Response articles from April 2006

Response archives from April 2006

Is search already falling from its lofty perch?(Editor'sNote)(search engine marketing)(Editorial)
April 1, 2006... I feel fine / With the sun in my eyes The wind in my hair / When I'm falling out of the sky I'm doing better than I thought I would But nothing's ever as good / As when you're on top --"When You're On Top" The Wallflowers Name one...

Barlow, Janura push for brand-building DR at Famous Discoveries.(Response Q & A)(dialogue with Bill Barlow)(Interview)
April 1, 2006... In December 2004, DRTV industry veteran Bill Barlow teamed with inventor and TV pitchman Akos Janura to form Famous Discoveries, a full-service marketing and product development agency that uses DR to launch products into mainstream retail. In...

Industry veteran Fern Lee joins Response Editorial Advisory Board.(FieldReports)(Brief article)
April 1, 2006... NEW YORK and SANTA ANA, Calif. -- Response Magazine, the only independent source of news and information for direct response marketers, welcomes Fern Lee, executive vice president of GT Media, to its Editorial Advisory Board. Lee is...

For the record.(Correction notice)
April 1, 2006... Buyers' Guide 2006 In the Response Buyers' Guide 2006, the information of Vector Direct Ltd. in the United Kingdom included an incorrect address and contact number. The correct information for is located below. Response regrets the...

Jordan Whitney's program rankings.(Research)(infomercials ranked)
April 1, 2006... Source: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Research)(Infomercial Monitoring Service Inc)(Table)
April 1, 2006... Copyright 2006, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for February 2006. Based solely on frequency of...

TMP search engine Internet popularity report.(Research)(Transactional Marketing Partners )(List)
April 1, 2006... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for February 2006. The data has been provided by Google for searches on its site and Overture for...

How to make a 60-second spot profitable.(From the Lab)
April 1, 2006... We have seen the future of DRTV spot production and, at first, you won't believe it--so keep an open mind. Here's the quandary: for years, we have worked at convincing new clients that wanted to produce a 60-second spot to create a...

$309 million in long-form billings shatters quarterly marks: annual total passes $1 billion in record-breaking year.(Research)
April 1, 2006... Fourth-quarter 2005 long-form media billings surged $66.3 million, setting a record of $309,207,100. Combined with record-setting second and third quarters, total long-form media billings for 2005 shattered the elusive $1 billion barrier,...

Armani reinvents itself: the legendary fashion label pumps its cosmetics line with the launch of a new online DR campaign.(Giorgio Armani)(Cover story)
April 1, 2006... Italian designer Giorgio Armani is universally known for his groundbreaking fashion, so much so that he himself has become a brand name for modernized refinement and ultra-chic sophistication. Even for people who do not read fashion magazines...

That's the beauty of it: beauty and personal care marketers tie DRTV in with retail and Web to create successful campaigns.(Beauty and Personal Care Market)
April 1, 2006... From Patty Booth's vantage point as president of Toronto-based Thane Direct Inc., she gets a bird's-eye view of one of DRTV's most popular categories--beauty and personal care. Currently on the air with Slim 'n Lift body shaping undergarments,...

Beauty & personal care products continue steady rise.(JORDAN WHITNEY'S PRODUCT TRENDS)(Brief article)
April 1, 2006... New beauty and personal care infomercials and spots for 2005 continued to include items of skincare, makeup, topical pain relief, hair care consumables, hair care appliances, tanning products, tooth whiteners, massagers, colon cleansers and...

Tall orders for short form: traditional branders are giving short-form direct response a makeover.(Spot Production)
April 1, 2006... The word is traditional advertisers have moved past the "sticking-a-toe-in-the water" phase of testing short-form direct response. Apparently they found the water warm and inviting, because now, they're in up to their knees. And the DR spots...

Leading the search: Response's Editorial Advisory Board and experts in the DR Web marketing field discuss how search engine marketing and optimization are changing DRTV.(Search Engine Marketing)
April 1, 2006... During the past two years, perhaps no new marketing method has been discussed, opined upon or scrutinized as search engine marketing (SEM), and its sibling, search engine optimization (SEO). Certainly, many of you have read one story after...

The good, the bad ... and the ugly.(MediaZone)(the merits and flaws in direct response television marketing)(Viewpoint essay)
April 1, 2006... First, the good--DRTV is a great way to shop. There's no middleman, the purchase is totally guaranteed and the product is delivered right to your door. The fact that mainstream TV, print and retail have all copied direct response in the...

You're so vain, you probably think this article is about you.(GuestOpinion)(toll-free numbers i8n telemarketing industry)(Viewpoint essay)
April 1, 2006... Ever since the release of toll-free numbers with a prefix other than 800 several years ago, there has been an effort by some in the telemarketing industry to create a caste system of sorts that exalts toll-free numbers with an 800 prefix--and...

How to handle counterfeiters on Alibaba.com.(LegalReview)
April 1, 2006... Got a hit product? Chances are, somewhere in China somebody is offering a counterfeit of it right now on Alibaba.com. If you have never looked at Alibaba.com, you definitely need to check it out. Alibaba.com is a legitimate, above-board and...

Meet our advertisers.(Directory)
April 1, 2006... AdSouth Partners, Inc. CONTACT: John Cammarano PHONE: 561-750-0410 FAX: 561-750-0420 E-MAIL: johnc@adsouthinc.com URL: www.adsouthinc.com At AdSouth, it is our corporate mission to continuously build integrated...

Response ... on the road.(But Wait, There's More!)(Brief article)
April 1, 2006... As always, the Response team spent much of late February and March on the road, visiting with clients at a series of events. On Feb. 23, Capital Media hosted an industry dinner in Orange County, Calif. On March 12-14, DR leaders gathered in...