Response articles from April 2003

Response archives from April 2003

The right to dissent is crucial no matter where it is exercised. (Editor's Note).(Editorial)
April 1, 2003... "Freedom to differ is not limited to things that do not matter much. That would he a mere shadow of freedom. The test of its substance is the right to differ as to things that touch the heart of the existing order." U.S. Supreme Court...

Motivational Fulfillment inks Siegfried & Roy DVD/video deal. (Field Reports).(Brief Article)
April 1, 2003... CHINO, Calif. -- Motivational Fulfillment & Packaging Services announces the signing of a major contract with the Vox Corp. to fulfill the new Siegfried & Roy three-video or two-DVD set, which began mailing in late March. "More than 25 million...

InPulse and TEST Marketing join forces to enhance services. (Field Reports).(strategic alliance)(Brief Article)
April 1, 2003... PHOENIX -- InPulse Response Group and Costa Mesa, Calif.-based TEST Marketing Group announce a strategic partnership designed to bring enhanced services to clients of both companies. Under the arrangement, TEST will operate as a separate,...

Moulton Logistics, National Fulfillment join forces. (Industry Newsbites).(Brief Article)
April 1, 2003... LOS ANGELES and NASHVILLE, Tenn. -- Los Angeles-based Moulton Logistics Management and National Fulfillment of Nashville, Tenn., announce a strategic alliance designed to provide superior service to both existing and prospective customers. The...

Euro RSCG Tyee MCM wins Telly Award for Char-Broil campaign. (Industry Newsbites).(Brief Article)
April 1, 2003... PORTLAND, Ore. -- Euro RSCG Tyee MCM, a leading DRTV agency, won a Telly Award for its Char-Broil "Fire+Ice" campaign and also earned a finalist nod for its "My Internet" campaign for MSN TV. The Telly Awards, founded in 1980, showcase and...

Respond2 infomercials capture multiple awards. (Industry Newsbites).(Brief Article)
April 1, 2003... PORTLAND, Ore. -- Infomercials for Gateway Computer and The Johnny Carson Collection recently earned DR advertising agency Respond2 multiple awards. The Gateway Computer infomercial earned a Bronze Telly Award, which honors outstanding...

Home shopping channels look to land on digital cable dial. (Cable Network Spotlight).(Directory)
April 1, 2003... The two major benefits of the TV industry's conversion from analog to digital have been greater channel capacity and ever-increasing cable and digital broadcast satellite (DBS) subscriber numbers. By design, or by happenstance, several direct...

InPulse Response Group. (Transitions).(Mitch Bader appointment)(Brief Article)
April 1, 2003... Mitch Bader joins InPulse Response Group as chief financial officer.

QVC program. (Transitions).(Jacque Gonzalez, Jim Kurtz appointments)(Brief Article)
April 1, 2003... Jacque Gonzalez becomes a fulltime QVC program host, and Jim Kurtz is the company's new vice president of business development.

Media Logic. (Transitions).(personnel appointments and promotions)(Brief Article)
April 1, 2003... Media Logic welcomes Stephanie Brown as senior creative director/ interactive services. The company promotes Arte Levy to manager of promotion marketing, Lloyd Lawrence to senior art director and Brian Cafarella to senior graphic artist, and...

Marketing Specialists Group. (Transitions).(Steve Feinberg, Lon Horning appointments)(Brief Article)
April 1, 2003... Steve Feinberg and Lon Horning join Marketing Specialists Group as sales executives.

Return Path. (Transitions).(Anita Absey, Dave Paulus appointments)(Brief Article)
April 1, 2003... Return Path welcomes Anita Absey as vice president of sales. Dave Paulus, the company's former vice president of sales who is now with Meride Direct Marketing, will also serve as chairman of Return Path's Customer Advisory Board.

Results Media Group. (Transitions).(Sherry Swanson)(Brief Article)
April 1, 2003... Sherry Swanson joins Results Media Group as new business manager for its direct response division.

Mullen. (Transitions).(Catherine Bartholow appointment)(Brief Article)
April 1, 2003... Catherine Bartholow is executive vice president, director of direct and interactive marketing for Mullen.

The AB&C Group Inc. (Transitions).(Drew M. Wachter appointment)(Brief Article)
April 1, 2003... The AB&C Group Inc. welcomes Drew M. Wachter as senior sales executive.

Tilia. (Transitions).(Mila Martin, Sally Ann Savin appointments)(Brief Article)
April 1, 2003... Tilia adds Mila Martin as director of consumer research and Sally Ann Savin as senior marketing manager.

MediaPoint Network. (Transitions).(Rob Stein appointment)(Brief Article)
April 1, 2003... Rob Stein joins MediaPoint Network as per-inquiry (P.I.) sales manager.

DMAW announces speakers for annual conference. (Field Reports).(Direct Marketing Association of Washington Conference)(Brief Article)
April 1, 2003... WASHINGTON, D.C. -- Thomas Phillips and Dale Petroskey are the key speakers expected at the Direct Marketing Association of Washington (DMAW) Conference on May 6-7. Petroskey, president of the National Baseball Hall of Fame and Museum in...

