Response articles from August 2007

Response archives from August 2007

Financial services corporations were DR's early discoverers.(Direct Response)(Editorial)
August 1, 2007... "A bank is a place that will lend you money if you can prove that you don't need it." --Bob Hope Well, Bob, that used to be absolutely true. However, nowadays, with high-interest loans and interest-only mortgages (just to name a couple...

Cable operators to raise rates on set-top boxes.(FieldReports)
August 1, 2007... WASHINGTON -- Cable companies are planning to charge more for set-top boxes to help pay for new, more expensive ones mandated by the Federal Communications Commission (FCC). The cable companies blame the price increase on the government's push...

FTC recommends against net neutrality regulation.(FieldReports)
August 1, 2007... WASHINGTON -- On June 27, the chairman of the Federal Trade Commission (FTC) made a statement recommending against regulation of high-speed Internet traffic. Deborah Platt Majoras said policymakers in Washington should proceed cautiously with...

Retailers excited for back-to-school season.(FieldReports)
August 1, 2007... WASHINGTON -- After slow sales during second quarter, retailers are preparing for the back-to-school season, according to the National Retail Federation (NRF). June 2007 retail sales rose 3.4 percent compared to June 2006, but decreased 0.5...

ERA Europe draws solid European DR attendance.(FieldReports)(Electronic Retailing Association heds european event)(Brief article)
August 1, 2007... MONTE CARLO, Monaco -- The Electronic Retailing Association welcomed nearly 300 attendees to its annual European event, June 17-19, with key European leaders on hand to hear from keynote speaker and "Funky Business" author Jonas Ridderstrale....

TELEBrands.(NewsCorner)
August 1, 2007... A.J. Khubani, president and CEO of TELEBrands, was featured on ABC's "Nightline" program on July 13. Khubani, who was dubbed the "King of Infomercials" by "Nightline," has uploaded the interesting and entertaining segment to his Web site at...

Concepts TV Productions.(NewsCorner)
August 1, 2007... Concepts TV Productions announces a series of recent personnel moves: Kristy Pinand-Dumpert has been named director of sales, while Jaime Schneider has been named director of production and will be heading up Concepts' new media department. Jon...

Motivational Fulfillment & Logistics Services.(NewsCorner)
August 1, 2007... Motivational Fulfillment & Logistics Services (MFLS) has opened a new facility that will bring an additional 400,000 square feet of warehouse space to the company. The additional facility is located next to MFLS' current home office in Chino,...

WorldLink has signed an exclusive advertising sales representation agreement with Gospel Music Channel.(NewsCorner)
August 1, 2007... WorldLink has signed an exclusive advertising sales representation agreement with Gospel Music Channel. WorldLink will be responsible for managing all short-form direct response advertising sales on behalf of the Gospel Music Channel, which has...

Sky Radio has interviewed Joseph Gray, GEO of REVShare, about cost-per-action (CPA) advertising.(NewsCorner)
August 1, 2007... Sky Radio has interviewed Joseph Gray, GEO of REVShare, about cost-per-action (CPA) advertising. The Sky Radio interview can be found at www.revhsare.com/revnetnews/02/audio/GREY-JOSEPH%204.2.07.wma. It will air this month for American...

Jessica Hawthorne-Castro has joined hawthorne direct as account executive.(NewsCorner)
August 1, 2007... Jessica Hawthorne-Castro has joined hawthorne direct as account executive. Hawthorne-Castro, who is the daughter of founder Timothy Hawthorne, is a successful television and literary agent from Los Angeles, where she will be based.

Bare Escentuals.(NewsCorner)
August 1, 2007... Bare Escentuals has appointed Karen Barner to the position of senior vice president of the company's direct-to-consumer business. Barner joins Bare Escentuals after a 13-year career at Guthy-Renker Corp., where she served in various direct...

News Corp. will debut its Fox Business Network on Oct. 15 to an estimated 30 million potential viewers.(NewsCorner)
August 1, 2007... News Corp. will debut its Fox Business Network on Oct. 15 to an estimated 30 million potential viewers. Viewers will come from carriage contracts with Comcast Corp., Time Warner Cable, DirecTV and Charter Communications. The business network...

Hawthorne direct has enlisted digital/interactive media editor-writer Scot Wilcox to pen the Hawthorne Videoactive Report.(NewsCorner)(Brief article)
August 1, 2007... hawthorne direct has enlisted digital/interactive media editor-writer Scot Wilcox to pen the Hawthorne Videoactive Report. The daily E-newsletter offers views, insights and news on Interactive Video Advertising. Wilcox brings a wide range of...

Jordan Whitney's program rankings.(Research)
August 1, 2007... Source: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Research)
August 1, 2007... Copyright 2007, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for June 2007. Based solely on frequency of programs...

