Response articles from August 2003

Response archives from August 2003

Focusing on opportunities as you head down the stretch of 2003: as time seems to rush by faster each day, it is these important industry events that seem to allow each of us a chance to slow down the mad rush for a few days and really focus on creating new opportunities, while cementing long-established relationships.(Editor's Note)(Editorial)
August 1, 2003... Is it really possible that we've already reached August? Doesn't it just seem like days ago we were looking ahead at 2003 with a mixed sense of uncertainty and expectation? Yet, here we are, with the heat of summer soon coming to a close and...

ERA European Conference: Mucho Bueno business! More than 300 descend on Marbella, an idyllic Mediterranean hideaway.(Field Reports)(Brief Article)
August 1, 2003... MARBELLA, Spain -- The Electronic Retailing Association (ERA) European Conference, held in Marbella Spain, June 21-24, drew more than 300 attendees to the beautiful Hotel Puente Romano on the picturesque Costa del Sol. Attendees were treated to...

TR!O breaks boundaries and builds a cult following: rebranded network lands on Entertainment Weekly's 'It' list.(Cable Network Spotlight)
August 1, 2003... NEW YORK -- Staking a claim to all that may be good, but often is bizarre, cable network TR!O has set its sights on bringing viewers an edgy collection of unexpected and sometimes controversial programming related to pop culture. The network,...

Proactiv launches eighth infomercial.(Brief Article)
August 1, 2003... SANTA MONICA, Calif. -- Best-selling topical acne treatment system Proactiv Solution unveiled its eighth production in late July. The newest show, once again produced by Guthy-Renker Corp., features a wide variety of celebrities, including...

Jordan Whitney's program rankings.(Research)(Illustration)
August 1, 2003... TOP 10 INFOMERCIALS RANK LAST MONTH PROGRAM HOST 1 5 The Firm N/A 2 1 Carleton Sheets Carleton Sheets 3 3 Body Flex Pro ...

The IMS Top 20 DRTV national cable rankings.(Research)(Infomercial Monitoring Service Inc.)(Illustration)
August 1, 2003... LONG-FORM PROGRAMS RANK WEEKS ON CHART SHOW 1 544 Carleton Sheets 2 20 Body Flex 3 120 Gazelle Freestyle 4 65 Winsor Pilates 5 336 ...

From the Lab: the road to 'work'.(Research)(Direct Response Television)(media ratio)
August 1, 2003... The accepted wisdom says only one in every 10 infomercials and one in every 30 spots actually work This month, TEST Marketing looks at the dynamics of the road to a show that works. Defining a 'Working' Show Pure and simple, a show...

REVShare Search Engine Internet Popularity Report.(Research)(Illustration)
August 1, 2003... NUMBER OF Rank TITLE DISTRIBUTOR SEARCHES 1 Coral Calcium Direct Marketing Concepts 265,008 2 Total Gym ...

Gena Lee punches her way into DRTV: stints on 'The Price Is Right' and 'Baywatch' have made Gena Lee Nolin best known for her stunning good looks. Now, can this modest beauty find even more success with her new fitness infomercial for DCD's PowerBox System?
August 1, 2003... "Growing up in Duluth (Minn.) gave me a foundation I really needed later in life," says actress/model Gena Lee Nolin, host of the infomercial for the new PowerBox System, a boxing and video-based fitness product being marketed by DCD Inc. of...

Direct response takes on Washington: the direct response television industry is in much closer contact with federal and state regulators than ever before, thanks to the efforts of industry associations.
August 1, 2003... "You want a friend in Washington? Get a dog." That was President Harry S. Truman's advice to the politically curious. Luckily for direct response executives, they have more going for them, politically, than Rover. Keeping an eye on federal...

U.K. regulators crack down.(DRTV)(Independent Television Commission )(Brief Article)
August 1, 2003... DRTV is relatively new to the United Kingdom, With Sky Digitat's 340+ channel platform, the past few years have seen a boom in available DRTV media time and programming, with more than 30 24-hour shopping channels suddenly on-air. It is...

Selling the brand: an increasing number of traditional brand marketers continue turning to DRTV to maximize their advertising dollars.(Brand Marketing)
August 1, 2003... Mark Goldstein likes the returns he gets from his DRTV dollars, but he's not your typical direct response marketer. As president and CEO of Denver-based Scott's Liquid Gold, Goldstein is riding a new wave of product marketers who have...

Choosing a marketing partner: DRTV marketing companies: if you decide not to go with a consultant or agency, a marketing company is your best bet. But how do you know which company best fits your needs?(Response Magazine's DRTV best practices primer: part 8)
August 1, 2003... If you are an inventor who has developed a product or someone who owns the rights to one that you think is ideally suited for direct response television (DRTV), you may decide to partner with one of the many marketing companies that have made...

In support of entrepreneurs.(Media)(Direct Response Television)
August 1, 2003... Take a look at Jordan Whitney Green-sheet rankings, and you'll see a few Fortune 500 corporations, some other large direct marketing companies and lots of innovators, inventors and entrepreneurs. Throughout its history, DRTV has always been the...

Ex parte proceedings can be unfriendly and expensive for defendants: defendants in ex parte cases are not allowed to obtain a personal loan, take out a home-equity loan or pawn the family silver.(Legal Review)
August 1, 2003... The San Antonio Spurs are a great basketball team, but they still lose quite a few games. Imagine if their opponents weren't allowed on the court until the beginning of the second half. Think the Spurs would ever lose? The Federal Trade...