Response articles from December 2002

Response archives from December 2002

DR companies must go beyond their limits to help themselves. (Editor's Note).(Editorial)
December 1, 2002... Often, at the end of the year, the holiday season inspires many of us to do things outside the norm. The spirit of the season urges many among us to reflect and go beyond our limits in an effort to give to those we love and help others in need....

Letters.(Letter to the Editor)
December 1, 2002... Dear Editor: Introspection Should Lead to Proactive Steps I would like to direct your attention to the article on page 62 of the October issue, "Is the News Media Your Friend or Foe?" First, the word "media" is the plural of "medium,"...

Don Shafer, TorStar Media Group TV. (Q & A).(Interview)
December 1, 2002... Don Shafer co-founded Toronto Star TV (now TorStar Media Group TV) five years ago. He currently serves as vice president and general manager of the company, which operates a home shopping channel that reaches 1.4 million homes in the greater...

More than 28 percent of Americans buy via DRTV, ERA says. (Field Reports).(direct response television marketing survey from Electronic Retailing Association )(Brief Article)
December 1, 2002... ALEXANDRIA. Va. -- Almost three in 10 Americans report they have purchased a product advertised via an infomercial -- most often by calling a toll-free 800 number to order -- according to a new consumer tracking survey by the Electronic...

In-Finn-Ity Direct completes Johnny Cash short-form project. (Field Reports).
December 1, 2002... LOS ANGELES -- In-Finn-Ity Direct announces the completion of a short-form DRTV commercial for Country Music Legends' new video and CD package, "Johnny Cash: A Concert Behind Prison Walls." The concert video was shot on location in prison...

Microsoft TV. (Transitions).(Tim Fritzley)(Brief Article)
December 1, 2002... * Microsoft TV appoints Tim Fritzley as vice president of sales and services.

Jarden Corp. (Transitions).(Michael Whitcomb)(Brief Article)
December 1, 2002... * Michael Whitcomb becomes chief marketing officer of Jarden Corp., manufacturer and marketer of the FoodSaver.

Gryphon Networks. (Transitions).(R. Todd Barber)(Brief Article)
December 1, 2002... * Gryphon Networks names R. Todd Barber vice president of carrier relations and Kelleen Brennan director of regulatory affairs.

Palisades Media Group. (Transitions).(Stephanie Bernardo)(Brief Article)
December 1, 2002... * Stephanie Bernardo joins Palisades Media Group (PMG) as a senior media buyer.

Media Logic. (Transitions).(appointed Jim Sciancalepore, Amin Marts and Matthew Enos)(Brief Article)
December 1, 2002... * Jim Sciancalepore rises to vice president/senior creative director at Media Logic. The company has also promoted Amin Marts to network administrator and appointed Matthew Enos as associate creative director.

Los Angeles Direct Marketing Association. (Transitions).(Leon Potasinski)(Brief Article)
December 1, 2002... * The Los Angeles Direct Marketing Association (LADMA) appoints Leon Potasinski to its board of directors.

Howthorne. (Transitions).(Ginny Hughes )(Brief Article)
December 1, 2002... * Ginny Hughes becomes account manager-trainee in hawthorne direct's client services department.

Parent co. of RevoStyler sues Tactica over Rollo Style. (Industry Newsbites).(Revolutionary Products Inc.; patent infringement)(Brief Article)
December 1, 2002... LOS ANGELES -- Revolutionary Products Inc., the manufacturer and marketer of die popular RevoStyler rotating hairbrush, filed suit in mid-October against New York-based Tactica intl. Inc. for patent infringement, unfair competition, false...

BJ Global opens Chile office. (Industry Newsbites).(Brief Article)
December 1, 2002... IRVINE, Calif. -- BJ Global Direct Inc. expands its international presence into Latin America by opening an office in Santiago, Chile. This is the company's fourth office worldwide -- its home office is in Irvine, Calif., while it has two...

Euro RSCG Tyee MCM reports soaring billings in 2002. (Industry Newsbites).(Brief Article)(Company Profile)
December 1, 2002... PORTLAND, Ore. -- Euro RSCG Tyee MCM, a part of Euro RSCG Tatham Partners, is projecting total 2002 capitalized billings of $202 million, a 41-percent increase over 2001 and a 43-percent jump over 2000, considered a "boom" year for the...

