Response articles from April 2008

Response archives from April 2008

Response enters the online video market with a bang!(Editor's Note)
April 1, 2008... As you've heard from many breathless opinion leaders, market observers and Web junkies in the past year, we've entered the You Tube age. Online video and its capabilities have exploded in the past 18 months, leading many to believe that today's...

Response debuts AsSeenonResponse TV.com--DRTV's online video library.(Field Reports)
April 1, 2008... SANTA ANA, Calif.--Response Magazine, the definitive publication in the direct response marketing world, launched AsSeenonResponse TV.com, a new, exclusive online video library featuring more than 200 DRTV long- and short-form ads and products,...

Reliant launches 'USA Live' from new 10,000-square foot studio USA live broadcasts internationally.(Field Reports)(Report)
April 1, 2008... ST. PETERSBURG, Fla.--On March 27-28, Reliant Intl. Media, together with U.K. home shopping channel Ideal World, broadcast 12 hours of live shopping programming on the British satellite network from a new studio at Reliant's Florida...

Boston Philharmonic's Zander to keynote Response Expo on May 6.(Field Reports)(Brief article)
April 1, 2008... SANTA ANA, Calif.--Response Expo 2008 is thrilled to announce its keynote speaker--Benjamin Zander, head conductor of the Boston Philharmonic Orchestra. Zander will kick off the Expo on Tuesday afternoon, May 6, at the Manchester Grand Hyatt in...

For the record.(Field Reports)(Correction notice)
April 1, 2008... Proving author Wendi Cooper's point perfectly, the Guest Opinion column in the March issue (page 67) contained an error near its conclusion. "Boom-Shaka-Laka-Boom" were not the words of Red Skelton, but rather of a popular song during the same...

CCT celebrates record year.(Field Reports)
April 1, 2008... Cyber City Teleservices (CCT) celebrated a year of unprecedented growth and the launch of a new partnership with HSBC Private Equity Funds during a March 18 reception at the Beverly Hills Hotel's famous Polo Lounge. In 2007, CCT--a CRM and...

BlueHippo Funding reaches a settlement with the Federal Trade Commission to fund a consumer restitution pool of up to $5 million.(NewsCorner)(Brief article)
April 1, 2008... BlueHippo Funding reaches a settlement with the Federal Trade Commission to fund a consumer restitution pool of up to $5 million. The agreement affected those customers who purchased products before February 2006, when payments made were...

Four industry veterans--George Knowles, Rich Contino, Kristi Moran, Adam MacDonald.(NewsCorner)
April 1, 2008... Four industry veterans--George Knowles, Rich Contino, Kristi Moran, Adam MacDonald--launch Contrarian Direct, a concept they refer to as DRTV 3.0, in which the company integrates proven DR methods with new technologies.

Interglobal International Ltd.(NewsCorner)
April 1, 2008... Intersourcing S.A., a producer of European live shopping and infomercial products, appoints Interglobal International Ltd. as its international distribution company.

John Miraglia.(NewsCorner)
April 1, 2008... John Miraglia, in addition to his duties at MTV Tr3s and MTVU, is now the account executive for DR advertising sales at MTV's new high definition network, MHD.

Inter/Media Group.(NewsCorner)
April 1, 2008... Inter/Media Group of Companies' InterQuantum launches StrikeTrainer - designed by fitness Hall of Famer John Abdo.

Research Jordan Whitney's program rankings.
April 1, 2008... TOP 10 INFOMERCIALS Rank Last Program Host Product Month 1 8 P90X Tony Horton Exercise program 2 1 Free & Clear John Beck Real estate system...

Research the IMS top DRTV national cable rankings.
April 1, 2008... TOP 5 VERTICAL MARKETS NATIONAL CABLE INFOMERCIAL RANKINGS RANK PRODUCT NAME MARKETING PRICE OFFERED AIRS COMPANY HEALTH & FITNESS 1 Ab Rocket Ab Rocket 30-day...

