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Response articles

2,336 total articles

Journal of Jewish poetry, fiction, articles and art.

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<a href="http://www.accessmylibrary.com/archive/6094-response.html" title="Articles and back issues from Response">Articles and back issues from Response</a>

Response back issues

2009	January 2009 February 2009 March 2009 April 2009
2008	January 2008 February 2008 March 2008 April 2008 May 2008 June 2008 July 2008 August 2008 September 2008 October 2008 November 2008 December 2008
2007	January 2007 February 2007 March 2007 April 2007 May 2007 June 2007 July 2007 August 2007 September 2007 October 2007 November 2007 December 2007
2006	January 2006 February 2006 March 2006 April 2006 May 2006 June 2006 July 2006 August 2006 September 2006 October 2006 November 2006 December 2006

2005	January 2005 February 2005 March 2005 April 2005 May 2005 June 2005 July 2005 August 2005 September 2005 October 2005 November 2005 December 2005
2004	January 2004 February 2004 March 2004 April 2004 May 2004 June 2004 July 2004 August 2004 September 2004 October 2004 November 2004 December 2004
2003	January 2003 February 2003 March 2003 April 2003 May 2003 June 2003 July 2003 August 2003 September 2003 October 2003 November 2003 December 2003
2002	August 2002 September 2002 October 2002 November 2002 December 2002

Recent articles from Response

DR to branders: want the secret? Get in line.(Editor's Note)
April 1, 2009... A month ago in this space, I wrote about the widespread belief in direct response marketing that is almost always evident in the housewares vertical. Today, as I take a quick break from the show floor at Chicago's McCormick Place, I can gladly report two things: the housewares business is...

Shifferaw files patent infringement lawsuit against marketers of Ab Rocket.(Field Reports)
April 1, 2009... ALBANY, Calif. -- T. Dosho Shifferaw, an inventor of fitness equipment, filed a patent infringement lawsuit against Emson USA, E. Mishan & Sons Inc., Academy Sports & Outdoors and Amazon.com in the U.S. District Court for the Eastern District of Texas Marshall Division on Feb. 19. The suit...

Total U.S. ad spending fell 2.6 percent last year--DR up 9.2 percent.(Field Reports)
April 1, 2009... NEW YORK -- U.S. advertising for 2008 was down 2.6 percent from 2007, dropping $3.7 billion to a total spend of $136.8 billion, reports The Nielsen Co. However, the study noted that direct response product spending was up 9.2 percent, a boon to the method's "recession-proof" image. The...

FTC ruling made without industry input.(Field Reports)
April 1, 2009... WASHINGTON -- The Federal Trade Commission (FTC) rescinded its Mirror Image Doctrine (MID) in late February, a policy that stated the agency would not ordinarily challenge advertising claims that promote the sale of books or other publications when the advertising is only the opinion of the...

DMA makes more cutbacks.(Field Reports)
April 1, 2009... NEW YORK -- In early March, the Direct Marketing Association (DMA) underwent its second round of cutbacks, letting go 26 employees and simultaneously canceling some events. In the past five months, the organization has reduced its staff by more than 50 employees, bringing the current...