Response articles from April 2007

Response archives from April 2007

Response Expo 2007 becoming the year's 'can't miss' event.(Editor'sNote)
April 1, 2007

Froehlig and National Fulfillment charged with identity theft by Tennessee Attorney General: civil suit also names Howes, Entertainment America as part of alleged scheme to bilk at least 30,000 consumers.(FieldReports)
April 1, 2007

Response earns 2 Maggie Award finalist nods for editorial excellence.(FieldReports)
April 1, 2007

Casey speaks out on $10M counterclaim against Cirtran.(breach of contract case between Michael Casey Enterprises, Cirtran-Asia Inc. and International Edge Inc.)
April 1, 2007

Industry veteran Mick Rispoli opens Advanced Processing Group.(FieldReports)
April 1, 2007

Jordan Whitney's program rankings.(Research)
April 1, 2007

The IMS top DRTV national cable rankings.(Research)
April 1, 2007

Backchannelmedia DRTV snapshots.(Research)
April 1, 2007

TMP search engine Internet popularity report.(Research)
April 1, 2007

Music can help make the phone ring.(From the Lab)
April 1, 2007

2006 long-form billings shatter record, exceeding $1.27 billion: positive 4Q results lead to new marks in dollars spent and timeslots purchased.(Research)
April 1, 2007

Murad's marketing solution: Dr. Howard Murad and his team believe direct response TV helped build Murad Inc. from a small skincare pioneer into one of the market's leading multichannel brands.(Cover story)
April 1, 2007

Response 2007 Expo.(ATTENDEE REGISTRATION GUIDE)
April 1, 2007

Seeking his inner Adonis: more beauty and personal care marketers are targeting the growing vanity of men.(Beauty & Personal Care Market)
April 1, 2007

Short selling: producing short-form DR spots for brand clients becomes a more common practice, and one that brings different challenges and rewards.(Short-Form Production)(Company overview)
April 1, 2007

Search marketing comes into its own: experts in media and product development from Response's Editorial Advisory Board discuss how search engine marketing and optimization are changing DRTV.(Editorial Advisors Forum)
April 1, 2007

Retail or DRTV? Two products split opinions.(Product Review)
April 1, 2007

Read between the lines.(trends of media industry, usage of print and broadcast media)
April 1, 2007

Till death do us part: retail partners ... together.(Retail Outlet)
April 1, 2007

How did the Internet change the audience?(Net Gains)
April 1, 2007

Negative option offers continue to top regulatory hot list.(Federal Trade Commission's workshop, marketing regulations online negative option offers)
April 1, 2007

Response ... on the road.(But Wait, There's More!)
April 1, 2007... From the Housewares show in Chicago to a pair of Southern California industry events, the Response team spent time in February and March catching up with the leading service providers in the DR business. Let's see who Response found this...

Meet our advertisers.(Directory)
April 1, 2007