing officer for Vonage Holdings Corp., the Edison, N.J.-based parent of Vonage, the leading provider of VoIP (Voice over...

DR sparks up consumer electronics: some of the biggest names in consumer electronics entrusted their brands to direct response this holiday season.(Market Spotlight)(direct response)
December 1, 2004... Consumers want it all when it comes to electronics. It is not enough that Apple's iPod, the mega-hit digital walkman, can play thousands of songs in hundreds of customized orders by itself, on the computer, in the car or attached to a speaker...

Top 50 infomercials and short-form spots of 2004.
December 1, 2004... Once again, Response Magazine is proud to present one of its most popular annual features. For the third year in a row, Infomercial Monitoring Service Inc. (IMS) has provided its ranking of both the top 50 infomercials and short-form spots. ...

"Per-inquiry" DRTV and the Internet.(Media Zone)
December 1, 2004... Without a doubt, the advent of the Internet has certainly complicated the nature of per-inquiry DRTV. Consumers responding to DRTV spots and infomercials are now increasingly opting to order via the Internet instead of the inbound number. This...

DVR users zap ads, live or taped.(Media Zone)(Brief Article)
December 1, 2004... NEW YORK -- Whether or not television programs are live or taped makes no difference to digital video recorder (DVR) users. If there is an opportunity to skip an ad--consider it bleeped. According to a new study conducted by Havas' Media...

Is DRTV the way to build a consumer electronics retail brand?(Retail Outlet)
December 1, 2004... Over the years, the Consumer Electronics Show (CES) has been the place where marketers exhibited their new products, touted expanded marketing programs and attempted to demonstrate why their brand was a leader in a specific product category. So...

Agent mix improves results, ROI.(Support Services)
December 1, 2004... Choosing a call center can be an arduous and painstaking process. Each one boasts some benefit that their competitors don't have. As cliche as it may sound, ultimately only time will tell whether or not you've made the right choice. A...

Brand marketers seek emerging customer care technology.(Support Services)
December 1, 2004... The results are in--consumers want information and they want it at a time that is convenient for them! Enter advanced customer care applications, and the emergence of automated agents and interactive technologies. These advanced applications...

FTC targets electronic payment processors.(Legal Review)(United States. Federal Trade Commission)
December 1, 2004... Outbound telemarketers and their payment processors beware! The Federal Trade Commission (FTC) recently announced a $1.5 million settlement with electronic payment processors that had provided services for an outbound telemarketing campaign...

Don't be left behind! Huge profits are being made with nutritional supplements!(CORPORATE PROFILES)(Brief Article)
December 1, 2004... Certified Natural Laboratories Inc. is a leading manufacturer of premium dietary supplements made from only the finest herbs, botanicals, vitamins, minerals, proteins and specialty ingredients. Our mission is to provide our customers with the...

Direct Response Media buying specialists--Cmedia.(CORPORATE PROFILES)(Brief Article)
December 1, 2004... At Cmedia, we live and breathe to make our clients money. That's probably why some of the industry's most successful direct marketers turn to us for complete media buying and management services. Utilizing our proprietary media management...

Get your best vanity number.(CORPORATE PROFILES)(Brief Article)
December 1, 2004... Custom Toll Free is the national leader in the field of consumer awareness and marketing by way of vanity toll-free telephone numbers. We search for and locate unique toll free numbers and large quantities of 1-800 numbers for direct response...

The only independent source for direct response marketers.(CORPORATE PROFILES)(Marketing consulting services)(Brief Article)
December 1, 2004... For 13 years, Response Magazine has brought you the best-news, information, research and analysis of the direct response marketing world. With a leadership team that combines for nearly 10 years covering the DR marketplace, and a strong,...

Maximizing your DRTV dollars.(CORPORATE PROFILES)(Direct Response television)(Brief Article)
December 1, 2004... Founded in 1990, Direct Response Media Inc. is a full-service media agency specializing in television media and advertising. We concentrate on developing DRTV businesses with clients that understand the need to utilize measured media to achieve...

