Response articles from August 2002

Response archives from August 2002

The 'dog days' are actually a good time for attentive businesspeople. (Editor's Note).(Electronic Retailing Association)(Brief Article)
August 1, 2002... How bad can the 'dog days' be when media rates are low and such sharing of ideas and information can occur? Obviously not so bad, if you're among those keeping your ear to the ground. As I sat at my desk, listening to Vin Scully describe...

Overhauled ERA Awards to celebrate those who rise above the din: only a few messages are so compelling that they emerge out of the cacophony and into the collective consciousness. (Reflections).(Blue Man Group)(Brief Article)
August 1, 2002... There is a segment in the astonishing Blue Man Group theatre production where each of three men holds up one in a stack of large posters at a time, revealing three at once to the audience. The first poster held by all three has the same...

Interactive update highlights ERA Cannes event. (Conference News).(interactive television in the UK)(Brief Article)
August 1, 2002... Even Elizabeth Montgomery's supernatural persona Samantha in the TV series "Bewitched" might feel upstaged. In Europe, purchasing products today doesn't even require a twitch of the nose or a nod of the head. Just press the red button on your...

Interactive TV top 10 Power Rankings. (I Response).(EchoStar Communications Corp., Liberty Media Corp., Gemstar-TV Guide International Inc.)(Brief Article)(Statistical Data Included)
August 1, 2002... Which Companies Benefit Most from New TV Technology? Every month, Response tracks which companies are benefiting most from the growth of interactive TV (ITV). The ITV Power Rankings monitor the stock performance and media buzz surrounding...

Jordan Whitney's program rankings. (Research).(top 10 infomercials)(Brief Article)(Illustration)(Statistical Data Included)
August 1, 2002... Jordan Whitney's Program Rankings TOP 10 INFOMERICALS RANK LAST MONTH PROGRAM HOST 1 1 Super Blue Stuff Jim Lefebvre 2 NR Revo Style Debbie James 3 3 ...

The IMS top 20 DRTV national cable rankings. (Research).(rankings)(Brief Article)(Illustration)
August 1, 2002... The IMS Top 20 DRTV National Cable Rankings for June 2002 LONG-FORM PROGRAMS RANK WEEKS SHOW MARKETING COMPANY ON CHART 1 64 Super Blue Stuff Symbion 2 493 Carleton Sheets ...

From the lab. (Research).(evaluating your telemarketing service)(Brief Article)(Statistical Data Included)
August 1, 2002... From the Lab Telemarketing Understood Feeling frustrated with your large telemarketing center? Considering moving your campaign to a smaller shop? Before you abandon your current operation, take some points into consideration. ...

Reeling in the transactions.(DPI Merchant Services management and planning history of credit card processing service company)(Brief Article)
August 1, 2002... How have Bob Troyer and DPI revolutionized credit card processing? Through a fisherman's code of patience, quality and innovative solutions. Somtimes things cost a lot more than first expected. A case in point is the seven-foot sailfish...

Branders seek DRTV gold: fortune 500 and other brand marketers are slowly but surely finding direct response not only adds to the bottom line, but that it can bring a whole new revenue flow to their businesses.(infomercials, direct response television add value to marketing campaigns)(Brief Article)
August 1, 2002... When the Indy Racing League (JRL) wanted to educate potential customers about its auto racing series and boost attendance last year, Bob Reif, chief marketing officer, knew it would take more than a traditional ad campaign. So he threw an...

From big idea to retail success: the Johnny Carson Collection. (Response Magazine's DRTV How-to Series Featuring).(design of marketing campaign)(Brief Article)
August 1, 2002... Part VIII: The Look of Laughs. Packaging wraps up the sale. Even 10 years after it went off the air, avid fans of "The Tonight Show Starring Johnny Carson" immediately recognize the theme music and glitzy sets that characterized the...

Rollie Froehlig, National Fulfillment. (Support Services).(Brief Article)(Interview)
August 1, 2002... Rollie Froehlig is president and founder of National Fulfillment, a full-service fulfillment, distribution and packaging company located in Nashville, Tenn. Recently, Response was fortunate enough to sit down and chat with Froehlig about his...

NewRoads leverages bicoastal presence as a cost-cutter for DR clients. (Support Services).(Brief Article)
August 1, 2002... GREENWICH, Conn. -- NewRoads, a provider of business process outsourcing solutions, such as fulfillment and customer care, is touting the cost savings it can provide to clients in direct response television (DRTV) through its nationwide network...