Report: Garvey off the hook with FTC. (Industry Newsbites).(Brief Article)
December 1, 2002... LOS ANGELES -- The Wall Street Journal reports former Los Angeles Dodgers star Steve Garvey has been cleared of liability by a federal judge in Los Angeles for making potentially false weight-loss claims in infomercials for Enforma Natural...

Thane direct handles international 'Ab Swing' launch. (Field Reports).(Brief Article)
December 1, 2002... TORONTO -- Thane Direct, an international distributor of U.S. direct response products, has partnered with Ab Swing for an international launch of the hit American exercise system. Early campaign results already show a major success, as Thane...

Hawthorne direct wins 3 Iowa Motion Picture Association Awards. (Field Reports).(Brief Article)
December 1, 2002... FAIRFIELD, Iowa -- hawthorne direct inc. recently earned three awards from the Iowa Motion Picture Association for its work. The company earned the documentary category Award of Achievement for "World Teach: An Extraordinary Journey," the...

Dean M. Jensen, editor for hawthorne direct. (In Memoriam).(Obituary)
December 1, 2002... Dean M. Jensen, an editor/production technician at hawthorne direct inc. died Nov. 10 in an automoblie accident. He was 46. "As a devoted father and friend, Jensen gave his time, talent and heart freely to bring happiness into the lives of...

Jeter's Turn 2 Foundation turns to radio, print. (Field Reports).(Brief Article)
December 1, 2002... KALAMAZOO, Mich. -- Turn 2 Foundation, a nonprofit organization established by New York Yankees all-star shortstop Derek Jeter, and Children's Hospital of New York-Presbyterian joined forces during the past six weeks to promote a healthier...

The 440 Group brings 'Elvis' back to TV. (Field Reports).(infomercial)(Brief Article)
December 1, 2002... ALEXANDRIA, Va. -- The 440 Group, a full-service direct response consultancy, is managing the short-form direct response campaign for "Kingtinued," a two-CD set featuring award-winning Elvis tribute artist Doug Church singing today's hits in...

Jordan Whitney's program rankings. (Research).
December 1, 2002... Research Jordan Whitney's Program Rankings TOP 10 INFOMERCIALS RANK LAST MONTH PROGRAM HOST 1 2 The Firm N/A 2 1 Bowflex Tom Purvis 3 8 ...

The IMS Top 20 DRTV National Cable Rankings. (Research).(infomercials)
December 1, 2002... Research The IM$ Top 20 DRTV National Cable Rankings LONG-FORM PROGRAMS Rank WEEKS ON CHART SHOW MARKETING COMPANY 1 42 Coral Calcium Direct Marketing Concepts 2 287 ...

From the Lab. (Research).(infomercials)
December 1, 2002... The Truth About Testing So you know what production is going to cost you, and you know how much you're going to spend for media. But what about all those annoying little costs that keep popping up, like telemarketing deposits and credit...

REVShare search engine Internet Popularity Report. (Research).(infomercials)
December 1, 2002... Research REVShare Search Engine Internet Report RANK TITLE DISTRIBUTOR 1 Girls Gone Wild Mantra Films 2 Coral Calcium Direct Marketing Concepts 3 Bowflex...

A true father-son relay.(Sydney and Robert Yallen)
December 1, 2002... Former track stars Sydney and Robert Yallen have turned Inter/Media Advertising into a $200 million industry giant. And the father/son-team doesn't plan on giving up the race any time soon. "I'm very proud of what we do," sys Robert Yallen...

The IMS top 50 Infomercials and Short-form spots of 2002.
December 1, 2002... For the first time, Response and IMS rank the top spots of the year along with the top infomercials. Across both categories, fitness, health and beauty products and housewares are again among the leaders in 2002. Response Magazine is proud...

DR products filling up retail Aisles.(more retailers are selling "As Seen on TV" products )
December 1, 2002... Lured by media dollars and brand recognition, big-name retailers are merchandising more DRTV products than ever. A stroll through the Bed, Bath & Beyond store in Clearwater, Fla., is a lot like a walk through DRTV product wonderland. While...