Accountable, value-driven DR.(CORPORATE PROFILES)(Direct response)(Brief Article)
December 1, 2004... The Media Agency is a full service agency providing customized marketing solutions that build brand image and deliver measurable results by driving consumer demand. TMA provides services that are customized to the individual needs of the...

For optimal DRTV success, trust hawthorne direct.(CORPORATE PROFILES)(Direct response television)
December 1, 2004... When it comes to integrating and managing the complexities of a DRTV campaign, nobody does it better than hawthorne direct, the industry's premier full-service DRTV agency. More than a billion dollars have been generated by the 400 DRTV...

Icon Media Direct: your ultimate direct response resource!(CORPORATE PROFILES)(Brief Article)
December 1, 2004... Whether you are launching a new product, trying to move an existing retail product that is collecting dust instead of revenue, or perhaps selling a product of service that is better suited for lead generation marketing... for all these and...

Learn the secret to DRTV success: simply turn a single key for the 'Worx'.(CORPORATE PROFILES)(Brief Article)
December 1, 2004... At InfoWorx, we turn response into revenue through a turnkey package that is unique to the industry. From day one, our turnkey team takes care or every function critical to your success. TV production, media, telemarketing, fulfillment,...

Maximize telesales goals.(CORPORATE PROFILES)(Telemarketing services)(Brief Article)
December 1, 2004... As rising media costs continue to cut into profits, many marketers are focusing their attention where the sale is actually made--at the call center. A boost in call center performance will often yield better returns than expensive creative...

Be part of an exclusive club!(CORPORATE PROFILES)
December 1, 2004... Anybody can sell around the world... only Interglobal has access to the biggest and best global companies around the world! Shipping more than 3 million units of U.S. infomercial product to the world's leading electronic retailing...

JBT Media Management Inc.--your infomercial advertising solution.(CORPORATE PROFILES)(Brief Article)
December 1, 2004... Our experienced and dedicated infomercial media placement staff is at your service. Just Buying Time Media Management Inc. is your full-service media management resource center and television placement agency. Whether you have an existing...

DRTV media buying that generates results!(CORPORATE PROFILES)(Brief Article)
December 1, 2004... Koeppel Direct is a world-class direct response television media buying agency. The firm is headed by Wharton MBA Peter Koeppel. The agency places an emphasis on managing all aspects of a direct response television campaign. WHAT WE DO ...

Understanding the "TV-print synergy": "it's a crucial factor in direct response success," says Manhattan Media Services' Marianna Morello.(CORPORATE PROFILES)
December 1, 2004... REDISCOVERING THE VALUE OF PRINT Over the last few years, the success of DRTV as a direct-response advertising medium has obscured an obvious but important fact: direct marketers were hugely successful in print long before TV ever came...

Mercury Media runs the distance in direct response.(CORPORATE PROFILES)(Brief Article)
December 1, 2004... Rely on an agency with experience and agility to effectively test and manage a profitable media campaign. With 16 years of media buying history, Mercury Media helps clients gain unparalleled profits and provides an excellent level of service....

Lost cause or golden opportunity? How technology can coax lively new profits from seemingly played out offers.(CORPORATE PROFILES)(Brief Article)
December 1, 2004... There's a new dimension in managing profits: Moulton can now mine nuggets of information about clients' sales results, "deconstruct" them by zip code or area code and then further break them down by demographic information. What results is...

Agency takes pride in taking the gamble out of direct response.(CORPORATE PROFILES)(PKPF, Inc.)
December 1, 2004... In the world of direct response, numbers tell the story. And the 2004 numbers that Los Angeles-based PKPF has generated for its clients have been extraordinary--No. 1 DR Spots, No. 1 Diet Pill in America, No. 1 Wrinkle Reducing Cream, No. 1...

Finally, someone is thinking inside the box--Respond2.(CORPORATE PROFILES)(Brief Article)
December 1, 2004... For everyone who thought direct response television required screaming pitchmen cramming products down the customer's throat, we are pleased to introduce Respond2. Respond2 is a full-service direct response agency specializing in television and...

Direct thinking for direct response.(CORPORATE PROFILES)(Company Profile)
December 1, 2004... From the beginning, the purpose of Script to Screen has been as simple and direct as its slogan "Direct Thinking for Direct Response." This corporate philosophy is the basis of what it does as a company: produce quality direct response...

