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Response back issues
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DR to branders: want the secret? Get in line.(Editor's Note)
April 1, 2009... A month ago in this space, I wrote about the widespread belief in direct response marketing that is almost always evident in the housewares vertical. Today, as I take a quick break from the show floor at Chicago's McCormick Place, I can gladly report two things: the housewares business is...
Shifferaw files patent infringement lawsuit against marketers of Ab Rocket.(Field Reports)
April 1, 2009... ALBANY, Calif. -- T. Dosho Shifferaw, an inventor of fitness equipment, filed a patent infringement lawsuit against Emson USA, E. Mishan & Sons Inc., Academy Sports & Outdoors and Amazon.com in the U.S. District Court for the Eastern District of Texas Marshall Division on Feb. 19. The suit...
Total U.S. ad spending fell 2.6 percent last year--DR up 9.2 percent.(Field Reports)
April 1, 2009... NEW YORK -- U.S. advertising for 2008 was down 2.6 percent from 2007, dropping $3.7 billion to a total spend of $136.8 billion, reports The Nielsen Co. However, the study noted that direct response product spending was up 9.2 percent, a boon to the method's "recession-proof" image.
The...
FTC ruling made without industry input.(Field Reports)
April 1, 2009... WASHINGTON -- The Federal Trade Commission (FTC) rescinded its Mirror Image Doctrine (MID) in late February, a policy that stated the agency would not ordinarily challenge advertising claims that promote the sale of books or other publications when the advertising is only the opinion of the...
DMA makes more cutbacks.(Field Reports)
April 1, 2009... NEW YORK -- In early March, the Direct Marketing Association (DMA) underwent its second round of cutbacks, letting go 26 employees and simultaneously canceling some events.
In the past five months, the organization has reduced its staff by more than 50 employees, bringing the current...