From big idea to retail success: the Johnny Carson Collection; Response Magazine's DRTV how-to series featuring.
December 1, 2002... Part XII: The Future. What's in Store for the Carson Collection? It's sometimes said that all good things must come to an end. But the team that put together the "Carson Collection" infomercial and supporting direct response (DR)...

Forte to host QVC @ the Mall program. (Home Shopping).(Katina Forte)(Brief Article)
December 1, 2002... WEST CHESTER, Pa. -- Katina Forte is the new host of QVC @ The Mall, the shopping channel's store and broadcast center based in Minnesota's famous Mall of America. She was selected from more than 250 candidates and will be responsible for...

Thane Direct launches 24-hour shopping channel in Middle East. (Home Shopping).(Brief Article)
December 1, 2002... TORONTO -- Thane Direct, a leading international distributor of U.S. direct response products, recently launched the "Thane Direct Shop Around the Clock" 24-hour DRTV shopping channel in the Middle East. The channel will be modeled after the...

Blum announces BuyTV advisory board. (Home Shopping).(Scott Blum of buy.com)(Brief Article)
December 1, 2002... SANTA MONICA, Calif. -- Scott Blum, whose buy.com set the record for fastest-growing company in American history, has assembled an advisory board for his new project--a direct response network that will include a television show called "BuyTV."...

NewRoads partners with TELEBrands, Respond2 on key projects; acquires APL direct logistics. (Support Services).
December 1, 2002... GREENWICH, Conn. -- NewRoads, a leading business process outsourcer of fulfillment and customer care services, and TELEBrands, a direct response marketer, have teamed to deliver goods to consumers who buy products from the marketer's...

Fusion Marketing Partners opens inbound call operations. (Support Services).(processing inbound order entry calls)(Brief Article)
December 1, 2002... SCOTTSDALE, Ariz. -- Fusion Marketing Partners LLC announces its successful completion of a comprehensive series of tests of its global network and has begun processing inbound order entry calls. The company's proprietary international network...

NovaPointe offers new payment option to DR customers. (Support Services).(NovaPointe and Western Union Financial Services Inc. have formed an agreement to offer SwiftPay service)(Brief Article)
December 1, 2002... DENVER -- NovaPointe, a business services provider to more than 25 direct response companies, and Western Union Financial Services Inc. have formed an agreement to offer consumers Western Union's SwiftPay service, an alternative to credit card,...

Moulton gains exclusive domestic fulfillment rights for Ab Swing. (Support Services).(DCD Inc. appoints Moulton Logistics for fulfillment of the product nationwide)(Brief Article)
December 1, 2002... LOS ANGELES -- DCD Inc., manufacturer and marketer of the AB SWING abdominal and lean body system, appoints Van Nuys, Calif.-based Moulton Logistics for fulfillment of the product nationwide. The AB Swing, which sold out during its first...

WorldLink partners on first-run TV show. (Media).(WENA Productions Inc. and Mansfield Television Distribution )(Brief Article)
December 1, 2002... LOS ANGELES -- WorldLink, a full-service media sales firm, is partnering with WENA Productions Inc. and Mansfield Television Distribution to offer unique integrated marketing opportunities to the advertising community through a new first-run...

Cmedia becomes largest woman-owned company in the Pacific Northwest. (Media).(Brief Article)
December 1, 2002... PORTLAND, Ore. -- Media-buying firm Cmedia has been named the largest female owned business in the Pacific Northwest region by The Portland Business Journal. The company specializes in planning, buying and managing direct response television...

Garvey called safe as Enforma pitchman. (Legal Review).(Steve Garvey accused of making deceptive statements for Enforma Natural Products)
December 1, 2002... The last thing former baseball great Steve Garvey expected when he stepped to the plate as pitchman for Enforma Natural Products Inc.'s dietary supplements was a high hard one from the Federal Trade Commission (FTC). Garvey received a royalty...

Discover how a revenue-based sales approach can increase the profits from your campaign. (Corporate Closeup).(Brief Article)
December 1, 2002... As rising media costs continue to cut into profits, many marketers are focusing their attention where the sale is actually made -- at the call center. A boost in call center performance will often yield better returns than expensive...