SEEN IT ON TV is a brand new company in the U.K. that brings successful DRTV products to retail.(CORPORATE PROFILES)
December 1, 2004... The two founders of this company, Prism Leisure Plc and Panther UK Ltd., have successfully built two large companies in the U.K.--one in the electronic hardware sector and the other in Home Entertainment Software. Together they will bring...

TransFirst ePayment Services ... offering specialized processing solutions and services to the direct response industry.(CORPORATE PROFILES)(Brief Article)
December 1, 2004... TransFirst ePayment Services (formerly DPI Merchant Services) a leading provider of flexible and secure transaction processing solutions, has been servicing the direct response industry for the past 14 years. Transfirst ePayment Services'...

Join the Venable team.(CORPORATE PROFILES)(Brief Article)
December 1, 2004... New marketing technologies and strategies seem to emerge overnight. Competing products clamor for recognition, with performance claims that seem too good to be true. But one truth remains. In advertising and marketing--and in all areas of...

Why direct response offers what E-commerce never can.(Guest Opinion)(Direct Response Television Inc)
December 1, 2004... It would be easy to assume that DRTV has learned from the pitfalls of E-commerce, but as an industry that has been established for 30 years, far longer than its counterpart, DRTV seems to offer a dynamic that E-commerce never can. Belonging to...

Happy holidays from the Response Magazine team!(But Wait, There's More!)(Brief Article)
December 1, 2004... We, and the rest of the Response Magazine team wish our readers, advertisers and friends the most joyous of holiday seasons and the happiest New Year!

2004 consumer trends in DRTV: InPulse Response Group's seventh annual survey finds a large, loyal base of satisfied customers--but there is still work to be done.
December 1, 2004... As DRTV moves into its third decade, the seventh annual Consumer Trends in DRTV survey found many of the hallmarks of a thriving, mature industry: consistently positive consumer impressions; a large, loyal base of repeat customers; and an...

Alphabetical listing.(A-C)(Directory)
December 1, 2004... A A B & C Group Inc. 8400 Westpark Drive, Ste. 100 McLean, VA 22102 PHONE: 703-827-8377, 888-222-1972 FAX: 703-827-8385 E-MAIL: sales@abcgroup.com URL: www.abcgroup.com Mike O'Hara, Chairman/CEO Steve...

Alphabetical listing.(D-I)(Directory)
December 1, 2004... D Dakotah Direct (See: Dakotah West) Dakotah West 9317 E. Sinto Ave. Spokane, WA 99206 PHONE: 800-433-3633 FAX: 509-789-4706 URL: www.dakotahdirect.com Michelle Smith, Marketing Manager CATEGORIES:...

Alphabetical listing.(J-N)(Directory)
December 1, 2004... J J.M. Wechter & Associates Inc. 569 Main St. Monroe, CT 06468 PHONE: 203-452-0063 FAX: 203-452-0414 E-MAIL: janet@wechter.com URL: www.wechter.com Janet Wechter, President Tracy Wittstein, VP ...

Alphabetical listing.(O-S)(Directory)
December 1, 2004... O O'Currance Teleservices 1785 S. 4130 W., Ste. O Salt Lake City, UT 84104 PHONE: 801-736-0500, 888-628-7726 FAX: 801-736-0510 E-MAIL: dmeine@ocurrance.com URL: www.ocurrance.com David Meine, Vice President...

Alphabetical listing.(T-Z)(Directory)
December 1, 2004... T TABS Direct 1002 Texas Pkwy. Stafford, TX 77477 PHONE: 281-403-7207, 800-252-0650 FAX: 281-499-6144 E-MAIL: david.mackey@tabsdirect.com URL: www.tabsdirect.com David Mackey, Dir Sls & Mktg CATEGORIES:...

Categorical listing.
December 1, 2004... AFFILIATE NETWORKS Center for Direct Marketing Chexx Inc. GSN Just Buying Time Media Management Inc. LinkShare Corp. Per Inquiry Productions Sentrex Direct Technologies Turner Ad Group WBII/WPIX-TV ...