Response articles from August 2006

Response archives from August 2006

Real estate and media? Changing markets can share lessons.(Editor's Note)(real estate market and media buying and advertisers deals)(Editorial)
August 1, 2006... For 100 years now, Coldwell Banker has been a leading force in helping move residential and commercial real estate. Undoubtedly, many of the company's agents--now more than 126,000 strong--have enjoyed great times in recent years as the U.S....

Khubani's Entrepreneurial Engineers wow DR lecturers at Princeton.(Field Reports)(introduction of Entrepreneurial Engineering )
August 1, 2006... PRINCETON, N.J. -- When A.J. Khubani, founder, president and CEO of TELEBrands, began guest lecturing at Princeton University a few years back, he never dreamed that he'd eventually head up a specialized program in the Ivy League school's...

Univision sells to private group; Televisa wants out of its existing Univision deal.(Field Reports)(Univision Communications Inc.)(Brief article)
August 1, 2006... LOS ANGELES -- After balking at a smaller offer, Hispanic television giant Univision agreed to a sale price of $13.7 billion, or $36.25 per share, to a group of investors led by media investor Haim Saban. Included in the deal is also the...

Pugatch joins Response team.(appointment of Beth Pugatch )(Brief article)
August 1, 2006... SANTA ANA, Calif. -- Response Magazine welcomes Courtney Beth Pugatch as its new associate editor. "I'm thrilled to join such a great team," Pugatch says. "I'm very excited about the challenge and looking forward to learning more about the...

Schneider's Sawyer Center helps inventors move products to market.(dialogue with Steve Schneider)(Bruce Sawyer Center)(Interview)
August 1, 2006... Since 1995, Steve Schneider has been director and consultant with the Santa Rosa, Calif.-based Bruce Sawyer Center, a special program hosted by Santa Rosa Junior College (SRJC) and the Redwood Empire Small Business Development Center. Schneider...

Research Jordan Whitney's program rankings.(Table)(Company rankings)
August 1, 2006... Research Jordan Whitney's Program Rankings TOP 10 INFOMERCIALS Rank Last Program Host Product Price Month 1 1 Turbo Jam Chalene DVD exercise $39.90 ...

Research the IMS top DRTV national cable rankings.(Table)(Company rankings)
August 1, 2006... Research The IMS Top DRTV National Cable Rankings TOP 6 VERTICAL MARKETS NATIONAL CABLE INFOMERCIAL RANKINGS RANK PRODUCT NAME MARKETING PRICE OFFERED AIRS COMPANY HEALTH &...

Research TMP search engine Internet popularity report.(Table)(Company rankings)
August 1, 2006... Research TMP Search Engine Internet Popularity Report RANK TITLE NUMBER OF SEARCHES DISTRIBUTOR 1 Girls Gone Wild 2,330,681 Mantra Entertainment 2 Proactiv Solution 498,068 ...

Are celebrities worth the big bucks? Only the right ones.(Research From the Lab)(hiring of celebrity by infomercial)
August 1, 2006... Have you ever wondered if it's worth the enormous expense to hire a top celebrity to host your infomercial--or perhaps even worth it just to appear in your show as a testimonial? Can it really make that big of difference in the overall success...

Short-form DRTV media billings start 2006 with a 2.5-percent increase: "general" category gains $34.3 million, while cable TV sector jumps $80.4 million.(Research 1Q Short-Form 2006 Media Billings)(direct response television marketing)
August 1, 2006... First-quarter 2006 marks the beginning of the third year of Response's agreement with TNS Media Intelligence (TNSMI) for the research firm to provide DRTV short-form and DR radio media billings results to the magazine. And the results have not...

Coldwell Banker joins the DR buyer's market: Charlie Young injects the 100-year-old real estate leader's marketing plans with new life thanks to direct response principles on TV and the Web.(direct response television marketing)(Cover story)
August 1, 2006... Charlie Young says the rise of direct response marketing in the traditional corporate advertising world doesn't necessarily say much about the DR method itself. "It says more about the world of marketing today," says Young, the senior vice...

DR opens financial doors: financial services firms continue to jump into the DRTV fray.(Financial Services)
August 1, 2006... He may be known for the unrelenting way in which he dismisses apprentices using a deliberate finger pointing followed by the words, "You're fired!" But one strategy that "The Donald" isn't going to be firing anytime soon is his new mortgage...

Easy as AAA: when the California State Automobile Association, part of the famed AAA organization, wanted to tune up its insurance sales--and also add some shine to its brand--it hitched a ride with direct response to make it king of the road.(Case Study)
August 1, 2006... Granted, when some look at direct response, they may just see a Geo Metro or a small Hyundai. But if they peeked under the hood, they'd see DR is ready for NASCAR--revved up and purring with power. And many are finding that DR has some...

Circlehoe reaps positive reaction.(Product Review)(Product/service evaluation)
August 1, 2006... In the latest installment of Response's Product Review, the magazine's partner organizations submitted two more products from inventors and entrepreneurs. An effective gardening product received kudos for its possible success in a DRTV...

Throwing it against the wall: mud or darts?(Media Zone)
August 1, 2006... The old adage, "Throwing mud against the wall to see if it sticks," has relevance across many businesses, especially those whose rate of success is directly proportional to the number of trials it takes to attain goals. It is appropriate in...

Figuring out the ever fleeting doctrine of 'fair use'.(Legal Review)
August 1, 2006... Let's say you're in production on your latest infomercial and you want to show--on screen, just for a few seconds--the cover of a magazine in which your product received a great review. Or perhaps, if you have a celebrity spokesperson, you want...

But wait, there's more!(European Conference and Expo)(DM Days New York)(Brief article)
August 1, 2006... Response... On the Road On June 25-27, many leaders of the direct response marketing world gathered in Budapest, Hungary for the annual Electronic Retailing Association (ERA) European Conference & Expo. During the event, Response met...

Can the guilty help us learn to avoid their mistakes?(GuestOpinion)
August 1, 2006... I have been lucky enough to sit on various association committees in the direct response business. We were always striving to select topics for the various educational panels that interested event attendees--and select people for those panels...