Hit shows need big media and international distribution. (Corporate Closeup).(American Telecast Corp.)(Brief Article)
December 1, 2002... Do you have a hit show in the making? We're the professionals behind the domestic media buying and international distribution of hit shows like Total Gym, Tony Little's Gazelle Elite, Zumba, Bare Escentuals Cosmetics, Kallassy's Swing Magic and...

20 years of DRTV hits. (Corporate Closeup).(direct response television)(Concepts TV Productions Inc.)(Brief Article)
December 1, 2002... Roll-A-Hose, No.1 for 16 weeks on the Jordan Whitney list, is just one of a long line of winners for the Concepts TV Production team headed by writer/producer/director, Collette Liantonio. Concept's 2002 hits include: Conair's Shiny Styles,...

Turning media management into a science, one channel at a time. (Corporate Closeup).(Cmedia)(Brief Article)
December 1, 2002... At Cmedia, we are experts at buying and managing successful direct response television and integrated Web media campaigns. We achieve exceptional results for our clients because we have years of experience, offer exceptional insight on offer...

Taking fulfillment to a new level! (Corporate Closeup).(Concepts Fulfillment Inc.)
December 1, 2002... There are many different fulfillment companies across the country that understand and know how to ship product from coast to coast, It's not rocket science, and it certainly isn't a difficult task in terms of implementation. So what makes CFI...

Changing with the times. (Corporate Closeup).(DPI Merchant Services)
December 1, 2002... DPI Merchant Services constantly evolves to meet the ever-changing payment processing demands of the direct response industry. DPI Merchant Services, a TransFirst company, is the Electronic Retailing Association's (ERA) exclusive merchant...

Legal partner to the DRTV industry with opportunity comes risk. (Corporate Closeup).(Hall Dickler Kent Goldstein and Wood )(direct response television marketing)
December 1, 2002... Successful businesses recognize the importance of considering risk factors and planning appropriate options. In the opportunity-driven world of direct response marketing, the law firm of Hall Dickler Kent Goldstein & Wood is dedicated to...

Direct response television and beyond. (Corporate Closeup).(Hawthorne Direct)(Brief Article)
December 1, 2002... hawthorne direct, the industry's premier direct response television advertising agency, has been creating and managing successful DRTV campaigns for the past 16 years. The company was founded by Tim Hawthorne, chairman of hawthorne direct and...

Icon Media Direct: your ultimate direct response resource! (Corporate Closeup).
December 1, 2002... Whether you are launching a new product, trying to move an existing retail product that is collecting dust instead of revenue, or perhaps selling a product or service that is better suited for lead generation marketing... for all these and...

It takes money to make money! (Corporate Closeup).(Hawthorne Direct)(Brief Article)
December 1, 2002... You've tested your show and it is a DRTV hit! Yet, you don't have the cash for the kind of rollout it needs. Having too little capital on the front end can cost millions in lost opportunity revenues, and opens the door to knock-off products....

We package success! Increase your sales while reducing returns with creative packaging. (Corporate Closeup).(Multi-Media Publishing and Packaging Inc.)(Brief Article)
December 1, 2002... Questions, questions, our clients always start with questions. And they come to Multi-Media Publishing & Packaging -- the one-stop source for professional packaging, duplication, graphic design, manufacturing, product development or project...

Leading the 'Infomarketing' revolution. (Corporate Closeup).(InfoWorx Turnkey Infomarketing)
December 1, 2002... "Infomercials were then and infomarketing is now," says Ron Perlstein, CEO and founder of Infoworx Turnkey Infomarketing. A Infowarx is on the forefront of now. Infomarketing is the process of securing the largest possible share of a market,...

Optimize your media campaign with Koeppel Direct you'll value our expertise! (Corporate Closeup).
December 1, 2002... Koeppel Direct is a world-class direct response media buying agency specializing in direct marketing. The firm is headed by Wharton MBA Peter Koeppel. The agency places an emphasis on direct marketing, because of Peter Koeppel's 20 years of...

Mercury Media: taking care of all your direct response needs. (Corporate Closeup).
December 1, 2002... Mercury Media brings new meaning to "full-service agency". As a customer-oriented company, we work closely with our clients to maximize their potential, whether domestically, globally or on the Internet. Mercury Media has earned its reputation...