Tilia files patent infringement suit against The Rival Co. (Industry Newsbites).(over FoodSaver home vacuum packager)(Brief Article)
April 1, 2003... SAN FRANCISCO -- Tilia Intl. Inc., maker of the FoodSaver [R] home vacuum packaging product, announces the filing of a patent infringement action in the U.S. District Court for the Northern District of California, San Francisco Division,...

Jordan Whitney's program rankings. (Research).(Illustration)
April 1, 2003... Jordan Whitney's Program Rankings TOP 10 INFOMERCIALS RANK LAST MONTH PROGRAM HOST 1 3 Coral Calcium Robert Barefoot 2 4 Bowflex Tom Purvis 3 2 ...

The IMS Top 20 DRTV National Cable Rankings. (Research).(Illustration)
April 1, 2003... The IMS Top 20 DRTV National Cable Rankings LONG-FORM PROGRAMS RANK WEEKS ON CHART SHOW MARKETING COMPANY 1 23 Barefoot Coral Calcium Shop America 2 209 Sharper Image ...

From the lab: price points that work for short form. (Research).(Illustration)
April 1, 2003... In general, you might hear short-form direct response works only at a price point of $19.95. The fact is that 90 percent of DRTV spot products are priced at $19.95, but as this industry evolves, there are other examples where smart marketing...

REVShare Search Engine Internet Popularity Report. (Research).(Illustration)
April 1, 2003... REVShare Search Engine Internet Popularity Report NUMBER OF RANK TITLE DISTRIBUTOR SEARCHES 1 Coral Calcium Direct Marketing...

A signature success.(Adrien Arpel has appeared on Home Shopping Network for over a decade)(Biography)
April 1, 2003... Appearing on the Home Shopping Network for more than a decade, cosmetics industry legend Adrien Arpel has generated more than $500 million in sales, setting a high bar for those in the DR and home shopping beauty product sector. "I started...

All about supply and demand: as general advertisers return to the air following the 9/11 pullback, DRTV media buyers are once again finding time scarce and costs high. (Media Buying and Planning Guide).
April 1, 2003... When Stacy Durand started as a media buyer with Mercury Media in 1990, it was barely six years after President Ronald Reagan had deregulated the cable television industry and opened up the number of commercial minutes a station could run within...

Cable network directory.(Directory)(Illustration)
April 1, 2003... Cable Network Directory Address ABC Family Channel 2877 Guardian Lane, Virginia Beach, VA 23452 Access TV Network 2600 Michelson, Ste....

Putting them on the spot: DRTV spots are performing well across the board this year.(Illustration)
April 1, 2003... When Collette Liantonio hunkers down to lay out her plan for a new short-form DRTV spot, she likes to use a clean slate and original idea. "I like to create spots from scratch," says Liantonio, president of Concepts TV Productions in Montville,...

Ask the oldest company in the infomercial business -- Cannella Response Television, Inc.
April 1, 2003... DRTV Marketing Since 1985 So many have come and gone in the infomercial industry. Others have moved from one place to another. But Cannella Response Television (CRT) remains the oldest continually operating infomercial entity for the past...

The fundamental building blocks of DRTV - infomercials: this month, the ongoing series turns its attention to the first of the industry's three principal formats. (Response Magazine's DRTV Best Practices Primer).
April 1, 2003... A debate rages within the electronic retailing industry as to whether this genre of advertising and its three principal formats -- infomercials, spots and home shopping -- have been distilled to pure formula or whether there is room for...

The future is yesterday. (Media).(Infomercial products that worked in the past are still working)(Column)
April 1, 2003... The year was 1937. Amelia Earhart disappeared somewhere in the South Pacific. The Hindenburg exploded in flames at Lakehurst, NJ. Congress passed the Marijuana Tax Act, which outlawed growing or using marijuana by anyone except birdseed...

KVMD Corp. hires DRTV rep firm 28:30 LLC. (Media).(Brief Article)
April 1, 2003... LOS ANGELES -- KVMD Corp., owner and operator of KVMD-TV 31 in Twentynine Palms, Calif., announces the hiring of television sales team 28:30 LLC to manage direct response programming on its station, the newest TV station serving the vast Los...

AdAge.com reports TV advertising led 2002 ad spending increase. (Media).(Brief Article)
April 1, 2003... NEW YORK -- Citing figures from Taylor Nelson Sofres CMR, AdAge.com contends 2002 full-year ad spending rose 4.2 percent in 2002 to $117.3 billion -- much of the jump fueled by an 8.4-percent rise in broadcast advertising. Coming on the heels...

Shining a light on the TSR's new negative option regulations. (Legal Review).(Telemarketing Sales Rule)
April 1, 2003... In recent months, attention has been focused on the Federal Trade Commission's (FTC) amendments to the Telemarketing Sales Rule (TSR), the majority of which went into effect March 31. While the spotlight has been aimed at the national...