Backchannelmedia DRTV snapshots.(Research)
August 1, 2007... Copyright 2007. All rights reserved. Backchannelmedia Inc., 107 South St., Boston, MA 02111. Phone: (617) 728-3626; fax: (617) 517-7777; E-mail: ajolwson@backchannelmedia.com. Source of data: Tribune Media Services, the Federal Communications...

TMP search engine Internet popularity report.(Research)
August 1, 2007... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for June 2007. The data has been provided by Google for searches on its site and Overture for...

More calls-to-action could lead to more sales.(From the Lab)
August 1, 2007... An interesting observation about the evolution of the infomercial industry is that paradigms that were once considered absolute truths aren't necessarily true anymore. One such paradigm currently undergoing a serious challenge is the...

1Q 2007 short-form DRTV billings shatter the $900 million mark: 'Drug and Toiletry' category rises 80.4 percent--gaining $145.4 million--while cable TV doubles its rate of growth to $163.5 million.(Research)
August 1, 2007... Response commences its fourth year of analyzing short-form DRTV data from TNS Media Intelligence (TNSMI) by reporting a record-setting $930,632,100 in media billings for first-quarter 2007, marking the ninth consecutive quarter that short-form...

DR rocks on at Quicken Loans: chief marketing officer--and lead guitarist--Bryan Stapp says his marketing team has built the top online mortgage lender with a hot mix of branding music and direct response lyrics.(Cover story)(Company overview)
August 1, 2007... "We believe in building our brand through direct response advertising," says Bryan Stapp, Livonia, Mich.-based chief marketing officer of the United States' leading online retail mortgage lender, Quicken Loans. "We know we have a strong brand...

Charging into consumers' wallets: with rising debt and interest rates, consumers are now faced with options to get themselves back into the black.(Financial Services Spotlight)
August 1, 2007... Media time: "X" dollars. Talent for a 30-second spot: "Y" dollars. Editing costs: "Z" dollars. Creating a campaign that has changed the image of credit cards? Priceless. It has only been 10 years since MasterCard's famous "Priceless"...

Back(end) to the future: many fulfillment, teleservices and payment processing companies are tapping technology to help marketers complete the sale. Learn what you should be looking for to see if your back-end partners are measuring up.(Support Services Guide)
August 1, 2007... Chris Rebholz says his grandfather used to say, "Count your pennies and the dollars will take care of themselves." "There's no greater axiom in DRTV," adds Rebholz, president of Christopher Morgan Fulfillment Services in New Berlin, Wis....

Thinking outside the box: as technology and buying patterns evolve, two books by Lisa Johnson give advertisers the guidance they need to market their products to women, as well as Generations X and Y.
August 1, 2007... Marketers are aware that today's 18-to-40-year-old consumers are an infamously elusive group. These sophisticated, savvy and often picky individuals seem to be nearly immune to traditional advertising. Young shoppers, inundated with many...

Sex, Drugs and rock 'n roll: they all sell on DRTV.(Media Zone)
August 1, 2007... Back in the 1970s, I lived by the credo referenced in the headline of this article. Today, I still live by this generational motto--except now I do it through the products I sell on TV. Then, very few products in the above categories--other...

Customer centricity--merchant processing and customer care.(Support Services)
August 1, 2007... The idea is conceived, the strategy is deployed, the product is marketed, and the back-end services are anxiously awaiting the direction to process and ship your orders. But how do you transact the business? Merchant processing is vital to...

What's in store? Power-packed packaging: don't treat your packaging as an afterthought.(Retail Outlet)
August 1, 2007... It was 1989 when my company launched its first product--Ambervision sunglasses--at retail. At the time, the sunglasses were packaged in a plain brown box with a colored label. While the product did well, packaging has since become much more...

More is less when you weave a strong Web.(Net Gains)
August 1, 2007... It was 9:30 p.m., one evening in December 2003, when my office line rang. On the other end of the phone was a desperate man. He explained that he was the CEO of a company and needed help with his "successful" infomercial--so successful that it...

Response ... on the road.(But Wait, There's More!)
August 1, 2007... June was another busy month for the Response team, aside from Response Expo 2007 (featured in the July issue's "But Wait, There's More" section). Events hosted by North Country Media Group, West Corp., Cannella Response TV, the Direct...

Meet our advertisers.(Directory)
August 1, 2007... Advanced Processing Group CONTACT: Mick Rispoli PHONE: 619-401-0791 FAX: 619-599-8038 E-MAIL: mrispoli@apgroup.tv URL: www.advancedprocessinggroup.com We are your merchant account solution! We offer secure, innovative...