Response articles from August 2005

Response archives from August 2005

Where does the U.S. stand in the international DR market?(direct response)(Editorial)(Market overview)
August 1, 2005... While sitting with a group of industry leaders--including the current and incoming chairpersons of the Electronic Retailing Association (ERA)--at a dinner in Monte Carlo, Monaco in late June, the conversation turned to the continuing viability...

Verimark goes public on South Africa's JSE big board.(Field Reports)(JSE Securities Exchange South Africa)(Brief article)
August 1, 2005... JOHANNESBURG, South Africa -- Verimark Holdings, a leader in the South African brand, retail and direct response markets, joined the nation's 118-year old JSE Securities Exchange in a reverse takeover of already-public Creditvision, a financial...

DR skincare leader Murad helps SoCal Special Olympians.(Brief article)
August 1, 2005... LONG BEACH, Calif. -- Murad Inc., a well-known player in direct response and skincare, donated 1,500 bottles of its Oil Free Sunblock SPF 15 Sheer Tint for participants in the Special Olympics Southern California Summer Games 2005. The event...

North Country weekend a big success.(Field Reports)
August 1, 2005... Great Falls, Mont.-based North Country Media Group hosted dozens of direct response executives for a weekend at Averill's Flathead Lake Lodge on June 4-6. Publisher John Yarrington and National Sales Executive Adam Carrillo of Response joined...

Los Angeles Times delves into DR diet pill controversy: Response editor-in-chief cited in front-page CortiSlim expose.(QUOTED AND NOTED)
August 1, 2005... LOS ANGELES -- The Los Angeles Times released a front-page investigative report July 5 on the allegations and controversy swirling around CortiSlim, the weight-loss supplement widely advertised through multi-channel direct response campaigns....

Jordan Whitney's program rankings.(Research)(Jordan Whitney Inc.)
August 1, 2005... SOURCE: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Research)(Infomercial Monitoring Service Inc.)(direct response television)
August 1, 2005... Copyright 2005, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for June 2005. Based solely on frequency of programs...

Mining the most from your database.(From the Lab)
August 1, 2005... If, as everyone says, the customer database is a goldmine, why is it that so few companies actually control their own databases? If you believe many of the so-called experts, mining your database each quarter would lead to huge profits. If...

TMP search engine Internet popularity report.(Research)(transactional marketing partners)(Industry ranking)(Brief article)
August 1, 2005... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for June 2005. The data has been provided by Google for searches on its site and Overture for...

1Q 2005 short-form DRTV media billings rise 27 percent over 1Q 2004: number of campaigns remains constant as spending jumps $153 million.(Research)(direct response television)(Industry overview)
August 1, 2005... Short-form DRTV media billings started the new year in full force. In the spirit of fourth-quarter 2004's 15-percent rise over the third-quarter, first-quarter 2005 witnessed a staggering 27-percent ($153 million) increase over the...

New policy sales--insured by direct response: now a part of insurance giant Manulife Financial, the Flexcare[R] health insurance product celebrates a third successful year of DRTV sales.(Interview)
August 1, 2005... "My job is to grow a profitable line of health insurance. How do I get people in the door and take them from a generated lead to a profitable sale?" asks Bob Doyle, Toronto-based Manulife Financial's director, strategic marketing, Affinity...

Financially speaking ... The insurance and financial services sector continues to spend more dollars in the direct response market.(MARKET SPOTLIGHT)
August 1, 2005... The first time out, TV viewers were likely fooled. After all, seeing Tony Little astride his Gazelle exerciser, curly ponytail flowing, baseball cap on and dressed in his signature fitness outfit, they probably thought they were watching a...

Insurance and financial services still testing DR waters.(JORDAN WHITNEY'S PRODUCT TRENDS)(direct rsponse)
August 1, 2005... Financial services institutions, mortgage businesses and insurance companies have dipped their toes in the DRTV pool from time to time--financial services companies seeming to prefer the long format and insurance and credit card products most...

The best of both worlds: billion-dollar brands switch gears and transform image campaigns into DR hybrids.(BRAND MARKETING)
August 1, 2005... Most start-up companies use direct response marketing as a gateway into mainstream marketing with hopes of eventually transforming their widgets, gadgets and gizmos into an almighty brand name product available at Wal-Marts and Costcos in...

The long arm of the law takes its swings: state attorneys general, federal agencies say jail time and fines await marketing scammers.(REGULATORY SPOTLIGHT)
August 1, 2005... "Jail time and fines await scammers." Those are the six words the Federal Trade Commission (FTC) and attorneys general around the country have for marketers who choose to work outside the law. And they appear to be serious. From April 2004...

What to expect in fourth-quarter 2005 and beyond.(Media Zone)
August 1, 2005... It's the closing in on end of the summer--time to close the pools, put away the lawn furniture, get the kids ready for another school year. For cable networks, it's also time to evaluate the fourth-quarter marketplace and gain a clear...

Cable wins Supreme Court battle.(NEWS BRIEF)(Brief article)
August 1, 2005... NEW YORK -- The Supreme Court ruled June 27 that cable companies are not required to let competitors use their systems to provide high-speed Internet access. According to the Telecommunications Act of 1996, telecommunications providers are...

Payment processing: the partner you do not want to forget.(Support Services)
August 1, 2005... A challenge I face on a consistent basis is a potential client's lack of knowledge regarding the important role that a merchant processor plays in the direct response industry. One of the biggest problems a direct response marketer can...

Are insurance and financial services maximizing results from their DRTV efforts?(Retail Outlet)(direct response television)
August 1, 2005... Direct response is a tool that has been used successfully over the years by many insurance and financial service businesses. However, it was not until the Internet explosion that mainstream marketers in the category seemed ready to accept the...

Advertising's answer to 'finding a needle in a haystack'.(Net Gains)
August 1, 2005... Over the past five years, we've seen radical transformation and growth of the Internet. With this growth, however, came a number of pain points felt by both the consumer and advertiser--namely their mutual inability to successfully find one...

Picking the right insurance policy.(Legal Review)
August 1, 2005... When marketing or distributing a DR product, what insurance policies should you consider buying, in order to hopefully protect yourself and eliminate or minimize your need to pay attorneys' fees in the event litigation is filed against you? ...

The changing state of DRTV.(direct response television advertising)(Column)
August 1, 2005... While by no means past its peak potential, the direct response television industry has reached maturity. Looking at three areas bears this out: acceptance by consumers, acceptance by advertisers and changes in pricing. Twenty years ago, an...

Meet our advertisers.
August 1, 2005... Cmedia CONTACT: Mark Simon PHOHE: 630-545-9441/310-625-9441 E-MAIL: msimon@respond2.com Cmedia specializes in direct response television media buying and management services. See our ad on page 18, 19, 31 E & M...

Response ... on the road.(But Wait, There's More!)(briefs)(Brief article)
August 1, 2005... June was a busy month for the Response team, as representatives of the direct response market's only independent source of news and information attended the annual Electronic Retailing Association (ERA) European Conference in Monte Carlo,...