Have you ever met a media agency that didn't promise 'great results'? (Corporate Closeup).(Meridian Media Management)
December 1, 2002... In today's competitive media buying market, it may be difficult to determine which media agency to trust with your direct response campaign. Here are a few facts to consider: Increased Profits Meridian Media is the innovator of the...

ISO 9000 and the fulfillment business--made for each other. (Corporate Closeup).(Moulton Logistics Management)(International Organization for Standardization)
December 1, 2002... Ever wonder how certain universally accepted sizes, practices or specifications ever got to be universally accepted? How film speed codes got adopted worldwide, for example? Or symbols for automobile controls like headlights, hood latches and...

The 2002 "Product of the Year" winner for the RevoStyler recently rated NewRoads a "10". (Corporate Closeup).(NewRoads Inc.)(Brief Article)
December 1, 2002... NewRoads fulfillment and customer care solutions offer reduced shipping and transportation costs, enhanced returns processing, quick implementation, excellence in customer service and more than 18 years experience in serving the direct...

National Fulfillment Inc.: where the client always comes first! (Corporate Closeup).(Brief Article)
December 1, 2002... National Fulfillment isn't just another fulfillment house. National CEO Rollie Froehlig is eager to explain that his company has made a conscious effort to develop a complete service package to better serve its clients. While handling more...

Direct done right. (Corporate Closeup).(Production West)(Brief Article)
December 1, 2002... Production West is a full-service production company specializing in direct response television advertising and duplication/customization. Our talented writers, producers and editors provide creative development and full television production...

O'Currance Teleservices: a unique approach to telemarketing. (Corporate Closeup).
December 1, 2002... In a perfect world, operating a telemarketing campaign is simple: hire a sales team, install a sophisticated phone system and then take calls. Reality is quite different. Often, it seems there is no coordination between agents, while compiling...

Real world distribution capabilities: for business in a virtual world. (Corporate Closeup).(Parcel Corporation of America)(Brief Article)
December 1, 2002... Direct Response TV * E-commerce * Catalog FULFILLMENT * State-of-the-art technology, including internet capability * High volume pick & pack capabilities -- product, promotional, POP, special offers, etc. * Multi-source order...

Finally, someone is thinking inside the box. (Corporate Closeup).(direct response television)(Respond2)(Brief Article)
December 1, 2002... For everyone who thought direct response television required screaming pitchmen cramming products down the customer's throat, we are pleased to introduce Respond2. Respond2 is a full-service direct response agency, specializing in television...

REVShare takes the risk out of E-Commerce, Internet and television advertising. (Corporate Closeup).
December 1, 2002... Let REVShare help you navigate shark-infested waters. From cost-per-acquisition media to E-commerce and Internet campaign management, REVShare can make your DRTV campaigns more profitable by eliminating the following inefficiencies which we...

Direct Thinking for Direct Response. (Corporate Closeup).(Script to Screen Inc.)
December 1, 2002... From the beginning, the purpose of Script to Screen has been as simple and direct as its slogan "Direct Thinking for Direct Response." This corporate philosophy is the basis of what it does as a company: produce quality direct response...

All direct response shows have an incentive offer--TMG TV has 5! (Corporate Closeup).(Torstar Media Group Television)
December 1, 2002... 5 Reasons to include Torstar Media Group Television (TMG TV) in your 2003 business plan: 5. TMG TV is the expert an the Canadian marketplace! Including Canada in your marketing plans can widen your product's exposure. Did you know: ...

Venable, attorneys at law. (Corporate Closeup).(Venable, Baetjer and Howard L.L.P.)
December 1, 2002... Few marketing technologies and strategies seem to emerge overnight. Competing products clamor for recognition, with performance claims that seem too good to be true. But one truth remains. In advertising and marketing -- and in all areas of...

The Response Buyers' Guide has become the 'who's who' of DRTV. (Editor's Note).
December 1, 2002... Pass the word that the Response Buyers' Guide is the one book anyone who's anyone in this industry not only needs to have... but also needs to be listed in. Welcome to the Response 2003 Buyers' Guide. For the second year in a row, the...