AfterMarket supports Magnetix Driver launch. (Support Services).(campaign for golfing equipment from Next Technology Golf)(Brief Article)
August 1, 2002... PHOENIX -- Next Technology Golf has teamed with The Golf Agency and The AfterMarket Co. to launch a DRTV and telesales campaign for its Magnetix Driver. The 30-minute infomercial, produced by The Golf Agency, features former PGA tour pros...

It's summertime and the media's fine. (Media).(direct response television in the summer months)(Brief Article)(Column)
August 1, 2002... The days are warm, the kids are out of school, the lawns need to be mowed and watered, and we can hear the crack of a baseball bat. Most people have plans for or are on vacation by now. Throughout America, people are more relaxed and having a...

Cmedia picks up new client, boasts high growth ranking. (Media).(marketing campaign for "The Red Skelton Collection")(Brief Article)
August 1, 2002... PORTLAND, Ore.--Cmedia has been selected as the media agency of record for "The Red Skelton Collection," marketing the video and DVD collection of the famous comedian. At the same time, the company announced its ranking as the eighth fastest...

Icon Media welcomes print expert Cynaumon. (Media).(Icon Media Direct, Dana Cynaumon)(Brief Article)
August 1, 2002... SHERMAN OAKS, Calif. -- Integrated direct response media buying company Icon Media Direct added Dana Cynaumon, a 20-year veteran in direct response print media, to its client services team. Cynaumon has worked on both the client and agency...

U.K.-based Simply Television acquires Phoenix Television. (Home Shopping).(Brief Article)
August 1, 2002... LONDON -- In late April, Simply Television, a leading British infomercial broadcaster, announced its acquisition of Phoenix Television Ltd., a producer and distributor of television news and current affairs programming. The financial amount of...

Thane Direct launches U.K. shopping channel. (Home Shopping).(Brief Article)
August 1, 2002... LONDON -- Thane Direct, the international arm of electronic direct marketing giant Thane Inc., announces its expansion into the home shopping arena as owner-operator of Thane Direct Shop Around the Clock, a new 24-hour home shopping channel set...

QVC announces key leadership moves. (Home Shopping).(Brief Article)
August 1, 2002... WEST CHESTER, Pa. -- Home-shopping giant QVC names Paul Callaro as vice president of homestyle, Karen Fitzgerald as vice president of jewelry merchandising and Rich Yoegel as director of sporting goods, health & fitness and infomercial...

Cracking down on handling charges for "free' offers: by limiting costs to those reasonably and directly related to the handling and processing of a transaction marketers can avoid legal penalties. (Legal Review).(Brief Article)
August 1, 2002... As free offers flood the marketplace, the issue of how much marketers can legitimately charge consumers for the shipping and handling of "free" items becomes more compelling. Regrettably, some marketers have chosen an aggressive position,...

Interglobal acquires Chicago-based Ryecor. (Field Reports).(Interglobal International Ltd.)(Brief Article)
August 1, 2002... LONDON--Interglobal Intl. Ltd., an international distribution, product procurement and product management company, announces its acquisition of Ryecor, a Chicago-based product procurement and management company. Ryecor's strong...

In memoriam. (Field Reports).(Thomas L. Fenton, informercial industry leader)(Brief Article)
August 1, 2002... Thomas L Fenton, Founding Member of ERA Thomas L. Fenton, co-founder of Synchronal Inc., one of the earliest major successes in the infomercial industry, and a founding member of the National Infomercial Marketing Association (NIMA), which...

Eric Stracener. (Transitions).(promoted by AfterMarket Co.)(Brief Article)
August 1, 2002... The AfterMarket Co. promotes Eric Stracener to national sales executive.

Backchannelmedia Inc. (Transitions).(personnel changes)(Brief Article)
August 1, 2002... Backchannelmedia Inc. adds Tiffany Reiss as accounts receivable specialist, Brian Kokernak as manager of information technology and Damon Hunt as affiliate specialist. Also, the company promotes Justin Henry to marketing manager.

Sian Ellis-Thomas. (Transitions).(Simply Television hires director of business development)(Brief Article)
August 1, 2002... Sian Ellis-Thomas joins Simply Television as director of business development.

Media Logic. (Transitions).(personnel appointments)(Brief Article)
August 1, 2002... Media Logic appoints Melissa F. Jurgelon as senior benefits administrator, Deirdre Young as business development associate and Kimberly Rocheleau as account supervisor.

PFS Marketwyse. (Transitions).(personnel appointments)(Brief Article)
August 1, 2002... Kim Robinson joins PFS Marketwyse as project manager. The company also welcomes Eva Bonner as graphic designer and Wendy Tiburcio as marketing assistant.