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Editorial.(Editorial)
May 1, 2006... This issue opens with inspirational and practical advice from Richard Cordova, president and CEO of Children's Hospital Los Angeles and founder of the National Forum for Latino Healthcare Executives. His career illustrates the importance he has...
Interview with Richard D. Cordova, CHE, president and chief executive officer, Children's Hospital Los Angeles.(Interview)
May 1, 2006... Prior to his present position, Richard D. Cordova, CHE, was president of the Southern California Region of the Kaiser Permanente Health Plan and Hospitals, where he also served as chief operations officer for the Southern California Region and...
Aligning financial incentives.
May 1, 2006... One of the most common criticisms of our healthcare delivery system is the way we pay care providers for their contributions. Financial incentives for doctors and hospitals to do the right thing or to do better are often mismatched or even in...
Knowledge of the healthcare environment.
May 1, 2006... In our previous column, we examined the competency, business knowledge and skills. Using these skills to their fullest potential requires in-depth knowledge of the many unique and complex nuances within the healthcare context. This contextual...
The performance of Medicare, Medicaid, and individual commercial products.
May 1, 2006... EXECUTIVE SUMMARY
Medicare, Medicaid, and individual nongovernmental insurance products are marketed by commercial health insurance companies. We propose that the product offerings be viewed as a group rather than as separate products...
Healthcare CEOs and physicians: reaching common ground.
May 1, 2006... EXECUTIVE SUMMARY
A survey of 670 hospital and health system CEOs was conducted to understand why they chose a career path to CEO, what characteristics typify their career paths, and what major concerns they have about the future....
Current marketing practices in the nursing home sector.
May 1, 2006... EXECUTIVE SUMMARY
Marketing is widely recognized as an essential business function across all industries, including healthcare. While many long-term care facilities adopted basic healthcare marketing practices and hired marketing staff by...
Developing a strategic contracting strategy in an integrated delivery system.
May 1, 2006... ORGANIZATIONAL INFORMATION
WXY Health System is located in a metropolitan area of approximately 400,000 residents with a market size, including the surrounding rural area, of approximately 700,000 residents. In terms of annual gross...