DRTV Snapshots.
April 1, 2008... Largest Change in Paid Programming Hours--Broadcast Stations (from January 2008 to February 2008) CALL SIGN DMA AFFILIATION CHANGE IN HOURS Best WZPX-DT Grand Rapids-Kalamazoo iAff. 344.5...

TMP search engine Internet popularity report.(Research)
April 1, 2008... RANK TITLE NUMBER OF SEARCHES DISTRIBUTOR 1 Girls Gone 2,280,233 Mantra Wild Entertainment 2 Proactiv 551,359 Guthy-Renker Solution ...

4Q 2007 long-form results slide $30 million: total 2007 long-form billings show a $62.7 million decline.(Research 4Q Long-Form 2007 Media Billings)(Financial report)
April 1, 2008... Long-form media billings in fourth-quarter 2007 slid $30 million--a 9.2-percent drop from 4Q 2006 results, closing the year with a three-month total of $297,045,200. This marks the first time that fourth-quarter media billings have declined...

Redken's ture DR colors; vice president of integrated communications Shae Kalyani talks about how a shift from traditional advertising to interactive DR marketing is engaging consumers and has the salon-based business booming.(REDKEN 5TH AVENUE NYC)
April 1, 2008... When Shae Kalyani started with Redken more than 11 years ago, the company's media department was in its infancy. After working 10 years in the industry as a brand marketer, Kalyani decided she'd dabble briefly in some direct response marketing...

I'll have what she's having.(Beauty & Personal Care)(Company overview)
April 1, 2008... Selecting a beauty or personal care product in today's abundant market can feel like a daunting task, especially when it comes to cosmetics and skincare products. A woman can pass through an entire floor of makeup at a department store, a wall...

Brands flock to short-form: the short-form production market widens its lead on long-form DRTV as more traditional branders continue to test - and succeed - in direct response.(3 Short-Form Production)
April 1, 2008... Boost Mobile never set out to use short-form DRTV in a traditional sense. Instead, the Irvine, Calif.-based division of Sprint Nextel Corporation wanted to create advertising that included a very clear call to action that would send consumers...

The cost of spot production.(Brief article)
April 1, 2008... The approximate costs of a 60-second spot compared to 2007 numbers. The figures are based on interviews with spot producers working from budget to high-end shows. (Note: every show is different, and producers range in scope from low-budget...

Into India: when it comes to Asia, China is far from the only game in town. in fact, some say India is the new hub of growth, and that it's giving China a run for its money as the place to do DRTV business.(7th Annual Pan-Pacific Market Guide)(Report)
April 1, 2008... Talk about market potential. Go grab your world map and stick a big red pin on top of India. Call it a goal. Call it a strategy. Whatever you call it, just make sure to mark it down as one heck of a future market. Analysts are tapping...

What makes one media company more effective than another?(Media Zone)
April 1, 2008... Have you ever wondered what makes one direct response media buying agency better than another? Are the agencies that book hundreds of millions of media per year better than the smaller boutique agencies that book a modest $50-100 million per...

FTC Tries to give its answer to consumer privacy and behavioral tracking.(Net Gains)
April 1, 2008... On Nov. 1-2, 2007, the Federal Trade Commission (FTC) hosted a two-day "Town Hall" event in Washington, D.C., that focused on online consumer protection issues related to targeted and behavioral advertising. This is the practice of online...

DRTV's growth in India set to explode.(Global Perspective)
April 1, 2008... Marketers around the world continue to be enamored with the growth story of India. The country recorded its second straight year of 9-percent-plus gross domestic product (GDP) growth in 2007, while its stock market, as measured by the...

Response ... on the road.(But Wait, There's More!)
April 1, 2008... Late February and March was a busy travel time for the Response team, as events in Arizona, Miami, Chicago and Beverly Hills--as well as a stop at Hawthorne Direct in Fairfield, lowa--dotted the calendar. Who did the team run into on the road?...

Myspace or yours? how to succeed in the shifting social Network Service environment.(Guest Opinion)
April 1, 2008... When Rupert Murdoch's News Corp. bought MySpace in 2005, social networking sites moved into the mainstream. Today, the entity is poised to become a significant piece of the media--and advertising--pie. "With an estimated 110 million active...