Are most DRTV buyers really women? (Opinion).(infomercials)(Column)
December 1, 2002... I applaud Response Magazine for publishing its annual Consumer Trends Study performed by The AfterMarket Co. Response continues to provide the DRTV business with superb research information and has offered me the opportunity to critique the...

Alphabetical listing. (A-C).(Directory)
December 1, 2002... A A B & C Group Inc. 8400 Westpark Drive, #100 Mclean, VA 22102 PHONE: 703-827-8377, 888-222-1972 FAX: 703-827-8385 E-MAIL: sales@abcgroup.com URL: www.abcgroup.com Mike O'Hara, Chairman/CEO Steve...

Alphabetical listing. (D - H).(Directory)
December 1, 2002... D. A. Lewis Associates Inc. 3805 Old Easton Road Doylestown, PA 18901 PHONE: 215-340-6800 888-DAL-1400 FAX: 215-340-6855 E-MAIL: sales@dalewis.com URL: www.dalewis.com Ed Olson, Sales Director Dave...

Alphabetical listing. (I - M).(Directory)
December 1, 2002... I-Link 6100 Wilshire Blvd., Ste. 1450 Los Angeles, CA 90048 PHONE: 323-965-3047 FAX: 323-965-7422 URL: www.ilinkonline.com CATEGORIES: Consultants, Internet E-Mail Marketing Internet Ad Networks ...

Alphabetical listing. (N - S).(Directory)
December 1, 2002... N Nahan Printing Inc. 7000 Saukview Drive P.O. Box 697 St. Cloud, MN 56302 PHONE: 320-251-7611 FAX: 320-259-1378 E-MAIL: mike.fish@nahan.com URL: www.nahan.com Michael Fish, Vice President Sales ...

Alphabetical listing. (T - Z).(Directory)
December 1, 2002... T TABS Direct 1002 Texas Parkway Stafford, TX 77477 PHONE: 281-403-7207 800-252-0650 FAX: 281-499-6144 E-MAIL: david.mackey@grizzard.com URL: www.tabsdirect.com David Mackey, Marketing Director ...

Categorical listing. (A - E).(Directory)
December 1, 2002... AFFILIATE NETWORKS Direct Campaign Management Inc. Just Buying Time Media Management Inc. LinkShare Corp. Per Inquiry Productions Permission Interactive Inc. Purchase A Casino Inc. Turner Group Inc. ...

Categorical listing. (F - P).(Directory)
December 1, 2002... FINANCIAL SERVICES AmeriNet Checks By Fax Checks by Phone/Checks by Web Direct Campaign Management Inc. GE Financial Herlihy Marketing Group Media Funding Corp. Mims Intl. Ltd. PacNet Services Ltd. ...

Legal partner to the DRTV industry with opportunity comes risk. (Advertisement).
December 1, 2002... Successful businesses recognize the importance of considering risk factors and planning appropriate options. In the opportunity-driven world of direct response marketing, the law firm of Hall Dickler Kent Goldstein & Wood is dedicated to...

Categorical listing. (P - W).(Directory)
December 1, 2002... PACKAGING AND DESIGN SERVICES A3D AmeriPak Industries Ames Specialty Packaging Aston Group Ltd. AVC Corp. Bert-Co Graphics Blue Sky Marcom Inc. Connextions.net Connextions/Magnetix DeRidder Inc....

Response welcomes you to 2003!
December 1, 2002... Response Magazine would like to welcome you to the New Year with its second annual exclusive Standard Broadcast Calendar. Based on a Monday-Sunday system, the Response calendar is designed to help everyone in the direct response television...

2003 Standard Broadcast Calendar.(Brief Article)
December 1, 2002... 2003 Standard Broadcast Calendar Year at a glance. Jan. 9-12 International Consumer Electronics Show (CES), Las Vegas. Call (866) 233-7968 or visit www.cesweb.org. Jan. 12-14 International Housewares Expo, Chicago....

26 years... enough said?
December 1, 2002... * 1978 Designed, assembled and shipped 1,000,000 light swords for the movie "STAR WARS" * 1979 Started and fulfilled orders for THE LOS ANGELES TIMES book club * 1980 Generated CITIBANK'S largest credit card solicitation program to...